Aiori Aiori Who: Andrea Wong Where: Toronto, ON Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners

Loba Loba Who: Kate Bouchard Where: Vancouver, BC Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners

2023 Recipient: Cubed Style Inc. Introducing Cubed Style Inc, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Christine, Candace & Camille Oliver Where: Toronto, ON Instagram / Website Cubed Style Inc. was founded in 2020 out of necessity. The three sisters behind Cubed Style Inc. searched for an eczema solution , but struggled to find success in doctor prescribed ointments and creams, so they took matters into their own hands, formulating natural body and hair butters for all skin and hair types. Driven by the connections they make with parents desperately looking for solutions and adults and children suffering from eczema local markets, Cubed Style has become an award winning brand and is recognized by their community as one of the leading Black companies in Toronto. How will you use the $10,000 CAD for your business? The majority of the $10,000 fund will go towards new packaging inventory that is 100% eco-friendly. Currently, we use recyclable glass jars as well as recycled cardboard boxes and biodegradable packing peanuts for shipping. We would like for us to go completely eco-friendly by purchasing 100% biodegradable pouches. We would also like to purchase new ingredients to expand our offerings and fulfill with some major beauty retailers. Lastly, with such a big part of our marketing strategy involving markets and pop-ups across the country, we hope to enhance our vendor set up with new and improved signage, banners, tables and decor. What is your big goal for the future of the business? A big goal of ours is to increase our product range with a natural shampoo and conditioner, still falling in line with our pledge to create products with no more than 5 ingredients. As a black woman with curly 4C hair, I (Christine) have used countless shampoos and conditioners, all of which claim to be natural or organic but they have left my hair extremely dry and dehydrated. We want to make a full collection that our customers can use from head-to-toe, which will keep their skin and hair moisturized daily. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

June Guest Picks: Kicks with Cereal Artist Guest: Artist & sneaker collector Cereal Artist 1. Nike Sb Dunk Low "Street Hawker" "The 6 different Chinese cities and their signature street food inspiration behind this pair are the perfect representation to celebrate Chinese New Year!" 2. Bad Bunny x Adidas Forum low "Pink Easter Egg" "These are another beautiful holiday themed collab. The extra design details and the different shades of pink just pops!" 3. Puma Suede Mayu UP "Blue-marshmallow" "This blown-up exaggerated proportions take with a bubble-like platform sole are just so cool and gives that old school 90s chunky sneakers vibe I love!" 4. Jordan 1 mid Melody Ehsani "Fearless" "You can't go wrong with this amazing collab by a woman, for women. The mismatched colours and the watch details work so beautifully! 5. Bape x Adidas Superstar "ABC Camo Green" "Lastly, this is another great and somewhat underrated collab. You can't go wrong with the classic superstar silhouette and signature Bape ABC green camo. These took me back to my childhood in Asia!" Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

Chasing Your Curiosity With Carolyn Chen of Dandylion The powers of curiosity are truly incredible! Carolyn Chen, founder of dog care brand Dandylion has learned this throughout her life as a serial entrepreneur with years in the beauty industry and now pet care industry. As she follows her passions and curiosities, she finds that doors continue to open, much of which by the people she meets along the way and the communities she builds with likeminded individuals. We got the chance to speak with Carolyn about her experience founding Dandylion and tapped into her tricks and advice for new entrepreneurs looking to turn their everyday passions into full-time businesses. Hi Carolyn, for those who aren’t familiar, can you tell us a little about yourself and Dandylion? My name is Carolyn Chen and I am the founder of Dandylion which is a community powered dog grooming brand on a mission to clean up and add transparency to the dog grooming industry. Dandylion launched just over a year ago and was inspired by my life as a parent to a dog with itchy and easily irritated skin, finding that there weren't a lot of products out there that were effective and transparent (like the products in human skincare/grooming) in terms of the ingredients