Turning passions into careers. Pier Five is Canada's leading community-first media and experiential platform for creative entrepreneurs and small business owners. We're changing the entrepreneurship journey. For decades, starting a business meant long, lonely days and sacrificing work-life-balance for a long-term vision. We believe that, with the right tools, being a founder can create the life that everyone craves from day one. We're building the spaces online and IRL for both new founders and thriving business owners to connect, learn from one another and get back to building the things they love. What We Do Best CUSTOM CONTENT Whether it's with local businesses or seasoned experts, we create engaging content for social and web to spotlight and educate our community of creative entrepreneurs and small business owners. B2B content has become our passion. Learn More COMMUNITY EXPERIENCES Between the Pier Five Athletics Club, founder workshops or community dinners, we've hosted over 50 events that leave our community feeling smarter, inspired and more connected. We've never hosted in a boardroom and we don't plan on it. Learn More FUNDING PROGRAMS Through our own initiatives and with the help of partners, we've provided over $250,000 CAD in non-dilutive funding and mentorship support to Canadian SMBs. It starts with capital and ends with experienced guidance. Learn More Partner with a trusted platform serving Canada's top brands in business and culture. Our Blog Catch up with our latest conversations and events. The Difference Maker: How Canadian Small Business Owners Turned AI Into Action 13 hours ago Why We Finally Incorporated - And Why You Should Too (With Ownr) Apr 26 Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios Dec 15, 2025 Explore All Posts PIER FIVE STUDIOS Pier Five Studios is the creative agency arm of Pier Five, providing content and event production for both our community and leading global brands looking to activate in Canada. Visit the Pier Five Studios website here .

My Items I'm a title. Click here to edit me. The Difference Maker: How Canadian Small Business Owners Turned AI Into Action In April, Pier Five partnered with HP Canada, with support from Microsoft Canada, Qualcomm Snapdragon and CDW to bring together small business owners for a two-part experience exploring one key question: What does the future of your business look like with AI? What followed was a full-circle program combining education, application, and community - showcasing how Canadian entrepreneurs are beginning to integrate AI into how they build and grow. Part 1: From Curiosity to Clarity The program began with two intimate, hands-on workshop sessions, each bringing together 10 founders from a range of industries. The goal was to move beyond AI as a concept and into practical application. After kicking off the session with a bit of networking, HP Canada shared how their latest technology is enabling smarter, more efficient ways of working, with a focus on innovation and sustainability. The sessions were powered by HP’s AI-enabled devices built with Qualcomm Snapdragon technology, allowing founders to explore real-time workflows. The core of the experience was a guided workshop using Microsoft Copilot. Founders were led through structured prompts to: Analyze their business and positioning Identify market opportunities Break down competitors Clarify their differentiation Using these insights, each participant created an AI-generated “Difference Statement,” which was then transformed into a visual poster - a clear representation of how their business can evolve. Kin Ho, Business Manager, HP: "One of the biggest barriers for small business owners we heard throughout this campaign is knowing where to start when it comes to AI. HP is focused on making these tools more accessible and practical, so founders can explore them in the context of their own business. When AI feels approachable and relevant, that hesitation quickly turns into confidence and that’s when real adoption begins." What started as exploration quickly became clear and set the groundwork for Part 2. Part 2: A Showcase For the SMB Community Two weeks later, Pier Five hosted The Difference Maker: Gallery Night, an exhibition space featuring all 20 founders’ work as well as a panel discussion from Canadian entrepreneurs and experts. The workshop participants and experts were joined by over 70 entrepreneurs, creatives, and community members, creating a highly curated and energetic room. Kane Willmott, CEO, iQ Offices: "The event was a powerful reminder that the future is being built right now by a remarkably ambitious generation of entrepreneurs. It was inspiring to meet founders across such a wide range of industries, each bringing different products, ideas, and perspectives to the table at various stages of growth." The panel discussion was a highlight of the night, discussing topics around AI adoption and the future of small business, moderated by Pier Five Co-Founder, Julian Golden. Speakers included April Marshall, VP of Inside Sales at HP Canada, Rebecca Prime, Founder of Beck’s Broth and workshop participant, and Kane Willmott, CEO of IQ Offices The conversation grounded AI in real-world use, focusing on how founders are applying it today and where it’s heading next. April Marshall, VP of Inside Sales, HP Canada: "What we’re seeing at HP is a shift from AI as a concept to something small businesses are actively using to solve everyday challenges. The biggest unlock is starting with the problem - whether that’s saving time or improving decision-making - and applying the right tools in a practical way. The businesses that will stand out are the ones building a strong foundation now by investing in technology that supports how they work and grow." Building What’s Next, Together What made this program resonate was its format. By combining education, hands-on application, visual storytelling and community, Pier Five and HP Canada created a space where ideas were not just explored but activated and shared. The program highlighted how collaboration between technology partners and community platforms can create real impact for small business owners. As AI continues to evolve, it’s clear that entrepreneurs aren’t waiting, they’re actively shaping what comes next; and they’re doing it together. Learn more about HP's Next-Gen AI PCs, discover the world of One HP here and follow Pier Five on Instagram for updates on all of the latest events. More Why We Finally Incorporated - And Why You Should Too (With Ownr) Written by Julian Golden, Co-Founder at Pier Five We built Pier Five part-time for five years, hosting events, producing content, building community programs and partnerships, all while keeping our day jobs, splitting responsibilities, and telling ourselves we'd "figure out the business structure later." Well, it’s 2026 and “later” finally came. The moment we went full-time in January, incorporating stopped being something we’d get around to and went to the top of the to-do list. We always thought this was going to be a brutal task, but to our surprise, it turned out to be very easy once we found Ownr. This article covers why incorporating matters, how to do it hassle-free with Ownr and some of our biggest learnings to make your experience even more seamless. It’s the write-up we wish someone had handed us two years ago. Enjoy! What Is Incorporation And Why Does It Matter for Founders? Incorporation is the process of registering your business and creating a distinct legal entity, separate from you as an individual. Once incorporated, your business can own assets, sign contracts, take on liability, and operate as a recognized legal structure in Canada. For a lot of early-stage founders, this feels like something that belongs to "later" - once you're bigger, more funded, more legit. We thought the same thing, but we were wrong. Here's why incorporation matters earlier than most people think: 1. It protects you personally. Without incorporation, you and your business are legally the same thing. If something goes wrong, like a contract dispute or a liability claim, it can follow you home. Incorporation creates a legal wall between the business and your personal assets. Your house, your savings, your personal finances stay separate. 