Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios On November 29, Pier Five marked a major milestone with our biggest event to date, celebrating five years of building, creating, and pushing culture forward. What began as an anniversary celebration quickly became something much bigger: a full-scale showcase of our creative capabilities and the first public announcement of Pier Five Studios, our new agency. With 200 guests in attendance, the night was a resounding success and a defining moment in our journey. An Immersive Brand Experience The event was designed as a living demonstration of what Pier Five can deliver, blending brand, culture, and experience into one cohesive environment. The space was filled with a variety of brand activations, each contributing to the energy and narrative of the night: Alcoholic bars hosted by Great Estates, Banditos Mexican Lager & Coco Rum Fast Magic delivered a custom sticker bar featuring new designs and exclusive collaborations Ho Lei Fook elevated the evening with Hong Kong–inspired fusion small bites A game zone arcade by PUMA and Pier Five brought playful competition into the space and dozens of incredible prizes to be won An interactive photo booth by Intak Printing captured the night in real time A non-alc hydration zone powered by VOSS, Well Juices and Electrolit. Every element was intentionally designed to spark interaction, discovery, and connection. Five Years of Pier Five At the heart of the evening was a moment of reflection. Guests were treated to a five-year recap video, highlighting the evolution of Pier Five, from its early days to the platform it has become today. The video served not only as a look back, but as a bridge to what comes next. Introducing Pier Five Studios At the end of the recap, we made our first public announcement of Pier Five Studios, our new agency arm of Pier Five. This event was the largest and most ambitious showcase we have ever produced, and it was by design. It represented a clear statement of intent: Pier Five Studios is here, and we are ready to build world-class brand experiences, creative campaigns, and cultural moments for our partners. From concept to execution, the night embodied the full spectrum of our capabilities. Looking Ahead to 2026 This End-of-Year celebration was more than a party. It was a milestone, a proof point, and a launchpad. We are incredibly grateful to our partners, collaborators, and community who showed up and helped make the night unforgettable. As we close out this chapter and look ahead, we are energized and focused on building in 2026.

A Conversation With Air Vegan Daniel Navetta, aka The Air Vegan is Queen's man wearing many hats. He has built a more than impressive resume as co-founder and director for film studio Bryght Young Things, co-creator of the Business of Hype podcast and full-time advocate for responsibility and "sustainability" in fashion and footwear through his platforms The AIR VEGAN and FutureVVorld. Dan focuses much of his time researching and educating on ways government, businesses and consumers can be more earth friendly in their activities has developed unique POV and inspired audience through creative design and storytelling. @theairvegan // @futurevvorld // @byt.nyc Besides using more recycled materials or reducing the shoebox footprint (Air Hippie single box), what are your 5 things brands are doing to become more sustainable that you think are really great? This is a tricky question because of the term "sustainable". Put bluntly, the only way to be sustainable is to cease to exist. We have enough stuff. Period. If we look at how production is run, how the industry treats workers, how the brands promote mass consumption, nothing about this is truly sustainable. However, I'm still excited about the space and there are things I think brands can do to be better such as: Using more scrap materials for products. Increase transparency into how brands are carbon scoring and make stronger commitments. Invest more into lab grown materials (biofabrication) Simpler construction. The Nike Presto was made to be one piece of fabric and use less glue. Considering how the product returns to the earth. Make product that is repairable and then biodegradable. High consumption is obviously a big issue in sneaker culture. Besides limiting purchases, what are five things sneaker enthusiasts can do to be more responsible in their day-to-day lives? Shop local - This encompasses the localization of production, fair wages, more care and reduces carbon emissions from shipping. We’re in this vicious cycle of making things cheaply overseas and then we ship it a million times until it gets to the customer. I’d rather pay $250 to know this was made locally by someone who got a lunch break and who’s family has health insurance and it wasn’t shipped all over the world to get to me. Consider repairing and mending. Extending the life of our products is very important. Celebrate worn sneakers. Stop buying new things every week. Enjoy using what you have. Im trying to make it cool to own less shit. Donate gently used pairs with clear intentions of where they are going, and to whom. Use your digital platform to amplify environmental responsible and equitable practices in sneakers. Our social media platforms are a place where we can inspire others- let’s talk about workers rights, fair wages, materials transparency, and conscious consumption. Let’s make that hypeworthy. We just released a great post on FutureVVorld about recycling clothing that also touches on these things that I think many will be into. Between your full time job at BYT, Air Vegan, FutureVVorld and all your other creative endeavours, it’s hard to