Small Business Activation Grant Runner Up: Yueh Tung Restaurant Introducing Yueh Tung Restaurant, the runner up recipient of the Pier Five & Intak Printing Activation Grant! Owners: Jeanette & Joanna Liu Location: Toronto, ON Discover Yueh Tung online: Website // Instagram About Yueh Tung Restaurant Yueh Tung is Canada’s oldest Hakka Chinese restaurant, serving Toronto since 1986 from the heart of Old Chinatown. Recently, Jeanette & Joanna's parents officially handed the business over to them and they've stepped in during one of the most difficult economic climates to try to carry forward everything their parents built. They introduced Toronto city to delicacies like Chili Chicken and Manchurian Chicken and worked tirelessly for decades. Now, as second-generation owners, Jeanette & Joanna are working to preserve this legacy, reintroduce Yueh Tung to the public, and sharing the untold story of their family and culture through food, design, and storytelling. What is your vision with the grant funds and support from Pier Five & Intak Printing? Our vision with the grant funds and support from Pier Five & Intak Printing is to host a special dinner experience that brings together local customers, media, and municipal leaders to celebrate the history and heritage of Toronto’s Old Chinatown. This event will help spark renewed awareness and pride in the neighborhood we’ve been part of for decades. In addition, the grant will support a refresh of Yueh-Tung’s branding, from menus to signage, to better reflect our family story and the vibrant Chinatown community we represent. It’s an opportunity to honour our roots while inviting a new generation to connect with the culture, food, and history that define who we are. How will this grant help you realize your long term goals? This activation is a key step in our long-term vision to preserve and grow Yueh Tung, not just as a restaurant, but as a cultural landmark. We want to create a cohesive brand experience that clearly communicates who we are, where we come from, and why this place matters. The grant will allow us to reintroduce Yueh Tung to a new generation while reconnecting with longtime customers who may not know we're still here. It will help stabilize our business, strengthen community recognition, and lay the foundation for a sustainable future so we can continue sharing Hakka food, honour our parents’ legacy, and ensure this story lives on in our city. Photos supplied by Yueh Tung Restaurant, BlogTo & TorontoLife Learn more about the Pier Five & Intak Printing Activation Grant and discover the other recipients here.

A Conversation With Vinyl Art Not A Toy Edgar Nunes, know by his Instagram page Vinyl Art Not A Toy is an art collector based in Miami. As a young kid, Edgar grew a strong interest for toys, collecting legos and then transitioned to vinyl toys in the early 2000's. Over time, Edgar became enthralled with the art of contemporary artists like Kaws, DFace, Ron English & Shepard Fairey and has now amassed one of the most impressive collections of vinyl art in the USA with over 700 pieces. @vinyl_artnotatoy For those newer to the space, what are five things that differentiate vinyl art from toys? This is actually hard to define and everyone's definition can vary. Toys inspire art. Art inspires toys. People classify pieces based on their past, their interests and their tastes. That being said, these are some points of differentiation that often apply. Quality, materials & price. Vinyl art is made from premium vinyl as opposed to plastic found in toys. Vinyl art is heavier and feels more solid and usually comes at a higher price. As children we collect toys and mature to collecting vinyl art. This is often influenced by higher prices for vinyl art. Uniqueness. Vinyl art is created by an artist. There are characters that are thought out and developed. This makes them original and unique. Toys are more simple and designed for consumption by large corporations. Production quantity. Toys are mass produced and mass distributed. Vinyl art is often produced in limited quantities. Decision by authority: That which we find in galleries and museums is usually in the art class and not a toy. This is a much more subjective point but often influenced by the above 4 points. Your page heavily focuses on Kaws, one of the most popular artists when it comes to vinyl art. For those who might be less familiar with his work, what are 5 things that make Kaws such a well regarded artist. Original and Authentic Work: Kaws in the 90s began to do graffiti on the streets, which contributed to Street Art in New York and other cities such as Paris, London, Berlin and Tokyo, intervening on billboards, phone booths and bus stops with his graffiti and characters. Created his own style and brand: During that time he created a distinctive art expression, a brand with his pseudonym "KAWS" and his signature XX's as eyes in all of his works. Strategic Alliances: The projects that he had in collaboration with others artists, designers and brands was strategic in creating his own brand known as OriginalFake in Tokyo, from 2006-2013. Through OriginalFake he produced a variety of items, such as clothes, objects and vinyl art, all with the iconic graphics and characters that characterized it. He thinks big and without limitations: Taking risks with his work to include other materials and formats, such as presenting his toys as large wood and bronze figures and inflatables which are exhibited in outdoor spaces and museums around the world. He harnesses the power of social media such as Instagram which contributed greatly to his art being known worldwide. This helped attract the attention of collectors and critics, and today we see the result, a living artist, achieving major recognition a way that not even KAWS could have imagined. Brands he's collaborated with: Realmad Hectic, Bounty