in the solution. Where did the name come from? I wanted a name that captured the essence of a childlike carefree-ness to the world. One day I was listing to that song "Dandelions" by Ruth B and loved how the word captured that feeling. I also liked the play on words with “dandy” and “lion. It also helped with trademarking which, from my time founding other brands, I know is very important when it comes to picking a name. Speaking of other brands, we know you have some history founding beauty brands. How did that help inform the process for creating Dandylion? Yes, so I've had 4 years as a DTC beauty brand founder. It all starts with understanding the problem you are trying to solve for. For Dandylion, I was trying to solve the itchy skin issue for my dog, but I wanted to validate the idea to see if other dog parents experienced the same pain point. I started with 100 interviews with dog parents and then once I dialled in on the problem, I brought in a vet dermatologist and human skincare chemists to help develop a solution for dogs. It was important to have experts to bring the latest thinking from human formulation and understand how to best formulate for dogs. For example, the PH level of dog skin is different than human skin, which is something we learned from our vet dermatologist. Since its launch, Dandylion has seen hugely positive reception IRL and online. Can you speak to what you think was key to achieving this. A few things for sure. Asides from the product needing to perform well, we try to come up with innovative solutions and formats and involve our community ever step of the way. The community that we have built has been so integral in helping Dandylion grow so quickly. From support on social to friends and family helping me pack and ship boxes, everyone has really come together to help which I am so thankful for. Looking more at the product, from the packaging to the creative ads, everything seems very premium and almost high-end. Why was that important for you? I'm glad you see that! It took me a very long time to develop and I learned Adobe Illustrator on my own to design this [laughs] so thanks for noticing! My brand is really going to be for this next generation of dog parents so when I look at the brands they're consuming, I have to fit within that. I'm looking at brands like Glossier or Recess or Aesop which connect so well with millenials and Gen Z and that was how I drew inspiration for Dandylion. Dandylion comes in at a price of $22 per bottle whereas most brands come in around $8-$10. Has there been any difficulty entering the market as a more premium product? So far it's been well received but I think it all comes down to brand values which are: High quality ingredients Proven by experts and scientists Eco-conscious formula and packaging Better Value. Dandylion uses less product per application so you get more uses out of each bottle than the regular brands That's great to know and we definitely understand this. With the brand growing so quickly, what are you thinking about most as you scale? For us it's always about planning ahead and being prepared for things before we need them. So, thinking about things like supply and demand. If I have 10 orders per day now, what does it look like when I have 100 orders per day and what do the pieces around supply chain and operations look like then. the set up process to scale those operations so it's very important to look ahead. Another big thing for me is optimizing cash flow. So, finding ways to hold onto money longer, whether that is finding ways to pay suppliers later or finding ways to get money from customers sooner. If you can optimize for cash flow and plan ahead, you'll be in a great spot to grow. Those are 2 great pieces of advice! Before we let you go, what are some pieces of advice you'd give to any young entrepreneur that is looking to start their own business? The biggest thing is to follow your curiosity and see where that leads you. Try as many things as possible, fail fast and learn from it. I think this will give you a lot of new perspective that you can incorporate into any project that you're working on. I also think goal setting is very important but keep those goals flexible. It's great to have something to work towards but you want to ensure that if something changes, you can account for that. Lastly, surround yourself with people who uplift you and can make the process of starting something a lot more enjoyable! Make sure to check out Dandylion on Instagram for news on new products and community events and keep it locked to Pier Five for more conversations with inspirational founders just like this!

