Meet Grays - Our Small Business Activation Grant Recipient! PIER FIVE COMMUNITY DINNERS LEARN MORE Latest Posts Catch up with our latest conversations and events. Small Business Activation Grant Runner Up: Yueh Tung Restaurant 22 hours ago Small Business Activation Grant Runner Up: Stimmie 22 hours ago Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect Jun 5 Mental Movement Day with Pier Five and Puma Brings Toronto’s Creative Community Together for Yoga, Wellness, and Open Conversation Jun 3 A Spring Clean-Up Day to Remember Apr 30 5 Essential Tax Strategies for Small Business Owners to Save Money Mar 7 Empowering Women Entrepreneurs: Mastercard x Pier Five's 2024/25 Priceless Experience Mar 2 Pier Five’s 2024 End-of-Year Celebration Dec 17, 2024 Celebrating Creativity and Community at the OOAK Show '24 Dec 5, 2024 5-Tips On Brand Building From Kuwalla Tee's Founder Yaniv Abecassis Nov 26, 2024 Toronto Community Court Day Recap: A Slam Dunk Success Oct 21, 2024 Pier Five Community Canvas For Kuwalla Tee Sep 25, 2024 Explore All Posts

Small Business Activation Grant Pier Five and Intak Printing are teaming up to give small business owners the chance to bring their next activation to life—completely free . Through this grant, selected recipients will receive high-quality printed assets from Intak Printing and marketing, operational, and community support from Pier Five to help execute their event or brand activation. Whether it’s a pop-up shop, product launch, community event, or creative installation, this program is designed to empower small businesses with the resources they need to make an impact. Grand Prize Grays Runner Up Stimmie Runner Up Yueh Tung Restaurant Grand Prize $10,000 CAD of Custom Printed Materials - Provided by Intak Printing. This could include signage, posters, menus, packaging, wall decals or other essential assets. Operational & Marketing Support – Pier Five will help with: Connecting recipients to local vendors and suppliers Pre-activation content support (storytelling, interviews, social media features) On-site and post-event coverage for social & web content Bringing in community brand partners for in-kind product support Runner Up Prizing Two Runner-Up Prizes: $2,000 CAD credit to Intak Printing and a dedicated social content feature with Pier Five. To be eligible for the Pier Five x Intak Printing Small Business Activation Grant, applicants must meet the following criteria: Business Location: Must be a registered business operating within the Greater Toronto Area (GTA). Business Registration: Must be a legally registered business in Canada (sole proprietorship, partnership, or corporation). Proof of registration may be required. Business Age: Must have been in operation for at least one (1) year as of the application date. Revenue Cap: Must have an annual gross revenue of under $2 million CAD. Activation Alignment: The proposed activation (e.g., pop-up shop, community event, product launch, or creative installation) must: Be feasible to execute before December 31, 2025. Align with the small business’s brand, product, or service offerings. Be open to the public or targeted toward community engagement (private corporate events do not qualify). Commitment to Execution: Recipients must actively participate in the grant program, including: Providing updates on activation progress. Engaging in pre- and post-activation content (e.g., interviews, social features). Allowing Pier Five and Intak Printing to document and share their activation journey. Exclusions: Franchises, multi-level marketing businesses, and passive investment businesses are not eligible. Businesses engaged in illegal or unethical activities will not be considered. Previous winners of a Pier Five grant within the past 12 months are ineligible. Marketing: Recipients must be following @pier.five and @intakprintingcanada on Instagram For full grant terms and conditions, click here.