2. You'll pay less tax. As a sole proprietor (which is what we were for 5 years), business revenue flows straight into your personal income and gets taxed at your personal rate which could be anywhere from 30-55%. Once incorporated, your business is taxed at the corporate rate, which is significantly lower in Canada, usually between 9-23%. If you're generating real revenue, the tax savings alone can justify the cost of incorporating within the first year. 3. Bigger contracts require it. As Pier Five started landing larger partnerships, we ran into this directly. Enterprise clients and institutional partners want to contract with a business entity, not an individual. Incorporation gives your business a legal identity that serious partners expect. 4. You're building something that should last. If your vision includes future investors, additional team members, or eventual shareholders, your structure needs to reflect that from the start. Getting incorporated sets that foundation. Why We Kept Putting It Off Honestly? It felt overwhelming. We imagined lawyers, back-and-forth emails, confusing paperwork, and a bill we couldn't afford. So we kept deferring it until we had no more excuses. The real cost of waiting wasn't the paperwork. It was running a real business without the structure that should have been underneath it. When we found Ownr, we realized none of those fears were actually true. How We Incorporated With Ownr in About 30 Minutes Ownr is an online incorporation platform built specifically for Canadian entrepreneurs. No lawyers. No back and forth. No hidden fees. You put in your details, make your decisions, and Ownr handles the rest. Here's what the process actually involved: Step 1: Register Your Business Name The first step is confirming or registering your business name as part of your corporation. Ownr walks you through this clearly without the guesswork on format or jurisdiction. Step 2: Assign Roles Every corporation in Canada requires at least one director, one officer, and one shareholder. For us, I’m CEO and my Co-Founder, Jeff, is CMO. We're equal shareholders and both serve as directors and officers. We'd been running it that way informally for years. Incorporating just made it official and legally defined. Ownr prompts you through each role so you understand what you're assigning and why. It's the kind of context that would normally cost you an hour with a lawyer. Step 3: Decide on Your Share Structure This is the one that catches most founders off guard. How many shares do you issue? The answer isn't "as few as possible". It's "enough to give yourself room to grow." We landed on 100,000 shares. That might sound like a lot, but it gives us flexibility to bring on shareholders, issue equity, or make changes down the line without running out of runway. Ownr makes it easy to understand why this decision matters and gives you room to manage it as your business evolves. Step 4: Sign, File, and You're Done Once your structure is set, Ownr handles the filing. You'll also receive a minute book, which is a legally required record of your corporation's key documents, and guidance on any post-incorporation steps you need to take. Everything in one place. The whole process took us about 30 minutes. We're not exaggerating. 3 Major Learnings It’s never too early to think about incorporation. If you're generating consistent revenue, signing contracts more frequently, building a team, or planning to grow, incorporation protects you legally, reduces your tax burden, and gives your business the credibility it needs to scale. These are valuable considerations at all stages of your business.There is no threshold you need to hit for all that to be valuable. Your structure should reflect your vision, not just your current size. Think about where you want to be in three years, not just where you are today. The decisions you make at incorporation — share structure, roles, jurisdiction — are easier to get right upfront than to change later. Affordable doesn't mean cutting corners. We were braced for a significant bill. Ownr is genuinely affordable, especially compared to the cost of a traditional lawyer, and it's built specifically for Canadian founders, so the guidance is relevant and accurate. The Honest Takeaway We spent five years building Pier Five without the proper foundation underneath it. Not because we were reckless but because the process felt like something we needed to tackle with a lot of money, time, and legal expertise–all of which were things we didn’t have. Ownr removed every one of those barriers. It's online, it's fast, it's affordable, and it actually explains what you're doing as you do it. For any Canadian founder who's been putting this off, there's no reason to wait any longer. Start your incorporation at ownr.co → Julian Golden and Jeff Lei are the co-founders of Pier Five, Canada's leading community for creative entrepreneurs and small business owners. Follow along at @pier.five. More Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios On November 29, Pier Five marked a major milestone with our biggest event to date, celebrating five years of building, creating, and pushing culture forward. What began as an anniversary celebration quickly became something much bigger: a full-scale showcase of our creative capabilities and the first public announcement of Pier Five Studios, our new agency. With 200 guests in attendance, the night was a resounding success and a defining moment in our journey. An Immersive Brand Experience The event was designed as a living demonstration of what Pier Five can deliver, blending brand, culture, and experience into one cohesive environment. The space was filled with a variety of brand activations, each contributing to the energy and narrative of the night: Alcoholic bars hosted by Great Estates, Banditos Mexican Lager & Coco Rum Fast Magic delivered a custom sticker bar featuring new designs and exclusive collaborations Ho Lei Fook elevated the evening with Hong Kong–inspired fusion small bites A game zone arcade by PUMA and Pier Five brought playful competition into the space and dozens of incredible prizes to be won An interactive photo booth by Intak Printing captured the night in real time A non-alc hydration zone powered by VOSS, Well Juices and Electrolit. Every element was intentionally designed to spark interaction, discovery, and connection. Five Years of Pier Five At the heart of the evening was a moment of reflection. Guests were treated to a five-year recap video, highlighting the evolution of Pier Five, from its early days to the platform it has become today. The video served not only as a look back, but as a bridge to what comes next. Introducing Pier Five Studios At the end of the recap, we made our first public announcement of Pier Five Studios, our new agency arm of Pier Five. This event was the largest and most ambitious showcase we have ever produced, and it was by design. It represented a clear statement of intent: Pier Five Studios is here, and we are ready to build world-class brand experiences, creative campaigns, and cultural moments for our partners. From concept to execution, the night embodied the full spectrum of our capabilities. Looking Ahead to 2026 This End-of-Year celebration was more than a party. It was a milestone, a proof point, and a launchpad. We are incredibly grateful to our partners, collaborators, and community who showed up and helped make the night unforgettable. As we close out this chapter and look ahead, we are energized and focused on building in 2026. More The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI To kick off small business month in Canada, Pier Five and HP Canada came together in Toronto to host The AI Studio, a one-of-a-kind workshop experience designed to help Canadian small business owners discover how AI and HP’s Next Gen AI PCs can transform the way they work, create, and grow. The event welcomed 20 entrepreneurs and founders from industries including hospitality, health, media, fashion, tech, retail and restaurant for a day of hands-on learning, collaboration, and innovation. Every detail of the experience was crafted around real challenges and