A New Chapter With Jason Faustino Of Saucony There's something about empowering emerging talents that really speaks to us at Pier Five and anytime we come across others in their field who are passionate about the same thing, we are immediately drawn to them. This was the case for Saucony collaborations manager Jason Faustino who has worked for the last 17 years to create opportunities for emerging talents, whether that was in his sneaker boutique Extra Butter or on footwear collaborations at Saucony. We got the chance to chat with Jason - hot off of his collab with our good friends Raised By Wolves - to discuss his journey through the sneaker industry, his vision for collabs, business tips for sneakerheads and his outlook on the future of sneaker drops in 2023. Hey Jason, thanks for chatting with us! For those who aren’t familiar, can you tell us about yourself and your role at Saucony? For sure! l'm Jason Faustino and I lead brand collaborations across Saucony Originals and Performance. Ive been with the brand for a little over 4 years. I work on the marketing side and am very involved with product getting to do a little bit of everything. Your history in sneakers goes way back, notably co-founding Extra Butter in 2007. Can you speak about your journey in the sneaker industry from them to now? While I was in school I used to break dance a lot near this mom & pop sneaker store and started working there and was learning a ton about those brands and products. I was doing everything, from stock room management, buying and advising on marketing strategies and without even realizing it, was getting a crash course on sneakers. While I was at the shop, I learned about Magic which is this major trade show in Vegas and used my credentials from the shop to get in. I originally learned about Magic through this shop called Fruition. I told them I wanted to open my own shop one day and they really mentored me on how to build my vision and cultivate a successful brand. Fast forward to 2017 I ended up launching Extra Butter which was a movie themed sneaker store in Long Island and NYC. It turned into a pretty successful business. I found a ton of incredible brands and did lots of collabs, including some with Saucony, and then that relationship is ultimately what led to me going to work in-house at the brand. We've spoken to people at shops on the collab side but how does working on sneaker collabs in-house work? It's a lot of fun. when I started, my main responsibility was marketing and I just focused around what stories could and should be told. Once I started to get my feet wet, I spent a lot of time looking through seasonal catalogues and choosing what silhouettes I want to work with and then figuring out who I want to collab with on those silhouettes. We'll bring in the collaborators and I'll work a lot with the product team and we'll really build everything out together. I was told - and now firmly believe - that product and marketing better be in lockstep with one another to have any sort of success. It's cool though because I have freedom to create the stories that I connect with and think our audience will really love. What’s the process for building out those story for a campaign? The big thing is really thinking about what the brands stand for. A lot of people have this misconception that collaborations have to be this big crazy thing but the most important is just staying true to each brand ethos and going from there. For example, when I was at Extra Butter, we did a collab with Asics and so I really wanted to tap into the Japanese culture of Asics and blend it with the pop culture ethos of Extra Butter and tie in a favorite movie, Lost in Translation, which is how we landed on a karaoke themed collection. Once we landed on that, it was almost like method acting. I was doing a ton of karaoke, observing others do it and really immersing myself into that lifestyle and then the story built itself from there. You’re in the midst of a big collaboration with Raised By Wolves right now. How was the launch party this past weekend? It was amazing! I really wanted to give full creative freedom to Cal and the brand and they brought in some incredible talent to put the creative and party together. I'm really happy about how this all came out, from the shoes to the experience. We've noticed that a lot of recent Saucony collabs are with emerging designers or brands that are in the midst of some serious growth. Is that all intentional? For sure! I try to find those who haven't had their chance to tell their story yet. This is something I've always been about. Even back in the day with Extra Butter, we would often be a brand's first retail partner. I see it like sports and placing bets on people. We might not always know what the outcome will be on the new talent but that's why I like it so much. Somebody's gotta give that creator their first collab and I like to be that brand. I also want to be able to grow with our collaborators and go on a journey together. The emerging creatives have so much to say and Saucony can be that brand that helps people discover them and grow with them over multiple collections. What advice would you give to young sneakerheads looking to get into the industry like yourself? If you're truly about this culture, at some point realize the difference between being a consumer vs. being in the industry and follow those industry paths. Figure out what you really love about sneakers - maybe it's design, maybe it's storytelling, maybe it's sales - and pursue that. There's not a job for just loving sneakers but there are so many cool opportunities that exist that can get you very close to sneakers. Another thing... I often see people idolizing people and obsessing over 1 role model and trying to be like them but that can only get you so far. It's important to bring your own charisma and ideas to the table. With everything that's happening in sneakers and fashion, those new ideas are what will get you far, not just being the same as someone who's already made it. That's really good advice! Before we let you go, what's something in sneakers that you're excited about for 2023? It sounds strange but I feel like the sneaker game overall is a bit stale and that is exciting to me. A lot of people don't realize but some of the launches we're getting are still delayed from the pandemic and there's a lot of the same stuff which people are sick of BUT that means that we're at the point where there's room for newness and innovation and I'm excited to see what we can bring at Saucony and also what other brands bring! Now it’s time to get more exciting and innovate Make sure to check out Saucony on Instagram for updates on all of the newest collaborations and keep it locked to Pier Five for more conversations with incredible designers and creators!