Hunter, Kubrick, Bearbrick, MediconToy, Nigo, Bape, Neighborhoud, Blitz, Sorayama, Robert Lazzarini, Undercover, Wonderwall, Disney, Peanuts, All Right Reserved, Dior, UNIQLO, Sesame Street. Etc. You seem to have a pretty substantial collection of vinyl art yourself. What are your top 5 pieces in your collection and why? "Can I break this into three parts? [laughs]" For most meaningful: The Rocky and Mugsy (vinyl) couple from 1994, produced by Loony Tunes, which I bought at the Warner Bros. Studio store on my first trip to NY. My first KAWS piece the “Passing Through Companion” (Black). I never imagined that this TOY would be the one that started this great addiction for Kaws Toys. It was a birthday present. “Boba Fett” from the KAWS Star Wars series. The level of detail achieved in the piece is amazing and it was a difficult piece to acquire due its popularity. Yoshitomo Nara. Pup Cup, 2003. and The Little Wanderer, 2003. Injection molded and rotomolded plastic. I love it because it differs in style with the whole collection of vinyl art and toys that I have. An custom 8” Dunny that I hand painted myself inspired by a trip I made to Alaska. The 5 best pieces in my collection if we talk about only Kaws are: Boba Fett Astroboy (Monochrome) Passing Though Companion (Black) Kaws Companion by Roberto Lazarrini Kaws Companion: Resting Place (Flayed) The 5 best artists I have pieces for in my entire collection: Kaws Mark and Sven (Coarse) Huck Gee Jon-Paul Kaiser (Customizer and Creator) Brandt Peters and Kathie Olivas With the rise in popularity of vinyl art, there have been more and more counterfeit (FAKE) products coming onto the market. What are 5 things people can look for to help them find authentic vinyl art? Pay attention to the artists and galleries. The best place to get art (and release information) is from the artist themselves or galleries exhibiting them. Information Gather! If you're buying from a third party site, make sure to get: Origin and quality/condition of the toy Year of production Pictures of all angles of the toy and the packaging Weight of the piece If not brand new - Information on its use Ask for help! Contact collectors or experts in collectibles for a second opinion. Know where to buy. Acquire vinyl art directly from specialized stores or galleries that deal in the Vinyl Toys industry. Be ready to invest. If you want to have an original piece of vinyl art you have to invest a little more money. Great pieces come at a price. Who are 5 up and coming artists you have your eyes on that we should also check out? I cant't stop at 5. These are some artists venturing into Vinyl material and they have presented some very interesting proposals: Arkiv @arkivvilmansa (Indonesia) Danil Yad @danil_yad Matt Gondek @gondekdraws Theodoru @Theodoru Fidia @fidia Javier Calleja @javicalleja Edgar Plans @edgarplans Mike Lee @immikelee Mark Whalen @mark__Whalen (Resin not vinyl) LY @ly_painter

Embracing Impermanence With Sandro Petrillo of SSSOAPS Very few things in life last forever but while many try fiercely to hold on, Sandro Petrillo, Canadian DJ, artist and entrepreneur, has learned to find beauty in the impermanence end enjoy the ride. After a period of burnout and time to reevaluate his work habits, Sandro developed and launched his new venture, SSSOAPS, a premium soap brand that encompassed everything that he loved; shape, colour, smell, tactile experience, and every-changing energy (something he grew fond of with music development). We got the chance to chat with Sandro about his journey with SSSOAPS and pocketed a few gems that he had to share throughout the chat. Check them out below! Sandro on Embracing Impermanence In many of the artworks or the creative practices that I lean into, I love the idea of impermanence. I love the idea that what we encounter in our daily life and beyond is truly impermanent. Everything at a certain time will be here, and then it will not and I think getting to know those things and getting to be comfortable with those things and that sort of measure of time and connection to things is really a beautiful connection to the way that we live. Soap, and the time period in which soap disappears and changes form, is very indicative of that transfer of energy in impermanence. Sandro on Trying New Things I'm a very big believer in that life happens for us, not to us. When we have opportunities in life that are challenging, those are opportunities for us to learn and to grow with. Don't be afraid to learn. Don't be afraid to spend a little bit of money and time to try things out. Sandro on Learning To Let Go In this day and age, you will encounter so many opportunities, so many potential lanes to go down, so many new ideas that take you down a different path. I think while that is the case, further sharpening your non-attachment will be a huge tool in making sure that you can maintain your work and stay focused. Understand that, while it's great to have ideas and new experience things, it's important to consider all of that in your calculation of what is your capacity and what you can get done. Then, on top of that, learn to let go of things and understand that you don't have to do everything. Sandro on Scaling With Intention When the opportunity to scale comes, really lean into your intention behind what you're trying to build. It's something you need to be careful of because you can turn it [the business] into a bit of a monster. Like, you can turn it into this thing that you once loved and now fear and resent. Scaling is the inevitability of a business's trajectory but I think it's something to be really mindful of and really careful with. Think about why are you going there, why do you want to move in that direction and what is it going to take to move in that direction. Make sure to follow SSSOAPS on Instagram to get info on Sandro's latest drops and keep it locked to Pier Five for more conversations with creative entrepreneurs.