opportunities shared by attendees in a pre-event survey, ensuring that each moment was personalized, relevant, and actionable. Swipe through images The day unfolded through two interactive sessions that reflected the dual nature of entrepreneurship, the balance between operations and creativity. The first session focused on productivity and operations, helping business owners learn how to integrate AI into their day-to-day tasks, streamline workflows, and unlock new efficiencies. The second session shifted gears toward creative strategy and marketing, offering insights into how AI can support content creation, copywriting, and campaign planning for founders looking to amplify their brand stories. During the sessions, attendees were invited to explore HP’s Next Gen AI PCs and devices, guided by HP Commercial Category Business Manager, Towen Chrea, who demonstrated the power of AI-driven hardware in real time. From adaptive tools that anticipate workflow needs to features that make creative work more intuitive, the demos showcased how HP is reimagining what’s possible for small businesses in the age of AI. Beyond the learning, The AI Studio offered what every entrepreneur values most; connection. Guests shared experiences, swapped insights, and formed new relationships. They also took part in professional portrait sessions to elevate their personal brands and left with co-branded Pier Five x HP Canada merch as a reminder of the day’s inspiration. Swipe through images Ultimately, The AI Studio wasn’t just an event, it was a celebration of Canadian entrepreneurship and a glimpse into the future of work. It gave small business owners the knowledge, confidence, and tools to embrace AI not as a buzzword, but as a genuine growth partner. Pier Five and HP Canada are proud to have built this experience together, supporting the small business community, empowering innovation, and continuing to champion the incredible founders shaping Canada’s creative economy. More Small Business Activation Grant Runner Up: Yueh Tung Restaurant Introducing Yueh Tung Restaurant, the runner up recipient of the Pier Five & Intak Printing Activation Grant! Owners: Jeanette & Joanna Liu Location: Toronto, ON Discover Yueh Tung online: Website // Instagram About Yueh Tung Restaurant Yueh Tung is Canada’s oldest Hakka Chinese restaurant, serving Toronto since 1986 from the heart of Old Chinatown. Recently, Jeanette & Joanna's parents officially handed the business over to them and they've stepped in during one of the most difficult economic climates to try to carry forward everything their parents built. They introduced Toronto city to delicacies like Chili Chicken and Manchurian Chicken and worked tirelessly for decades. Now, as second-generation owners, Jeanette & Joanna are working to preserve this legacy, reintroduce Yueh Tung to the public, and sharing the untold story of their family and culture through food, design, and storytelling. What is your vision with the grant funds and support from Pier Five & Intak Printing? Our vision with the grant funds and support from Pier Five & Intak Printing is to host a special dinner experience that brings together local customers, media, and municipal leaders to celebrate the history and heritage of Toronto’s Old Chinatown. This event will help spark renewed awareness and pride in the neighborhood we’ve been part of for decades. In addition, the grant will support a refresh of Yueh-Tung’s branding, from menus to signage, to better reflect our family story and the vibrant Chinatown community we represent. It’s an opportunity to honour our roots while inviting a new generation to connect with the culture, food, and history that define who we are. How will this grant help you realize your long term goals? This activation is a key step in our long-term vision to preserve and grow Yueh Tung, not just as a restaurant, but as a cultural landmark. We want to create a cohesive brand experience that clearly communicates who we are, where we come from, and why this place matters. The grant will allow us to reintroduce Yueh Tung to a new generation while reconnecting with longtime customers who may not know we're still here. It will help stabilize our business, strengthen community recognition, and lay the foundation for a sustainable future so we can continue sharing Hakka food, honour our parents’ legacy, and ensure this story lives on in our city. Photos supplied by Yueh Tung Restaurant, BlogTo & TorontoLife Learn more about the Pier Five & Intak Printing Activation Grant and discover the other recipients here. More Small Business Activation Grant Runner Up: Stimmie Introducing Stimmie, the runner up recipient of the Pier Five & Intak Printing Activation Grant! Founder: Steph Nightingale Location: Toronto, ON Discover Stimmie online: Website // Instagram About Stimmie Stimmie is an oral care disruptor on a mission to end single-use toothpicks and improve gum health sustainably. With deep clinical roots and strong design sensibilities, Stimmie has proven that it is solving a real need. In just one year since launch, the brand has seen traction with features in CNN, Porter Airlines, and multiple sell-throughs at "better for you" retailers across major cities such as New York and Toronto. What is your vision with the grant funds and support from Pier Five & Intak Printing? Our vision is to create a culture-forward pop-up experience in Toronto that brings the world of Stimmie to life. The grant will enable us to push the boundaries of our design and experiential assets, introducing larger-scale formats, innovative materials, and hands-on product sampling that wouldn’t be possible otherwise. This activation will drive real-time consumer testing, social media buzz, and deeper brand engagement as we continue building momentum in the market. How will this grant help you realize your long term goals? Drawing our current community to this unique pop-up experience will build brand loyalty and connect with our customers. These types of activations typically capture the attention of NEW customers which is always both a short and long term business goal. We'll be able to build our database, provide more customers with samples which we've seen as a great way to convert people into long-term customers and give them experiences that will excite them to develop social media content and drive organic awareness for our brand. Photos supplied by Stimmie Learn more about the Pier Five & Intak Printing Activation Grant and discover the other recipients here. More Small Business Activation Grant Winner: Grays Introducing Grays, the grand prize recipient of the Pier Five & Intak Printing Activation Grant! Founders: Julia Gray & Connor Dudgeon Location: Toronto, ON Discover Grays online: Website // Instagram About Grays Grays is a Toronto-based clothing brand specializing in 100% Ontario made garments (using 100% Ontario wool) and a multi-brand clothing and home goods shop. Their mission is to reconnect consumers with the origins of their textiles, emphasizing transparency, sustainability, and craftsmanship. Grays collaborates with local artisans and mills to produce limited-run collections that celebrate Canadian wool and traditional textile practices. Through their retail space and brand, Julia and Connor aim to create a platform for education, storytelling, and connection, inviting customers to engage with the process behind what they wear and use every day. Whether it’s a jacket made from Ontario wool or a hand-bent steel wine rack, every item at Grays embodies the belief that knowing the maker and the materials matters. What is your vision with the grant funds and support from Pier Five & Intak Printing? With support from Pier Five and Intak Printing, our vision is to bring the story of Ontario wool to life through a special event that blends art, education, and hands-on engagement. We'll showcase the journey from farm to finished garment through a gallery exhibit, creative talks, and interactive demonstrations, giving our community a deeper appreciation for local textiles, craftsmanship, and the people behind them. We also want to integrate other aligned elements of natural craft into the experience, including natural Ontario wines and farm-to-table