A Conversation With Kishan Mistry Kishan Mistry is one of Toronto's most promising up and coming photographers. Having shot some of the city's most iconic moments and talents, Kishan has compiled a very impressive portfolio. Kishan is a regular contributor to the MLB, NBA and hip-hop/rap scene and has photographed the likes of Drake, Travis Scott & Kawhi Leonard's "The Shot". @_kishanmistry What photographers are you paying the most attention to these days? I try not to focus on other's work too much so that I can keep my styles my own. That being said, @doncharleone, @jayscale & Marc Blinch are killing it right now. They each have a unique style and have scored some incredible shots. Do you have a top 5 for photos you've taken? Fred VanVleet - Game 6 Playoffs 2019 Kawhi Leonard airborne for "The shot" Demar Derozan and Kyle Lowry hugging post-game Drake & Travis Scott (2018) Portrait of Drake What are 5 tips you'd give to any starting out in photography? Shoot everything! No matter where you go, bring your camera and practice. Fake it ’til you make it. It's not always easy getting your foot in the door early on so do what you can to make your reach seem as big as possible and overtime it will grow naturally. Shoot your shot (no pun intended)! Don't be afraid to reach out to people to shoot. The worst they can say is "no". Use “no” as motivation to keep pushing & be resilient! Network and be kind! A nice attitude will go a long way an create a ton of opportunities. What are 5 tricks you use to make your photos pop? Since everyone has their own style, these tricks won't apply to everyone but my 5 tricks are: Invest money into good gear. You'll earn the money back through work! I like to use my music photography edit style for other categories like sports photography. Big poses. Vibrant, saturdated colours. Spend lots of time in Lightroom. My special trick is decreasing clarity a bit, but that's just me. Download as many presets as possible and work backwards from them to learn about each element and how they affect your photos. ASK QUESTIONS! Don't be afraid to ask people what gear they use, what settings they use, how they achieved a certain effect. Networking and talking benefits us all.

A Conversation With Garret "GMAN" Louie of TAIKAN Photo: @whentheyfindus It’s no secret that Canada hasn't always been the hub for dope brands and culture that it is now. For decades, the space was dominated by cities like New York, Los Angeles, Tokyo and Paris. Garret “GMAN” Louie, a Vancouver native, has been doing his thing to change that. With over twenty-five years of experience throwing some of the best parties in the country and bringing some of the coolest skate and street brands to Canadian shops, GMAN has solidified the great north as a prominent epicenter for all things cool. As the co-founder of a top-tier streetwear and sneaker shop Livestock and owner of multiple distribution agencies, Fortune Sound music venue and TAIKAN, one of the hottest bags brands in the market, GMAN is one of those people that you need on your radar. We were lucky enough to speak with him about what he’s been working on lately and pick his brain for some tips that any creative person can apply to their hustle. Take a read through the interview below and stay tuned for a likely part two since GMAN’s stories are endless! Hey GMAN! It’s great to be chatting with you. For those who may not be familiar, can you tell us a little about yourself? Hey guys! Well first and foremost, I am a father and husband living in Vancouver, British Columbia and I love to do stuff for my community. I was a co-founder of Canadian streetwear shop Livestock and I co-own two distribution companies called Timebomb Trading Inc and FBOMB Trading Inc. A few years ago I also started TAIKAN, an essentials bag and apparel brand. Wow! You’ve got a lot going on. What do you think were the driving factors that got you so involved in this space over time? As a kid I was really into skateboarding, punk rock, rap and all that stuff. My dad had a sales agency for menswear that sold suits and ties, so I wasn’t really that interested. One day his agency brought on a more youthful surf brand which sparked some interest for me. I told my Dad I wanted to explore distribution as I had found this brand called Freshjive and wanted to import it. I ended up getting in touch with the owner & he was down and I threw a big party in Van for them. I was really able to build the brand and connect with the community. The party went super well and things just kept going from there. A number of years later I started Livestock with Garry Bone and that really led the way for all of my current ventures, spending so much time around various brands and the nightlife scene. Very cool to see you taking that initiative early on. Having worked in the distribution industry for fashion and streetwear brands for so long, what triggered the desire to start your own brand, TAIKAN? After working with brands for so long and meeting all the people behind them you really start to learn the process of developing and growing successful brands. Eventually I started to notice some gaps in what the market/retail space had and saw an opportunity to start TAIKAN to help with my own roster on the distribution side. Vancouver has become such a hub for new brands with the different seasons as there is so much good gear coming out of here. Today we have labels like Reigning Champ, Arcteryx, Lululemon, Herschel and Purple Brand. Even brands like Stussy have their creative team based out of here now. Back in the day people never even really knew where Vancouver was but all that has changed now. That makes a lot of sense when looking at it from a distribution standpoint, having one business help the other and growing them together. What was the inspiration for the brand and the bags? I have been a huge fan of our friends at Herschel’s success but my personal aesthetic is a bit more higher end and a little more Japanese influenced which is something we don’t have much of in Canada. The problem with the nice