Discover the latest and upcoming Pier Five Athletics Club events. Building community through social sport & wellness events. UPCOMING EVENTS (TORONTO) WINTER REFRESH Cold plunges, saunas, DJs and great vibes at Toronto's newest social wellness club, NRG Haus. March 5, 2026 7:30 - 9:30 PM ET Tickets Event Info SPRING TRAINING A full-day event filled with exercise and social activities including a run, HIIT class, breathwork and more. April, 2026 Time TBA Coming Soon PIER FIVE PICKLE Our first-ever pickleball tournament in partnership with Aethos Pickleball. Grab a partner and sign up! June, 2026 Time TBA Coming Soon FOREST RETREAT Full day retreat in Milton, ON for a hike, forest bathing, BBQ lunch, fireside chats and games. September, 2026 10:00 AM - 6:00 PM ET Coming Soon SHAKEOUT SOCIAL Morning 5k run and post-run social for the Toronto Marathon Weekend with hydration, nutrition and tunes! October 17, 2026 9:30 AM - 12:00 PM ET Coming Soon THE BIG BASH Boxing & recovery event to finish off the year strong. Post-event social and healthy food & bev included. November, 2026 Time TBA Coming Soon See Past Events

A Conversation With Chris Casuga of CNTRBND Chris Casuga is the owner of CNTRBND, one of Canada's premier boutiques for luxury street fashion. CNTRBND has 5 locations in Vancouver and Toronto and carries designer brands such as Raf Simons, Maison Margiela, Dries Van Noten and A-Cold-Wall. Casuga is also the owner of Off-White Toronto. @christphercasuga / @cntrbndofficial What are 5 of your favourite brands in the shop right now? I love the new brands coming for FW20 but my favourites are Dries Van Noten, Raf Simons, Maison Margiela, Readymade, Undercover. Who are 5 artists you're playing a lot in the shop right now? Definitely a lot of PARTYNEXTDOOR, Blood Orange, Young Troy, Aminé and Pusha T. What are 5 of your favourite trends that you're seeing from brands for FW20? Very into wide leg pants, puffer jackets, bold colours, layering and less all over logos. Can you share 5 tips for surviving COVID-19 as a retailer? I think it's very important to minimize fixed expenses and focus more on your online presence while doors are closed. Then, when the shops are open, create a safe and welcoming store atmosphere for customers, motivate sales staff and BE POSITIVE! What's in the rotation these days? Perhaps your 5 favourite pieces? My LV sneakers, Raf Simons cord bootcut pants, ALYX constructed shell jacket, UNDERCOVER wide leg dress pants and of course, a CNTRBND Toronto Hoodie. Any final thoughts on things before we go? Things are definitely tough right now with the amount of stores closing and also not being able to do in store events. It's hard to find excitement in retail right now which were, in the past, created by large crowds/customers but we're hopeful that things can get better. Just need to take it one day at a time!

Putting In The Hours With Jess Sanchez of Santa Isla A common through line in entrepreneurship is resilience but the idea of always "pushing through" is often easier said than done. What helps is having something to push through for and Jess Sanchez, founder of Colombian-Canadian jewelry brand Santa Isla has a thing or two to say about purposeful commitment after building her business across the world for over a decade. Created with the Embera Chami (meaning people of the mountain in their traditional language) artisans of Colombia, Jess has fostered a community around her Colombian culture that shines light on this centuries old art form that she knows she can never stop supporting. We got the chance to speak with Jess about her ups and downs as an entrepreneur, how she has adapted the business over the years between multiple countries, the reality for anyone looking to start a business, and where she hopes to take the brand next. Read the full interview below! Hey Jess, thanks for taking the time to chat with us! For those who aren’t familiar, can you tell us a little bit about yourself and your business Santa Isla? Absolutely! So I'm Jess, the founder of Santa Isla which is a jewelry brand. Santa Isla is my love letter to Colombia. It's an exploration of where I come from, woven with my Canadian identity. I consider the pieces of Santa Isla little tokens of Colombia for everyone to wear and hold. All of the pieces are made with lovely Embera Chami artisans who weave spiritual intentions that you can hold and feel. Looking back at your Instagram, it seems the brand has been around for a while but evolved quite a bit throughout the years. How did it start and what was that evolution like? It started 12 years ago when I came across these Embera artisans in Colombia and really loved the bead work they had created. I bought two pieces and was wearing them around in all of the big cities in Colombia I was travelling to and so many people were asking me about the necklaces, what they were and where they came from. It was a bit dumbfounding to me, like "how can something that comes from here and is so rooted in our heritage be so unknown to so many of our people" and it pushed me to spend more time learning about this craft and the history behind it and made me want to make some of them myself. I spent a lot of time trying to find and connect with these Embera artisans to learn and once I did, that's where Santa Isla started; but it was a passion project, not meant as a business. To learn more about the Embera Chami, click here. For almost 8 years I was making really extravagant and large pieces but it wasn't until 2 years ago after a bit of a break during COVID that I started to pivot to merge these traditional techniques with more fashion-forward designs like rings, anklets and necklaces that are the driver of the brand now. Wow, so you've really put in the time to build this! Absolutely. As an entrepreneur, you have to put in the time. I understand that the time part isn't very sexy. We don't want things to take time. We want them to move but unfortunately - or maybe fortunately - it's really an exercise in patience. You really have to put in the time to get to know your business and your offering and then you can't stop. You spoke about this fairly significant pivot from more traditional to fashion-forward pieces. What was the reason for that shift? After so many years of creating these traditional pieces, which were mostly bought as display or art pieces, I decided I wanted the brand to be more accessible and in order to do that, I had to change the offering. Once I started getting into smaller, more fun and easy to wear pieces, it completely changed things for the brand. Was it scary making such a big change like that? I've had so many moments of doubt and asking myself, like "what am I doing" but I think that those moments of reflection are really important. As an entrepreneur, there are going to be so many moments where something isn't working but you can't stop; but you can pivot! The place you start might not always be the place you finish and that's ok. The important thing though is just don't stop. We love a brand with purpose and it seems that Santa Isla is exactly that. Can you speak more about that connection with the Embera Chami artisans and the part it plays in the brand? That is everything for me. That is my "why". For a brand, I think that your story is everything. Running a business is not easy but it's much easier to stick with it when there's something attached to it that's outside of you. Working with and supporting these artisans is the only reason that I've kept going after all of these years. It was hard and for a long time I wasn't making money but I kept on going because these people are amazing and they've been helping me learn more about my identity so how can I not continue to give back. As Santa Isla grows, where do you hope to see the brand go long term? If there was another brand I had to compare Santa Isla to, I'd want it to become like a Telfar where everybody has one, and it's cool that everybody has one. I want us to be worldwide with drops selling out and me being able to get Santa Isla into the hands of everyone, being accessible. I want it to be the marker of a community where everyone is proudly wearing Santa Isla and supporting this culture. Love that! Lastly, on your crazy journey with the brand, what is one piece of advice you'd give to an emerging entrepreneur? If you're ever feeling stuck or down, go help somebody! Even with a simple compliment, it can change people's attitudes and if you can find ways to then weave that into your business, it changes the game and can be a big motivator for you to keep going. If you want to become a part of the Santa Isla community, make sure to follow them on Instagram for news on all of the brands upcoming drops and keep it locked to Pier Five for more conversations with creative entrepreneurs coming soon!