food for guests to enjoy, creating a holistic and immersive celebration of local artistry. How will this grant help you realize your long term goals? This grant helps us take a major step toward our long-term goals by giving us the platform to share our story and values with a wider audience in Toronto. It allows us to showcase why we focus on local textiles and ethical production, which is something we've never had the budget to do at this scale. By amplifying the full narrative of our process, from farm to mill to maker, we can deepen community connections, raise awareness about regenerative farming and Canadian wool, and lay the groundwork for national and international growth. This activation is a pivotal moment in our journey to establish Grays as a recognized leader in sustainable, locally made clothing. Photos supplied by Grays Learn more about the Pier Five & Intak Printing Activation Grant and discover the runner up recipients here. More Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect This past week, Pier Five hosted its very first Mental Health Mixer, a fresh kind of event created to blend wellness, creativity, and meaningful connection into one intentional gathering. This wasn’t your typical networking party. Instead, it was a space designed to slow down, check in with yourself, and engage in real conversations with others navigating the ups and downs of life. The event welcomed 50 passionate creatives, entrepreneurs, and community members who showed up ready to be present and open. From the moment the mixer began, there was a genuine energy of warmth and vulnerability that set the tone for the afternoon. To kick things off, guests were guided through a calming breathwork session, helping everyone center themselves and settle into the space. This mindful start paved the way for a powerful panel discussion featuring two incredible voices in mental health: Yanal Dhallieh, founder of Peace Collective, and therapist and podcast host Makena Arntsen from Don’t Worry It’s Confidential. Their candid conversation touched on personal journeys, mental health strategies, and the unique challenges creatives and entrepreneurs face when it comes to self-care. More content to come from that panel on the Pier Five Instagram. Between the thoughtful dialogue, attendees explored wellness activations from local brands PleaseNotes and Health Hut, discovering tools like affirmation journals and curated self-care essentials that support ongoing mental wellbeing. Light refreshments complemented the experience, with sparkling drinks from Barbet, fresh coffee from Itso Coffee, and delicious charcuterie beautifully prepared by MiBowl. These thoughtful touches, provided by local sponsors, made the event feel like a true community celebration. Before leaving, guests received special gifts from Peace Collective and HOKA, small reminders of the day’s intention to care for oneself and each other. The feedback was overwhelmingly positive and many shared how much they appreciated the chance to slow down, connect deeply, and reflect in a safe, welcoming environment. Pier Five’s Mental Health Mixer was more than an event; it was a reminder of the importance of holding space for mental wellness in our busy, creative lives. We are grateful to our partners and sponsors who helped make this possible and look forward to hosting many more gatherings that bring community, creativity, and care together. Stay tuned to the Pier Five Instagram and mailing list for updated on future events! More Mental Movement Day with Pier Five and Puma Brings Toronto’s Creative Community Together for Yoga, Wellness, and Open Conversation On Saturday, May 24, Pier Five and Puma brought Toronto’s creative community together for a powerful afternoon of movement and mindfulness at Kula Yoga. Mental Movement Day, an intimate wellness experience for 25 creatives, entrepreneurs, and small business owners, blended yoga, thoughtful conversation, and community building into one energizing and inspiring event. From the moment guests arrived, the atmosphere was set for connection and care. Each attendee was gifted Puma workout and yoga gear, which quickly became a highlight of the experience; functional, stylish, and perfect for the afternoon’s yoga session. Before class began, Electrolit provided refreshing energy drinks, helping participants stay hydrated and energized for the flow ahead. Led by a certified yoga instructor, the class encouraged participants to slow down, breathe deeply, and reconnect with themselves through mindful movement. In a city as fast-paced as Toronto, the opportunity to pause and reset in a beautiful, welcoming studio like Kula Yoga was deeply appreciated. But the day didn’t end with just movement, it evolved into something even more meaningful. After class, Pier Five hosted a roundtable discussion focused on mental health, burnout, and strategies for managing busy, often overwhelming schedules. What made this part of the experience so special was the openness and honesty in the room. Attendees were encouraged to share their own tips, challenges, and stories in a judgment-free space, creating an atmosphere of empathy, support, and community. For many, Mental Movement Day was a much-needed reminder that taking care of your mental health is just as important as staying physically active. It also reinforced Pier Five and Puma’s shared commitment to supporting entrepreneurs and creatives, both professionally, and personally. As one of several ongoing collaborations between Pier Five and Puma, this event underscored the power of community-focused wellness programming. The blend of movement, meaningful conversation, and high-quality gear made for a standout afternoon that left everyone feeling refreshed, motivated, and connected. If you are interested in getting involved with Pier Five events, send us an email at community@pier-five.com . More A Spring Clean-Up Day to Remember This past weekend, more than 70 creatives and entrepreneurs in our community came together to make a meaningful difference in our city. Hosted in partnership with our friends at Lost & Found and Sonndr, the Pier Five Community Clean-Up Day was more than just a feel-good networking event. It was a powerful reminder of what can happen when community shows up, rolls up its sleeves, and gets to work. With blue skies above and energy high, volunteers gathered at Sonndr, a local-favourite right above trinity Bellwoods Park, for free coffee and clean up gear before spreading out across the park to clean up ahead of the upcoming summer season. This clean-up day wasn't just about waste removal, it was about building pride in where we live and making space for connection. It was about being outside, doing something hands-on, and creating a ripple effect of impact. Thank you to everyone who came out, brought good vibes, and made this event such a success. And big love to Lost & Found and Sonndr for being the perfect co-hosts, offering coffee, warmth, and a hub for connection. We’re already thinking about the next one. Until then, stay connected, stay community-minded, and stay BIG on the little things that make a big difference. To learn more about upcoming Pier Five events, follow us on Instagram! More 5 Essential Tax Strategies for Small Business Owners to Save Money Managing your small business taxes effectively can mean the difference between keeping more of your hard-earned revenue or overpaying the government. We partnered with tax expert Mark Solis, Founder of Solis Financial, to bring you five essential tax-saving strategies for small business owners that can help maximize savings and build long-term financial security. 1. Incorporate Your Business & Pay Yourself Smartly If your business is generating consistent revenue, incorporation can help you take advantage of lower corporate tax rates. Instead of taking all earnings as a salary, consider a mix of salary and dividends to lower your personal tax bill. A salary is subject to payroll taxes but provides RRSP contribution room, while dividends are taxed at a lower rate but do not generate RRSP room. This strategy provides flexibility and can help optimize your tax situation. 