Toronto Community Court Day Recap: A Slam Dunk Success On Friday, September 20th, Pier Five and PUMA came together for an unforgettable 'Community Court Day' at the One Yonge Community Recreation Centre in Toronto. The event brought together 25 creative entrepreneurs and small business owners for an afternoon filled with basketball, networking, and plenty of fun. The atmosphere was electric, and the sense of community was palpable as everyone hit the court, geared up in their brand-new PUMA attire. The day kicked off with a warmup and bonding session led by renowned basketball coach Ali Nizam. This session set the tone for the day, allowing participants to connect through teamwork exercises while sharpening their on-court skills. The energy during the warmup was contagious, and the camaraderie built during this time carried through to the rest of the event. (Swipe for more photos) As the activities unfolded, attendees got to showcase their basketball skills during drills and workshops that catered to players of all levels. Whether seasoned players or first-timers, everyone gave their all and put on an impressive display of effort and athleticism. From layup lines to shooting drills, the focus was on skill-building, but the smiles and laughter on the court proved that fun was the top priority. The 5v5 games that followed were the highlight of the day, with participants channeling their inner pro-athletes while forming new friendships through sport. Before the games, teams were also challenged to come up with creative team names and cheers, which they then presented to the other teams. This activity was a lighthearted and fun way to break the ice, build team spirit, and shake off any nerves before stepping onto the court. The competition was fierce but friendly, and the sight of everyone in matching PUMA gear made for a unified, vibrant aesthetic. The event wasn’t just about basketball—it was about community, and that spirit was felt both on and off the court. (Swipe for more photos) The day finished with a roundtable discussion [summer-camp style], exchanging ideas, stories, and business insights. These moments of conversation and connection were invaluable, with new relationships blossoming and countless collaborations brewing. Pier Five’s mission of fostering connections between creative entrepreneurs was fully realized, as meaningful conversations flowed as freely as the basketballs on the court. In the end, 'Community Court Day' was more than just a day of basketball—it was a celebration of community, collaboration, and creativity. Every attendee left not only with incredible memories and new business contacts but also with the confidence that they are part of something bigger. The event was a slam dunk success, and the buzz around it will no doubt continue to inspire future gatherings of like-minded individuals. PUMA’s support ensured everyone looked and felt their best throughout the event, adding an extra layer of confidence to each step, pass, and shot. All in all, this collaboration between Pier Five and PUMA perfectly encapsulated the spirit of community and the joy of coming together. We’re already looking forward to the next one! If you're interested in getting involved on an event with Pier Five, either as a guest or a partner, follow us on Instagram or email us at community@pier-five.com !

A Conversation With Jazz Alba Jazz Alba is a Toronto based graphic designer, known for his Simpsons style recreations of famous moments in pop culture and basketball. He caught the attention of many with his work covering the 2019 Toronto Raptors Championship Run and has since had his work featured by notable publishers like Complex and NiceKicks , in addition to collaborating with brands such as FootLocker and Puma. @jazzalba.jpg Between a family, full time job and your work as a part-time designer, I imagine your schedule can get pretty busy. With the pressures of staying attentive and up to date on everything, what are 5 ways you stay organized and manage your time? Put everything in the calendar. This is super important for me to organize my meetings and I have a shared calendar with my family for appointments. Create a systemic way to organize folders. This one may not apply to everyone but as a graphic designer, this is really important be able to find things easily. I make sure to properly name every file and layer. Pen & Paper. It’s basic but often when I can't use my laptop, it's great to have a notepad and pen available. Tutorials. These are often overlooked but I'm always looking for ways to improve my sells and make me a more efficient worker. Take breaks. Have a breather. You need that to reset your focus to be more efficient. When I was drawing around the Raptors championship stuff, a reset every now and then was super helpful. You’ve covered some of the greatest moments in sports and pop culture through your designs. What are your top 5 moments you’ve drawn and why? Raptors champs team on the couch - a nod to the start of every Simpsons episode. Anything Kawhi because everyone loved it! The Last Dance - a great mix of everyone tuning in to watch the show. Bianca Andreescu Rogers Cup win. This was a huge moment for Canada! NBA x Disney bubble . I love the characters and being able to represent the current state of basketball. Who are 5 people you haven’t drawn before that you admire? Can you draw them for this interview? Hmm... The drawings would take me some time but these are some people I definitely want to draw, if not already in the works! Jamal Murray (and maybe just all of Canada basketball) The whole Denver Nuggets team is dope. I’d like to draw them. 1990 Toronto Raptors - The McGrady/Vince Carter Era was the best! Toronto Raptors coaching staff - people dont see them enough but they were a big part of the win. Jack Armstrong and Matt Devlin with the tagline “Helloooo” You’ve really set yourself apart by owning the classic Simpsons style but throughout the years you experimented with many different styles. What are 5 things you’d recommend to any artist looking to establish their own style and set themselves apart? Find your niche. I picked Simpsons + Sports (mostly Raptors) or sneakers. There's a great book called Feel Like An Artist which has a quote “don't wait until you know who you are to get started”. Finding a niche can take time but just try things out. Enjoy what you do and take a break if you’re not feeling it. Keep track of every idea. Save every image. Save all your thoughts. These small ideas could generate the big picture one day. Be consistent. If you keep changing your style, no one will know what you're about. “Just keep going”. Don't worry about the hate. Just do you if you like it. Lastly, your work has inspired many and we’re curious to know, who are 5 artists that you are inspired by that others should check out? Matt Groenin (obviously!) - the creator of the Simpsons Kaws - he has done a lot with the Simpsons (Kimpsons) and uses colours really well. He also does a great job merging cultures like the classic bus ads. Andy Warhol Roy Lichtenstein Alexmdc Also special shoutout to my cousin Bigseph who's a dope graffiti artist