Dancing Through The Yarn With Trish Andersen Follow your gut and take chances. It will take you everywhere. Such is the case for Georgia based fiber artist, Trish Andersen, whose tufting work has caught the attention of the masses. After over a decade-long career working in a corporate design job in New York, Trish dropped everything to focus on a solo freelance career and follow her entrepreneurial spirit. Years later, after taking a hard look at her jobs and deciding she wanted even more independence, Trish would drop her client work, move back home to Georgia and pursue a daring career as a solo fine artist in rug tufting, a very niche art form that she had little knowledge of at the time; but something about it just felt right. Fast forward to today, Trish is one of the best known tufting fine artists in the game, appealing to the fine art and interior experts all the way to streetwear heads and hypebeasts. All of this success is attributed to Trish’s ability to keep a level head, follow her gut and never stop exploring and we got the chance to go through all of this in a very special conversation. Hey Trish! The first question we have for you is, what was it like moving from New York back to Georgia. It was definitely a little scary because there’s so much opportunity in New York but it just felt right for me. Turns out, Dalton, which is only a few hours away from Savannah where I live now, is the rug capital of the world so the fit isn’t so bad [laughs]. They produce something like 80% of the world’s rugs there which is insane. Wow that’s wild! What do you think it was about tufting that got you hooked (no pun intended)? Tufting is super free flowing with the gun because you can go in any direction you want. You can really jump around your canvas and it was like painting for me which I love. It’s like a dance working with the gun. It also lets me focus on the fine art more and then I can bring in the functional aspect, like with the line of products I have inspired by my fine art, such as the wool rugs and runner rugs, as I want. One of our first discoveries of your work was actually the Runner Rug through Hidden NY, a curation mood board catering to art and streetwear fashion enthusiasts. How does it feel to see your work catch the attention of subcultures like that? Honestly, it blows my mind! I made the runner rug with no intention of selling it. I thought it was cool but not that cool [laughs]. I had no idea that it would catch the attention of consumers in these other groups and I never cared about what people were going to think of it when I made it but it’s really cool to see everyone so into this art form and the pieces that I make. It’s very hard to always fight that evil voice in your head asking “will people like it?” or “is it good enough to share?” but I think because I got into this just for me, I’ve been able to get away from that voice. I’m constantly trying to remind myself to just make what I want to see in the world and tell myself that there are people out there who will be into what I make and eventually I’ll find them. Very true and clearly there are a lot of people who are liking what you are putting out. How did it feel, as someone who’s been making rugs for so long, to see so many people get into rug making during covid? I think it’s super cool. I’m a big “community over competition” kind of person. The process for me has been so beneficial and it’s really great to see other people embracing it. Everyone has their own voice and I think there’s room for us all. It’s been super cool to see how people like Tim who runs tuftinggun.com has grown such a big community and business in the last two years and how social media has really helped it take off. At the end of the day, if we can all add some more softness and joy to the world during quarantine then that’s amazing! What’s your design process like? Do you typically draw things out first and have materials/colours in mind? It’s a little bit of planning and a little bit of free flow. I usually sketch out designs on Procreate which I love. I always had some trouble sketching on paper so working on Procreate on my iPad is amazing and it lets me scale designs which is super helpful. For the colors, I’ll usually have a palette in mind but I'll pull all the colours I think I'm going to use and then visualize them and move them around. Once I’m working on the canvas, I really try to move feely and respond to the piece in the moment. If I plan colours but then don’t think I want to use them, I’ll change them. It’s definitely like a dance. I also like, however, that you have to be decisive as much as it is free flowing. It’s always a challenge because you can only pull out things you don't like so many times before the backing is compromised so it's a mix of free and calculated. How many rolls of yarn do you think you have gone through in the last 4 years? Ha! I have no idea. It must be thousands. I’ll use all different types of wool and I’ll source yarns everywhere. It’s all a precious exercise of locating yarns. I’m using so many different colours and materials which I think creates great texture. Back in September you launched your first reproduced collection which gave general consumers the chance to buy your work. How was that experience for you and were there any learnings that you’ll take with you for future releases? So far the feedback has been really good and the experience has been great. I set things up for the e-comm site so that the orders go out to a factory that makes and ships the items so luckily I don’t have to deal with that. I am still getting familiar with how to handle the customer support side of things the best way possible but so far so good. I think one of the biggest learnings was really around, once everything launched, seeing how much work it can all be for one person and understanding the importance of having a good setup throughout. If I was packing and shipping everything myself it wouldn’t be scalable and would slow down the creative side. I’d say to anyone, make sure you think about the process all the way through before going live. Otherwise, it can be easy to get overwhelmed. Luckily now that I’ve done this though and things are running smoothly, I can start thinking about launching new lines! Oh! What other lines are we talking about? I have a ton of ideas. I’m going to be collaborating with my husband who’s a painter on something and some other projects as well. I’m not a big planner though [laughs]. I kind of just follow what feels good. Living with your husband who is a painter must be super