A Day In Montreal With LeBicar Earlier this summer, Pier Five had the pleasure of meeting up with Montreal based artist David Bicari, aka LeBicar, for a jam packed day of art, music, food and great conversations. After a wonderful visit to David’s studio in the Mile End neighbourhood and a skate sesh out back, David was kind enough to show us his lay of the land and what started as a plan for a quick meet up turned into a full day experiencing some of the best spots and events in the city. From salmon tartare avocado toast to one of Montreal’s coolest new galleries, multiple Aperol Spritz stops and VIP at the Mural Festival BBQ and concert, there was no shortage of good times and we can’t thank David enough for his hospitality. A little bit about LeBicar… David has been at the forefront of the Montreal art scene for quite some time. With a unique style, David’s black and white continuous line drawings can be seen all over the city, from gallery displays to storefront walls, murals, home goods and on the bottom of skate decks being ridden down the streets. David is a big advocate for getting out of your comfort zone and trying new things and while his style is consistent and recognizable, he isn’t afraid to take on new challenges and this has led to a flourishing career and many incredible relationships along the way. Hey David! It’s great to be in your studio. Tell us about the space. Great to have you guys. I just recently moved into this space and am loving it. I share it with some awesome creatives and brands which helps us all create better work. There’s a ton of space in here too to work on all of my different mediums; canvas, decks, paper, etc. I like doing different mediums every day to keep things interesting and keep me out of my comfort zone. So much great art here and it’s really cool to see the behind the scenes space. You’ve talked about being inspired by contrast and duality, which can be seen through the stark black & white palette of your work. Can you talk about this inspiration a little bit more? I like to think about the spectrum of people in the world and how stark the differences in lifestyles can be. The black and white in my work is my representation of both ends of that spectrum. The contrast, while simple, is very meaningful to me. This idea of black and white also stems from my early days as an artist in which I started with simple pen on paper drawings. It’s all like a bit of a dance on the paper for me. A lot of artists with simplistic styles sometimes get criticized for a “lack of creativity” (which we do not agree with). How would you respond to this statement? There’s something beautiful about mastering simple design. Just because it’s simple, doesn’t mean it’s easy or bad. You wouldn’t tell Jack Johnson to play heavy metal. When he is only playing a ukulele and singing his songs are still incredible [laughs]. I am a big fan of the “less is more” ideology and I know not everyone likes that but it doesn’t mean that less equals less creative. Great answer! Do you ever miss colours? I feel like I have something to say with black and whit but my door isn’t closed to colours. I’ll often save the colours for my client work when I have to work with their brand colours. Ultimately for me though, storytelling is the most important thing. If the story needs colours, I’ll use it. My series “Imparfaitement Special” (Imperfectly Special in English) was inspired by fruit at the grocery store that was marked on sale for its imperfections using an orange sticker. I still saw the beauty in the fruit and the imperfections and brought that into my work so there was colour there. Again, it always just has to be about the story. Speaking of clients, you’ve also done a number of collaborations, from shoes and apparel to skateboards and drink brands. How do you choose which brands to work with and which to say no to? I’ve been lucky enough to reach a place recently where the phone has been ringing which is a great thing. I love collaborating as I feel it makes me a better artist and most brands that reach out to me have done their research and know me so luckily I don’t have to say no to many people. If I don’t feel that there is a natural connection I might say no, or I’ll work to educate them about my work to try and make something work out. I also have gotten hit up in the past for free jobs or ones that pay in “visibility” which I don’t like. Exposure or visibility is nice but I can’t pay my rent with visibility. I’ve worked hard to understand my value and I know I can bring exposure to other people as well. I don’t need to be making tons but mutual value creation is important. That’s a great mentality to have. What would you say to a new artist that is looking to determine their “value” or what they should maybe be charging for work? One thing to remember is that value doesn’t always equal money. That doesn’t mean work for free but there are other ways to gain value for sharing your work. It could be trading time, services, ideas, etc. I can’t really say how much time or what services you should get in return. That’s up to you but just remember money isn’t everything. That being said, I do think it’s important to charge when you can, even if only a little, to build your negotiating skills. Lastly, above all else, I always say that the first person you need to sell your work to is yourself. Be confident in your work and that will take you everywhere. All great points but that last tip is definitely key! Let’s talk about skateboarding! How long have you been skating for and how does it influence your day to day style? Skateboarding is a huge part of my life. It is responsible for opening my eyes to so many different things within music and art. I used to always go into skate shops and just admire the skate decks on the wall. I was so enamoured by the art aspect without even knowing it. Now when I’m creating work, a lot of the stories are inspired by the skate scene. The best part about skateboarding though to me is that it allows me to connect with more people. I have my crew of guys that I go skate with at night and when I’m out there, my mind is completely cleared of stress and I just focus on the skating. It’s like a form of meditation and the people that I’m with create such a positive vibe. It’s also taught me to persevere. Some of these tricks take months to learn but you keep trying until you get it. Art is that way too. What’s a trick you’ve been working on for a while? I was just out in Vancouver with some friends and had a small line of a nose slide and then into a backside 50/50. Nothing crazy but felt good. Besides skate culture, flowers or floral elements often seem to make their way into your creations. Why the flower and do you think it is important for artists to have a symbol or shape that is a recurring theme in their art? I think whether it’s a symbol, shape, colour palette or line style, having something consistent throughout your work is important for recognizability. It allows you to take the people that love your work with you as you grow and progress through your journey. That doesn’t necessarily mean never changing, but having something, even if it’s small, be consistent will do a lot for your long term growth. That makes a lot of sense. Lastly, what are 5 tips you’d give to aspiring artists looking to “make it” as an artist? Don’t keep ideas in your head. Put things on paper so to speak and don’t overthink it. Even if it’s not perfect, that’s ok. Don’t be afraid to share your work with others and collect feedback. It’s ok to feel vulnerable but if you open your work up to people, for the most part they will be excited and try to understand what you’re doing. It’s ok if others have their own interpretation of your work at first but have conversations with them and fill them in on your vision. Let them know the story of your pieces instead of just putting out a design and letting it sit. Think about what you want to accomplish with your art. Do you want to just make your own art? Do you want to design for others? Having this understanding will guide you in the right direction. Have fun. Art doesn’t always have to be that serious, even if it’s your full time job. Just enjoy it and your best work will come out. Make sure to follow LeBicar on Instagram to get updates on all of his new work and releases and don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