A Conversation With Kishan Mistry Kishan Mistry is one of Toronto's most promising up and coming photographers. Having shot some of the city's most iconic moments and talents, Kishan has compiled a very impressive portfolio. Kishan is a regular contributor to the MLB, NBA and hip-hop/rap scene and has photographed the likes of Drake, Travis Scott & Kawhi Leonard's "The Shot". @_kishanmistry What photographers are you paying the most attention to these days? I try not to focus on other's work too much so that I can keep my styles my own. That being said, @doncharleone, @jayscale & Marc Blinch are killing it right now. They each have a unique style and have scored some incredible shots. Do you have a top 5 for photos you've taken? Fred VanVleet - Game 6 Playoffs 2019 Kawhi Leonard airborne for "The shot" Demar Derozan and Kyle Lowry hugging post-game Drake & Travis Scott (2018) Portrait of Drake What are 5 tips you'd give to any starting out in photography? Shoot everything! No matter where you go, bring your camera and practice. Fake it ’til you make it. It's not always easy getting your foot in the door early on so do what you can to make your reach seem as big as possible and overtime it will grow naturally. Shoot your shot (no pun intended)! Don't be afraid to reach out to people to shoot. The worst they can say is "no". Use “no” as motivation to keep pushing & be resilient! Network and be kind! A nice attitude will go a long way an create a ton of opportunities. What are 5 tricks you use to make your photos pop? Since everyone has their own style, these tricks won't apply to everyone but my 5 tricks are: Invest money into good gear. You'll earn the money back through work! I like to use my music photography edit style for other categories like sports photography. Big poses. Vibrant, saturdated colours. Spend lots of time in Lightroom. My special trick is decreasing clarity a bit, but that's just me. Download as many presets as possible and work backwards from them to learn about each element and how they affect your photos. ASK QUESTIONS! Don't be afraid to ask people what gear they use, what settings they use, how they achieved a certain effect. Networking and talking benefits us all.

Easy Going With Lorenzo Brunetti Of END. Clothing The active world of fashion collaborations is one that can be exciting at times and overwhelming at others and as a large player in that space, Lorenzo Brunetti who is a collaborations designer at END. Clothing, is always ensuring that he's putting his best foot forward. As someone with over a decade in the fashion industry, he has learned a thing or two about what makes a project important and when it comes to collabs, he has been behind some of the most notable in the streetwear space over the last few years. We got the chance to chat with Lorenzo about his journey to becoming END.'s collabs designer, his tips for those looking to get into the space, how his style influences his work and much more. Hi Lorenzo, this conversation feels like a long time coming! For those who don't know you or what you do, can you tell us about yourself? Hey guys, glad to be chatting with you both! Well, my name is Lorenzo Brunetti and I'm a collaborations designer for the British fashion retailer END. Clothing. I work between the buyers and marketers to put together collaborations, primarily in footwear but more and more apparel. I have been with END. for nearly 4 years and have worked in the design and fashion space my whole career, since about 15 years old, working various internships and jobs at brands like Churchs, G-Star Raw and Omar Afridi. As someone on the collaborations design team, what does your day look like? The day usually starts with emails, whether that's with internal buyer or marketing teams or collaborator partners. Once emails get cleared it's a lot of time spent on creative briefs for collaborations. With product like this, we're planning around a year in advance so these days it's a lot of briefs with brands for 2024 already. How do the collabs usually come about and how do you plan for these types of projects so far in advance? A lot of brands we have longstanding relationships with since the store has carried them for so long and we've done collabs with them before so that helps to start the conversations. We're always doing our best to predict trends in the future and often lean on our buyers too for this since they are always looking into the future so that's how we might land on a new brand to collaborate with, but we will focus on brands that are carried in the store. From a design standpoint for the project, we're all about trying to cover a wide range of products and price points so that there is something for every customer. This is one of the reasons that we are expanding collaborations beyond footwear a lot more and getting more into apparel, accessories and home goods. What do you think the key to a successful collaboration is? You definitely need to be easy going and open minded. A collaboration is like a marriage between two brands. If you're not open to the other's ideas and opinions and always just pushing how you think something should be, then it will never work well. The building of the concept and storytelling is also really important from a full launch and execution standpoint. The collaboration is not just about the product itself, it's about the campaign and the creatives that tell the story and ultimately sell the shoe. We spend a lot of time making sure the concept is on point before diving into the design and that always helps through to the end. That's a great point on concept and storytelling. It feels like a lot of collaborations these days are just money grabs without a lot of thought. Yes, unfortunately a lot of brands out there, big and small, simply just collaborate to put their logos