Japanese stuff is it’s very expensive so we wanted to create something that could be affordable, yet have cleaner aesthetics and be inspired by design, photography, art, music & skateboarding. Love it. We also hear that TAIKAN is set to release its first apparel collection later this month! What was the reason for expanding beyond bags and why now? We’ve done a lot with bags over the years. We’ve had some amazing collabs with brands like Pleasures, BEAMS, Soulection and SNEEZE, etc. and have gotten into a ton of amazing shops around the world. The thing with bags is, from a volume standpoint in stores, you can’t stock as much as you can with apparel. Twelve to twenty-four bags in a shop might seem like a lot, whereas for apparel, you have more options. With COVID happening and people not travelling as much, it felt like the right time to pivot to apparel. Makes sense! What’s the vibe for the apparel drop? A lot of the brands are very logo heavy so I wanted the TAIKAN assortment to be less branded and more about quality, fit and feel. We’re all about creating timeless pieces that can be in your wardrobe forever. We want this to be your favourite hoodie, your go-to cargo pant, etc. Design wise it’s a lot of basics/ staples/essentials, but we also tapped some cool artists for collabs and brought in some fun custom dyes to spice things up a bit. Basics with a twist. We’re also going seasonless and general neutral for our apparel which makes it a lot easier for stores to support, especially during COVID, and the reception has been overwhelming. Everything will start hitting shelves late August and we’re pumped for people to get their hands on it. In the meantime, make sure to check out www.taikaneverything.com and follow @taikaneverything on IG. Photo: @eligorin We’re big fans of the timeless classics! Can’t wait to check it out. You mentioned some of the awesome collabs you’ve done in the past. What are your 5 tips to execute a successful collaboration? The first thing is to really think about why you’re doing the collaboration. Don’t just collaborate for collaboration’s sake. It has to be a good fit. Tap into your relationships. It’s always more fun to collab with friends or people you know and respect. Be thoughtful with the story and design. Don’t just slap a logo on something. Make sure the collab tells a story that people can feel. Start early and be patient. Sometimes these projects can take up to a year to create but it will all be worth it. Lastly, make something that you’d want to have yourself. It will always lead to a better product and a final outcome that you are the most happy with. Bonus: There are no rules! Try new things and have fun. These are great tips! What’s one of your favourite projects that you’ve done with TAIKAN so far? We have an ongoing project called TAIKAN By that I love. Essentially we tap artists, photographers, creators, etc that we are into, send them bags and apparel and let them do their thing with it. Rather than trying to manage what they create, we let them put their spin on it and it makes for some really great content. Sometimes we can get really out of the box like our latest collaboration with Tatum Maclean (@zeustate) who did a Hansel and Gretel theme shoot. It turned out amazing! We’ll then also do an interview or have them choose a playlist for our site as well to really give them representation on our page. You can find Tatum Maclean’s TAIKAN BY here. That seems like a really smart way to keep things fresh. On that note, as someone who’s been in the space for decades, we’re sure you’ve seen many brands come and go. What are some key traits that you think brands need to have to stand the test of time? I actually don’t mind that brands come and go. I think that sometimes brands change to keep up with the changing times and it takes away from the authenticity of the brand. I look at a lot of brands and think, as the owners grow, how do you still continue to appeal to the new younger generations? Some brands can obviously last though. It comes down to focusing on authenticity and not letting money or extreme growth get in the way. If you think about a brand like Stussy who’s been around for thirty plus years, they had a period of time where they were in every Zumiez and that definitely diluted the brand a bit, but then they pulled out. I think people really respected it. It was a ton of lost revenue at first but the community that the brand is for really respected the move and I think that’s what has helped them be so legit. That’s a good way to look at it. I guess we don’t need everything forever. Lastly, it’s no secret that with decades of experience, you know how to throw a good party. What are 5 must haves for any GMAN certified party? Vibes are super important. If there are good vibes then everything else will follow. Sometimes you might need to spend some extra money on the best DJ or let some people in for free and give up cover to get the vibes just right. It’s worth it. You need to have dope music and the right talent for the crowd. We always try to source the best locally and also bring people from around the world. Pack up the party with the right people. No one likes an empty party. Try not to stress too much, especially when the party is going on. Just have fun. Have fun but don’t over indulge. The only way to be able to do this for many years is to have a good balance. Check out GMAN, TAIKAN and Fortune Sound on Instagram and make sure to visit TAIKAN’s website for more news on their apparel release coming at the end of August. Also don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2024 Recipient: Mahara Mindfulness Explore the Mastercard x Pier Five Small Business Fund Introducing Mahara Mindfulness, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founders: Sheba Zaidi and Genevive Savundranayagam Location: Toronto, ON Discover Mahara Mindfulness online: Website // Instagram About Mahara Mindfulness Mahara Mindfulness is a Canadian, female-founded business dedicated to improving mental health through mindfulness. Their