An Introduction to norda™ When You Can’t Find It, Make It Many of the guests on Pier Five can be considered problem solvers. Whether through community work, knowledge sharing or product creation, the best results come from real needs. The latest group of problem solvers to grace Pier Five with their presence comes from decades of experience as endurance athletes and lifelong shoe craftsmen who, after years of being unsatisfied with the product offering on the market, decided to take matters into their own hands. Without any further ado, we are pleased to introduce norda™, the world’s newest trail running footwear brand, created by runners for runners. While norda™ was made possible by people all over the world, the brand is run by four individuals in Montreal and the East Townships in Quebec, Canada who set out on a mission to create the world’s lightest, fastest and most durable trail running shoe. While there are other brands out there with deep pockets, norda™ feels they have the ability to take the sport by storm. This ability starts with the incredible team that makes up norda™. Running Is A Team Sport The company was founded by, husband and wife, Nick and Willa Martire who have spent many years as high-performance runners, bikers, skiers and hikers and nearly equal time as pioneers in the footwear industry. The two have collectively held leadership roles with major companies Aldo, Authentic Brands Group and Pretty Ballerinas LTD, developing and launching numerous high-tier brands in North America. The second half of norda™ is equally as impressive. The brand’s Head of Design, Louis-Martin Tremblay, founder of Atelier LMTL, designs for Aime Leon Dore, KITH & SSENSE, and Gerard Cleal, who is the founder of Thompson + Cleal Agency and previously worked as Design Director for ALDO, serves as the Creative Director for norda™. Between the four partners with over sixty years of combined footwear experience, an incredible product, a strong international network of creators, producers and athletes, and the support of many of the best running stores around the globe, norda™ has all the tools to make a big splash in the space. The Shoe The norda™ shoe is unlike any other trail running shoe that exists and was made to prove that high performance and sustainability should always run together. The shoe, norda™ 001, is made from Dyneema®: the world’s strongest and lightest fiber™. Dyneema delivers the lowest carbon footprint per unit strength of any material. Seventy-five percent of the energy used to manufacture Dyneema Fiber® comes from renewable energy sources. The sole of the shoe is a brand new design made in collaboration with Vibram, a leader in shoe design and footwear soles, and was inspired by the Canadian Shield, the largest and strongest pre-Cambrian rock formation on Earth. The soleplate is engineered with Vibram® Litebase® technology to conserve energy and enhance your performance with a thirty percent duction in overall sole weight. The Vibram® MegaGrip® rubber delivers superior durability, traction and the strongest possible grip on both wet and dry surfaces. The norda™ 001 was made with patience, perseverance and grit and was built to unlock every runner’s full potential. Whether you’re running around the block or fifty kilometers, norda™ believes that everyone deserves the best and was made to deliver the ultimate running experience without compromising on the company’s sustainability goals. A Conversation With Co-Founder Nick Martire Over the next three months, Pier Five is proud to introduce a new series of content with some of the coolest people in footwear, product design, brand direction and running, made possible only by our friends at norda™. To kick things off, we sat down with norda™ co-founder, Nick Martire, to chat about the journey of starting norda™ with his wife, what it was like to build a team with a shared vision, global product manufacturing during a pandemic and much more. Read the conversation below and when you’re finished, head over to norda™ website for an in-depth look at the sneaker and the ability to pre-order the norda™ 001 before it sells out! Hey Nick! It’s so great to be chatting about norda™ and this launch. To kick things off, can you tell us a bit more about how the idea of norda™ came to be? Hey guys! Really excited to be connected. The idea of norda™ came from my wife, Willa. We’ve both been endurance athletes for nearly all our lives and after a certain point, we couldn’t find a shoe that was light enough, strong enough and fast enough for us. We were having a conversation about this and Willa looked at me and said “why don’t you make it?”. At first it was a wild thought, but we have worked in the footwear industry for so long and I thought “ya, we could actually do this!”. Love that! If you can’t find it, make it. The norda™ 001 is made using materials and technology from some pretty incredible companies, Dyneema and Vibram, which we can’t imagine are easy to just link up with. How did that come together and what drove you to want to work with them? We knew this shoe had to be driven by science and technology to achieve our goals. We went out looking for leading edge materials, and examined what elite rock climbers, hikers and hardcore backpackers were using. That led us to Dyneema, a material whose properties are simply unmatched. Nobody has been able to make a shoe like we did out of Dyneema and we set a mission to break the historical boundaries of performance and sustainability. It took a global team of equally like minded and stubborn people to make this happen but at the end of the day, we got it done. For Vibram, we were able to partner with them to engineer a completely new sole. They are leaders in that space and our Head of Design, Louis-Martin Tremblay, was able to create something really incredible with them, featuring all of their best technologies in weight, feel and grip. The result is a sole that Vibram calls “the Dream”, because it is their highest performance running sole ever made; and it’s exclusive to norda. That’s very cool. Besides making the best shoe from a performance standpoint, why was making a shoe with sustainable materials and processes so important for norda™? It’s critical that we take responsibility for our actions. The apparel and footwear industry are some of the most polluting industries. Shoes are not recycled in any way, shape or form, and while we’re not there yet, we believe the strongest impact we can make today is to go up the supply chain to make shoes in a more sustainable manner. The goal was to make the ultimate cutting edge shoes with the smallest footprint. Most brands ignore this because it’s hard and expensive, but we won’t do that. We can’t imagine the manufacturing process was easy during the pandemic. How did you navigate everything? It definitely wasn’t easy. Many manufacturers only want to go into sure things, especially during the pandemic. We reached out to our network and friends who we have worked with for many years. You would be surprised how much goodwill there is from the people