July Guest Picks: Books with Jay Yoo of Bolstr Guest: Jay Yoo, founder of Bolstr AntiFragile by Nicholas Taleb Nassim "Counterintuitive insights on the nature of all things. Why nature is our greatest teacher of evolution? It gains from chaos. Humans don't work like that as we accept comfortable positions in life (taking advice from expert "Fragilistas" that make us fragile (although it may not appear that way). Like your doctor, who is the third leading cause of death in America. Ideas on preparing forward by building optionality into your life (dismissing expert news) allow us to benefit from inevitable "black swan" events that are unpredictable and catastrophic to most." Who Owns the Future by Jaron Lenier "All about rebuilding the middle class by humanizing the digital economy. A critical and credible take on creating commerce for all vs. redistributing wealth. The book was written in 2011, and much of what Jaron predicted is coming true. Specifically, how a free digital economy is destroying jobs as new centers of power (Google, Facebook, Snapchat, et al.) make money on our use of their ecosystems and are socially engineering us to stay in them. But what makes their systems valuable does not get an equitable stake (you and me). He lays it all out on how to get paid for making any content (as long as others are viewing it). It's entirely possible with the blockchain, which makes crypto ever more relevant. Importantly, the idea that our world can be automated via tech is a farse; without human influence, it will have no soul. Sorry, Ray Kurzweill and the whole singularity movement. No thanks." A Short History of Progress by Richard Wright "Where are we going? This is the central theme of the book. It's an incredibly illuminating book on impending doom and how man destroys everything. He goes through the history of humans from prehistoric times until the present and how we have destroyed the planet and the lives of millions (approaching billions), all in the pursuit of progress. He examines several civilizations from Neanderthals, Easter Island (an important microcosm), Sumerians, Romans, and Egyptians. Each crippled their existence by overproducing, exhausting resources, and then waging war to expand and gain more. There are no everlasting examples of civilizations, and they all fall victim to their progress. It took 3 million years to go from a stone arrowhead to smelted iron, but only 3,000 years to go from smelt to a nuclear bomb. Where are we going?" Big Bang by Simon Singh "The Origins of The Universe. One of my favorite books that walks through the history of science. I love learning about the cosmos and space but am more interested in how humans figured it out. It's a fascinating account of science's struggle to overcome dogma and human's persistence for truth. But, as important, are the pitfalls of incumbency (egos that stifled scientific progress), to which Einstein both abhorred and fell victim. Incredibly interesting and great for anyone who would like to know the Big Bang theory in layman's terms." 12 Rules for Life by Jordan Peterson "Life is a bitch. Historical, spiritual, and personal antidotes for leading a life of purpose and ultimate happiness. It's more than a self-help book; it's a serious eye-opener on building a relationship with oneself, others, and the world in times of immediate gratification. Fun is fleeting, and joy is work; I welcome this confrontation with what more I can do to be and influence "good."" Check out all of our guest picks for July here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

Celebrating Creativity and Community at the OOAK Show '24 On Sunday, November 24, Pier Five hosted a vibrant Community Day at Toronto’s One of a Kind Show (OOAK Winter), bringing together small business owners, artisans, and creatives for an unforgettable day of inspiration and connection. The event kicked off with a warm welcome and complimentary small bites, setting the stage for a day of exploration and networking. Attendees had the chance to discover hundreds of talented vendors and thousands of unique, handcrafted goods across art, fashion, home decor, and gourmet treats. A highlight of the day was Pier Five’s engaging panel discussion, Crafting a Unique Value Proposition: Standing Out in a Saturated Market, which explored how brands can differentiate themselves by understanding their audience, leveraging storytelling, and turning their uniqueness into a competitive edge. Olivia Ho, founder of The Give and Grow, shared her journey of blending sports and social impact through innovative products and workshops with global brands like Nike and the Raptors. Jackie Prince, founder of Guests On Earth, discussed creating sustainable household products, her success as a Pier Five x Mastercard Small Business Fund recipient, and launching her brand in Erewhon. Attendees left inspired with actionable strategies to elevate their brands. We love creating opportunities to unite entrepreneurs and makers, and this community day was no exception. It was a celebration of craftsmanship, collaboration, and the entrepreneurial spirit that makes our community so special. Here’s to continuing to support local creators and fostering meaningful connections through events like these! If you're interested in getting involved on an event with Pier Five, either as a guest or a partner, follow us on Instagram or email us at community@pier-five.com !