Mastercard and Pier Five are working together to empower small businesses. Mastercard and Pier Five are working together to empower small businesses. Since 2022, Pier Five and Mastercard have worked together to empower small business owners across Canada. Together, they’ve launched the annual Small Business Fund. Now in its 3rd year, Mastercard is providing $100,000 CAD in funding to women-owned small businesses. Through this initiative, along with networking events and educational content, both brands remain committed to supporting and uplifting small business owners across all industries. Mastercard x Pier Five Small Business Fund Mastercard and Pier Five launched the Mastercard x Pier Five Small Business Fund to help close the gender funding gap in Canada. Women owned small businesses in Canada receive 150% less funding than male owned small businesses and through the fund, Mastercard & Pier Five have worked to identify high-potential recipients, with Mastercard distributing $10,000 CAD in funding to each recipient. In addition to funding, recipients are given access to resources and a Priceless experience with mentors and business experts! Small businesses like yours are the foundation of our local communities, and we’re here to help you do more. At Pier Five, we are committed to diversity, equity and inclusion, and leveraging the power of our people, resources and network to be a force for good in the communities that we serve. We encourage applicants from all backgrounds to apply. Discover Past Recipients 2024 2023 2022 Fund Recipients 2024 Fund Recipients 2023 Fund Recipients 2022 Priceless Experiences Mastercard and Pier Five offer in-person programming for small business owners to help them connect and learn from one another, as well as small business mentors and experts. From founders dinners to roundtable discussions, our goal is to build long lasting relationships and empower a community of energetic and ambitious entrepreneurs. Read about the 2024 Priceless Experience here. To learn more about how to get involved in Pier Five & Mastercard small business programming, join our mailing list and follow us on Instagram at @pier.five and @mastercardca .

2023 Recipient: Loba Introducing Loba, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Kate Bouchard Where: Vancouver, BC Instagram / Website Kate Bouchard, founder of Loba, started the business as she began her own health journey, a naturopathic treatment plan, which included vitamins and supplements. When looking for a way to organize her pills, monitor her intake and set reminders, Kate noticed that there were no products that suited both her needs and her aesthetic. So, Kate developed a beautifully designed, modern pill box and built the Loba app to help herself and her now thousands of customers stay on top of their health regimen with products that look great and are easy-to-use. How will you use the $10,000 CAD for your business? The funds would be used for getting our new and improved packaging to market. We have completely redesigned the look and feel of our boxes to feel ultra-premium and present beautifully with all of the best information front and center for retail. Secondly, as we’ve seen great success with creators on social media, I hope to leverage some of the funds to lean into our influencer and affiliate strategies more in 2024. What is your big goal for the future of the business? We have our sights set on becoming a global wellness tech brand at the intersection of health and wellness apps, smart home, and the herbal supplement markets. One long term goal is to reach over $1million in annual revenue supporting people with our device, app, and software and be able to begin giving back through our Contribution Program. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here .

Loving The Journey With Adam The Illustrator Photo courtesy of @jeremymarasigan , @shanikt & @recess.community As a creative, it's not always easy to know where the work you are putting in is leading to. For that reason, it's imperative that you love the journey. Adam Bosley, aka Adam The Illustrator has been on quite the journey for a decade as an illustrator, with many ups and downs, starts and stops and times of uncertainty but as he continues to climb, the thing keeping him in it is his love for the work. With new developments to his work and brand, Adam is a very exciting artist to watch and we got the chance to sit down with him to learn about the steps he's taken to get to where he is today, the secrets to his recent rapid growth and some of the new projects he has his mind on. Read the conversation below! Hey Adam! Thanks for chatting with us. Can you tell us a little about yourself and what you do? Hey guys! My name is Adam and, many can probably guess from my Instagram name, I'm an illustrator [laughs]. I've messed with a bunch of styles