understand how you even find time to sleep! What are 5 tips on time management and organization that you can share? I believe in focused bursts of energy. If I need twenty minutes to finish something, it's phone down, music on, avoid distractions and get it done. I wake up very early. I crush my to-do list as early as possible. Harness momentum, if you’re feeling it, run with it. Theres a great book called FLOW by Mihaly Csikszentmihalyi that's all about being in the zone that I recommend. Exercise and eat healthy. Those two things make me very focused. I want to get my work done so I can go for a run. Of all of it, sobriety is probably the most essential element. With the continued growth of podcasts and the emergence of social audio apps like clubhouse, audio content seems like it’s here to stay. Being the co-creator of the podcast series “Business of HYPE” for Hypebeast; what are 5 keys/pillars you see to building a successful audio-content platform? Interesting stories. This is obviously important. Respect the listener. Keep asking yourself "can this be more dynamic? " Channel people’s imaginations and initiate a spark for people. Consistency. Don't stop working. You’re the Founder & Director of Bryght Young Things and have worked with a number of high profile clients. Looking back at your journey as a creative, and knowing what you know now, what are 5 pieces of advice you’d give to your younger self or a young creative today? Reach out to someone who you want to shadow. Work harder than you think you need to. Be honest at all times. Treat everyone with the same level of respect, regardless of position, experience, etc.. Don’t expect people to unlock your creativity for you, show them as early as possible and as often as possible. Create beyond the clients, it will inform the journey.

Hotpot Variety Where: Toronto, ON What: Designer / Crochet Hotpot Variety is the hottest new crochet focused brand founded by Jess Papp. Hotpot Variety is described by Jess as "a Toronto fashion studio that specialized in handmade crochet accessories". The brand caught the attention of many during the pandemic, including one of Canada's top fashion retailers Holt Renfrew, who currently stocks the brand's staple bucket hats. Pier Five discovered Hotpot Variety towards the end of 2021 and instantly fell in love. Jess was Pier Five's first guest of the new year and you can check out the full interview here . Why are you excited to be a part of the grant project? I'm excited to be a part of the grant project because I would love to contribute back to the community with my art in any way that I can. To be able to support and help somebody fulfill their passions is a no brainer! Can you tell us about the pieces that you've made for the grant? For the grant pieces, I wanted to create unique colourways using my signature checkered designs, in both big and small patterns. These colourways are brand new and I think they fit great with the Pier Five aesthetic. See All Designers Lookbook (Coming Soon) Shop (Coming Soon)

A New Chapter With Jason Faustino Of Saucony There's something about empowering emerging talents that really speaks to us at Pier Five and anytime we come across others in their field who are passionate about the same thing, we are immediately drawn to them. This was the case for Saucony collaborations manager Jason Faustino who has worked for the last 17 years to create opportunities for emerging talents, whether that was in his sneaker boutique Extra Butter or on footwear collaborations at Saucony. We got the chance to chat with Jason - hot off of his collab with our good friends Raised By Wolves - to discuss his journey through the sneaker industry, his vision for collabs, business tips for sneakerheads and his outlook on the future of sneaker drops in 2023. Hey Jason, thanks for chatting with us! For those who aren’t familiar, can you tell us about yourself and your role at Saucony? For sure! l'm Jason Faustino and I lead brand collaborations across Saucony Originals and Performance. Ive been with the brand for a little over 4 years. I work on the marketing side and am very involved with product getting to do a little bit of everything. Your history in sneakers goes way back, notably co-founding Extra Butter in 2007. Can you speak about your journey in the sneaker industry from them to now? While I was in school I used to break dance a lot near this mom & pop sneaker store and started working there and was learning a ton about those brands and products. I was doing everything, from stock room management, buying and advising on marketing strategies and without even realizing it, was getting a crash course on sneakers. While I was at the shop, I learned about Magic which is this major trade show in Vegas and used my credentials from the shop to get in. I originally learned about Magic through this shop called Fruition. I told them I wanted to open my own shop one day and they really mentored me on how to build my vision and cultivate a successful brand. Fast forward to 2017 I ended up launching Extra Butter which was a movie themed sneaker store in Long Island and NYC. It turned into a pretty successful business. I found a ton of incredible brands and did lots of collabs, including some with Saucony, and then that relationship is ultimately what led to me going to work in-house at the brand. We've spoken to people at shops on the collab side but how does working on sneaker collabs in-house work? It's a lot of fun. when I started, my main responsibility was marketing and I just focused around what stories could and should be told. Once I started to get my feet wet, I spent a lot of time looking through seasonal catalogues and choosing