beside each other and sell it as an exclusive drop and it's easy to see when there isn't really much thought put into the other pieces of the project. Definitely not to say that's most collabs but something that we're always making sure of at END. is that we can't ever look at a project and think that it was just a logo mashup. What advice would you give to someone younger who is looking to get a job like yours? Getting your foot in the door in the fashion industry is key to eventually get into the world of collaborations. This can be done with any brand at any level - internships can be a great place to start - but just being in a space where you can start understanding how branding is done and how product comes to life will really help. Building your network is also really important. Reach out to anyone who you think is doing something interesting for a chat. Even if they don't have an opportunity for you then, you never know what meeting that extra person could open up for you in the future. Now that you're a few years in, what would you say is one of your favourite projects that you've worked on? The first was the Reebok Beatnik that we did. I think the concept was really great and it played super well into the Beatnik with the hairy suede and faux fur lining. The Beatnik was also having a big moment then so it was great to see how much people were into it. I also think we did a great job on the Diadora Grappa and Limoncello pack. The shoes were great and the photoshoot was super fun, which I think, after COVID, everyone needed. Would you say that your personal style influences your designs? Definitely. Most of the stuff I own, besides my shoes, socks and underwear, is vintage so my closet acts like my own archive in a way. I love buying old Americana like some vintage Levi's or slogan tees. It's awesome to be able to pull pieces and reference interesting stitch patterns or details that you can't find in modern day products and use them as ideas for new collabs. Makes total sense! Lastly, what's what brand you haven't worked on yet but would love to? I'd love to work on Mephisto! Concepts did an awesome job with Mephisto on that vintage-inspired Apple shoe and I'd love to do my own spin with them. We carry a ton of their product so maybe one day! Check out Lorenzo's Instagram for more behind the scenes of his projects at END. Clothing and keep it locked to Pier Five for more conversations with creative leaders just like this!

A Conversation With Tristan Banning Tristan Banning is a leader in spreading culture. In 2008 he founded Sidewalk Hustle, a music podcast which has since transformed Canada's premier media platform for all things music, fashion, food and art. When he's not overseeing interviews with some of the worlds leading musicians and designers, Tristan is probably cooking up the next stellar fit pic or adding to his more tan impressive collection of rare Supreme accessories. @tristanbanning // @sidewalkhustle From Ziplock bags to Oreos and ping pong paddles, you’re known to be an avid Supreme accessories collector. What are your top 5 Supreme accessories that you own or really want? LOL oh man! Well that all happened by accidentally tbh. I started collecting as kind of a reverse collector, meaning, I really like coffee, and I really like ramen (for example) so when I saw the supreme coffee mugs or the ramen noodle bowl I was like “I want that 😍😍”. So if I were to list my top 5 it would go like this (in no particular order): Honorable Mentions: Although phone cameras are essentially pocket-sized DSLR’s these days, you’re an advocate for film photography. What are 5 tips for anyone looking to shoot with film? Woof… good question. One reason I like film so much is that it’s not instant. In a world of instant gratification we want to take a picture, post it on social and get the likes right away. It spikes our endorphins and makes us happy but also makes us want more. You take a 100 pics and then pic which one you like the most from that and edit it or what have you. With film, you need to slow down. You need to consider framing, lighting and distance to subject. You need to hold still, you need to breathe. Then after that you need to wait to take the film in, develop it and then see if any of the pics worked. So you need to have confidence in yourself and what you’re doing. And sometimes it still doesn’t work out. But then at least you learned something. So my advice... Get a cheap film camera, a disposable from the local drug store and head out and shoot. Shoot. Shoot. Shoot. Then learn from your shots. If you dig the process and the outcome you can start looking for “better” cameras on eBay or in film photography groups. Enjoy the ride. It’s a pretty fun journey if you’re down. In addition to Supreme, you’re a big sneaker collector. What are 5 sneakers you couldn’t ever live without? You know the funny thing is I love sneakers and as a result I guess I’m a collector. But I don’t really identify that way because I like to wear my sneakers. So I don’t buy or keep (if gifted) sneakers I won’t wear. So my favourites are… My Nike Air Max 1 bespoke’s I made at 21 Mercer NikeLab. They are literally 1 of 1 and are my dream shoe. Atmos Elephant Air Max Adidas Ultraboost v1 or Ultra 4D v1 Yeezy 700 Waverunner Rhude Vans Old skool / Converse chuck taylor Oxfords. BUT ALSO: Anything in a low with safari print. A classic white Air Force 1 The puma Thunder Spectra Jordan 1 Low 2020’s been a crazy year. What are your 5 favourite moments in pop-culture from this past year? To me, there were 4 that stole the show... I liked when Travis Scott performed in Fortnite not because it was an amazing performance or anything but because it changed the dichotomy on how we consume entertainment. Someone (Travis?) understood where his audience is. Strangely the release of The Last Dance, The Michael Jordan documentary. For me it was cool to see the whole world, give or take, finally get to experience the magic that was Michael Jordan. To understand why he is part of the cultural lexicon. I am old, so I watched Michael play in his prime, so even I got to learn something that I didn’t know about. It was cool to see everyone talking about it together. I also really enjoyed when Post Malone did a live concert from his house that was all covers of Nirvana. For many this was probably the first time they actually heard Nirvana songs, plural. And it opened that music up to a new fan base. And it’s always nice to see artists re-interpret