2. Maximize Small Business Tax Deductions Every eligible business tax deduction you claim reduces your taxable income. Common small business tax write-offs include: Home office expenses (if you work from home) Vehicle costs (if used for business) Advertising and marketing Office supplies and business meals Tracking and categorizing expenses properly ensures you don’t leave money on the table when filing your business taxes. 3. Use an Individual Pension Plan (IPP) or RRSP to Reduce Taxable Income Saving for retirement while lowering your small business taxes is a win-win. If you’re incorporated, an Individual Pension Plan (IPP) allows for higher contribution limits than an RRSP and is a great tax-deferral tool. If you’re a sole proprietor, contributing to an RRSP helps reduce taxable income while building long-term wealth. 4. Set Up a Health Spending Account (HSA) for Tax-Free Medical Expenses Health and dental expenses can add up, but with a Health Spending Account (HSA), you can cover these costs 100% tax-free. HSAs allow small business owners to deduct medical expenses as a business expense, reducing taxes while providing essential health benefits for themselves and their employees. However, to qualify, business owners must earn more than half of their income from the business. Be sure to review all HSA eligibility criteria to ensure compliance. 5. Split Income with Family Members to Reduce Your Tax Burden If your spouse or children help out in your business, consider paying them a reasonable salary for their work. This strategy shifts income to lower tax brackets and helps reduce your overall tax burden. Just ensure their compensation aligns with the work performed to meet CRA requirements. About Mark Solis – Small Business Tax Expert With over a decade of experience in the financial services industry, Mark Solis founded Solis Financial Services to help Canadians maximize tax savings and achieve financial security through proven insurance and investment strategies. His career began as an Associate Financial Advisor with The Co-operators, where he eventually managed his own office before launching his independent brokerage. Today, he partners with Canada's top insurance and investment companies to deliver the best financial planning solutions to his clients. More Empowering Women Entrepreneurs: Mastercard x Pier Five's 2024/25 Priceless Experience Last week, Mastercard and Pier Five hosted the highly anticipated Priceless Experience in Toronto, a transformative gathering for the 2024 Mastercard Small Business Fund recipients. This exclusive event was designed to connect the 10 exceptional women entrepreneurs with each other, Mastercard experts, and experienced mentors, providing them with the tools and inspiration to take their businesses to the next level. Each recipient had already received $10,000 in funding, but the Priceless Experience was about more than just financial support—it was about fostering community, learning from industry leaders, and gaining insights that are often inaccessible to small business owners. Entrepreneurship can be an isolating journey, and taking time away from daily operations is challenging. That’s why Pier Five, a strong advocate for meaningful connections, collaborated with Mastercard to create an experience that balanced learning, networking, and inspiration. (Swipe for photos) The Mastercard Small Business Fund recipients were flown into Toronto from across the country, with accommodations provided at the luxurious Le Germain Hotel for a two-night stay. The experience kicked off on Monday evening with a warm and welcoming reception at the hotel, allowing the entrepreneurs to connect with one another, as well as the Mastercard and Pier Five teams, in an intimate setting over drinks and conversation. Tuesday was a full day of insightful programming designed to help these entrepreneurs refine their strategies, expand their knowledge, and strengthen their businesses. The day began with a breakfast gathering, setting the stage for an engaging and interactive workshop led by two-time Canada’s Top Female Entrepreneur of the Year, Kelsey Kitsch. She guided the business owners through key themes of growth, leadership, and team-building, sharing actionable advice drawn from her own experiences. (Swipe for photos) Following the workshop, Pier Five facilitated a dynamic roundtable session featuring three rotational group discussions on essential business themes: marketing and brand visibility, customer loyalty and retention, and financial sustainability and growth. These sessions provided a space for the entrepreneurs to exchange ideas, ask questions, and gain targeted insights tailored to their unique business challenges. (Swipe for photos) After an incredible lunch at Bar Ardo, the participants attended an inspiring innovation panel featuring industry leaders and small business experts, including Luchila Mado of Digital Main Street, Jessica Pachis of Fiserv, Amber Mac, a public figure and tech entrepreneur, Nishant Raina, the Head of Small Business at Mastercard, and Andrea Grand, the founder of Barbet and a 2022 Small Business Fund recipient. The panel covered a range of topics, from leveraging digital tools to enhancing customer experiences, providing real-world advice to help the entrepreneurs sustain and scale their businesses. (Swipe for photos) To cap off this incredible experience, the entire group was treated to an unforgettable evening at the Toronto Raptors game in the Mastercard suite. This celebratory moment allowed the entrepreneurs to unwind, strengthen their new connections, and enjoy a well-deserved break from their daily business responsibilities. The Mastercard x Pier Five Priceless Experience was more than just an event—it was a testament to both organizations’ commitment to supporting small businesses and fostering community among female entrepreneurs. By creating a space for connection, education, and inspiration, this initiative reinforced the power of collaboration and the importance of investing in the future of women-led businesses. As these 10 remarkable entrepreneurs return to their respective businesses, they do so with renewed confidence, valuable insights, and a network of peers and mentors who will continue to support them on their journeys. The impact of the Priceless Experience will undoubtedly extend far beyond these two days, shaping the next chapter of their entrepreneurial success. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here. More

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2023 Recipient: Guests On Earth Introducing Guests On Earth, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Jackie Prince Where: Toronto, ON Instagram / Website Guests on Earth is counter-worthy home care that feels like self-care, and cares for the planet. The brand launched their first products in 2022, an All-Purpose Cleaner, Foaming Hand Soap and Waffle Cleaning Cloths with the vision to build and lead in a new category of Home and Planetary Wellness. In only a year and half, Guests On Earth has won numerous awards, generated thousands of new customers and is selling in over 20 retailers across Ontario. Guests On Earth was also recently certified a B Corporation, meaning it meets the highest standards of social and environmental impact and is dedicated to creating a positive effect on the world beyond financial gain. How will you use the $10,000 CAD for your business? The funding would go towards the production and marketing of our new product launch in Q1 of 2024. We have some really incredible ideas on how to effectively bring our new launch to life and the funds would enable us to enhance our production capabilities. With this launch, we hope to cover more touchpoints in our customers’ homes allowing them to live their best “clean” life. What is your big goal for the future of the business? Our big goal is to develop a robust hospitality strategy for the brand. We want to get our products into vacation rentals, yoga studios, and restaurants. These are spaces where customers can become aware of the brand while trying our product. It would be a new channel for us and will take time to learn and build. We are currently testing the market with sampling but hospitality could be an incredible catalyst for mass sustainable expansion in the years to come. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