what silhouettes I want to work with and then figuring out who I want to collab with on those silhouettes. We'll bring in the collaborators and I'll work a lot with the product team and we'll really build everything out together. I was told - and now firmly believe - that product and marketing better be in lockstep with one another to have any sort of success. It's cool though because I have freedom to create the stories that I connect with and think our audience will really love. What’s the process for building out those story for a campaign? The big thing is really thinking about what the brands stand for. A lot of people have this misconception that collaborations have to be this big crazy thing but the most important is just staying true to each brand ethos and going from there. For example, when I was at Extra Butter, we did a collab with Asics and so I really wanted to tap into the Japanese culture of Asics and blend it with the pop culture ethos of Extra Butter and tie in a favorite movie, Lost in Translation, which is how we landed on a karaoke themed collection. Once we landed on that, it was almost like method acting. I was doing a ton of karaoke, observing others do it and really immersing myself into that lifestyle and then the story built itself from there. You’re in the midst of a big collaboration with Raised By Wolves right now. How was the launch party this past weekend? It was amazing! I really wanted to give full creative freedom to Cal and the brand and they brought in some incredible talent to put the creative and party together. I'm really happy about how this all came out, from the shoes to the experience. We've noticed that a lot of recent Saucony collabs are with emerging designers or brands that are in the midst of some serious growth. Is that all intentional? For sure! I try to find those who haven't had their chance to tell their story yet. This is something I've always been about. Even back in the day with Extra Butter, we would often be a brand's first retail partner. I see it like sports and placing bets on people. We might not always know what the outcome will be on the new talent but that's why I like it so much. Somebody's gotta give that creator their first collab and I like to be that brand. I also want to be able to grow with our collaborators and go on a journey together. The emerging creatives have so much to say and Saucony can be that brand that helps people discover them and grow with them over multiple collections. What advice would you give to young sneakerheads looking to get into the industry like yourself? If you're truly about this culture, at some point realize the difference between being a consumer vs. being in the industry and follow those industry paths. Figure out what you really love about sneakers - maybe it's design, maybe it's storytelling, maybe it's sales - and pursue that. There's not a job for just loving sneakers but there are so many cool opportunities that exist that can get you very close to sneakers. Another thing... I often see people idolizing people and obsessing over 1 role model and trying to be like them but that can only get you so far. It's important to bring your own charisma and ideas to the table. With everything that's happening in sneakers and fashion, those new ideas are what will get you far, not just being the same as someone who's already made it. That's really good advice! Before we let you go, what's something in sneakers that you're excited about for 2023? It sounds strange but I feel like the sneaker game overall is a bit stale and that is exciting to me. A lot of people don't realize but some of the launches we're getting are still delayed from the pandemic and there's a lot of the same stuff which people are sick of BUT that means that we're at the point where there's room for newness and innovation and I'm excited to see what we can bring at Saucony and also what other brands bring! Now it’s time to get more exciting and innovate Make sure to check out Saucony on Instagram for updates on all of the newest collaborations and keep it locked to Pier Five for more conversations with incredible designers and creators!

2024 Recipient: BocoBoco Explore the Mastercard x Pier Five Small Business Fund Introducing BocoBoco, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founder: Lauren Rochat Location: Montreal, QC Discover BocoBoco online: Website // Instagram About BocoBoco (EN) BocoBoco is an eco-responsible online grocery store focused on simplifying access to local products while reducing waste. They exclusively partner with local, organic producers to offer food and household items, all packaged in reusable and refundable jars. Since its launch, BocoBoco has prevented over 10 tons of waste through its jar return system. The company prides itself on transparency, working with suppliers who meet strict criteria such as local production and waste reduction, and over 60% of its suppliers are women-led businesses. Through its efforts, BocoBoco fosters a sustainable, fair economy while supporting small producers, artisans, and community initiatives. (FR) BocoBoco est une épicerie en ligne écoresponsable qui simplifie l'accès à des produits locaux tout en réduisant les déchets. Ils collaborent exclusivement avec des producteurs locaux et biologiques pour offrir des produits alimentaires et ménagers, tous emballés dans des bocaux réutilisables et consignés. Depuis son lancement, BocoBoco a permis d’éviter plus de 10 tonnes de déchets grâce à son système de contenants consignés. L'entreprise se distingue par sa transparence et travaille avec des fournisseurs qui respectent des critères stricts, tels que la production locale et la réduction des