in your circle, and how much they are willing to help if they believe in your vision. For us, the R&D team in Europe and Asia was beyond committed to making this product a reality. We were working with manufacturers overseas and technology and material that had never been used to this extent in running shoes before so it was a lot of back and forth but we kept pushing. It was hundreds of hours of calls with people all over the world and, at times, we thought we wouldn’t be able to complete certain parts that we wanted to, but our team never stopped believing in our mission and what we were trying to accomplish. Well it was worth every minute. Now that the shoe is ready for launch, can you share some info about the launch strategy for the norda™ 001? We’re very excited for the launch. Our Creative Director, Gerard Cleal, led some amazing work with Canandian creative agency LG2 and visual production house L’Eloi, to put together our digital launch strategy. We have also had the support of some of the most experienced endurance athletes and explorers from around the world to help us build awareness for the shoe’s release. The shoe goes live for pre-sale on our website on July 14th *psst it’s live now!* and we will be releasing the shoes in some of the best running shops in North America, as well as some distribution with a couple international stores. We plan on expanding internationally further in 2022. Later in August we will also be releasing a very special collaboration that we cannot wait to share more information about soon. Pier Five will have special coverage of this collaboration later in the series so be on the lookout for that! We can’t wait for all of that and are so excited to put some miles in these shoes. Lastly, for those who may not have explored the world of trail running before but might look to norda™ to be their introduction, what tips would you give to those looking to hit the trails for the first time? Firstly, you need the right shoes! Trail shoes have more traction than road shoes, and they’re built for stability on ever changing ground. Decide where you are going and get prepared. If you’re lucky you can find a great trail in the city’s parks, or a provincial park. Make a plan for the day. Figure out how far you’re going to go and make sure you have the right amount of food and water. The weather can change quickly depending on how long you plan to be out for. Lastly, slow your pace down compared to road running, take breaks and enjoy the scenery around you. The magic of trail running is that you get to experience views and sensations that only being in a wild natural setting can provide. If you’re as stoked as we are to hit the trails with norda™, be sure to check out their instagram and website for more information on the norda™ 001 and upcoming news and releases. Keep it locked to Pier Five as we continue to roll out content over the next few months with some of the coolest people in footwear, product design, brand direction and running, made only possible by our friends at norda™, and stay tuned for a special announcement from Pier Five & norda™ at the end of the series.

Embracing Your Community With Sarah Sukumaran of Lilith NYC The realities of starting any business always have two things in common. The first is you can't predict your path. There will always be unknowns. The second is that no matter where that path might take you, anything is possible. Sarah Sukumaran, NYC-based tech exec turned sneaker designer and now founder of Lilith NYC has embraced that wholeheartedly and has some great antidotes for anyone looking to turn their creative passions into a business. The learnings that she has acquired over the years with traditional tech roles, a predictive analytics gig at Nike - a natural fit for a sneaker-loving software product director - to now the life of an entrepreneur, have set her up for years of success and are something we could all benefit from. Scroll down for some gems from the conversation with Sarah. Hi Sarah! You're a big advocate of embracing your community. How did that play a part in getting Lilith off the ground? It's amazing. When you put out in the universe that you're doing something, people will naturally gravitate towards you and start making those connections wherever they can. Lean into that. When I started vocalizing and putting it out there that I was starting a footwear company, people all of a sudden had these connections for me and that's how all of my contacts, angel investors and other people I now work with, have come about. What's it like going from the tech world to now being recognized as a sneaker designer and brand owner? I worked in tech and I thought that was my life. I was ready to become a DevOps engineer and I really thought that's where my career was headed. So now, it's so nice to explore this creative side that I didn't know I had. I really love colour theory and working with materials. When I'm in Portugal, going to the leather supplier and looking at the suede that we're going to go with, or looking at the colour swatches; I have such a strong passion for that. People now refer to me as a creative and I'm still getting used to embracing it because I still am this nerdy tech person but now I'm a creative too which is pretty cool. Any advice to someone who was in your position looking to start their own brand while working a 9-5? I am a big proponent of not quitting your job and working on your side hustle when you're getting a nice check at your current employer. The only reason I quit [Nike] was because it was a clear conflict of interest working for a footwear brand and starting my own. If I was working as a tech company I would definitely have done this as a side hustle and just kept collecting a check. You need to be able to financially support yourself or have savings to be able to take that leap on your dream. Work full time and spend more hours after each day building your startup. There are so many little things you can do to get your startup off the ground, especially in footwear. You can source the factory on the internet and spend $200 to get a sample made. Everything is possible. You just need to take those small steps and making it work doesn't have to involve quitting your job and going bankrupt throughout the process. Lilith has done a bunch of pop-ups and is in a few retailers. Is expanding that a big goal of yours? I think for any brand, you always need to have a multi-channel experience. In year one, we started getting approached by retailers but I just felt like I wasn't ready. However, I realize now how important that is and we're definitely working on getting into more and more doors and doing more pop ups. Online is great but getting people to try on the shoes, especially at my price point it key. Just like any portfolio, you need a diversified approach as an entrepreneur. So true! Lastly, has been one of your biggest learnings since starting Lilith? Shifting away from traditional seeding and actually using your customers as the influencer, that's been an interesting shift and learning for me. I was wasting time seeding people who would post once and never wear the shoe again. Now, I'll surprise a customer who's bought two or three pairs and be like, here's a free shoe because I know that they're going to wear the hell out of it and that's probably better marketing at the end of the day. They're the ones who post the authentic photos, wear the shoes and get complimented in person and get way more excited! They're their own ambassadors to the brand. I love it and they love it. Make sure to follow Lilith for news on their pop-ups and releases and keep it locked to Pier Five for more conversations with creative entrepreneurs like Sarah!