flagship product, The Human Being Journal, is a guided monthly journal designed to help users manage mental health, gain perspective, and live more fulfilled lives. Inspired by the pandemic’s impact on mental health, Mahara sought to create an accessible, scientifically backed tool for stress and anxiety management. Featured in outlets like The New York Times and Oprah Daily, and endorsed by wellness icons like Reese Witherspoon and Jessica Alba, the journal bridges the human and being aspects of life to unlock true potential. Committed to sustainability and inclusivity, the journals are made in Canada from recycled materials, with diverse quotes and gender-neutral designs. Mahara also partners with organizations like CAMH, Restorations Second Stage Homes, and Holt Renfrew’s H-Project, aligning with their mission to support underserved communities and promote mental wellness. How will the fund make an impact with your business? At Mahara Mindfulness, our biggest challenge is finding the resources to build a community around The Human Being Journal. While COVID pushed us to focus on e-commerce, our vision has always been to create workshops and events to help Canadians connect, reflect, and embrace mindfulness. These events would teach journaling, meditation, and breathwork while addressing Canada’s growing loneliness epidemic. This Fund will help us launch our first event in 2025, covering infrastructure, speakers, marketing, and outreach to ensure success. With a loyal audience already engaged through social media and newsletters, we’re confident this event would spark a movement and advance our mission to improve mental health through tools and community. Winning this grant will allow us to take this critical first step. What is your long term goal for the company? We’re a small, Canadian-grown business with big dreams of expanding The Human Being Journal across North America and globally. Currently available in retailers like Indigo, Holt Renfrew, Paper Source, and Barnes & Noble, we aim to bring this powerful mindfulness tool to homes worldwide, including the U.K., Australia, and India, over the next 3–5 years. As two female, BIPOC founders who bootstrapped this business during the pandemic, we’re proud to follow our passion for making a difference in mental health. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

Protecting Your Brand With Zak Kurtz of Sneaker Legal Almost every creative entrepreneur starts their business out of passion but as time goes on and the business grows, the legal matters of the business become more important but also often fall to the wayside. Zak Kurtz, lawyer and founder of Sneaker & Streetwear Legal Services dba Sneaker Legal, has turned his passion for kicks and coveted streetwear into a business designed to help creative entrepreneurs with all of those legal matters so that they can focus on their passions, while he focuses on his. We got the chance to chat with Zak about how he found an opportunity in a niche legal space, his tips for new creative entrepreneurs and what some of the keys have been to his success. Read the conversation below! Hey Zak! Thanks for chatting with us. Can you tell us a bit about you and your firm? Hey guys! So, my name is Zak Kurtz and I'm the founder of Sneaker & Streetwear Legal Services, also known as Sneaker Legal. Sneaker Legal works with clients in the sneakers, fashion, sports and entertainment space to help them protect their brand across a number of legal matters. You've built a very cool career in an admittedly niche space. What was the key to getting there? If you like something, go do it. I read a good book last week, and a line that I remember from it is, "let your joy be your GPS", meaning, whatever brings you passion, whatever brings you joy, do that in your life. Let that guide you. My grandfather was a judge, so I knew I wanted to be a lawyer but I wasn't sure about what in. I played soccer soccer in college overseas, so I thought I wanted to be a sports lawyer but in law school, while I was doing sports law, and I was president of all these things, and I was making a lot of money, I wasn't happy. I would sit on my computer and I would just look at trademarks like drawings of sneakers. Never did I know that one day I'd have a special law firm that's niche was in sneakers and streetwear. If you never giving up and follow your passions, that will definitely lead you to a good career and also a good life. We love that story and the self awareness about what makes you happy. At the end of the day, just be you. Staying true to yourself and what you love is the most important thing. If you're passionate about something, maybe it's sneakers and law or maybe it's something else, that will find a way to shine. If you want to build a brand and you're a good human being, people will come to you. We only live so long and I think it's important to be yourself and that really attracts people and brings good things into your life. You seem to have a great capability at getting clients. Any secrets there? A lot of the time, people don't reach out to legal because they're afraid of legal's answer always being "no". Due to this, most of the time when people come to lawyers, it's reactive. It's after you're getting a cease and desist or after you're getting a lawsuit. So, it's very important just to be upfront and work with your client so that that stuff doesn't happen. If you're releasing a shoe, come to us and we could say, "hey, this looks like an Adidas or a Nike. You might want to change this" or "this name is already trademarked by another company so you might want to change your name". We always take a very open approach because we believe it's important to be proactive with legal and I think that openness has helped create a welcome environment for new clients. Once you get a new client, what's often the first legal item that they might need help with? Starting is the hardest thing for your brand but once you start, you need to start thinking about all the stuff like establishing an LLC, registering trademarks, bringing