and interpret their influences. I also enjoyed when everyone all of a sudden started playing Animal Crossing, and you would see fashion brands making clothes for the game, record labels etc. Even my mom was playing. Who have been your 5 favourite interviews that you’ve ever conducted? In my travels and adventures I have had the chance to interview a lot of people who I respect and admire. Although I have personally taken a step away from the interviewing, I have found that I am still meeting and talking to people, a little less this year. But last year I was on a preview of an art exhibit in Brooklyn and in the preview I talked to the guy giving us the tour. He gave me a lot of insight into the art and we started talking. I came back the next day to get a tattoo from a well know Brooklyn artist, and while getting the tattoo we talked about how he ended up here. It was a fascinating story that really delved into his experience but also the experience of many around him. It was great. While he was working on my tattoo a member of the band Blink 180 showed up, I also talked to artist Shepard Fairey. So while those aren’t interviews I have had the privilege of talking to and meeting some incredible people. When I was interviewing: Travis Scott (7 years ago) Bloc Party Foals Felipe Pantone (Artist) Tinashe Mayer Hawthorne Cut Copy Finally, this is an important one for us, what are 5 tips for conducting a great interview? ...maybe we should have asked this first [laughs]. Ha! Easy. Do a little research (which you did) Actively listen Actively respond. That will make for a good interview. HOWEVER, the real trick is, if possible, try to get in there and do a little small talk with the person to help break the ice and make it more conversational. Like how a comedian as someone “warm up the room” first. Or an opening act at a concert. Do your best to make a personal connection.

Embracing Your Community With Sarah Sukumaran of Lilith NYC The realities of starting any business always have two things in common. The first is you can't predict your path. There will always be unknowns. The second is that no matter where that path might take you, anything is possible. Sarah Sukumaran, NYC-based tech exec turned sneaker designer and now founder of Lilith NYC has embraced that wholeheartedly and has some great antidotes for anyone looking to turn their creative passions into a business. The learnings that she has acquired over the years with traditional tech roles, a predictive analytics gig at Nike - a natural fit for a sneaker-loving software product director - to now the life of an entrepreneur, have set her up for years of success and are something we could all benefit from. Scroll down for some gems from the conversation with Sarah. Hi Sarah! You're a big advocate of embracing your community. How did that play a part in getting Lilith off the ground? It's amazing. When you put out in the universe that you're doing something, people will naturally gravitate towards you and start making those connections wherever they can. Lean into that. When I started vocalizing and putting it out there that I was starting a footwear company, people all of a sudden had these connections for me and that's how all of my contacts, angel investors and other people I now work with, have come about. What's it like going from the tech world to now being recognized as a sneaker designer and brand owner? I worked in tech and I thought that was my life. I was ready to become a DevOps engineer and I really thought that's where my career was headed. So now, it's so nice to explore this creative side that I didn't know I had. I really love colour theory and working with materials. When I'm in Portugal, going to the leather supplier and looking at the suede that we're going to go with, or looking at the colour swatches; I have such a strong passion for that. People now refer to me as a creative and I'm still getting used to embracing it because I still am this nerdy tech person but now I'm a creative too which is pretty cool. Any advice to someone who was in your position looking to start their own brand while working a 9-5? I am a big proponent of not quitting your job and working on your side hustle when you're getting a nice check at your current employer. The only reason I quit [Nike] was because it was a clear conflict of interest working for a footwear brand and starting my own. If I was working as a tech company I would definitely have done this as a side hustle and just kept collecting a check. You need to be able to financially support yourself or have savings to be able to take that leap on your dream. Work full time and spend more hours after each day building your startup. There are so many little things you can do to get your startup off the ground, especially in footwear. You can source the factory on the internet and spend $200 to get a sample made. Everything is possible. You just need to take those small steps and making it work doesn't have to involve quitting your job and going bankrupt throughout the process. Lilith has done a bunch of pop-ups and is in a few retailers. Is expanding that a big goal of yours? I think for any brand, you always need to have a multi-channel experience. In year one, we started getting approached by retailers but I just felt like I wasn't ready. However, I realize now how important that is and we're definitely working on getting into more and more doors and doing more pop ups. Online is great but getting people to try on the shoes, especially at my price point it key. Just like any portfolio, you need a diversified approach as an entrepreneur. So true! Lastly, has been one of your biggest learnings since starting Lilith? Shifting away from traditional seeding and actually using your customers as the influencer, that's been an interesting shift and learning for me. I was wasting time seeding people who would post once and never wear the shoe again. Now, I'll surprise a customer who's bought two or three pairs and be like, here's a free shoe because I know that they're going to wear the hell out of it and that's probably better marketing at the end of the day. They're the ones who post the authentic photos, wear the shoes and get complimented in person and get way more excited! They're their own ambassadors to the brand. I love it and they love it. Make sure to follow Lilith for news on their pop-ups and releases and keep it locked to Pier Five for more conversations with creative entrepreneurs like Sarah!