2023 Recipient: Joni Introducing Joni, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Linda Biggs Where: Victoria, BC Instagram / Website Joni is building an ecosystem of accessible period care. While reusable products are incredible, not everyone can use them or wants to use them. Therefore, disposable options will always be needed. Knowing this, Joni set out to make the most sustainable disposable option on the market and launched bamboo pads that are plastic-free packaged in a certified compostable wrapper. Furthermore, the brand has developed one of the most innovative period care dispensers on the market disrupting a billion-dollar monopolized industry. Outdated, broken, and empty dispensers found in public washrooms across Canada are a problem when 87% of people who menstruate are caught off guard and 37% of them end up leaving school or work to find a solution. Through its product offerings, Joni has created a fully turn-key commercial period care solution for hundreds of organizations across the country. To-date, Joni has also donated over 120,000 period care products and supported over 80,000 people who menstruate with access to a product they might otherwise go without. How will you use the $10,000 CAD for your business? We’re currently developing a new version of our commercial dispenser and are working with organizations, facilities, and universities to create a modern and innovative option. This dispenser will have incredible new features and we would use $10,000 to help us finish our research and development, in the hopes of bringing the product to market in 1H 2024. What is your big goal for the future of the business? My goal is to expand Femtech innovation in Canada. Femtech is a USD 30-billion-dollar industry worldwide, yet there has been very little investment and innovation in Canada. We want to change that for 30% of the population that menstruates. The largest check ever written in support of FemTech innovation in Canada was $1.5MM - we want to break that record by investing in R&D to create more innovative solutions for Canadians in the next three to five years. Essentially, we want to make Joni period care just as accessible as toilet paper. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

Pier Five Community Canvas For Kuwalla Tee In the first edition of Community Canvas, Pier Five brought together an inspiring group of talent for a unique editorial lookbook, with looks by Kuwalla Tee, a Montreal based fashion brand designed to help those express their creative authenticity. This edition highlights a diverse mix of innovators, each representing the creative spirit and entrepreneurial drive that fuels the community. Featuring Glory Allan, an online content creator teaching people how to make their own clothes, the lookbook explores the intersection of fashion, craftsmanship, and self-expression. Adria Kain, a multidisciplinary musician, singer, and artist, adds a rich layer of sound and visual artistry to the canvas. Vintage lovers will be captivated by Post Design, a curated business blending style and sustainability through furniture. Photographer Teaunna Gray, who also owns her own studio Of Sorts, captures the essence of beauty through simplicity. At the heart of it all is Pier Five, the founders of the Community Canvas series, who continue to champion creativity, collaboration, and connection. Sponsored by Kuwalla Tee, this campaign is a celebration of both fashion and community, with every look styled in Kuwalla Tee's new Fall/Winter 2024 collection —showcasing the power of creative partnerships in bringing new stories to life. Discover the stars of Community Canvas Vol. 1 and all of the looks below: Glory Allan Andre Chin, aka Glory Allan, is a passionate fashion designer dedicated to empowering others to embrace creativity. Through his work, he encourages people to kickstart their hobbies and discover the joy of making. Inspired by the art of creation, whether in designing clothes or crafting engaging content, Glory Allan thrives on bringing ideas to life. His work serves as a bridge between fashion and education, fostering creativity and self-expression. Adria Kain Adria Kain is a multifaceted artist and singer known for her soulful voice and authentic storytelling. With recent success in the music industry, Adria has re-emerged with renewed focus, sharing both her music and creative journey. In July, she expanded her artistic reach by launching a photography and creative direction studio, offering a space that fosters artistic expression and collaboration. Her studio has become a welcoming environment for creatives of all backgrounds, dedicated to inclusivity and supporting the growth of the creative community. Post Design Post Design, founded by JP Guay and Amanda Mota, is a curated studio specializing in unique furniture, objects, and wares. They offer carefully selected pieces that reflect creativity, paired with dynamic spaces and brands. Beyond their collections, Post Design provide furniture rentals, studio bookings for shoots and gatherings, and design services like sourcing, set design, brand pop-ups, and interior staging. At Post Design, they blend design with community to create inspiring spaces. Teaunna Gray Teaunna Gray is an Afro-Indigenous Director and Film Photographer from Toronto. Starting as a curator, she gained recognition through group art shows that support under-represented artists and give back to global communities. Her storytelling reflects her multicultural perspective, prioritizing inclusivity for womxn, people of color, and the Deaf community. As the founder of Of Sorts®, Teaunna creates a space for creatives through events, programs, and studio rentals, encouraging impactful art and dialogue. Pier Five Julian Golden and Jeff Lei are the founders of Pier Five, a community driven organization that offers support to creative entrepreneurs and small business owners. Pier Five's mission is to empower those looking to turn their passions into full-time businesses and careers by hosting unique networking events, fundraising programs and content series across Canada. Pier Five's initiatives have connected thousands of creatives and business owners and is building one of the largest founder networks across the country, shaping culture and driving economic growth. Shop the looks at Kuwalla Tee's website and make sure to follow Pier Five on Instagram for more content with the creative community.