throughout my time illustrating which started back around 2010 but my main style now that I'm really enjoying is fun, cute doodle characters. I post those as well as tutorials that teach my audience different tips and tricks for illustration. I'm also starting to explore animation myself so hopefully I'll be able to share more video coming soon. 2010 is a while back! How did you first get into illustrating? Ya it is! I never grew up as an artist and actually went to university in Nebraska for a track scholarship. I was fully focused on that and wasn't really enjoying the rest of school. I had done a few doodles here and there in classes and one day a teacher of mine actually recommended I explore graphic design further. I started looking around and found some artist that I liked who had made careers essentially out of doodling. I thought, maybe that was something I could do. When I graduated I got a design job at an agency doing work for other brands. Over time, I got disinterested in design work but started to really love illustrating and drawing and that led to some freelance gigs and small projects and eventually turned into a full time thing for me. Who were some of the first illustration clients you had? I had a few pretty dope ones. Lost & Found gave me a shot early which I'll always be grateful for. Those guys are the homies and I've done a few projects for them now. I also did some work for Collectif Nude designing posters for their events and some early designs for the ice cream shop Ruru Baked on a new logo which is now used for their merch and packaging. Through the evolution of your illustration, you've now landed on a pretty fun style that preaches positive and self worth. Why is that so important to you? Truthfully, it wasn't intentional like "I wan't to make positive drawings" but basically, one day during COVID I was doodling and I realized that it was a bit negative - it was a joke but still kind of negative - and decided I needed to change the tone. COVID was a shitty time for most people, including myself, so I wanted to put out some art that promoted something more uplifting. It was basic messages like "Take Your Time" or "You're Allowed To Make Mistakes" that I was telling myself and figured I'd put it into the work. People definitely reacted to it better! Throughout that time and even now, what keeps you motivated to create? The biggest thing for me is really just ensuring I'm drawing what I like. That's a big reason I'm focusing on my own work and scaling back the client work. Not that I don't like helping clients but doing things for me keeps it the most fun. I'm really focusing on building my brand these days and I'm enjoying it a lot. That's great to hear! What are some of the projects you're working towards? I want to work on more physical products like books and other home good/accessory type of products. I will probably also work on some new merch and more limited edition drops like premium prints. The biggest thing is I really want to have my own art show. I think I'm at the point where I'm ready to do it and the community would come out for it. Nothing too crazy but I think I could do some wood cutouts and paintings and would love to see them on a white gallery wall. That would be epic! Keep us posted on that. Speaking of community, you've built quite a large one over the last year. What do you think was the main reason behind the growth? Oh man, it's crazy! I've grown from around 25,000 to 177,000 followers in the last year which blows my mind. I think the tutorial content is the main reason for sure. Once I started making those tutorial reels for IG and TikTok, I saw a lot more people start to engage with my work. I think it's really all about finding new ways to provide value to your audience and that was definitely a big value add. That's a great point. Value is everything. For the last piece of value in the interview, any advice that you can share for the younger audiences looking to build their illustration career? For sure! The biggest thing that I mentioned before was make sure you're doing what you love. At the end of the day, if you're not really enjoying the work, you're not going to see it through. Creative work and growth takes time so you need to enjoy the journey. For client work, make sure to figure out your value. Most people undervalue creatives and will try to take advantage of young artists so make sure you know your value and stick to it. Lastly, it's a grind so just keep your head down and work. A career as an artist takes a lot of time and is definitely not an easy one, but if you like the work and put in the hours, success will come. Hope that helps! ✌️ Check out Adam's Instagram for design tutorials, uplifting illustrations and updates on merch and new projects and make sure to keep it locked to Pier Five for more conversations just like this!