Putting In The Hours With Dan Climan We got a chance to speak with Montreal based painter, Dan Climan, about the journey of mastering his craft through nothing other than patience, focus and lots of hard work. With art integrated into his life in many ways but only a couple years under his belt as a full-time painter, Dan has already amassed an impressive following for his work and is one of the most humble guys we know. For him, it's all about putting yourself in a position to do what you truly love and committing more time to it than anyone else. Read through some of the best takes from the conversation with Dan below. On putting in the time... "I think the more confidence you have going into work, the better work you’re going to make." "Put your head down. Do the work. Just because it looks good or feels good, doesn’t mean you’re done. No matter what state I was in my life, whether it was design, or tattooing or painting, I know that I’ve gotten better and I know that I’ve only gotten better because I continued to do it." On painting stuff he doesn't like... "Those are the important days. I still painted. I still put in the hours." "The difference between somebody who's a professional and somebody who's on the come up is potentially just putting in the hours and doing the work? "I believe in the work so much that I’m not afraid to invest in myself" Tips On Buying Art "Only buy the art that you can’t live without. If it speaks to you and it feels a certain way, it's worth buying. I look back at art that I bought when I was younger...maybe I liked it because it was trendy at the time but I don't want to look at it in my living room anymore." "If the work is appealing to somebody who’s, like, five years old, and somebody who is sixty years old, there’s something nice that’s happening there. It’s like a universal language with shapes and colour in the content." How much money do you want to make? "As long as I can make enough to paint every day then I'm happy. Looking back to my 13 or 15 year old self, like if I could see where I’m at today, I’d be thrilled!" Be sure to follow Dan on Instagram for news on his upcoming shows, including his solo exhibit at Gallery Youn in Montreal, and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

Chasing Your Curiosity With Carolyn Chen of Dandylion The powers of curiosity are truly incredible! Carolyn Chen, founder of dog care brand Dandylion has learned this throughout her life as a serial entrepreneur with years in the beauty industry and now pet care industry. As she follows her passions and curiosities, she finds that doors continue to open, much of which by the people she meets along the way and the communities she builds with likeminded individuals. We got the chance to speak with Carolyn about her experience founding Dandylion and tapped into her tricks and advice for new entrepreneurs looking to turn their everyday passions into full-time businesses. Hi Carolyn, for those who aren’t familiar, can you tell us a little about yourself and Dandylion? My name is Carolyn Chen and I am the founder of Dandylion which is a community powered dog grooming brand on a mission to clean up and add transparency to the dog grooming industry. Dandylion launched just over a year ago and was inspired by my life as a parent to a dog with itchy and easily irritated skin, finding that there weren't a lot of products out there that were effective and transparent (like the products in human skincare/grooming) in terms of the ingredients in the solution. Where did the name come from? I wanted a name that captured the essence of a childlike carefree-ness to the world. One day I was listing to that song "Dandelions" by Ruth B and loved how the word captured that feeling. I also liked the play on words with “dandy” and “lion. It also helped with trademarking which, from my time founding other brands, I know is very important when it comes to picking a name. Speaking of other brands, we know you have some history founding beauty brands. How did that help inform the process for creating Dandylion? Yes, so I've had 4 years as a DTC beauty brand founder. It all starts with understanding the problem you are trying to solve for. For Dandylion, I was trying to solve the itchy skin issue for my dog, but I wanted to validate the idea to see if other dog parents experienced the same pain point. I started with 100 interviews with dog parents and then once I dialled in on the problem, I brought in a vet dermatologist and human skincare chemists to help develop a solution for dogs. It was important to have experts to bring the latest thinking from human formulation and understand how to best formulate for dogs. For example, the PH level of dog skin is different than human skin, which is something we learned from our vet dermatologist. Since its launch, Dandylion has seen hugely positive reception IRL and online. Can you speak to what you think was key to achieving this. A few things for sure. Asides from the product needing to perform well, we try to come up with innovative solutions and formats and involve our community ever step of the way. The community that we have built has been so integral in helping Dandylion grow so quickly. From support on social to friends and family helping me pack and ship boxes, everyone has really come together to help which I am so thankful for. Looking more at the product, from the packaging to the creative ads, everything seems very premium and almost high-end. Why was that important for you? I'm glad you see that! It took me a very long time to develop and I learned Adobe Illustrator on my own to design this [laughs] so thanks for noticing! My brand is really going to be for this next generation of dog parents so when I look at the brands they're consuming, I have to fit within that. I'm looking at brands like Glossier or Recess or Aesop which connect so well with millenials and Gen Z and that was how I drew inspiration for Dandylion. Dandylion comes in at a price of $22 per bottle whereas most brands come in around $8-$10. Has there been any difficulty entering the market as a more premium product? So far it's been well received but I think it all comes down to brand values which are: High quality ingredients Proven by experts and scientists Eco-conscious formula and packaging Better Value. Dandylion uses less product per application so you get more uses out of each bottle than the regular brands That's great to know and we definitely understand this. With the brand growing so quickly, what are you thinking about most as you scale? For us it's always about planning ahead and being prepared for things before we need them. So, thinking about things like supply and demand. If I have 10 orders per day now, what does it look like when I have 100 orders per day and what do the pieces around supply chain and operations look like then. the set up process to scale those operations so it's very important to look ahead. Another big thing for me is optimizing cash flow. So, finding ways to hold onto money longer, whether that is finding ways to pay suppliers later or finding ways to get money from customers sooner. If you can optimize for cash flow and plan ahead, you'll be in a great spot to grow. Those are 2 great pieces of advice! Before we let you go, what are some pieces of advice you'd give to any young entrepreneur that is looking to start their own business? The biggest thing is to follow your curiosity and see where that leads you. Try as many things as possible, fail fast and learn from it. I think this will give you a lot of new perspective that you can incorporate into any project that you're working on. I also think goal setting is very important but keep those goals flexible. It's great to have something to work towards but you want to ensure that if something changes, you can account for that. Lastly, surround yourself with people who uplift you and can make the process of starting something a lot more enjoyable! Make sure to check out Dandylion on Instagram for news on new products and community events and keep it locked to Pier Five for more conversations with inspirational founders just like this!