2023 Recipient: Spice Girl Chai Introducing Spice Girl Chai, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Rebecca Pereira Where: Toronto, ON Instagram / Website After noticing that commercially available chai products lacked the depth of flavour and overall spice that she was looking for, Rebecca Pereira worked with her mother to create their own Chai concentrate in-house. With the recipe’s success, Rebecca launched Spice Girl Chai in 2021, and has landed her Chai concentrate into over a dozen restaurants and retailers in Toronto, numerous high-volume trade shows and in the hands of over 100,000 customers. The brand, rooted in Rebecca’s culture and Indian traditions, has seen major success through specialty collaborations and samplings. She makes enjoying authentic chai at home as easy as brewing a cup of coffee. How will you use the $10,000 CAD for your business? One of the biggest challenges is keeping up with demand from existing and new retail and restaurant partners interested in bulk orders. With all of our product created at a shared commercial kitchen, we are limited in the volume that we can produce. The $10,000 will help us work with a co-packer facility to produce ten times the volume that we can daily. This will allow us to quickly expand our distribution, exponentially increase revenue and give me time to focus on other parts of the business like marketing and sales that have taken a back seat. What is your big goal for the future of the business? My long-term dream is to establish our very own facility for producing our Chai Concentrate and upcoming canned Chai drinks. We have significant revenue projections to hit in the next five years that would allow us to open this facility and build a team of incredible women who love Chai as much as I do. One of those women who I would love to bring on full-time is my dedicated mother, who has been with me every step of this entrepreneurial journey. It's a bold goal, but my unwavering dedication makes it an achievable one. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

A Day In Montreal With LeBicar Earlier this summer, Pier Five had the pleasure of meeting up with Montreal based artist David Bicari, aka LeBicar, for a jam packed day of art, music, food and great conversations. After a wonderful visit to David’s studio in the Mile End neighbourhood and a skate sesh out back, David was kind enough to show us his lay of the land and what started as a plan for a quick meet up turned into a full day experiencing some of the best spots and events in the city. From salmon tartare avocado toast to one of Montreal’s coolest new galleries, multiple Aperol Spritz stops and VIP at the Mural Festival BBQ and concert, there was no shortage of good times and we can’t thank David enough for his hospitality. A little bit about LeBicar… David has been at the forefront of the Montreal art scene for quite some time. With a unique style, David’s black and white continuous line drawings can be seen all over the city, from gallery displays to storefront walls, murals, home goods and on the bottom of skate decks being ridden down the streets. David is a big advocate for getting out of your comfort zone and trying new things and while his style is consistent and recognizable, he isn’t afraid to take on new challenges and this has led to a flourishing career and many incredible relationships along the way. Hey David! It’s great to be in your studio. Tell us about the space. Great to have you guys. I just recently moved into this space and am loving it. I share it with some awesome creatives and brands which helps us all create better work. There’s a ton of space in here too to work on all of my different mediums; canvas, decks, paper, etc. I like doing different mediums every day to keep things interesting and keep me out of my comfort zone. So much great art here and it’s really cool to see the behind the scenes space. You’ve talked about being inspired by contrast and duality, which can be seen through the stark black & white palette of your work. Can you talk about this inspiration a little bit more? I like to think about the spectrum of people in the world and how stark the differences in lifestyles can be. The black and white in my work is my representation of both ends of that spectrum. The contrast, while simple, is very meaningful to me. This idea of black and white also stems from my early days as an artist in which I started with simple pen on paper drawings. It’s all like a bit of a dance on the paper for me. A lot of artists with simplistic styles sometimes get criticized for a “lack of creativity” (which we do not agree with). How would you respond to this statement? There’s something beautiful about mastering simple design. Just because it’s simple, doesn’t mean it’s easy or bad. You wouldn’t tell Jack Johnson to play heavy metal. When he is only playing a ukulele and singing his songs are still incredible [laughs]. I am a big fan of the “less is more” ideology and I know not everyone likes that but it