Easy Going With Lorenzo Brunetti Of END. Clothing The active world of fashion collaborations is one that can be exciting at times and overwhelming at others and as a large player in that space, Lorenzo Brunetti who is a collaborations designer at END. Clothing, is always ensuring that he's putting his best foot forward. As someone with over a decade in the fashion industry, he has learned a thing or two about what makes a project important and when it comes to collabs, he has been behind some of the most notable in the streetwear space over the last few years. We got the chance to chat with Lorenzo about his journey to becoming END.'s collabs designer, his tips for those looking to get into the space, how his style influences his work and much more. Hi Lorenzo, this conversation feels like a long time coming! For those who don't know you or what you do, can you tell us about yourself? Hey guys, glad to be chatting with you both! Well, my name is Lorenzo Brunetti and I'm a collaborations designer for the British fashion retailer END. Clothing. I work between the buyers and marketers to put together collaborations, primarily in footwear but more and more apparel. I have been with END. for nearly 4 years and have worked in the design and fashion space my whole career, since about 15 years old, working various internships and jobs at brands like Churchs, G-Star Raw and Omar Afridi. As someone on the collaborations design team, what does your day look like? The day usually starts with emails, whether that's with internal buyer or marketing teams or collaborator partners. Once emails get cleared it's a lot of time spent on creative briefs for collaborations. With product like this, we're planning around a year in advance so these days it's a lot of briefs with brands for 2024 already. How do the collabs usually come about and how do you plan for these types of projects so far in advance? A lot of brands we have longstanding relationships with since the store has carried them for so long and we've done collabs with them before so that helps to start the conversations. We're always doing our best to predict trends in the future and often lean on our buyers too for this since they are always looking into the future so that's how we might land on a new brand to collaborate with, but we will focus on brands that are carried in the store. From a design standpoint for the project, we're all about trying to cover a wide range of products and price points so that there is something for every customer. This is one of the reasons that we are expanding collaborations beyond footwear a lot more and getting more into apparel, accessories and home goods. What do you think the key to a successful collaboration is? You definitely need to be easy going and open minded. A collaboration is like a marriage between two brands. If you're not open to the other's ideas and opinions and always just pushing how you think something should be, then it will never work well. The building of the concept and storytelling is also really important from a full launch and execution standpoint. The collaboration is not just about the product itself, it's about the campaign and the creatives that tell the story and ultimately sell the shoe. We spend a lot of time making sure the concept is on point before diving into the design and that always helps through to the end. That's a great point on concept and storytelling. It feels like a lot of collaborations these days are just money grabs without a lot of thought. Yes, unfortunately a lot of brands out there, big and small, simply just collaborate to put their logos beside each other and sell it as an exclusive drop and it's easy to see when there isn't really much thought put into the other pieces of the project. Definitely not to say that's most collabs but something that we're always making sure of at END. is that we can't ever look at a project and think that it was just a logo mashup. What advice would you give to someone younger who is looking to get a job like yours? Getting your foot in the door in the fashion industry is key to eventually get into the world of collaborations. This can be done with any brand at any level - internships can be a great place to start - but just being in a space where you can start understanding how branding is done and how product comes to life will really help. Building your network is also really important. Reach out to anyone who you think is doing something interesting for a chat. Even if they don't have an opportunity for you then, you never know what meeting that extra person could open up for you in the future. Now that you're a few years in, what would you say is one of your favourite projects that you've worked on? The first was the Reebok Beatnik that we did. I think the concept was really great and it played super well into the Beatnik with the hairy suede and faux fur lining. The Beatnik was also having a big moment then so it was great to see how much people were into it. I also think we did a great job on the Diadora Grappa and Limoncello pack. The shoes were great and the photoshoot was super fun, which I think, after COVID, everyone needed. Would you say that your personal style influences your designs? Definitely. Most of the stuff I own, besides my shoes, socks and underwear, is vintage so my closet acts like my own archive in a way. I love buying old Americana like some vintage Levi's or slogan tees. It's awesome to be able to pull pieces and reference interesting stitch patterns or details that you can't find in modern day products and use them as ideas for new collabs. Makes total sense! Lastly, what's what brand you haven't worked on yet but would love to? I'd love to work on Mephisto! Concepts did an awesome job with Mephisto on that vintage-inspired Apple shoe and I'd love to do my own spin with them. We carry a ton of their product so maybe one day! Check out Lorenzo's Instagram for more behind the scenes of his projects at END. Clothing and keep it locked to Pier Five for more conversations with creative leaders just like this!