A Conversation With Aran Raviandran of Get Fresh Company Aran Raviandran is the Creative Director and Strategist for Canadian streetwear brand Get Fresh Company. Aran is an expert in style and collaborations and has been at the frontlines of special projects with organizations like Puma, Remy Martin and The Toronto Raptors as well as the City of Toronto for the annual Caribana Block Party which brings over a million people into the city. @aranvandelay // @getfreshcompany Aran great to chat again! Canada has been a melting pot for creatives and new brands lately. Who are 5 designers or brands that you're really excited about right now? So much great talent out there and I'm really feeling: Apply Pressure Adidem Asterisks Mr. Saturday Prescribed Shelter and Get Fresh Company (of course!) It seems like lately inspiration has been harder and harder to come by with the lockdown but where are 5 places in Toronto that you go to get inspired? Honestly it’s hard to pin-point one single place, let alone 5 [laughs]. The city is so diverse and everywhere has something unique to offer from east to west. I will say any Hookah bar is a good start. I’ve done some of my best scheming’ there! Even though we're not getting out much, fashion trends are definitely still coming and going? What are the trends you're really feeling these days? Staying in has changed what I'm into for sure but I’ll forever love a comfortable fashion trend. No matter how fly it looks, If I don’t feel comfortable I don’t want it. We've been putting out some new sweats lately that are perfect! What are 5 things that are key to building a brand in Toronto? Have an end vision and don’t veer from it Only pivot when absolutely necessary - this doesn’t mean pivot on the vision, more so on how to get there. Build a strong team / network Listen to your customers, we live in a end user society. Truly love what you’re building or else it’s not going to happen. Lastly, we've been seeing some unreal photoshoots from GFC and would love to know, what are 5 tips to a successful fashion photoshoot? Lint roller Give yourself more than enough time Prep your key shots ahead of time Create a pose board / vision board Have a good playlist ready to bump

Street Stylin’ With Editorial Boutique Pier Five recently got the chance to stop by Editorial Boutique, one of Montreal’s premier streetwear fashion retailers. Editorial is a women-led operation, bringing some of the best streetwear and skate brands to the Montreal fashion scene. Throughout covid, Editorial was able to capitalize on a successful e-commerce operation and expanded its brick and mortar space, allowing them to bring in new product categories like skate hardgoods, as well as some great new brands from Europe, Asia and North America. We spoke with some of the team to learn about their favourite trends right now, what brands they’re excited about in the shop and of course, we had to break down their stellar fits. Check out the breakdowns below and head to Editorial Boutique’s site to check out the shop’s incredible mix. Anh - Sales The Fit Hat: Polo Ralph Lauren T-Shirt: Braindead Cognitive Prophecy Tee Pants: Levis Ribcage Denim Shoes: Rokit x Converse Pro Leather Ox What brands are you really into these days? I really like Stussy and Pleasures. The fit on their stuff is really good for me and I find it very easy to style and wear. Sierra - Sales The Fit Shirt: Editorial Boutique x Arthurs MTL Pants: Vintage Levis Shoes: New Balance 990 Watch: Cartier What was your last big purchase? I just bought a pair of super nice bright red cowboy boots which I’ve been wearing around a bit. Once the weather get’s cooler I’ll be styling those with a nice trench coat - it’s going to be sick! Are they comfortable? No [laughs] but I just gotta keep wearing them. I love them so I’ll deal with the pain. Levina - Stylist & E-Commerce The Fit Tank Top: Editorial BDG Pants: Custom overdyed Dickies by Editorial Shoes: Converse Chuck 70 ‘Combat Green’ Rings: Peel Metro Jade Necklace: from Mom <3 Do you have any tips for styling? For me, I can’t plan out my fits beforehand. I need to just wear whatever I’m feeling that day. I think the most important thing is to feel comfortable in what you’re wearing. You’re wearing the clothes. The clothes are not wearing you. What upcoming trends are you excited about for Fall/Winter ‘21? I think camo is making a huge comeback. Low-rise pants are also definitely coming back. I know not everyone is into it but it’s definitely coming back. What are some of your favourite brands in the shop right now? Dickies has always been one of my favourites and we’ve carried them for so long. It’s super hard to keep them in stock. Ragged Priest is a london based line which is super cool. It’s super edgy but you can mix it into basic fits even and it works well. Brain Dead is also sick and we have Fucking Awesome’s sub-line Hockey which I love. Their graphics are sick! Follow @editorialboutique on Instagram for more news on the latest drops and keep it locked to Pier Five for more stories and interviews with our favourite designers, entrepreneurs, creators, brands and more.