doesn’t mean that less equals less creative. Great answer! Do you ever miss colours? I feel like I have something to say with black and whit but my door isn’t closed to colours. I’ll often save the colours for my client work when I have to work with their brand colours. Ultimately for me though, storytelling is the most important thing. If the story needs colours, I’ll use it. My series “Imparfaitement Special” (Imperfectly Special in English) was inspired by fruit at the grocery store that was marked on sale for its imperfections using an orange sticker. I still saw the beauty in the fruit and the imperfections and brought that into my work so there was colour there. Again, it always just has to be about the story. Speaking of clients, you’ve also done a number of collaborations, from shoes and apparel to skateboards and drink brands. How do you choose which brands to work with and which to say no to? I’ve been lucky enough to reach a place recently where the phone has been ringing which is a great thing. I love collaborating as I feel it makes me a better artist and most brands that reach out to me have done their research and know me so luckily I don’t have to say no to many people. If I don’t feel that there is a natural connection I might say no, or I’ll work to educate them about my work to try and make something work out. I also have gotten hit up in the past for free jobs or ones that pay in “visibility” which I don’t like. Exposure or visibility is nice but I can’t pay my rent with visibility. I’ve worked hard to understand my value and I know I can bring exposure to other people as well. I don’t need to be making tons but mutual value creation is important. That’s a great mentality to have. What would you say to a new artist that is looking to determine their “value” or what they should maybe be charging for work? One thing to remember is that value doesn’t always equal money. That doesn’t mean work for free but there are other ways to gain value for sharing your work. It could be trading time, services, ideas, etc. I can’t really say how much time or what services you should get in return. That’s up to you but just remember money isn’t everything. That being said, I do think it’s important to charge when you can, even if only a little, to build your negotiating skills. Lastly, above all else, I always say that the first person you need to sell your work to is yourself. Be confident in your work and that will take you everywhere. All great points but that last tip is definitely key! Let’s talk about skateboarding! How long have you been skating for and how does it influence your day to day style? Skateboarding is a huge part of my life. It is responsible for opening my eyes to so many different things within music and art. I used to always go into skate shops and just admire the skate decks on the wall. I was so enamoured by the art aspect without even knowing it. Now when I’m creating work, a lot of the stories are inspired by the skate scene. The best part about skateboarding though to me is that it allows me to connect with more people. I have my crew of guys that I go skate with at night and when I’m out there, my mind is completely cleared of stress and I just focus on the skating. It’s like a form of meditation and the people that I’m with create such a positive vibe. It’s also taught me to persevere. Some of these tricks take months to learn but you keep trying until you get it. Art is that way too. What’s a trick you’ve been working on for a while? I was just out in Vancouver with some friends and had a small line of a nose slide and then into a backside 50/50. Nothing crazy but felt good. Besides skate culture, flowers or floral elements often seem to make their way into your creations. Why the flower and do you think it is important for artists to have a symbol or shape that is a recurring theme in their art? I think whether it’s a symbol, shape, colour palette or line style, having something consistent throughout your work is important for recognizability. It allows you to take the people that love your work with you as you grow and progress through your journey. That doesn’t necessarily mean never changing, but having something, even if it’s small, be consistent will do a lot for your long term growth. That makes a lot of sense. Lastly, what are 5 tips you’d give to aspiring artists looking to “make it” as an artist? Don’t keep ideas in your head. Put things on paper so to speak and don’t overthink it. Even if it’s not perfect, that’s ok. Don’t be afraid to share your work with others and collect feedback. It’s ok to feel vulnerable but if you open your work up to people, for the most part they will be excited and try to understand what you’re doing. It’s ok if others have their own interpretation of your work at first but have conversations with them and fill them in on your vision. Let them know the story of your pieces instead of just putting out a design and letting it sit. Think about what you want to accomplish with your art. Do you