on a lawyer or having someone around that you can ask those types of questions to. I can't tell you how many questions I get daily about little things like "should I have a contract for this?" or "do I need an NDA for that?". These are simple questions that a lawyer could answer for free or in a few minutes and I think it's good to start building that network and have that team environment. If I was to focus on one thing though, It would be the trademark. Anyone could actually do their own application or do some research but if you take it the next step and actually hire a lawyer, working on the trademark will really help protect your brand. That way you're boxing out the other people from using that name or that logo. Lastly, outside of the legal field, what's one piece of advice you'd give to a new entrepreneur or small business owner? You need to have a great team and be able to rely on other people because you can't do everything yourself. Then, once you find the right people, you need to trust them and let them do their job. I'm very cautious about every micromanaging them. I want my team to know that, as long they get the work done, they can be creative and flexible with their approach and I feel like that's been a key to the success of my team. Make sure to follow Sneaker Legal for all of your sneakers and streetwear legal info and keep it locked to Pier Five for more conversations with creative entrepreneurs and small business owners. Legal Disclaimer: The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction. Only your individual attorney can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this website or any of the links or resources contained within the site do not create an attorney-client relationship between the reader, user, or browser and website authors, contributors, contributing law firms, or committee members and their respective employers. 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On The Map With Free Agent Wearhouse Pier Five got the chance to meetup with local legends Rob Echevarria & Kim Barrera of Free Agent Wearhouse, Toronto's premier apparel design and decoration company, in their downtown Toronto showroom for an awesome chat about business through the pandemic, empowering local designers, the value of Canadian-made products and staying dedicated to your craft. Having worked with dozens of Canada's top brands and designers as well as a special project for one of Toronto's most loved Raptors, there's a good chance that you've walked past someone wearing something made by Free Agent Wearhouse and the stories they had were endless. Read through the conversation below and check out the sound bites to hear from Rob & Kim first-hand. Hey Rob & Kim! Thanks for having us in your showroom today. For those who aren't familiar with you and Free Agent Wearhouse, can you tell us a little bit about this all? Rob: I'm Rob, the owner of Free Agent Wearhouse. We specialize in premium quality clothing production and decoration, probably best known for our intricate embroidery. Kim: I'm Kim. If I had to give myself a title it would probably be lead designer or maybe assistant project manager. I kind of do a little of everything since it's just the two of us here. I connected with Rob during the pandemic through a mutual friend and have been helping him with the business as it's been scaling. What do you think sets Free Agent Wearhouse apart from the other design and decoration companies in Toronto, or maybe even all of Canada? Rob: Our biggest focus right now is on helping smaller fashion brands get the look and feel of the bigger brands. While what we do is not necessarily innovative, when it comes to design, decoration and production quality, there aren't a lot of companies out there that will put in the time and attention like we will and I think that has gone a long way with our clients and the brands that choose to work with us. Kim: We're always thinking about the future and how one project can lead to the next. We're more than just an embroidery company. We can advise on design work, help the brands out with their concepts, make connections to other brands or suppliers and so much more. In that sense we're almost like an agency and are always making sure that we are putting our best foot forward with every single client. How did the pandemic affect the business? Rob: Things were crazy in the beginning. We transitioned to face masks for a while and that was very busy. That's when Kim came in to help out. The pandemic really just created more of a desire to work within the community and do things locally. There's a lot of buzz around "Made In Canada" in fashion. Why is this important and how does Free Agent Wearhouse fit into it all? We're all about this (of course)! As consumers, we've all bought bigger brands for the logo or design but you know "that sweater" is just ok when it comes to the quality. There's a reason why people are proud to wear Canadian-made. It's because you know the quality is there and it's really made to last. The idea for us is to bring that type of high-value production back into Canada as much as possible. FAW x Adidas For Kyle Lowry Recently you got to work on a very special project with Adidas for Kyle Lowry. What was that like? Rob: This one was different because we really had full creative control over the entire project. For a big company like Adidas to give control to a smaller design company really exercised every aspect of our capabilities. Kim: It was amazing. Witnessing Kyle win a championship, leave and then be a part of something that was presented to him when he returned; that was really special! We were able to add those little personal touches that paid homage to him, not only as a Raptor but as a world champion. (Listen to more below) What advice would you give to someone looking to get into this business? Learn every skill that you might need. If you can do it yourself, you'll always go further than if you have to lean on somebody else. Just keep creating. Make something wack? Who cares! Stay dedicated and learn from your mistakes. The thing that you think might be the worst thing you've ever made might be the best thing in someone else's eyes. Now that the world is opening back up, we imagine you must have some big plans in store? Definitely! We're setting up a much bigger space which will be great for clients to be able to come by, see the work and hang out. We'll hopefully have some other big projects come up soon and we really want to get more and more into cut and sew. Lots to come. Rob: At the end of the day though, even if we shut down again, the grind doesn't stop. I need to always be doing something. Even if the money's not flowing, you can catch me in the factory. There's always going to be something to learned and to do. Kim: We're looking forward to all of it! Make sure to keep up with Free Agent Wearhouse on Instagram and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