cool on the collaboration side! Ya, it’s super fun. I don’t think I could be with anyone who’s not an artist. We both live and breathe art and we learn a lot from each other too. Any tips for young artists trying different mediums to express themselves? I’d definitely go back to the idea that you have to try to get away from comparing yourself to others and caring what they think. It’s hard with social media but it’s very important. I always say that social media should be for connecting, not comparing. Everyone has their own voice. Follow your gut and what makes you happy and explore that. Find a creative community that you can be a part of. Try to work with other artists. Observe others. Get out there. Be patient and keep putting in the work. Eventually, you’ll get to a point where you can really dictate what you want to do. Lastly, take risks and don’t be afraid of making bad work. It’s required in the art world but that’s also what makes it fun. That’s great advice! Lastly, for those looking to start tufting, where should they look? Honestly, the first thing to do is just Google tufting and watch a ton of videos. I’m actually going to film a workshop next month with Domestika which will be super fun, so watch that too [laughs]. Another great site to check out is Tim’s site that I mentioned earlier, tuftinggun.com. There’s an awesome forum for people posting about their experiences, where they get materials, etc. Everyone is super supportive and willing to share information. It’s a great community! Also, if you are looking to buy gear you can use my code "Trishtufts" for 15% off :) Make sure to check out Trish's Instagram for more news on upcoming projects and releases and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2024 Recipient: Folds Wear Explore the Mastercard x Pier Five Small Business Fund Introducing Folds Wear, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founder: Nina Kharey Location: Toronto, ON Discover Folds Wear online: Website // Instagram About Folds Wear Folds was founded by ex-luxury fashion designer, Nina Kharey, to bring innovation, style, and sustainability to healthcare uniforms, an industry traditionally lacking in these qualities. Their eco-friendly scrubs are made with high-performance materials, offering comfort, durability, and permanent antimicrobial protection without harmful chemicals or microplastics. As a female-led business, Folds is committed to providing healthcare professionals with premium, sustainable workwear that supports their demanding schedules. Despite being a small business, Folds has seen rapid growth and built a loyal customer base through word of mouth, built on the brand's belief that healthcare workers deserve better—better scrubs, better options, and a brand that’s truly invested in their comfort and well-being. How will the fund make an impact with your business? With the Mastercard x Pier Five Fund, Folds will use the $10,000 CAD to increase marketing and brand awareness. The funds will be allocated to digital marketing campaigns targeting healthcare professionals on platforms like Facebook, Instagram, and Google Ads, highlighting the unique benefits of Folds scrubs. Part of the funds will go toward influencer and affiliate partnerships with healthcare professionals to build credibility and expand reach. Additionally, Folds will invest in content creation, producing professional videos and photos to showcase the versatility and functionality of their scrubs. These initiatives will help Folds scale the business, increase sales, and continue providing healthcare professionals with high-quality, sustainable workwear. What is your long term goal for the company? Over the next 3-5 years, Folds aims to build a strong executive team with expertise in direct-to-consumer operations to drive growth while maintaining brand integrity. A key focus is expanding internationally, with plans to enter the European market, particularly through a partnership with Meryl in the UK. This partnership will help Folds introduce its sustainable, high-quality scrubs to healthcare professionals in key European markets like the UK and Germany. With the right leadership and international presence, Folds seeks to become a global leader in premium healthcare uniforms. The company is committed to maintaining its focus on innovation and sustainability throughout this growth. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

A Conversation With Daniel and Caleb of Circle Author Coming off of a very successful launch for their Olympic Collection, we caught up with the founders of Circle Author, a new brand taking the arts and fashion scene by storm with their vintage inspired designs, thoughtful story telling and positive messaging. Driven by the desire to inspire change in as many people as possible, Circle Author has become a platform for connecting like minded creatives and positive thinkers in addition to offering artistic experiences and fresh products. Read through the conversation below to learn more about the brand, the meaning behind their powerful mantras, how they connect with their audience through transparency and much more. Hey Caleb & Daniel, thanks for taking the time to chat with us. For those who may not know, who are you & what is Circle Author? Hey guys! We’re Daniel & Caleb, the founders of Circle Author. Circle Author started in 2019 when we were talking about working on a project together. We’re both very into fashion but we didn’t immediately think about a clothing brand. We just knew that whatever we started had to be purposeful. The clothing brands that we love are all very idea and community driven and not just about design and we saw that as inspiration which is what ultimately led to the start of Circle Author. Today, Circle Author is a clothing brand but our goal is to use the clothing to inspire others, spread positivity and help others to find the beauty and art in their lives, which we do through storytelling with the clothing that we make. Can you speak more about Circle Author’s mantra of “Art is Everywhere”? How do you feel it translates into the products that you make? “Art Is Everywhere” is about the idea that you can be inspired by everything. A lot of people think art can only be found in galleries or online but the truth is, anything can be art. We think it’s important for people to have an open mind to the art that is all around them and that by doing so, it will create a much more innovative and creative world. With our designs, sometimes we’ll use overt messaging to inspire people and push them to open their eyes to