want to just make your own art? Do you want to design for others? Having this understanding will guide you in the right direction. Have fun. Art doesn’t always have to be that serious, even if it’s your full time job. Just enjoy it and your best work will come out. Make sure to follow LeBicar on Instagram to get updates on all of his new work and releases and don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2023 Recipient: Cubed Style Inc. Introducing Cubed Style Inc, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Christine, Candace & Camille Oliver Where: Toronto, ON Instagram / Website Cubed Style Inc. was founded in 2020 out of necessity. The three sisters behind Cubed Style Inc. searched for an eczema solution , but struggled to find success in doctor prescribed ointments and creams, so they took matters into their own hands, formulating natural body and hair butters for all skin and hair types. Driven by the connections they make with parents desperately looking for solutions and adults and children suffering from eczema local markets, Cubed Style has become an award winning brand and is recognized by their community as one of the leading Black companies in Toronto. How will you use the $10,000 CAD for your business? The majority of the $10,000 fund will go towards new packaging inventory that is 100% eco-friendly. Currently, we use recyclable glass jars as well as recycled cardboard boxes and biodegradable packing peanuts for shipping. We would like for us to go completely eco-friendly by purchasing 100% biodegradable pouches. We would also like to purchase new ingredients to expand our offerings and fulfill with some major beauty retailers. Lastly, with such a big part of our marketing strategy involving markets and pop-ups across the country, we hope to enhance our vendor set up with new and improved signage, banners, tables and decor. What is your big goal for the future of the business? A big goal of ours is to increase our product range with a natural shampoo and conditioner, still falling in line with our pledge to create products with no more than 5 ingredients. As a black woman with curly 4C hair, I (Christine) have used countless shampoos and conditioners, all of which claim to be natural or organic but they have left my hair extremely dry and dehydrated. We want to make a full collection that our customers can use from head-to-toe, which will keep their skin and hair moisturized daily. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios On November 29, Pier Five marked a major milestone with our biggest event to date, celebrating five years of building, creating, and pushing culture forward. What began as an anniversary celebration quickly became something much bigger: a full-scale showcase of our creative capabilities and the first public announcement of Pier Five Studios, our new agency. With 200 guests in attendance, the night was a resounding success and a defining moment in our journey. An Immersive Brand Experience The event was designed as a living demonstration of what Pier Five can deliver, blending brand, culture, and experience into one cohesive environment. The space was filled with a variety of brand activations, each contributing to the energy and narrative of the night: Alcoholic bars hosted by Great Estates, Banditos Mexican Lager & Coco Rum Fast Magic delivered a custom sticker bar featuring new designs and exclusive collaborations Ho Lei Fook elevated the evening with Hong Kong–inspired fusion small bites A game zone arcade by PUMA and Pier Five brought playful competition into the space and dozens of incredible prizes to be won An interactive photo booth by Intak Printing captured the night in real time A non-alc hydration zone powered by VOSS, Well Juices and Electrolit. Every element was intentionally designed to spark interaction, discovery, and connection. Five Years of Pier Five At the heart of the evening was a moment of reflection. Guests were treated to a five-year recap video, highlighting the evolution of Pier Five, from its early days to the platform it has become today. The video served not only as a look back, but as a bridge to what comes next. Introducing Pier Five Studios At the end of the recap, we made our first public announcement of Pier Five Studios, our new agency arm of Pier Five. This event was the largest and most ambitious showcase we have ever produced, and it was by design. It represented a clear statement of intent: Pier Five Studios is here, and we are ready to build world-class brand experiences, creative campaigns, and cultural moments for our partners. From concept to execution, the night embodied the full spectrum of our capabilities. Looking Ahead to 2026 This End-of-Year celebration was more than a party. It was a milestone, a proof point, and a launchpad. We are incredibly grateful to our partners, collaborators, and community who showed up and helped make the night unforgettable. As we close out this chapter and look ahead, we are energized and focused on building in 2026.