Keeping It Authentic With Katherine Johnsen As the opportunities and the audience grow, it can be easy for one to find themselves being pulled in a million directions with outside influences taking over. For Katherine Johnsen, creator and VP of Growth and Partnerships for Counter Culture agency, she has learned the importance of staying true to herself and ensuring that you grow with authenticity and passion. This has led to countless incredible experiences and the creation of lifelong relationships that Katherine attributes to her happiness and success. We got the chance to speak with Katherine about all of this and learn some of her secrets to building the next generation of opportunity for creators and brands. Read the full conversation below. Hi Katherine! Thanks for chatting with us today. For those who don't know, can you tell us a little about yourself? Excited to chat! So, my name is Katherine Johnsen and I'm the VP, Growth & Partnerships of Counter Culture agency which creates culturally relevant program with creators and for brands, amongst many other things. I've been with Counter Culture for 2 years and before that I spent a lot of time leading partnerships for some of the biggest tech and startup conferences in North America. I'm also a creator myself and on the brand side, have worked with tons of brands in tech, fashion and footwear, food and CPG so I like to think that I know the landscape pretty well and that can really help our partners. Throughout your time in the tech partnerships world and now at Counter Culture, has there been anything that you have learned that is a common thread across it all? Definitely! The biggest thing is that your relationships are everything. I spent a lot of time with company founders in the tech space and bringing that time into partnerships, I've seen how much those connections that you build can lead to success. I'm constantly trying to expand my network and stay connected with those who are close to me. That's a great point! As the network builds, how do you always stay in touch with so many people? I travel a lot and one of the guys I worked closely with at Microsoft who was one of the Top 5 People To Know in the NY startup scene used to tell me to divide my flights into 5 minute intervals and use that time to reach out to as many people as you can, just to check in on them. Just give when you need nothing and then when you need to tap people, they're more than happy to help you because you maintained a relationship there. With all of the different projects and travel, how do you stay organized? My calendar is everything and I'm a big advocate of time blocking. I allocate different blocks of time in my schedule to focusing on certain tasks without distractions and that's very helpful. I also make sure to prioritize. We all have so much going on but if you can prioritize 3 tasks for the week and get them done, then that's a win. I love this quote which is, "you don't always have to climb the whole staircase. You just need to take the first step." Oooh love that! As a creator yourself and a coach so many other creators out there, what is one piece of advice you stand by? I'm a firm believe that if you like something, then it's cool. I think it's so important to shed the weight of other people's opinions and just focus on liking what you like. A through line to all of the coolest people in our lives is that they are all authentic to themselves. What we often tell creators is that, by just looking at what other people are doing and looking at other trends, you will fall flat. We always say just listen to "what makes me excited to wake up in the morning?" and if you share that, I think it builds authentic community. That definitely shows in your content! For sure! My channels are really just an extension of my daily life. I like to share what I'm doing as opposed to doing things to share them. Love that! Lastly, on the business side, what advice would you give to creators looking to make a living out of this? 2 things! The first is when working with brands, be mindful of your value and your identity and always stay authentic to that. Brands will often come in with their own idea of how they think something should look and will try to use money to push that forward. The key is finding a way to make it your own - that will be the sign of a good partnership - and not being afraid to walk away if it's not a good fit. Secondly, it's important to think about your long term goals and understand the best ways for you to build your community and ultimately drive revenue. Partnerships are just one way to make money but there are so many other ways to expand your channels and revenue streams. Maybe that's building a mailing list, maybe it's connecting through events or selling product. At the end of the day though, the biggest thing is always prioritize your community. The people out there that are able to do all of these cool things as their full-time job are able to do so because of the community that they built. Make sure to check out Katherine and Counter Culture on Instagram and keep it locked to Pier Five for more conversations with cool creatives and industry leaders!