2022 Recipient: Rise Arts Co. Introducing Rise Arts Co., one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Shivani Sen Where: Vancouver, BC Instagram / Website Founded in 2021 in Vancouver, British Columbia, Rise Arts Company strives to offer a fun, lively & professional training environment. Shivani is committed to providing world-class training by passionate and experienced faculty to constantly heighten not only Rise Arts Co's student’s skills, growth and love for the arts, but both soft and technical hard skills used in everyday life. A key goal at Rise is to provide a safe, welcoming and accepting space for all aspiring artists to step out of their comfort zones & be themselves! Although Rise is an arts company offering programs in both visual and performing arts, Shivani loves watching all Rise students grow with excellence as artists and most importantly, as people in her community. She hopes to provide a space where artists of all levels are able to find a creative outlet to pursue their passions for the arts. How will you use the $10,000 CAD for your business? The $10,000 fund has allowed me to bring on some incredible people who have formed the first ever, Rise Arts Co. team and faculty. These instructors will lead our programs which has allowed me to scale to more areas in the lower mainland. The fund has also helped lease my first space, which is our first Rise Arts studio. The future of small business in Canada is bright and growing!" Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here .

Good Fashion Starts With Function w/ Jay Yoo If you’re obsessed with fashion, gear and the culture surrounding it, you’ve probably established that group chat of like-minded friends that is constantly discussing all the latest fashion news and topics. Lately a hot topic for us has been the idea of not needing more products, but better products. Every day there are new brands and new releases popping up. Some of them are great but most are indistinguishable from the other five hundred “Gildan brands” or cheap ‘made in China’ accessory labels. It’s easier than ever to start a brand right now but does that necessarily mean you should jump right into it? We think maybe not and Jay Yoo, founder of functional small carry bag brand Bolstr , thinks the same. For over 20 years, Jay has been honing his craft carefully to blend function and style into products that don’t just look good, but solve a problem — a feat that is not done overnight. In the early 2000’s, Jay was frequently travelling for work and noticed a gap in apparel and gear for men in this niche. Since then, he has been on a spree of developing products that improve the day-to-day activity of style-conscious men. Jay first launched a techwear jacket line that was carried in Japanese retailers like BEAMS & Nepenthes and proved to be a pioneer in the space. Now we see players like Errolson Hugh’s Acronym whom Jay reveres as one of the “best makers of techwear and functional garments”. Jay later went on to be one of the first to create the ‘slim wallet’ for men, saving pocket space with the “less is more” mantra. In 2014 Jay launched Bolstr, a small, highly functional men’s bag that could be used as an intermediary between a backpack and an overstuffed pocket. In 2015, Art of Manliness wrote “We’re in a cultural place where men carry a medium to large bag, or whatever fits in their pockets, but nothing in between.” and GQ released a story called "Dude: Bulging Pockets Make Your Pants Look Terrible", confirming the need for a brand like Bolstr. While the Bolstr bag looks great, Jay doesn’t consider Bolstr a fashion brand. “I’ve seen so many people stuff their pockets to the max because backpacks aren’t cool anymore and there’s still a stigma around men carrying small bags and I want to change that.” Jay says. “It’s not about being another fashion bag brand. Those already exist but they focus on looks and not function” he continues. Jay also received some valuable advice from his friend and founder of Xhibition, Cleveland’s premier streetwear boutique, Robert Rosenthal. “Robert told me to stay away from the fashion angle with Bolstr because there are a million fashion bag brands out there and that’s not what Bolstr was made for. This bag is made to solve a problem and that’s what is important to show people.” Jay says. Nowadays, if you’re going to start a brand for the sake of making “cool clothes”, you’re going to have a hard time gaining the market share that you’ll need to be successful. We’re not here to stop anyone from getting out the sewing machine but it’s important to think about what else your brand can do for your customers and how your products stand apart from all the others. Jay spent over two years developing the first Bolstr small carry bag with this thinking. From the pockets