A Conversation With Estudio Niksen Montreal-based fashion studio Estudio Niksen has been making a huge splash lately as curators and importers of some of the best international (mostly Korean & Japanese) fashion out there. Recent success has meant things are moving very quickly and as that continues, founders Andres and Gaby are mindful of moving at a pace that’s right for them and taking time to breathe. In comes Niksen, the “art of doing nothing”, a practice that the two have put at the forefront of their business to avoid burnout and ensure that they are creating a hub that fosters creativity while prioritizing wellness and inclusion. We got the chance to speak with Andres & Gaby about balancing passion and business, being a fashion label without an overt home-base, building international partnerships, how to do “baggy” the right way and of course, the art of doing nothing from their lens. You’ve spoken about the importance of finding a balance between making for yourself and making for them. How do you do this and have you found it difficult to accomplish as you grow? It’s definitely not easy. As you grow the business, it’s hard not to be swayed by the audience feedback and start thinking about what gets the most likes or engagement. A lot of people fall into the trap of creating for likes and not for yourself. We try to be very disciplined about this and try to make a habit of critically thinking about the moves we make. This is not to say that we just disregard how our audience might react to what we do but we just want to make sure that when we look at what the business has become in 5 years we aren’t too far about why we started this whole thing. How do you think about this balance from a financial perspective? Obviously we love everything we put out but we know there are products that will sustain the business and that customers will always come back for, while others that we get a little crazier with might not always sell the most but are fun for us. We obviously have to think about money but we try not to let it impact our decisions too much. Although Estudio Niksen is fairly new, you’ve both been in the design and art scene for quite a while. What made you want to go out and start your own project? Andres: I’ve always been really into Asian design and have spent a long time learning how to source pieces from countries like Korea or Japan. My friends used to start asking me to help them find pieces because they didn’t know how to find good designers out there and there was really nowhere here that you could find good and somewhat affordable stuff like that. Having been in fashion for a while I had often thought about starting my own project, mostly thinking about launching a brand, but I decided instead that my project would be curating these great pieces from around the world and bringing them to North America. I love putting people on stuff that I think is cool so this was the perfect opportunity to do this at a bigger scale. Having Gaby with me has been huge for Estudio Niksen as well. Her background is in art history and museology and she handles all the design and art direction in the homewares part of the business which is super important for the brand. What are the best and worst things about running a fashion business out of Montreal? The best thing is that it’s small so word spreads a bit more easily and everyone is super tight. I guess that can also be a bad thing though sometimes since you can get boxed into a small scene. Since we’re importing and selling domestically and internationally though, we don’t really get labeled as a “Montreal brand” but people do think it’s cool when they learn that we’re based here. We’ll sell to people in Los Angeles and they have no clue that they’re shopping on a Canadian site until they get tracking from Montreal [laughs]. It’s interesting what you say about not necessarily needing to stake your claim as a “Montreal Brand” and we can see this in how diverse all of the work you put out is. Absolutely! We have roots from all over, like I’m from Venezuela and live in Montreal and love Korean fashion. We’ve kind of found our land in this no-man's-land. Gaby is the same way. We’ll try to mix things up as much as possible with different models, different languages and different styles. Estudio Niksen is meant to be a hub for people with shared passions and diverse cultures so it doesn’t really matter where we’re based. Especially with social media and the internet, we can share things with people all over the world, no matter who they are or where they’re from. Can you talk about the process of connecting with small/independent designers around the world to bring in products for Estudio Niksen? For sure. It’s a pretty crazy experience. We’ve probably spoken to over 250 small creators around the world and bought from maybe 40 of them. We’ve learned how to communicate with them and get deals done which took some time. Really a lot of it just boils down to money overseas. If you can pay for an order, that’s what will open doors but then once we’re in, we really try to build and foster relationships with the designers. The brand's name Niksen comes from the “art of doing nothing”. Why was that important to you and the project? Andres: I’ve been an extrovert my entire life. My dad used to always tell me that I had to learn more about being with myself. I do like doing a lot but I’ve also learned to enjoy having my own time and space. A few years ago I discovered the idea of Niksen “doing nothing” and I’ve been following it ever since. I think it’s super relevant along the lines of mental health and entrepreneurship, saying that it’s ok to take time to reset and that you don’t always have to be going at full speed 24/7. Niksen flows into the products we curate as well. The clothes are comfortable and approachable and we lean on the living space designs as well to create comfort in our daily spaces. Can you give us a 5 step guide to “doing nothing”? There isn’t really a guide or one way to “do” Niksen. It’s a mindset that you practice and design for yourself over a long time. That being said, I can share some tips that might help someone looking to start. The first thing is curating an environment that you feel comfortable in alone and without distractions. That space could be your home, the park, the movies or wherever but make sure it’s someone you always feel good in and can relax in. Once you’re in your space, put your phone down, get away from the distractions and just do nothing. I know it sounds weird and it might be strange to do at first but you just need to do nothing without purpose. Niksen isn’t something you achieve. Once you find what works for you, keep at it. Practice makes perfect and overtime it will feel more comfortable and become more effective. We will definitely be trying this! Next question; can pants be too baggy? Haha, that is a great question. We definitely have some big pants on the site which we love but yes, pants can be too baggy. If you’re going to wear baggy, be intentional with it. Understand the environment that these baggy styles come from. Think about what shoes and what tops look good with baggy pants so you can get the outfit right. Overall, we’re super excited that baggy is becoming more accepted. There has always been a stigma around baggy pants, associating it with sloppiness and people always thought tighter was better. We’re glad to see more people wearing baggier clothes. It’s more comfortable and, if done right, can look really cool. So true! Lastly, what are you guys excited about next for Estudio Niksen? With covid restrictions loosening up, we’re very excited to get people together and start doing more events. We often think about how we would be able to connect with people and run the brand if Instagram or the internet didn’t exist. It’d be in person, face to face interactions. That’s what we want more of. We also have some exciting new collaborations coming up with Canadian talent before the end of the year. The first one of the batch just dropped with Wayhome which was some really cool hand sewn patchwork pieces. More stuff at that caliber is coming soon. Oh, and more wide pants [laughs]! For updates on new releases and events coming from Estudio Niksen, follow their Instagram and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Creators Grant About the project Since day one, Pier Five has striven to inspire and