the “art world”. Other times we just make what we like as an expression of our own creativity. At the end of the day, this project is just fun for us but if we can inspire others in some way then that is a win as well. You both do a great job of giving a behind the scenes look into the thought process and experimentation of the brand, especially with your subpage @catalog.ca. What is the reason for wanting to give your audience that inside look? @catalog.ca was created because there was a ton of stuff that we wanted to share that didn’t always match our main feed. The way you present yourself [on your main page] is super important and we wanted to maintain that clean image but still bring people in and keep them involved with us every day. Having a secondary page helps us continue to give our following something, even when we don’t have final projects to post on the main Circle Author page. This makes a ton of sense and is definitely a great way to stay top of mind. Do you think more brands should do this? Some should. Some shouldn’t. It definitely makes brands feel more approachable which can be very valuable for certain brands but others succeed based on that exclusivity and secrecy. The brands that we really like though are more inclusive so it feels right to us. What brands are you inspired by? Aime Leon Dore. Mad Happy. New York Sunshine. They all have great aesthetics, awesome products and just an all around great vibe. We’re also both heavily inspired by vintage and reference vintage designs a ton for our own pieces. What are your favourite pieces from your collections so far and why? The Change The World pieces mean a lot to us. The design is simple but it represents a community of people making a positive impact on the world. The Good Ol’ Apple Co collab tee as well was super fun to put together. We did that one with our homie Andrew who also does mockups for Mad Happy which was very cool. We also loved making the Aged Hoodie because we experimented with new methods of screen printing and it came out really cool. We unevenly hit the screen to give it a faded vintage look and spent a ton of time making each one by hand. It didn’t actually sell as well as some of the others but we really loved it. All great pieces. The Change The World collection specifically is definitely a standout collection for Circle Author and really well executed. What’s the secret to putting out a product like this that, although it is quite simple design-wise, has a bigger meaning behind it? The design at the end of the day is only half of the release. The launch and presentation are super important and that’s what makes the difference between an “Instagram brand” and a proper brand that can have longevity. So many of these “instagram brands” just slap logos and phrases on clothes and put them out. Don’t get us wrong, that can totally work for some but we try to ensure that we are building a bigger story behind each piece. We’re trying to build something that can stand the test of time. We believe the Change The World pieces can do this if it’s done right and if we can get people to understand what those words really mean to us and how they represent our community. We totally back this and are glad to see that you both put so much thought behind the product and the story. Lastly, what’s next for you Circle Author that we should all keep an eye out for? We just got an office which we’re super stoked about! All of this stuff is so new to us and things are becoming really real which is sick. We really want to start doing art installments. The dream is to go to Art Basel in Miami and do an installation there. We have this idea of a Change The World vending machine with a huge billboard that says change the world. It’s still an idea in the works but we would love to have a bigger stage to spread that message of positivity. For clothing, we aren’t quite at the point where we plan things really far in advance so it’s hard to say yet. We are looking to get more into cut and sew now that we have some money from past drops. We might do a varsity jacket and a cut and sew trucker hat. Still in the works but we’re rolling with the ideas. We never thought we’d even get to a point where we could think about making these sorts of things but it’s so cool that we can, so stay on the lookout for that. Check out Circle Author's latest release and make sure to follow their Instagram to get updates on their upcoming drops. Keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2022 Recipient: Parkerview Brews Kombucha Introducing Parkerview Brews Kombucha, one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Amy Kaban Where: Saskatoon, SK Instagram / Website In 2017, only a handful of kombucha brands were available in grocery stores. After trying all the kombucha Amy could get her hands on with little satisfaction, her natural inclination was to create her own! The goal was to brew kombucha that tasted better than existing ones - less tangy (vinegary), lightly sweetened, bubbly - and to incorporate local ingredients from Saskatchewan growers. Together with her husband, she began experimenting and created a kombucha that was better than any other brand she had tried previously. Today, Parkerview Brews Kombucha is the largest commercial kombucha brewery in Saskatchewan and can be found in 200+ stores across the province. The brand also has their own cafes and e-commerce making them a go-to destination for all things kombucha. Parkerview Brews is known for making kombucha that simply tastes great - it's sparkling, balanced in flavour and uses unique Saskatchewan ingredients like Saskatoon berries, sour cherries and chaga mushrooms. The business also supports local charities that help provide at-risk youth and families with food throughout the year. How has the Mastercard x Pier Five Small Business fund helped you? Being a recipient of the Mastercard x Pier Five Small Business Fund has been a game change for our business. The $10,000 injection has allowed us to scale and get into canning, which has been a huge goal of ours. Having the opportunity to meet other women entrepreneurs has been amazing and also to get to meet with experts in their fields, providing us with advice and motivation and connecting us with resources is just the cherry on top. "When we support other small businesses, we are supporting our local economy. When customers support me, I'm able to then put my kids into another program or course that is being run by a small business owner, which is a beautiful thing." Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here.