A Conversation With Carlos Ortiz of 8Point5 Agency After sixteen months of on and off closures, the world of retail is beginning to get back on its feet. Doors are reopening, production is getting back to normal and business may soon be back to where it once was. We spoke with Carlos Ortiz, founder of lifestyle sales agency 8Point5 and veteran in the streetwear scene, about his last year, how the business has changed, what he's optimistic about, advice he'd give to new brands looking to get their foot in the door with retailers and of course, his go-to food spots in the city. @los_ortiz Hey Carlos! For those that may not be familiar with you, tell us a little about yourself. My name is Carlos Ortiz and I’m the founder of lifestyle sales and strategy agency 8point5. I got my start about ten years ago when I helped open and manage the first Livestock shop. After that, I started working for a distribution company that was run by the owner and helped open the Toronto office, managing brand accounts like The Hundreds, BBC, Alife and G Shock. In 2019, I decided to go out on my own which is when I started 8point5. The name was taken from my shoe size. Luckily the guys I worked with before were encouraging and supportive of me taking some of the brands I had worked with previously and now I have G-Shock, Taikan, Jason Markk, Rizzoli Books, Baxter of California, Clae Footwear, House of Blanks and Toyo Street on my roster. We help these brands gain exposure in east coast Canada and get into a ton of the top boutiques and stores. Really cool stuff! What would you say are the biggest differences being on your own now versus working for a larger company? Great question! The biggest thing for me is that I have way more freedom now to work how I want and with the brands that I want. I also have a really great work-life balance now that I’m on my own which has helped a ton with my mental health, especially in the last year and a half. I've been able to get outside way more which I love and have gotten a better outlook on the city. I will say though that it’s not always so easy being on your own. The ups feel great because I know they were all mine but the downs are tough when you don’t have a team behind you. It’s just a different game now. That makes a lot of sense. Speaking of the last year and a half, what was it like for you and the business? Man, I won’t lie, this last year was tough. There were a ton of manufacturing pauses which were difficult because in this business, you get paid when products ship. So, if nothing is shipping and you can’t complete orders, that really hurts on the revenue side. I also lost a couple brands during the pandemic simply because they couldn’t operate. Everything in terms of operations and strategy really changed. I wasn’t able to rent showroom spaces and have people come through anymore so like many others, it was a lot of Zoom calls but that just isn’t the same because people need to feel the product to truly understand it. So that was hard. On the bright side, I grew a lot and many of my strategies have developed. I’m now more particular about the brands I work with and stay away from seasonal brands which means I can focus on “at-once” brands that can always ship and help me grow when I need to. I’ve also built my network and started helping other retailers develop their e-commerce and digital businesses which has helped them as well as me. If the stores are operating better, it drives more business for me and my brands. As hard as it all was, I think the pandemic brought out the good in everyone and brought the community together. It’s interesting to hear how your perspective has changed. In addition to focusing on at-once brands, how else does 8point5 choose which brands to take on now? Portfolio Alignment: For me it’s important to ensure that all of the brands we carry can sit together so that shops can get multiple brands from us. It helps them and helps us. High & Low: Another thing we look at is if the brand can work in both high and low tier retailers. For example, Jason Markk is carried at Harry rosen which is a top luxury store for men, but it’s also in streetwear boutiques and even at the Nike store. Not Too Niche: Sometimes this is tough but I need to take on brands that are generally loved by many so that I can sell them into a lot of doors. I love some really cool Japanese brands but there’s only maybe 1 or 2 shops in the city I could sell them too so unfortunately it’s just not smart to work with them. Product Diversity: Diversity of brands is very important. My roster has footwear, books, bags, watches, cleaners and grooming products. I want 8point5 to encompass the entirety of men’s lifestyle and this also helps me stay away from seasonal products like apparel which faces greater risk due to manufacturing delays but also usually goes on sale so is harder to sell. Ethical or Sustainable Practices: Lastly, I’m very focused on trying to work with brands that have a focus on sustainable production and practices. Not every brand that I work with has this but it’s a bit plus for me as I expand the roster. Over the last few years, we’ve seen brands put more focus into their direct-to-consumer (DTC) channels and reduce the number of wholesaler doors they’re carried in. Why do you think this is and do you think retailers are still as important for brands as they were 5 or 10 years ago? Well, I mean, there’s way more money in DTC. That’s just the truth. We see brands like Nike pull out of shops every month basically BUT, I don’t think stores are going away. They’ll always be important for giving the brand more of a story. You need stores to create that in person product