Pier Five’s 2024 End-of-Year Celebration Pier Five closed out the year with an unforgettable end-of-year party, bringing together our vibrant community of creatives, entrepreneurs, partners, and friends. This curated event was our way of saying thank you to everyone who made this year another memorable chapter in our story. (Swipe through the photos) The evening was alive with excitement and connection. Guests enjoyed thoughtfully crafted bites and beverages that perfectly complemented the festive atmosphere. Music, led by the talented DJ collective Mirage Collective, set the tone with an unforgettable soundtrack. The event offered space for creatives and entrepreneurs to connect, reflect on the year’s achievements, and exchange ideas, while also giving attendees a sneak peek into Pier Five’s exciting plans for the future. (Swipe through the photos) A photo booth added to the fun, allowing guests to capture memories and take home lasting mementos. Each guest also received a curated gift bag filled with special items from our generous Pier Five partners: PUMA, No Days Wasted, Gol's Noodles, Electrolit, Kuwalla Tee, Chipotle and Fit Factory. We introduced a unique station called Pier Five Power Up Cards, where guests could print personalized cards with positive prompts. These keepsakes provided uplifting messages for moments of discouragement or stress, adding a thoughtful touch to the evening. (Swipe through the photos) A standout moment of the night was honoring Jun Arnaiz, Pier Five’s DJ and videographer of the year and founder of Mirage Collective. To celebrate his contributions and support his entrepreneurial journey, Pier Five awarded Jun a grant of $555.55—a reflection of our commitment to uplifting small businesses and celebrating the passion that drives them. As we wrapped up the year, the celebration reminded us of the creativity, passion, and connections that make the Pier Five community so special. The energy and enthusiasm of the night have us inspired and excited for what’s to come. Thank you to everyone who joined us for this magical evening. Let’s continue to champion small businesses and creative entrepreneurs as we step into a new year filled with endless possibilities. Join our waitlist and follow us on Instagram for updates on all of our upcoming events in 2025!

Loving The Journey With Adam The Illustrator Photo courtesy of @jeremymarasigan, @shanikt & @recess.community As a creative, it's not always easy to know where the work you are putting in is leading to. For that reason, it's imperative that you love the journey. Adam Bosley, aka Adam The Illustrator has been on quite the journey for a decade as an illustrator, with many ups and downs, starts and stops and times of uncertainty but as he continues to climb, the thing keeping him in it is his love for the work. With new developments to his work and brand, Adam is a very exciting artist to watch and we got the chance to sit down with him to learn about the steps he's taken to get to where he is today, the secrets to his recent rapid growth and some of the new projects he has his mind on. Read the conversation below! Hey Adam! Thanks for chatting with us. Can you tell us a little about yourself and what you do? Hey guys! My name is Adam and, many can probably guess from my Instagram name, I'm an illustrator [laughs]. I've messed with a bunch of styles throughout my time illustrating which started back around 2010 but my main style now that I'm really enjoying is fun, cute doodle characters. I post those as well as tutorials that teach my audience different tips and tricks for illustration. I'm also starting to explore animation myself so hopefully I'll be able to share more video coming soon. 2010 is a while back! How did you first get into illustrating? Ya it is! I never grew up as an artist and actually went to university in Nebraska for a track scholarship. I was fully focused on that and wasn't really enjoying the rest of school. I had done a few doodles here and there in classes and one day a teacher of mine actually recommended I explore graphic design further. I started looking around and found some artist that I liked who had made careers essentially out of doodling. I thought, maybe that was something I could do. When I graduated I got a design job at an agency doing work for other brands. Over time, I got disinterested in design work but started to really love illustrating and drawing and that led to some freelance gigs and small projects and eventually turned into a full time thing for me. Who were some of the first illustration clients you had? I had a few pretty dope ones. Lost & Found gave me a shot early which I'll always be grateful for. Those guys are the homies and I've done a few projects for them now. I also did some work for Collectif Nude designing posters for their events and some early designs for the ice cream shop Ruru Baked on a new logo which is now used for their merch and packaging. Through the evolution of your illustration, you've now landed on a pretty fun style that preaches positive and self worth. Why is that so important to you? Truthfully, it wasn't intentional like "I wan't to make positive drawings" but basically, one day during COVID I was doodling and I realized that it was a bit negative - it was a joke but still kind of negative - and decided I needed to change the tone. COVID was a shitty time for most people, including myself, so I wanted to put out some art that promoted something more uplifting. It was basic messages like "Take Your Time" or "You're Allowed To Make Mistakes" that I was telling myself and figured I'd put it into the work. People definitely reacted to it better! Throughout that time and even now, what keeps you motivated to create? The biggest thing for me is really just ensuring I'm drawing what I like. That's a big reason I'm focusing on my own work and scaling back the client work. Not that I don't like helping clients but doing things for me keeps it the most fun. I'm really focusing on building my brand these days and I'm enjoying it a lot. That's great to hear! What are some of the projects you're working towards? I want to work on more physical products like books and other home good/accessory type of products. I will probably also work on some new merch and more limited edition drops like premium prints. The biggest thing is I really want to have my own art show. I think I'm at the point where I'm ready to do it and the community would come out for it. Nothing too crazy but I think I could do some wood cutouts and paintings and would love to see them on a white gallery wall. That would be epic! Keep us posted on that. Speaking of community, you've built quite a large one over the last year. What do you think was the main reason behind the growth? Oh man, it's crazy! I've grown from around 25,000 to 177,000 followers in the last year which blows my mind. I think the tutorial content is the main reason for sure. Once I started making those tutorial reels for IG and TikTok, I saw a lot more people start to engage with my work. I think it's really all about finding new ways to provide value to your audience and that was definitely a big value add. That's a great point. Value is everything. For the last piece of value in the interview, any advice that you can share for the younger audiences looking to build their illustration career? For sure! The biggest thing that I mentioned before was make sure you're doing what you love. At the end of the day, if you're not really enjoying the work, you're not going to see it through. Creative work and growth takes time so you need to enjoy the journey. For client work, make sure to figure out your value. Most people undervalue creatives and will try to take advantage of young artists so make sure you know your value and stick to it. Lastly, it's a grind so just keep your head down and work. A career as an artist takes a lot of time and is definitely not an easy one, but if you like the work and put in the hours, success will come. Hope that helps! ✌️ Check out Adam's Instagram for design tutorials, uplifting illustrations and updates on merch and new projects and make sure to keep it locked to Pier Five for more conversations just like this!