A Conversation With Estudio Niksen Montreal-based fashion studio Estudio Niksen has been making a huge splash lately as curators and importers of some of the best international (mostly Korean & Japanese) fashion out there. Recent success has meant things are moving very quickly and as that continues, founders Andres and Gaby are mindful of moving at a pace that’s right for them and taking time to breathe. In comes Niksen, the “art of doing nothing”, a practice that the two have put at the forefront of their business to avoid burnout and ensure that they are creating a hub that fosters creativity while prioritizing wellness and inclusion. We got the chance to speak with Andres & Gaby about balancing passion and business, being a fashion label without an overt home-base, building international partnerships, how to do “baggy” the right way and of course, the art of doing nothing from their lens. You’ve spoken about the importance of finding a balance between making for yourself and making for them. How do you do this and have you found it difficult to accomplish as you grow? It’s definitely not easy. As you grow the business, it’s hard not to be swayed by the audience feedback and start thinking about what gets the most likes or engagement. A lot of people fall into the trap of creating for likes and not for yourself. We try to be very disciplined about this and try to make a habit of critically thinking about the moves we make. This is not to say that we just disregard how our audience might react to what we do but we just want to make sure that when we look at what the business has become in 5 years we aren’t too far about why we started this whole thing. How do you think about this balance from a financial perspective? Obviously we love everything we put out but we know there are products that will sustain the business and that customers will always come back for, while others that we get a little crazier with might not always sell the most but are fun for us. We obviously have to think about money but we try not to let it impact our decisions too much. Although Estudio Niksen is fairly new, you’ve both been in the design and art scene for quite a while. What made you want to go out and start your own project? Andres: I’ve always been really into Asian design and have spent a long time learning how to source pieces from countries like Korea or Japan. My friends used to start asking me to help them find pieces because they didn’t know how to find good designers out there and there was really nowhere here that you could find good and somewhat affordable stuff like that. Having been in fashion for a while I had often thought about starting my own project, mostly thinking about launching a brand, but I decided instead that my project would be curating these great pieces from around the world and bringing them to North America. I love putting people on stuff that I think is cool so this was the perfect opportunity to do this at a bigger scale. Having Gaby with me has been huge for Estudio Niksen as well. Her background is in art history and museology and she handles all the design and art direction in the homewares part of the business which is super important for the brand. What are the best and worst things about running a fashion business out of Montreal? The best thing is that it’s small so word spreads a bit more easily and everyone is super tight. I guess that can also be a bad thing though sometimes since you can get boxed into a small scene. Since we’re importing and selling domestically and internationally though, we don’t really get labeled as a “Montreal brand” but people do think it’s cool when they learn that we’re based here. We’ll sell to people in Los Angeles and they have no clue that they’re shopping on a Canadian site until they get tracking from Montreal [laughs]. It’s interesting what you say about not necessarily needing to stake your claim as a “Montreal Brand” and we can see this in how diverse all of the work you put out is. Absolutely! We have roots from all over, like I’m from Venezuela and live in Montreal and love Korean fashion. We’ve kind of found our land in this no-man's-land. Gaby is the same way. We’ll try to mix things up as much as possible with different models, different languages and different styles. Estudio Niksen is meant to be a hub for people with shared passions and diverse cultures so it doesn’t really matter where we’re based. Especially with social media and the internet, we can share things with people all over the world, no matter who they are or where they’re from. Can you talk about the process of connecting with small/independent designers around the world to bring in products for Estudio Niksen? For sure. It’s a pretty crazy experience. We’ve probably spoken to over 250 small creators around the world and bought from maybe 40 of them. We’ve learned how to communicate with them and get deals done which took some time. Really a lot of it just boils down to money overseas. If you can pay for an order, that’s what will open doors but then once we’re in, we really try to build and foster relationships with the designers. The brand's name Niksen comes from the “art of doing nothing”. Why was that important to you and the project? Andres: I’ve been an extrovert my entire life. My dad used to always tell me that I had to learn more about being with myself. I do like doing a lot but I’ve also learned to enjoy having my own time and space. A few years ago I discovered the idea of Niksen “doing nothing” and I’ve been following it ever since. I think it’s super relevant along the lines of mental health and entrepreneurship, saying that it’s ok to take time to reset and that you don’t always have to be going at full speed 24/7. Niksen flows into the products we curate as well. The clothes are comfortable and approachable and we lean on the living space designs as well to create comfort in our daily spaces. Can you give us a 5 step guide to “doing nothing”? There isn’t really a guide or one way to “do” Niksen. It’s a mindset that you practice and design for yourself over a long time. That being said, I can share some tips that might help someone looking to start. The first thing is curating an environment that you feel comfortable in alone and without distractions. That space could be your home, the park, the movies or wherever but make sure it’s someone you always feel good in and can relax in. Once you’re in your space, put your phone down, get away from the distractions and just do nothing. I know it sounds weird and it might be strange to do at first but you just need to do nothing without purpose. Niksen isn’t something you achieve. Once you find what works for you, keep at it. Practice makes perfect and overtime it will feel more comfortable and become more effective. We will definitely be trying this! Next question; can pants be too baggy? Haha, that is a great question. We definitely have some big pants on the site which we love but yes, pants can be too baggy. If you’re going to wear baggy, be intentional with it. Understand the environment that these baggy styles come from. Think about what shoes and what tops look good with baggy pants so you can get the outfit right. Overall, we’re super excited that baggy is becoming more accepted. There has always been a stigma around baggy pants, associating it with sloppiness and people always thought tighter was better. We’re glad to see more people wearing baggier clothes. It’s more comfortable and, if done right, can look really cool. So true! Lastly, what are you guys excited about next for Estudio Niksen? With covid restrictions loosening up, we’re very excited to get people together and start doing more events. We often think about how we would be able to connect with people and run the brand if Instagram or the internet didn’t exist. It’d be in person, face to face interactions. That’s what we want more of. We also have some exciting new collaborations coming up with Canadian talent before the end of the year. The first one of the batch just dropped with Wayhome which was some really cool hand sewn patchwork pieces. More stuff at that caliber is coming soon. Oh, and more wide pants [laughs]! For updates on new releases and events coming from Estudio Niksen, follow their Instagram and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Embracing Your Community With Sarah Sukumaran of Lilith NYC The realities of starting any business always have two things in common. The first is you can't predict your path. There will always be unknowns. The second is that no matter where that path might take you, anything is possible. Sarah Sukumaran, NYC-based tech exec turned sneaker designer and now founder of Lilith NYC has embraced that wholeheartedly and has some great antidotes for anyone looking to turn their creative passions into a business. The learnings that she has acquired over the years with traditional tech roles, a predictive analytics gig at Nike - a natural fit for a sneaker-loving software product director - to now the life of an entrepreneur, have set her up for years of success and are something we could all benefit from. Scroll down for some gems from the conversation with Sarah. Hi Sarah! You're a big advocate of embracing your community. How did that play a part in getting Lilith off the ground? It's amazing. When you put out in the universe that you're doing something, people will naturally gravitate towards you and start making those connections wherever they can. Lean into that. When I started vocalizing and putting it out there that I was starting a footwear company, people all of a sudden had these connections for me and that's how all of my contacts, angel investors and other people I now work with, have come about. What's it like going from the tech world to now being recognized as a sneaker designer and brand owner? I worked in tech and I thought that was my life. I was ready to become a DevOps engineer and I really thought that's where my career was headed. So now, it's so nice to explore this creative side that I didn't know I had. I really love colour theory and working with materials. When I'm in Portugal, going to the leather supplier and looking at the suede that we're going to go with, or looking at the colour swatches; I have such a strong passion for that. People now refer to me as a creative and I'm still getting used to embracing it because I still am this nerdy tech person but now I'm a creative too which is pretty cool. Any advice to someone