educate its community by sharing insightful conversations with, and the works of, its favourite designers, creators, entrepreneurs and subject matter experts. This year, we are excited to take this a step further with the launch of the Pier Five Creators Grant , a financial grant and mentorship opportunity that will be presented to an emerging creative, selected by both Pier Five and its community. To raise funds for this grant, we have collaborated with eight incredible creatives on a capsule collection of limited edition products, from reworked and handmade apparel to home goods and original art works. Before launching the collection, we will spend some time telling the stories of the eight masterminds behind the works and you can read more about them below. The collection will launch for a limited time in early July and all proceeds from the sales will go towards the financial grant which creatives (worldwide) can apply for in August (more on the applications coming soon). Timeline We are excited to have you along for the journey as we continue to grow this incredible community of designers, artists, entrepreneurs, creators and many others around the world and hope that you can learn something new and maybe even cop something cool along the way! - Jeff + Julian Meet The Designers Click on a designer to learn more. Congratulations Nick Vo of Nick's Jewellery! Learn more about Nick Shop the Collection (Closed) View The Lookbook

A Conversation With Albert Nguyen of Hudson's Bay Photo: @lognamakya The term "busy" floats around a lot as being synonymous with successful. We live in a "rise and grind" culture which puts mental health by the wayside and can turn incredible work into a struggle to hold on. Albert Nguyen, Managing Art Director for Hudson's Bay, one of Canada's longest standing department stores, understands this all to well. Having gone through periods of burnout and overworking through his craft, Albert has become an advocate for mental health and pushing the conversation around the topic forward, especially for men and minority groups in which the stigmas around vocalizing feelings are eminent. We got the chance to chat with Albert about his struggles with burnout, his outlook on the creative industry, what it was like coming up as an Asian designer in Montreal and his advice for new designers looking to establish themselves and build a career through their passions. Read through the conversation below and share with a friend as the information that Albert shares is priceless! Hey Al! Great to be chatting with you. For those who aren’t familiar, can you tell us a little bit about yourself? So my name is Albert Nguyen and for a living and as a hobby, I am an art director and a designer. I come from a fashion, art and design background so I’d say I’m a designer first but I love my work as an art director. My art, my photography style, it all comes from design. I worked in the fashion industry for corporate brands for a long time like Le Chateau and Rudsak and was the art director for Little Burgundy for a while. After a while, I chose to leave the corporate world and design on my own which was great. A couple years later, The Bay called me up for an art direction role and I took that which is where I am today. What led you to the decision of leaving your stable corporate job and going solo? Honestly, I faced some serious burnout. I was working like 12 hour days grinding through. We live in this culture of being busy and I thought 12 hours days were the norm and never thought I’d hit a wall but I did. When that happened to me, I was able to take a month off of work but at the end of the month, I didn’t feel ready to return back to that lifestyle. I had always had this feeling like I could be my own boss. It was tough though to start my own thing. Especially as an Asian designer, it was very tough. The design community is very white and I felt like there were all of these lines I had to stay in [at Little Burgundy] but I was like “Ok, I’m not white. I can do my own thing.” I started really tapping into my Asian roots, which was super scary, but I did that for about three years and got some awesome clients like SSENSE and Raised By Wolves which were really great. And now you’re at The Bay. What was the return like after 3 years of being solo? When The Bay called me, COVID was pretty nuts and things were drying up a bit for my solo work. I had a couple options of what I wanted to do next but I thought The Bay could be a good fit to try out. Now that I’m there, I see a lot of value in what I’m doing there. Although it’s not as wild and crazy, it’s a place that really values new ideas and new perspectives which is needed because it’s been around for so long. Luckily, when I came in, I got the keys to concept out the spring 21 season and made it super fun and different and it’s been great since. They’ve also let me take breaks when I need, which is something most companies wouldn’t be ok with. I really value that with The Bay and we have a really good working relationship. Albert Nguyen on Thinking Out Loud by La Rue Inspire That’s awesome to hear! It’s definitely not always easy for creatives to find that balance in the corporate world so we’re stoked to hear that you have it. Let’s talk about the burnout a bit more because we think it’s super important for people to speak about. Can you tell us what that was like, how you identified it and what helped you through it? Yes! I really like talking about it because you’re right, people definitely don’t speak about it enough. There’s a lot of stigma around this, especially for Asian men too, but it’s super important for everyone to be aware of. Men don’t talk about mental health much and it’s not discussed in Asian communities. I’m glad that the conversation around mental health has really stepped up lately and it makes it easier for people to talk about it. Recognizing burnout So firstly, I felt tired all the time. Like I said before, we think it’s normal to keep pushing until you break but it’s not. I wasn’t focused and my work wasn’t as strong. If you notice this happening for a long time, definitely take a step back and look at your situation. Treating burnout So these are some things that worked for me but it might be different for others. The big takeaway for all of them though is that it’s important to be consistent with them. You can’t just do these things a few times and then it’s over. Consistency is key and even though I’m in a better place now, I still do these all of the time. Therapy: What helped me a lot was therapy. During that time, I started meditating every morning. It doesn’t have to be a really long time. Even 10-20 minutes is great. The future is uncertain and the past is the past, but meditating to focus on the present which is, in that moment, good, can really help start your day off the right way. Now I’m doing it a few times a week and still love it. Improving your diet: Eating bad will make you feel bad and if you’re overworking yourself on the wrong diet, it’s going to be really tough. Mushrooms: I’ve started incorporating micro doses of mushrooms into my day to day a bit. There is an incredible movie called Fantastic Fungi which explains everything around how mushrooms have helped humanity for millions of years. That’s really good advice and we’ll definitely need to check out Fantastic Fungi! Switching gears a bit now. You have this great role as Art Director for Hudson’s Bay which takes up a bunch of time. What are you working on for your freelance now? The Bay takes up a ton of my time now so I really only do t-shirt designs these days as a freelancer. I did some stuff for Raised By Wolves who are good friends for their FW 21 line and have been working on a bunch of charity tees lately. There is one coming for Skateistan which is this awesome organization that provides education and leadership training, along with skateboarding, to children in underprivileged communities around the world. The tee I’ll be dropping is for Skatistan - Cambodia which I’m super pumped about and there’s also another tee I dropped with Lopez MTL to raise funds for Club Sexu, a non-profit group that aims to make discussions around sexuality more fun and inclusive. That one is sold out on Lopez but we’re going to do another drop for it soon! That’s really awesome! What kicked off these charity tees that you’ve been working on? During covid when all the stuff