2023 Recipient: Loba Introducing Loba, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Kate Bouchard Where: Vancouver, BC Instagram / Website Kate Bouchard, founder of Loba, started the business as she began her own health journey, a naturopathic treatment plan, which included vitamins and supplements. When looking for a way to organize her pills, monitor her intake and set reminders, Kate noticed that there were no products that suited both her needs and her aesthetic. So, Kate developed a beautifully designed, modern pill box and built the Loba app to help herself and her now thousands of customers stay on top of their health regimen with products that look great and are easy-to-use. How will you use the $10,000 CAD for your business? The funds would be used for getting our new and improved packaging to market. We have completely redesigned the look and feel of our boxes to feel ultra-premium and present beautifully with all of the best information front and center for retail. Secondly, as we’ve seen great success with creators on social media, I hope to leverage some of the funds to lean into our influencer and affiliate strategies more in 2024. What is your big goal for the future of the business? We have our sights set on becoming a global wellness tech brand at the intersection of health and wellness apps, smart home, and the herbal supplement markets. One long term goal is to reach over $1million in annual revenue supporting people with our device, app, and software and be able to begin giving back through our Contribution Program. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here.

Events Recaps of the latest Pier Five events designed to bring creatives and entrepreneurs closer together. The Match Up: New Faces, Fresh Perspectives and 15 Connections The Difference Maker: How Canadian Small Business Owners Turned AI Into Action Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect Mental Movement Day with Pier Five and Puma Brings Toronto’s Creative Community Together for Yoga, Wellness, and Open Conversation A Spring Clean-Up Day to Remember Empowering Women Entrepreneurs: Mastercard x Pier Five's 2024/25 Priceless Experience Pier Five’s 2024 End-of-Year Celebration Celebrating Creativity and Community at the OOAK Show '24 Pier Five Community Dinner Vol. 2 - Financial Foundations Toronto Community Court Day Recap: A Slam Dunk Success Community Court Day MTL: Pier Five x PUMA x Ball Her Way x Double Dribble Pier Five Community Dinner: Volume 1 Pier Five x PUMA: Mental Health Strength Day - A Triumph of Community and Wellness Pier Five’s 2023 Food Drive: Supporting Community and Fighting Food Insecurity Pier Five x PUMA: Community Court Day 2023 The Pull Up Dinner: A New Kind of Networking Event for Founders and Creatives

A Conversation With Blume Bunny & Taran Ghatrora are the founders of Blume, a Canadian self care and period products brand that is building a safe space for young women to "learn, grow and become their badass selves." Bunny & Taran are experts in fundraising and brand building and are recipients of the Forbes 30 Under 30 Award. @blume // @bunny.ghatrora & @taran_smiles Whether for a teen or parents of a teen, what are 5 pieces of advice you’d give to young females as they embark on their journey with puberty? Remember that you're not going through this alone! Everyone has or will go through puberty and what you're experiencing is *normal*!! Keep doing the things that make you feel good, whether this be painting, running, playing sports or riding horses. If you have hobbies you love, keep doing them! Make time for self care! Prioritize it! Keep away from things that don't make you feel good. This could be friends that make you feel bad, social media or other. If it doesn't make you feel good, you don't need it! If you have questions about the changes your body is going through, ask a friend, family member, guardian, teacher, doctor or other adult you feel comfortable speaking to! Many siblings are great friends but you have taken it one step further! What are 5 tips/tricks for running a business with your sibling? Communicate often & clearly. Sometimes it's easy to assume the other person *knows* what you're thinking, and sometimes that is totally the case (one of the benefits of running a biz with a sibling) BUT that's not always the case and can get you into trouble if you lean on short hand communication too often. Prioritize your meetings the same way you would with someone else on your team. Show up on time, be attentive, have an agenda, etc… Set time aside to hang as just siblings! Keep that time separate from work time. Always remember that you're on the same team when it comes the business. You always have each other's backs and you're both rowing in the same direction. Be mindful of the other person's schedule: Running a biz with a sibling can often feel like the two of you do *everything* together, so when/if ever one person has plans or is doing something else, or taking some much needed time off, be sure not to bombard them with work related questions. You have raised some serious money for Blume over the years. What are 5 tips you'd share to someone looking to raise money for their startup? You have to raise money FULL TIME. Tightly pack your meetings into a concentrated