Loving The Journey With Adam The Illustrator Photo courtesy of @jeremymarasigan, @shanikt & @recess.community As a creative, it's not always easy to know where the work you are putting in is leading to. For that reason, it's imperative that you love the journey. Adam Bosley, aka Adam The Illustrator has been on quite the journey for a decade as an illustrator, with many ups and downs, starts and stops and times of uncertainty but as he continues to climb, the thing keeping him in it is his love for the work. With new developments to his work and brand, Adam is a very exciting artist to watch and we got the chance to sit down with him to learn about the steps he's taken to get to where he is today, the secrets to his recent rapid growth and some of the new projects he has his mind on. Read the conversation below! Hey Adam! Thanks for chatting with us. Can you tell us a little about yourself and what you do? Hey guys! My name is Adam and, many can probably guess from my Instagram name, I'm an illustrator [laughs]. I've messed with a bunch of styles throughout my time illustrating which started back around 2010 but my main style now that I'm really enjoying is fun, cute doodle characters. I post those as well as tutorials that teach my audience different tips and tricks for illustration. I'm also starting to explore animation myself so hopefully I'll be able to share more video coming soon. 2010 is a while back! How did you first get into illustrating? Ya it is! I never grew up as an artist and actually went to university in Nebraska for a track scholarship. I was fully focused on that and wasn't really enjoying the rest of school. I had done a few doodles here and there in classes and one day a teacher of mine actually recommended I explore graphic design further. I started looking around and found some artist that I liked who had made careers essentially out of doodling. I thought, maybe that was something I could do. When I graduated I got a design job at an agency doing work for other brands. Over time, I got disinterested in design work but started to really love illustrating and drawing and that led to some freelance gigs and small projects and eventually turned into a full time thing for me. Who were some of the first illustration clients you had? I had a few pretty dope ones. Lost & Found gave me a shot early which I'll always be grateful for. Those guys are the homies and I've done a few projects for them now. I also did some work for Collectif Nude designing posters for their events and some early designs for the ice cream shop Ruru Baked on a new logo which is now used for their merch and packaging. Through the evolution of your illustration, you've now landed on a pretty fun style that preaches positive and self worth. Why is that so important to you? Truthfully, it wasn't intentional like "I wan't to make positive drawings" but basically, one day during COVID I was doodling and I realized that it was a bit negative - it was a joke but still kind of negative - and decided I needed to change the tone. COVID was a shitty time for most people, including myself, so I wanted to put out some art that promoted something more uplifting. It was basic messages like "Take Your Time" or "You're Allowed To Make Mistakes" that I was telling myself and figured I'd put it into the work. People definitely reacted to it better! Throughout that time and even now, what keeps you motivated to create? The biggest thing for me is really just ensuring I'm drawing what I like. That's a big reason I'm focusing on my own work and scaling back the client work. Not that I don't like helping clients but doing things for me keeps it the most fun. I'm really focusing on building my brand these days and I'm enjoying it a lot. That's great to hear! What are some of the projects you're working towards? I want to work on more physical products like books and other home good/accessory type of products. I will probably also work on some new merch and more limited edition drops like premium prints. The biggest thing is I really want to have my own art show. I think I'm at the point where I'm ready to do it and the community would come out for it. Nothing too crazy but I think I could do some wood cutouts and paintings and would love to see them on a white gallery wall. That would be epic! Keep us posted on that. Speaking of community, you've built quite a large one over the last year. What do you think was the main reason behind the growth? Oh man, it's crazy! I've grown from around 25,000 to 177,000 followers in the last year which blows my mind. I think the tutorial content is the main reason for sure. Once I started making those tutorial reels for IG and TikTok, I saw a lot more people start to engage with my work. I think it's really all about finding new ways to provide value to your audience and that was definitely a big value add. That's a great point. Value is everything. For the last piece of value in the interview, any advice that you can share for the younger audiences looking to build their illustration career? For sure! The biggest thing that I mentioned before was make sure you're doing what you love. At the end of the day, if you're not really enjoying the work, you're not going to see it through. Creative work and growth takes time so you need to enjoy the journey. For client work, make sure to figure out your value. Most people undervalue creatives and will try to take advantage of young artists so make sure you know your value and stick to it. Lastly, it's a grind so just keep your head down and work. A career as an artist takes a lot of time and is definitely not an easy one, but if you like the work and put in the hours, success will come. Hope that helps! ✌️ Check out Adam's Instagram for design tutorials, uplifting illustrations and updates on merch and new projects and make sure to keep it locked to Pier Five for more conversations just like this!