experience. Some brands can do this on their own but many can’t and it’s not the same with only online. Even Nike that has a massic e-comm business and their own stores still leverages boutiques for big promos like Air Max Day. I think that says something about the need for shops. We may get fewer shops but we’ll always have them. We definitely agree with that. It’s hard to imagine a world without our favourite sneaker shops and clothing boutiques. What tips would you give to a newer brand looking to get into retailers for the first time? The first thing any brand needs to do is build up their DTC channels. I know this sounds counterintuitive but retails want to feel like there’s a partnership and not just that you need them to succeed. Secondly, identify stores that have similar brands and styles. It has to feel like a natural fit. Once you identify the shops you want to be in, work on building relationships with people there. The world of retail is a tight knit community. Solidify your product offering and brand strategy. If you’re successful with growing your DTC to start, you’ll likely have this. You’ll need to convince the stores that you are the best choice to sit on their shelves so a great product and brand strategy is key. Lastly, a sales and distribution agency can be very helpful. They often have the best relationships with stores and can be very influential as a promoter of your brand. They’ll also help manage product orders and logistics which isn’t always easy for new brands. Love that! We agree, it’s definitely important to have a strong multi-channel approach. Before we let you go, we’re going to switch gears for a second. It seems like in the last year you’ve been all over the Toronto food scene. What are your top 5 spots in the city for anyone in or visiting Toronto this summer? [Laughs] Yes! I think I’ve tried a new spot almost every single week for the last year and a half when we were able to. I was really looking to support as many small and local businesses as possible and I love spreading the word about them to others. The following places are all great and, even more importantly, have amazing staff. That’s key for me. Mattachionni: An amazing pizza spot with 2 locations. 416 Snack Bar: Great drinks and quick bites. Grandma Loves You: Some of the best sandwiches in the city. Pho Tien Thanh: Great Vietnamese food. I always get the bun dish #59 w/ extra meat. Ruru Baked: Awesome ice cream and such a nice team. Check out Carlos and 8Point5 Agency on Instagram and keep it locked to Pier Five for more interviews and stories with the coolest designers, artists, activists, entrepreneurs and more.

Doing It Yourself With Carol Pak of Makku The canned beverage space is increasingly competitive, with hundreds of new startup brands entering every year. So, if you're going to enter, you better have something unique to say. Therein lies Carol Pak, founder of SOOL, a Korean beverages company and owner of canned makgeolli beverage brand MAKKU, who is using her experience at ZX Ventures - ABinBev's VC arm - and passion for Korean rice alcohol to offer something fresh and exciting to the North American market. Although it hasn't come without its ups, downs and dozens of learnings, Carol had some great insights to share that can be applied to any small business owner, and of course anyone looking to dip their toes into the world of CPG. Check out some of the hot topics from the conversation below. In the summer of 2023, we noticed a big shift in the brand's social presence around Korean culture. Can you talk about that? At first, I didn't know how much I wanted to position ourselves as a Korean drink because I didn't want to isolate non Koreans. I wanted to be very welcoming, very approachable, and I didn't want to pigeonhole ourselves as a Korean drink for Korean occasions and for Korean customers. So I was very vanilla when it came to our marketing because I didn't want to sway too much but I felt like that really left us with no voice. Recently we did some consumer surveys and a resounding sentiment was, we would like to see more Korean stuff from Makku, whether it's in your packaging, your story, your marketing or your branding. That really motivated me to focus more on Korean culture in general. For us, the most natural area to focus on was the Korean drinking culture, which is a huge part of Korean culture. Later we can move into other segments like food or holiday traditions and things like that. As you grow, have you made any other big shifts in how the brand operates? When it comes to our sales, before, I was relying on our distributors to get into retailers, and they put us in any account that would take our product. We were growing in revenue, and it was great in the short term, but we were seeing a lot of turnover as we lost shelf space to new brands and other promotions. If you go down to your local bodega and offer a promotion for them to buy the case, a lot of times they'll say, yes, but it doesn't mean that's the right account for us. I recently realized that while distributors are our partners, the onus is still on us to steer direction and ensure execution. Another consideration is that these smaller accounts don't provide data on the national level. So if a large retailer will put our brand into scan data, nothing will show up, even though we're in over a thousand accounts. So the investment into the smaller accounts don’t build us much credibility for the larger chains. Can you talk about scan data? What does that mean? There are national companies like IRI and Nielsen that manage this. For accounts like Whole Foods and Total Wine and these other large retailers; if your