to the closures and strap placements, Jay never rushed development, ensuring that the Bolstr outperformed all other small carry bags from a performance standpoint while also looking good. “I didn’t fuss too much about the design when I was developing the bag.” Jay told us. “First, I need to make the perfect bag from a functional use standpoint and then I can start coming in with fancy colours and materials.” Jay referenced the Nike Air Force 1 as an inspiration for him. Once you create the perfect silhouette, then you can start to mess around with different colourways and collaborations but not the other way around. Having a solution-oriented mindset will also help if you’re thinking about fundraising, something that many new designers require to get started. Jay saw early success through crowdsourcing platforms like Kickstarter and Indiegogo which describes as difficult but a great exercise to go through as you develop your brand. “Crowdsourcing is brutally honest. If your product isn’t unique or doesn’t solve a problem, you’ll find out very quickly and have a very hard time raising money.” Jay says. If you’re really good, there are even major companies that can help boost your campaigns and make you millions of dollars but they are very specific when it comes to choosing who they work with so your positioning statement and solution better be airtight. At Pier Five, we aim to inspire. If you want to create then, by all means, you should create but we also want you to succeed if your goal is to build a business. Think very hard about what gap your products can fill for others and if that gap is already filled, iterate until there is no better substitute and you’ll be set for life. Lastly, be passionate about what you’re trying to solve. For Jay, he hopes to put an end to what he refers to as the “overstuffed George Costanza pocket”. “You can’t easily access your things when you have them all shoved into your front pockets. I want to make it cool to carry those things in a nice bag because it’s so much more comfortable and will truly make your daily activities so much easier.” Jay is absolutely right! To learn more about Bolstr and back the newest campaign , head to their website and keep it locked to Pier Five for more stories and interviews with the best in fashion, art, business, sports, food & more.

Playing the Game Better With Drew Stevens of Margin Skincare "You're never going to please everyone" is a phrase that set Drew Stevens, founder of the skincare brand Margin, free. In the era of amplified social judgment, and hundreds of new competitors popping up every week, it is more important now than ever to understand what you're in it for, and if that reason is guided by passion, like it is for Drew, then the only way forward is up. Backed by the creative minds of Benjamin Edgar, Chris Black, Ben Sehl (KOTN) and Sam Jayne, Drew has assembled the creative avengers to release what is currently one of the most exciting science-first, aesthetically beautiful skincare brands on the market. We spoke to Drew about his learnings as an entrepreneur, his tips for assembling a great team and how he deals with the competition; good and bad. Scroll down to read! Hey Drew, for those who aren't too familiar with you and Margin, can you tell us how it came together? Hey guys! My name is Drew Stevens and I'm the founder of Margin. I've always been really into skincare, and prior to starting Margin had the chance to spend a lot of time with with the founders of bootstrapped and venture backed businesses both inside and outside the beauty industry through my work in private equity. I was lucky enough to get to know some of the best skin scientists in the world, and in getting to know them had the chance to share (and confirm) a set of beauty industry observations that I thought left a gap serving me effectively and honouring my interest in skin.. Ultimately, Margin was launched as a way for my to offer myself and my peers a skin solution that incorporated best-in-class-ingredients, logic-driven formulations, and product design that I could be confident using and displaying in my home. The whole process started in 2020 and from there, we’ve put together a great team and had a lot of fun working on what is now Margin (which we launched in 2022). With all of the R&D and trials to get the product to be what you envisioned it to be, how do you know when it's finally right? It's really hard to figure out when it's right. I think a lot of it has to come down to me being really proud of the product. If I can stand behind it, and I really love it, and we put it out in the world and it bricks, I'm fine with that because this was me and the team's decision. I don't think I would sleep well at night if we conceded based on a product to try and make everyone happy and didn't