The August Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. norda™ 001 x Ciele “Cooper Hawk” Our friends at norda just don’t stop working and have made it back on our list again. This time collaborating with another iconic Montreal based running gear brand, Ciele Athletics, on the norda 001 Cooper’s Hawk Edition. This collaboration marks Ciele’s first ever footwear collab and it makes total sense to do it with a like-minded brand like norda. The shoe combines the technology of the world’s first seamless, lightest, trail running shoe in the norda 001s with a new colourway featuring a yellow Vibram midsole that is inspired by the fast & skillful Cooper’s Hawk known for its bright yellow talons. Fun fact, this is the first time that Vibram has ever allowed any brand to do a yellow midsole as the company had concerns about it hiding the yellow Vibram logo. I guess norda and Ciele just have their way! The shoe is available now on both norda & Ciele’s websites as well as your local running shops. Raised By Wolves for ntwrk’s Open House With over a decade of experience in creating high quality, Canadian made, pieces & collections, Ottawa based streetwear brand Raised By Wolves have caught our attention with their latest drop of home goods exclusively for ntwrk’s Open House series. The drop featured their highly sought after Souvenir Wolf Rug along with a new take on their “Fuck Off” door mat designed by Luke Norrad, a throw blanket, ash tray and dish. If you missed this drop, fear not, as the brand’s Fall/Winter 21 collection will surely include more great pieces. Make sure to follow them @raisebywolves to not miss out! DONDA Need we say more? Kanye West’s tenth studio album titled “DONDA” (whether he intended for it to or not) dropped on the last weekend of August. We’re sure you all know about it already - how could you not after the prolonged release teasers and live listening shows - but this album has lived up to the hype so far and we’ve been playing it on repeat nonstop. The album has a total of 27 tracks with loads of big features on there like Jay-Z, Travis Scott, The Weeknd, Kid Cudi & much more. If you haven’t given it a listen yet, you can check DONDA out on all streaming platforms. Kith x Wilson Tennis After the opening of the beautiful Kith & Wilson Sports public tennis court in Queens, NY, Kith & Wilson gave us a sneak peek of their partnership with a limited-edition collection of tennis inspired hard goods that made waves across the sporting & streetwear universe. The initial rollout features the Wilson Pro Staff and Ultra racquets along with other pieces of tennis equipment including tennis balls, racquet dampeners & a racquet stencil, all given the Kith facelift of clean logos & design. With Ronnie Fieg & Kith’s incredible storytelling & vision paired with the rich archive & history of Wilson Tennis’ products, we are very excited to see the rest of this collaboration. The initial collection dropped August 30th; some items are still available on Kith’s website, but act quick as they probably won’t be available for long. Off The Hook x Art by J Arthur To celebrate the return of Montreal’s Mural Festival, Off the Hook reached out to local artists to reimagine their retail space with installations through their artistic lens. For the final installation they tapped into J Arthur, an up & coming young artist who is known for his unique thought provoking character drawings. Titled “Peace Out”, he created a 2 storey mural of one of his characters holding up a peace sign on the front of the store that represents his honest feelings towards how he is slowly recovering from the pandemic and moving out of the box at his own pace. The meaning is really relevant to all and we love the thought he put into this project. To commemorate this mural, OTH has also released a limited t-shirt run featuring the peace out character which is still available on their website. Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

2022 Recipient: Rise Arts Co. Introducing Rise Arts Co., one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Shivani Sen Where: Vancouver, BC Instagram / Website Founded in 2021 in Vancouver, British Columbia, Rise Arts Company strives to offer a fun, lively & professional training environment. Shivani is committed to providing world-class training by passionate and experienced faculty to constantly heighten not only Rise Arts Co's student’s skills, growth and love for the arts, but both soft and technical hard skills used in everyday life. A key goal at Rise is to provide a safe, welcoming and accepting space for all aspiring artists to step out of their comfort zones & be themselves! Although Rise is an arts company offering programs in both visual and performing arts, Shivani loves watching all Rise students grow with excellence as artists and most importantly, as people in her community. She hopes to provide a space where artists of all levels are able to find a creative outlet to pursue their passions for the arts. How will you use the $10,000 CAD for your business? The $10,000 fund has allowed me to bring on some incredible people who have formed the first ever, Rise Arts Co. team and faculty. These instructors will lead our programs which has allowed me to scale to more areas in the lower mainland. The fund has also helped lease my first space, which is our first Rise Arts studio. The future of small business in Canada is bright and growing!" Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here.