Alpha/Beta: The Next Chapter With Raised by Wolves Our friends at Raised by Wolves sent us some pieces from their upcoming collection to check out. The 200 piece collection is made entirely of upcycled, reworked and repurposed garments from overstock, samples, returns and leftover fabric from a decade of past seasons, with the purpose of giving old pieces a new life. We connected with Raised by Wolves owner and mastermind behind the collection, Cal Green, to learn more about the inspiration behind Alpha/Beta, the all-natural design process and what he thinks a collection like this can mean for the future of the brand and fashion industry as a whole. Lookbook Photos: William Smith Model: Marisa Gallemit 2 Years of Planning. 10 years In The Making. One day I was in my office and saw this wall of boxes behind me. Over the last ten years we had overproduced certain collections, had accumulated a ton of samples, held onto returned items or defects, etc. When COVID hit, most of our factories shut down so we knew we needed to find a way to make do with what we had and find a way to sell all of these older clothes by repurposing them. The first project was making face masks in Ottawa and that's what sparked the idea to create a full collection which would become Alpha/Beta. Where does the name Alpha/Beta come from? The name is in reference to the hierarchy of a wolf pack. The Alpha line gets access to the most interesting materials and older samples. It's more experimental and is a lot of outerwear and pants. The Beta line is made up of derivatives from the Alpha line and are more simplified. This will be things like tees and sweatshirts. We've also built out a Delta line which is some homewares and other accessories made from scraps, like keychains, coasters, wooden and incense holders. With this new thought process behind production and design, how is Raised by Wolves thinking about its ecological footprint? I'm hypersensitive to overproduction now. It definitely won't be an afterthought anymore. I think with this, Alpha/Beta will evolve over time. With this collection, we've produced maybe 200 pieces but that's just scratching the surface of the inventory we had. I ended up donating about forty-thousand dollars worth of clothing to local youth organizations in Ottawa. I figured it was better to give the product to someone that will value it than get rid of it another way or destroy it, which was never an option. Created by hand around North America The majority of the pieces in the collection were all reworked by hand and treated with natural techniques to give unique looks to each garment. Black bean dye Beach dye Rust dye Flame finishing on demin Hand-stitched sashiko Apparel by: @atelier_dnhn (Montreal, Quebec) Quilts by: @e_patton (Dayton, Ohio) How will this collection play into the future of Raised by Wolves? I've thought about doing something like Patagonia's Worn Wear program that encourages people to send their gear back when they're done with it and then we repurpose it for Alpha/Beta. It doesn't even have to be Raised by Wolves product. It could be vintage denim or band tees. Ever since I've started working on this project, I've seen a lot of brands that I really respect doing similar programs. So, I definitely think we're headed in the right direction, for sure. Big shoutout to Raised by Wolves for giving us an early look at the new collection! Check out the Pier Five Instagram for more content on some of the incredible pieces. Make sure to keep up with Raised by Wolves on Instagram for more information on the Alpha/Beta collection dropping this month and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

2024 Recipient: Bruized Explore the Mastercard x Pier Five Small Business Fund Introducing Bruized, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founders: Monique Chan & Justice Walz Location: Toronto, ON Discover Bruized online: Website // Instagram About Bruized Bruized is a women-led company on a mission to fight food waste through education and sustainable snacks. They rescue surplus food and upcycle it into plant-based, gluten-free treats like their Pulp Crunch clusters and freshly baked cookies. To date, Bruized has saved over 5,642 lbs of produce, working with partners like FresHouse Juicery and Village Juicery while selling their products through local retailers and farmers' markets. They’ve secured $70,000 in grants and have been featured in outlets like the Toronto Star and Elle Gourmet, as well as speaking at events like COP15. Beyond selling snacks, Bruized aims to inspire collective action toward reducing food waste and embracing imperfect ingredients. How will the fund make an impact with your business? We’re currently stuck in the day-to-day operations of crafting and selling our products, leaving us without the capacity to focus on strategic growth or the educational and community aspects that inspired Bruized. With high demand for our sustainable snacks, our biggest challenge is breaking this cycle by growing our team to meet product demand while creating space to expand our mission. This fund will allow us to hire and train a part-time team member, increasing our production capacity and ensuring ethical pay. This additional support would help us fulfill larger orders, reduce more food waste, and dedicate more time to engaging and educating our community. What is your long term goal for the company? A long-term goal for Bruized is to expand beyond selling products by focusing on education and community-building through initiatives like ‘fulCircle,’ Toronto’s sustainability collective. This year, we hosted Supper Club events that used surplus produce, partnered with local chefs, and sparked meaningful conversations about food systems. Moving forward, we aim to partner with farmer’s markets to rescue surplus produce and create Bruized Boxes—affordable packages of fresh, local goods that prevent food waste. By fostering collaboration and education, we hope to strengthen food systems and reconnect people with the stories behind their food. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

July Guest Picks: Music with Jazz Alba Guest: Graphic Artist Jazz Alba "OK so let me preface this by saying that most of what I’m listening to right now is with my son. When I’m working, I’m usually listening to podcasts and a couple songs here or there." That Chapter "A YouTube series on unsolved crimes and murder mysteries" True to Size Podcast - Canada Got Sole A podcast on all things sneakers by Toronto's Canada Got Sole group. The Channel 8 Podcast - Sean Go A podcast by Toronto based sneaker content creator Sean Go "Heartbreak Anniversary" - Giveon Leave the Door Open - Bruno Mars & Andersen Paak Check out all of our guest picks for July here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI To kick off small business month in Canada, Pier Five and HP Canada came together in Toronto to host The AI Studio, a one-of-a-kind workshop experience designed to help Canadian small business owners discover how AI and HP’s Next Gen AI PCs can transform the way they work, create, and grow. The event welcomed 20 entrepreneurs and founders from industries including hospitality, health, media, fashion, tech, retail and restaurant for a day of hands-on learning, collaboration, and innovation. Every detail of the experience was crafted around real challenges and opportunities shared by attendees in a pre-event survey, ensuring that each moment was personalized, relevant, and actionable. Swipe through images The day unfolded through two interactive sessions that reflected the dual nature of entrepreneurship, the balance between operations and creativity. The first session focused on productivity and operations, helping business owners learn how to integrate AI into their day-to-day tasks, streamline workflows, and unlock new efficiencies. The second session shifted gears toward creative strategy and marketing, offering insights into how AI can support content creation, copywriting, and campaign planning for founders looking to amplify their brand stories. During the sessions, attendees were invited to explore HP’s Next Gen AI PCs and devices, guided by HP Commercial Category Business Manager, Towen Chrea, who demonstrated the power of AI-driven hardware in real time. From adaptive tools that anticipate workflow needs to features that make creative work more intuitive, the demos showcased how HP is reimagining what’s possible for small businesses in the age of AI. Beyond the learning, The AI Studio offered what every entrepreneur values most; connection. Guests shared experiences, swapped insights, and formed new relationships. They also took part in professional portrait sessions to elevate their personal brands and left with co-branded Pier Five x HP Canada merch as a reminder of the day’s inspiration. Swipe through images Ultimately, The AI Studio wasn’t just an event, it was a celebration of Canadian entrepreneurship and a glimpse into the future of work. It gave small business owners the knowledge, confidence, and tools to embrace AI not as a buzzword, but as a genuine growth partner. Pier Five and HP Canada are proud to have built this experience together, supporting the small business community, empowering innovation, and continuing to champion the incredible founders shaping Canada’s creative economy.