put out what we loved the most. Realistically, you're not going to make everyone happy. If you go to a major beauty website and look at their top trending products, what you'll find is that for virtually every product in the world that's ever been released, reviews are normally distributed on both ends. You'll have 20% of people that say that they are absolutely obsessed, you'll have a bunch of people in the middle saying it's pretty good and then you'll have 20% to 30% of the audience saying "I wouldn't put this on my worst enemy", and yet it's a best selling product. At the end of the day, there is no such thing as universally loved anything, so I just try and put out what we really like and if it works, great. You have some pretty established names on your board/co-founder table. What was your process to getting in touch with them and getting them on board? From a cold calling perspective, you'd be surprised at how easy it is to get in touch with people. Social media has totally changed that over the years. If you have a tweet that bangs and somebody replies to it and they're an interesting person, boom, be in their DMs immediately. Same with Instagram and then if you're doing something interesting, offer somebody a little bit of value and something tangible they can act on. Meeting Chris the first time, I had never interacted with him, not on a social platform, nothing before. I knew who he was and I thought he'd be an interesting partner in a venture like this. It was literally me just sending him an email and saying, "This is what I do now. This is what's interesting about what I do now. This is an insight that I think I have that I think would be compelling and I'd love to know your take on it because I think of you as x, y, and z". The biggest thing though is just come to them with a good idea. I came to him with "Here's my insight about skincare and here's what I think we can do about it. Tell me I'm crazy". It wasn't just like, "hey, bro, skincare is really hot right now. Want to do something?" because that's not really actionable and that's not like a nutritious little bite for them or a hook in the water that they may find interesting. You've mastered skincare and the art of networking. What is on your list of things to master in 2024? I'm really trying to master my energy output in the most efficient way. My default is to try and move 30 footballs an inch up the field every day and then at the end of the week, I look back and the 30 footballs have only moved a few inches and that's not really that noticeable of an improvement. I think the right way to work is actually for me to run one football ten yards down the field for like a half day, run another one five yards down the field for a part of the day, and, be very focused on trying to really make progress on a few tasks in a given time period versus trying to do so many tasks at once. That's very difficult, as I'm sure many people reading can relate to this when you're running your own thing or have a side project that you're working on too. It becomes easy to feel busy and tired and feel like you spent energy, but not really have a lot to show for it. So this is what I'm trying to focus on and master in 2024. The beauty industry, like many others, has a ton of players that seem to care more about making a quick buck than an impactful product. What do you think about those types of brands? This is very true. The reason I'm doing this is because I care about products so much and I want the product to be the best it can be. I have a visceral reaction to the idea that someone would try and enter the market with a product that's trendy but potentially ineffective or harmful, but I also know that the answer isn't just for me to go around and say "hey,, that's not OK." There's a game being played, right? We're on this giant field and the way for me to make a point is to just eat their lunch, right? The way to do it is to play the game better than them. If in five years or ten years or twenty years, we've played the game better, then we will be rewarded for that and if we didn't play the game well or the game changed on us and people actually didn't care what they put on their skin then, you know what, I wasn't playing the right game and I lost. However, I can lose feeling good, right? This is my passion, but at the end of the day, I try to remember that there's an element of sports or gamesmanship to this and any other business as an entrepreneur, and just focus on what I can do to play the game better. I think that's a healthier attitude and so when I hear about competitors like that, it's like, okay, great, you're playing the game well right now. Let me see if I can't outscore you. Make sure to check out Margin and keep it locked to Pier Five for more founder interviews just like this!