brand is selling in these stores, they'll report the sales data to IRI or Nielsen. So, when you're trying to sell to other national retailers, they can put in your brand and they can track your growth, sales and all this other data about your brand that these retailers are supplying to them. Since we're mostly selling in smaller accounts or Asian chains that are not providing that kind of data, even though we've been in the market for four years, if an Albertsons or Kroger, looked up our brand in Nielsen or IRI, they wouldn’t be able to find much data. So, it just goes to show that an account is not always equal. I’ve learned we need to rely less heavily on our distributors to be selling on our behalf and instead build a sales team and then get into the retailers that we want to by pitching them directly. Is it daunting pitching to these big retailers? I didn't dare dream of trying to pitch national accounts at first. I just thought it wouldn't be possible without any sales data but I've seen a lot of brands launch after me, like years after me, and their first accounts were like Walmart, Target, Costco. There has been a trend of Asian products in stores and product differentiation is probably helpful there, but at the end of the day, you have to pitch them to know whether you get a yes or no. We just never pitched them. That all gave me confidence though. If you get in front of them, you'll at least be on their radar. You can ask them for information on what they're looking for, what data points they need to see for consideration, when to reach out next. Until you talk to them, you never know so just shoot all your shots. We can definitely see the hustle and passion that you have for the brand. I'm sure that helps when you work on growing the brand with partners? Yes, absolutely. If you're not so passionate about what you're doing and you just think of it as a business opportunity, you're not going to last. Undoubtedly, the best entrepreneurs at every level will still have the highest of highs and the lowest of lows and I think the only thing that really keeps you in it is the passion. So, if it's not something that you love and you're happy working 80 hours a week, it's going be really hard. When investors, distributors, retailers and customers are talking to you, they're looking for passion and they can tell if you fake it. That is what makes the difference between the companies that make it and the companies that don't. Make sure to check out Makku's website to find out where you can pick some up and keep it locked to Pier Five for more interviews with entrepreneurs and small business owners coming soon!

Small Business Activation Grant Application Page (CLOSED) Before applying, please ensure you read the full grant criteria (click here) and the terms & conditions.

Small Business Activation Grant Pier Five and Intak Printing are teaming up to give small business owners the chance to bring their next activation to life—completely free . Through this grant, selected recipients will receive high-quality printed assets from Intak Printing and marketing, operational, and community support from Pier Five to help execute their event or brand activation. Whether it’s a pop-up shop, product launch, community event, or creative installation, this program is designed to empower small businesses with the resources they need to make an impact. Grand Prize Grays Runner Up Stimmie Runner Up Yueh Tung Restaurant Grand Prize $10,000 CAD of Custom Printed Materials - Provided by Intak Printing. This could include signage, posters, menus, packaging, wall decals or other essential assets. Operational & Marketing Support – Pier Five will help with: Connecting recipients to local vendors and suppliers Pre-activation content support (storytelling, interviews, social media features) On-site and post-event coverage for social & web content Bringing in community brand partners for in-kind product support Runner Up Prizing Two Runner-Up Prizes: $2,000 CAD credit to Intak Printing and a dedicated social content feature with Pier Five. To be eligible for the Pier Five x Intak Printing Small Business Activation Grant, applicants must meet the following criteria: Business Location: Must be a registered business operating within the Greater Toronto Area (GTA). Business Registration: Must be a legally registered business in Canada (sole proprietorship, partnership, or corporation). Proof of registration may be required. Business Age: Must have been in operation for at least one (1) year as of the application date. Revenue Cap: Must have an annual gross revenue of under $2 million CAD. Activation Alignment: The proposed activation (e.g., pop-up shop, community event, product launch, or creative installation) must: Be feasible to execute before December 31, 2025. Align with the small business’s brand, product, or service offerings. Be open to the public or targeted toward community engagement (private corporate events do not qualify). Commitment to Execution: Recipients must actively participate in the grant program, including: Providing updates on activation progress. Engaging in pre- and post-activation content (e.g., interviews, social features). Allowing Pier Five and Intak Printing to document and share their activation journey. Exclusions: Franchises, multi-level marketing businesses, and passive investment businesses are not eligible. Businesses engaged in illegal or unethical activities will not be considered. Previous winners of a Pier Five grant within the past 12 months are ineligible. Marketing: Recipients must be following @pier.five and @intakprintingcanada on Instagram For full grant terms and conditions, click here.