was happening against Black and Asian communities, everyone was sharing posts and talking but I felt like it wasn’t helping much and was thinking like, “ok, so what’s next?” I was thinking about how I could actually take action and use my skills to do some good. In the example of Skateistan, that’s a culture that has always been so close to me since I was younger so being able to create t-shirts that can connect people with that culture and help those in need is so awesome to me. Love that you’ve found an avenue to use your skills to make a difference. Amongst your full time role as Art Director for Hudson’s Bay and all your freelance work, and thinking about your mental health, how do you keep organized and on top of everything? Set priorities. For me, it’s The Bay. So once I plan that out, I assess my time and be really critical about when I can take on other projects and then go down the priority list. Know your limits. We live in this culture where we see all these people saying “hustle hustle hustle”. We look down on “laziness” which is a word I hate because it makes people just work all the time. People value being busy too much and then become way too busy. Know your limits and what you want to do and stick within that. You’ve spoken about facing discrimination as an Asian man throughout your career. What was that like, especially when you were younger, and how did you get through that? I grew up in Montreal and I speak french but even being in that community, it’s not very accepting of Asian creatives. I realized a while back that none of my clients here are french. Clients in other cities and countries seem more stoked to speak to me. I’m not sure why that is but it feels different here. Quebec has a very particular style and is in their own thing. Maybe it’s the French thing, maybe not, but that was tough for me coming up. To be revered in this world as an Asian, you have to be this exceptional version of an Asian man. The ones who have a lot of clout are insanely amazing but you never hear about the good Asian creatives. Same thing if you’re Black or Middle Eastern or Indian or Arab. It sucks but I just kept pushing and knew that I could get to a place to make a difference. I’m luckily in a position today where I can start opening doors for other Asians and all the homies. This season for The Bay I cast all Asians. These people are already really good but just not tapped into enough. It’s amazing to be able to give people a chance with what I’m doing. That’s probably the best part of my job. It took me some time to get to where I am but I’m glad I had the path that I did because it’s forced me to get out of my comfort zone and I’ve built so much character through my work with others. Hudson's Bay Summer 21 Campaign Let’s show Asians some love! Who are 5 Asians doing incredible things that you admire? Tam Vu (artist): He’s doing great things for the vietnamese community Lian Benoit (photographer) She just left an agency to go solo. I just wrapped a job with her and she’s awesome. Yang Shi - She’s a model but also turned photographer with her partner. JG & Shi is their collective. Celia Spenard-Ko (art director): She’s like a sister to me. She lives in Paris and is the Art Director for Goodee which is an e-commerce platform for ethically minded consumers. Christian Chico: A homie in NY that always kills it at whatever he does. Some great names in there and others that we’ll need to check out! Given your many years of experience, what tips would you give to new artists or creatives looking to make a name for themselves in the space? The first thing I’d say is do your research and put in the hours. My work is a little crazy and non-traditional sometimes but I had to learn all the rules before I could start breaking them. A lot of young designers start with “I want to make all the wild stuff” and it can turn out poorly. Study up and pay attention to what’s out there. With that being said, to stand out, your work has to be a little bit jarring. It has to make someone feel like “woah, what’s happening here?”. Once you learn to be thoughtful in your design, you can break the rules and that will help you find your voice. Albert Nguyen for SSENSE x 88Rising Any tips on developing a unique point of view when crafting your voice as an artist? Inspiration comes from everywhere. Put down the phone and get outside and experience things around you. If you only get inspiration from what you see online, that’s what your stuff is going to look like. Get outside and get out of your comfort zone with stuff? Try new things. Don’t stay stagnant. Never stop experimenting. As expected, these are great tips. It seems obvious when you say it but it’s definitely easy to forget these things. Lastly, what’s coming up that you're excited about, whether in work or in life? I’m really excited about this charity work that’s coming out. The designs are awesome and the money is going to a great cause. I always get excited to see my nieces and nephews too. Something about kids sparks a lot of stuff for me. I’m also talking about moving to Ottawa. I need a change in scenery and somewhere quiet to create. I don’t need the big city anymore and I have tons of people in my network in Ottawa that are helping me find a spot. I’ll get out there soon I think! Make sure to follow Albert on Instagram for updates on his work and t-shirt releases and don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Small Business Activation Grant Runner Up: Stimmie Introducing Stimmie, the runner up recipient of the Pier Five & Intak Printing Activation Grant! Founder: Steph Nightingale Location: Toronto, ON Discover Stimmie online: Website // Instagram About Stimmie Stimmie is an oral care disruptor on a mission to end single-use toothpicks and improve gum health sustainably. With deep clinical roots and strong design sensibilities, Stimmie has proven that it is solving a real need. In just one year since launch, the brand has seen traction with features in CNN, Porter Airlines, and multiple sell-throughs at "better for you" retailers across major cities such as New York and Toronto. What is your vision with the grant funds and support from Pier Five & Intak Printing? Our vision is to create a culture-forward pop-up experience in Toronto that brings the world of Stimmie to life. The grant will enable us to push the boundaries of our design and experiential assets, introducing larger-scale formats, innovative materials, and hands-on product sampling that wouldn’t be possible otherwise. This activation will drive real-time consumer testing, social media buzz, and deeper brand engagement as we continue building momentum in the market. How will this grant help you realize your long term goals? Drawing our current community to this unique pop-up experience will build brand loyalty and connect with our customers. These types of activations typically capture the attention of NEW customers which is always both a short and long term business goal. We'll be able to build our database, provide more customers with samples which we've seen as a great way to convert people into long-term customers and give them experiences that will excite them to develop social media content and drive organic awareness for our brand. Photos supplied by Stimmie Learn more about the Pier Five & Intak Printing Activation Grant and discover the other recipients here.

June Guest Picks: Home with Jon Elias Guest: Jon Elias of Lost & Found 1. Choemon Cups "Hand painted Skateboarder and Boombox on Japanese tea cups. Need I say more?" 2. Ratio Eight Pour Over Coffee Machine "I've been pretty obsessed with this coffee machine for the past year or os. Hand blown glass, no plastic and every single one is hand made in Portland." 3. James Jarvis Teapot "I grabbed this last year and literally leave it out as a display piece. Haven't made tea in it yet...It's just so amazing to look at [laughs]." 4. Javier Calleja "No Art Here" + Haroshi "I've been pretty obsessed with Javier Calleja and Haroshi's work of late. Javier Calleja just released a set of Toys about two months ago through the Nanzuka art gallery called No Art Here and Haroshi will be dropping two marble pieces in June that are incredible." 5. AALTO Copper Vase "This was all my mom. I saw it at her house and wanted to add it to our collection at home. Part of a limited series done by Aalto." Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.