Aiori Aiori Who: Andrea Wong Where: Toronto, ON Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners

5 Essential Tax Strategies for Small Business Owners to Save Money Managing your small business taxes effectively can mean the difference between keeping more of your hard-earned revenue or overpaying the government. We partnered with tax expert Mark Solis, Founder of Solis Financial , to bring you five essential tax-saving strategies for small business owners that can help maximize savings and build long-term financial security. 1. Incorporate Your Business & Pay Yourself Smartly If your business is generating consistent revenue, incorporation can help you take advantage of lower corporate tax rates. Instead of taking all earnings as a salary, consider a mix of salary and dividends to lower your personal tax bill. A salary is subject to payroll taxes but provides RRSP contribution room, while dividends are taxed at a lower rate but do not generate RRSP room. This strategy provides flexibility and can help optimize your tax situation. 2. Maximize Small Business Tax Deductions Every eligible business tax deduction you claim reduces your taxable income. Common small business tax write-offs include: Home office expenses (if you work from home) Vehicle costs (if used for business) Advertising and marketing Office supplies and business meals Tracking and categorizing expenses properly ensures you don’t leave money on the table when filing your business taxes. 3. Use an Individual Pension Plan (IPP) or RRSP to Reduce Taxable Income Saving for retirement while lowering your small business taxes is a win-win. If you’re incorporated, an Individual Pension Plan (IPP) allows for higher contribution limits than an RRSP and is a great tax-deferral tool. If you’re a sole proprietor, contributing to an RRSP helps reduce taxable income while building long-term wealth. 4. Set Up a Health Spending Account (HSA) for Tax-Free Medical Expenses Health and dental expenses can add up, but with a Health Spending Account (HSA), you can cover these costs 100% tax-free. HSAs allow small business owners to deduct medical expenses as a business expense, reducing taxes while providing essential health benefits for themselves and their employees. However, to qualify, business owners must earn more than half of their income from the business. Be sure to review all HSA eligibility criteria to ensure compliance. 5. Split Income with Family Members to Reduce Your Tax Burden If your spouse or children help out in your business, consider paying them a reasonable salary for their work. This strategy shifts income to lower tax brackets and helps reduce your overall tax burden. Just ensure their compensation aligns with the work performed to meet CRA requirements. About Mark Solis – Small Business Tax Expert With over a decade of experience in the financial services industry, Mark Solis founded Solis Financial Services to help Canadians maximize tax savings and achieve financial security through proven insurance and investment strategies. His career began as an Associate Financial Advisor with The Co-operators, where he eventually managed his own office before launching his independent brokerage. Today, he partners with Canada's top insurance and investment companies to deliver the best financial planning solutions to his clients.

2024 Recipient: ImaginAble Solutions Explore the Mastercard x Pier Five Small Business Fund Introducing ImaginAble Solutions, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founder: Lianna Genovese Location: Toronto, ON Discover ImaginAble Solutions online: Website // Instagram About ImaginAble Solutions ImaginAble Solutions is a women-led social impact company transforming assistive technology to improve the lives of children and adults with hand disabilities. Its flagship product, Guided Hands , is a patented mobile support system designed to help individuals with limited hand mobility write, draw, and use technology independently. By shifting control to gross motor skills in the shoulder and featuring ambidextrous handpieces, the device accommodates various levels of hand spasticity and tone. Guided Hands is widely used in classrooms, hospitals, and nursing homes, promoting communication, creativity, rehabilitation, and independence. Viral videos highlighting its transformative impact have driven sales in 22 countries, with plans to expand to Australia and the UK in 2026. Support from the Mastercard x Pier Five Small Business Fund will help ImaginAble Solutions scale manufacturing, enhance outreach in the U.S. education sector, and grow its sponsorship program to provide Guided Hands devices to families in need, breaking down financial barriers and advancing accessibility. How will the fund make an impact with your business? With support from the Mastercard x Pier Five Fund, ImaginAble Solutions will dedicate $5,000 to launch the Guided Hands sponsorship program, providing assistive devices to low-income families, and $5,000 to expand manufacturing capacity in Hamilton with additional 3D printers. The sponsorship program was recently announced during the Muhammad Ali Humanitarian Awards, where founder Lianna Genovese received the Respect Award alongside Shaquille O’Neal. This announcement will create a powerful platform to raise awareness and support for the initiative among philanthropists and celebrities. Expanding production in Hamilton will enable ImaginAble Solutions to meet growing demand while keeping Guided Hands proudly made in Canada. What is your long term goal for the company? Within 3-5 years, ImaginAble Solutions aims to have Guided Hands in every school across Canada and the United States, ensuring students with limited hand mobility can access quality education and self-expression. The company plans to leverage Educational Service Agencies (ESAs), which receive federal funding to purchase assistive technology for classrooms, as a key entry point into the education market. By working with ESAs, which act as bulk purchasers for over 115,000 schools, ImaginAble Solutions can tap into a $97M market opportunity and significantly improve the learning experiences of students with hand disabilities. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here .