who was in your position looking to start their own brand while working a 9-5? I am a big proponent of not quitting your job and working on your side hustle when you're getting a nice check at your current employer. The only reason I quit [Nike] was because it was a clear conflict of interest working for a footwear brand and starting my own. If I was working as a tech company I would definitely have done this as a side hustle and just kept collecting a check. You need to be able to financially support yourself or have savings to be able to take that leap on your dream. Work full time and spend more hours after each day building your startup. There are so many little things you can do to get your startup off the ground, especially in footwear. You can source the factory on the internet and spend $200 to get a sample made. Everything is possible. You just need to take those small steps and making it work doesn't have to involve quitting your job and going bankrupt throughout the process. Lilith has done a bunch of pop-ups and is in a few retailers. Is expanding that a big goal of yours? I think for any brand, you always need to have a multi-channel experience. In year one, we started getting approached by retailers but I just felt like I wasn't ready. However, I realize now how important that is and we're definitely working on getting into more and more doors and doing more pop ups. Online is great but getting people to try on the shoes, especially at my price point it key. Just like any portfolio, you need a diversified approach as an entrepreneur. So true! Lastly, has been one of your biggest learnings since starting Lilith? Shifting away from traditional seeding and actually using your customers as the influencer, that's been an interesting shift and learning for me. I was wasting time seeding people who would post once and never wear the shoe again. Now, I'll surprise a customer who's bought two or three pairs and be like, here's a free shoe because I know that they're going to wear the hell out of it and that's probably better marketing at the end of the day. They're the ones who post the authentic photos, wear the shoes and get complimented in person and get way more excited! They're their own ambassadors to the brand. I love it and they love it. Make sure to follow Lilith for news on their pop-ups and releases and keep it locked to Pier Five for more conversations with creative entrepreneurs like Sarah!

The May Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Mentl Sesh x Staple We were pumped to see our friend Liz Beecroft join forces with Jeff Staple to come up with the “A Staple of Your Wellbeing” collection. The collection is intentional in helping provide actual tools & resources to improve our daily mental health practices and features a journal, pill box & stress reliever in addition to some apparel items. All profits will be donated to the Made of Millions Foundation, a non profit organization focused on changing how the world perceives mental health. The collection is currently still available here. Collegium “Customs & DIY” Collegium is an emerging sneaker brand based in California that has caused quite the storm with it’s clean retro-inspired silhouettes, well thought out colourways and premium Italian made construction. Their sneakers have recently been a staple for customizations, namely the “Vintage Sapphire Metallic Destroyers” created by well known customizer @Andu.c and the “Dip Dye” pack by @bahb.o worn by NBA star Russel Westbrook and Formula One driver Lewis Hamilton respectively. Also tune in to Collegium’s Instagram for news on an upcoming collaboration with sneaker YouTube star Richie Le. Styll 59/50 Caps If you’re into New Era fitted caps then you need to check out Styll. Bringing together unique colour combinations, patches and embroidery detailing, Styll is taking your boring old team caps to the next level. Our favourite right now is the Blue Jays - Toronto bias of course - “Cherry Blossom” cap that was recently released. Make sure to follow @styll.ca and keep an eye out for your team as their drops come and go very quickly. Bricks & Wood x New Balance This past week, Bricks & Wood paid homage to its roots of South Central Los Angeles with a special edition collaboration with New Balance on the NB57/40. Bringing together premium materials and a beautiful colour palette of green, brick red and light yellow, the pair was inspired by The Liquor Bank, a staple in the Crenshaw District of SCLA. Down to the packaging (each pair comes with an awesome paisley box), this pair is one for the books! The release was also supported by an awesome apparel and accessories collection dawning the same palette and paisley motif. The Forest Hill Collection by Studio S Sylvia Hoang, owner of home goods and apparel brand Studio S recently graced the world with her latest release featuring new concrete sneaker planters and a tasteful sweatsuit set that will keep your home and back looking fresh this summer. We recently had the chance to speak with Sylvia on her latest drop (read the interview here) and while most of the collection is now sold out, make sure to follow Studio S on Instagram as a restock is coming soon! Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.