period of time and devote all of your energy to this. You ideally will have a co-founder/employee who will keep things running while you're devoting your time to this. Otherwise, this can drag on and diminish your sense of urgency. Ask for a yes or a no! Investors will always say maybe, because they don't want to say no. They want to keep the conversation open and might change their mind. They want to see if someone else invests or something changes. But saying, kindly but firmly, that "I really need a decision from you so I can move on" forces people to make a decision. Create a sense of scarcity. Say up front that you have "X" amount committed (only if you have, of course!) and that there's only this much left in the round. Blume specifically was only looking to raise about 1.5K, and through creating the sense of scarcity, ended up raising more! Be very clear about what impact that money is going to have your business. i.e. "I am doing "X" amount of revenue now, and with this much invested, I'm going to do "Y" amount. It is going to come from these specific channels and my team is going to be this big." Don't just say "I'm going to use the money to grow my business", be hyper-specific! Find a lead investor. People are going to ask you who your lead is, and they want someone to take the lead and start the trend. Tier 1 or Tier 2 investor is best, but also make certain that there's value alignment, that you've checked their references and - if it makes sense for you - ensured that they have follow up capital. What are 5 must-see/try spots when visiting Vancouver? Bike or rollerblade the seawall (a must!) Day trip to Whistler Whytecliff Park or Jericho Beach for a picnic and views! Earnest Ice Cream & Miku Sushi are both amazing Brunch at Jam Cafe! Last but not least, which one of you fits each of the 5 following categories? The Partier - Bunny The Dancer - Both The Clumsy one - Taran The Bookworm - Taran The Foodie. - Both

Doing It His Way With Rae Mendoza of ICYT They say that pressure produces diamonds and this definitely shows through with Rae Mendoza and I'll Call You Tomorrow, his clothing brand and artist collective based out of Edmonton, AB that has been working hard to put their city on the map amongst the heavy hitters of Toronto, Vancouver and Montreal. We got the opportunity to chat with Rae about the growth of his collective, how it opened up new doors with his agency Tomorrow Works and tips he has for creatives looking to get noticed. Read some excerpts from the conversation below! Rae on Building Things His Way Being housed and running everything from our home city of Edmonton, Alberta is really freeing for us. It lets us build our community how we want to do it and not as a reflection of something else. We just love this challenge of building new infrastructure and new opportunities for people that resonate with our platform where they don't typically exist. It also just lets us be a bigger fish in a small pond. Rae on Working With Friends I was very fortunate from the start to just always be around just super talented people, whether it was photography, design, music, now tattooing and illustration. Once I started working with them though, I really quickly realized where now as a business owner working with my best friends, it's up to me to set those boundaries of like, "in this space we're professionals working together and I'm holding you accountable for deliverables, and we have a specific function we need to do, and then we can go back to being friends outside of that space." In terms of finding the right people, a lot of it comes down to that gut feeling of knowing that we see things eye to eye, whether it's like good product, good design, taste levels, community, or you just knowing that this person's honestly just a good person. Rae on Finding New Opportunities Tomorrow Works as an agency has this living portfolio that is always constantly putting out new work in the form of I'll Call You Tomorrow. The bulk of our business just comes from people seeing our brand and then knowing that they can do something similar for their brand and their business. It's such a small circle these days of who is interconnected, putting your work out there and just showing that what you can do and how you deliver it at a very high level is the most important thing. Most of those things will kind of just sort themselves out and come to you. Then as a consultant and on the agency side, it comes down to you being ready for those looks as they come. Rae on Passing The Torch We started noticing it happening now as me and my team, we're getting a little bit older, where young kids will come up to our events and our parties and they'll be like, "I'm 22 or 21 and the first pop up or cool art party that I ever went to was one of your events and now I'm starting my own t-shirt line or I want to do certain things in the streetwear and arts community because of that event" and seeing that grow outside of us is some true 'pass the torch' legacy type shit. That's the stuff that keeps me up at night that I love. Make sure to follow I'll Call You Tomorrow and Tomorrow Works on IG for news on all of their upcoming events, projects and clothing releases and keep it locked to Pier Five for more conversations with entrepreneurs coming soon.