déchets, et plus de 60 % de ses fournisseurs sont des entreprises dirigées par des femmes. Grâce à ses efforts, BocoBoco favorise une économie durable et équitable tout en soutenant les petits producteurs, artisans et initiatives communautaires. How will the fund make an impact with your business? (EN) We will use the $10,000 to enhance our impact through three main initiatives: firstly by improving sales by upgrading our CRM system to better understand and segment customers, which would help us personalize communications and encourage frequent purchases. We would also allocate funds to create visual communication materials and awareness campaigns to educate our community about zero waste, local shopping, and organic products. Lastly, we plan to partner with other small local businesses for contests, expanding our reach while supporting others. These initiatives would help us grow sustainably, increase our environmental and social impact, and attract new customers. (FR) Nous utiliserons les 10 000 $ pour renforcer notre impact à travers trois initiatives principales : tout d'abord, en améliorant les ventes grâce à la mise à niveau de notre système CRM pour mieux comprendre et segmenter nos clients, ce qui nous aidera à personnaliser nos communications et encourager des achats fréquents. Nous allouerons également des fonds pour créer des supports de communication visuelle et des campagnes de sensibilisation afin d'éduquer notre communauté sur le zéro déchet, l'achat local et les produits biologiques. Enfin, nous prévoyons de nous associer à d'autres petites entreprises locales pour organiser des concours, afin d'élargir notre portée tout en soutenant d'autres entreprises. Ces initiatives nous aideraient à croître de manière durable, à accroître notre impact environnemental et social, et à attirer de nouveaux clients. What is your long term goal for the company? (EN) Our long-term vision is to become a national leader in sustainable distribution while staying true to its local roots and community commitment. In the next 3 to 5 years, the company aims to expand its services across several Canadian provinces and offer a nationwide zero-waste service. By replicating our sustainable grocery model in new cities, starting with one expansion within three years, we plan to further grow into two additional regions over the following two years. The company's proven system of reusable containers and efficient logistics ensures an eco-friendly solution with a high level of service, supporting both local producers and environmentally conscious consumers. (FR) Notre vision à long terme est de devenir un leader national dans la distribution durable tout en restant fidèle à nos racines locales et à notre engagement envers la communauté. Dans les 3 à 5 prochaines années, l'entreprise prévoit d'étendre ses services dans plusieurs provinces canadiennes et d'offrir un service zéro déchet à l'échelle nationale. En répliquant notre modèle d'épicerie durable dans de nouvelles villes, en commençant par une première expansion dans les trois ans, nous prévoyons de nous développer davantage dans deux autres régions au cours des deux années suivantes. Le système éprouvé de contenants réutilisables et de logistique efficace de l'entreprise garantit une solution écologique avec un niveau de service élevé, soutenant à la fois les producteurs locaux et les consommateurs soucieux de l'environnement. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

The October Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Ruru Baked x Adidas Canada To celebrate Adidas’ Confirmed app launch in Canada, Toronto-based small batch custard ice cream maker Ruru Baked partnered with Adidas to create an exclusive new flavour. If you know Ruru Baked, you know their flavours are unique & delicious and the Adidas Confirmed flavour sounds just as amazing. White chocolate ice cream coloured with butterfly pea powder, lemon thyme cake and lemon glaze. Our mouths are watering! Jordan Brand Joins Makeway If you haven’t heard of Makeway, then listen close! Makeway is Canada’s first standalone sneaker boutique by women, for women. They’ve created a space for women to connect, celebrate & build community through sneaker & streetwear culture, and this month, they made a huge announcement with the launch of Jordan Brand at the shop. To celebrate the launch, Makeway re-released the Jordan 1 Low Shattered Backboards and had a live raffle party with their community; the right way to sell sneakers. Congratulations to the Makeway team! Ostrya FW21 Launch Founded in 2019, Ostrya handcrafts high-performance technical outerwear designed for protection, looking good and comfort. The Montreal-based outdoor brand specializes in sustainably sourced garments that combine materials with the latest innovations in the outdoor industry. This month, Ostrya launched their Fall/Winter ‘21 collection which consisted of earth-toned down-filled parkas, water-resistant rain jackets, warm fleece pullovers & sustainably sourced duck canvas pants. Their collection is no joke and we think they’ve found the formula for combining technical features with minimalist styling that can weather all elements. Check out the full collection on their website here. Hotpot Variety’s New Site We all know bucket hats have been a huge vibe lately. Now, imagine the classic bucket style we love done in colourful hand-crocheted knits! Toronto-based creative Jessica Prapp is doing just that under her newly launched brand, Hotpot Variety. A brand new site - which hosts a very cool design matching the vibe of the hats - opened this month to make it easier for all of you to view her creations and add them to your headwear collection. Our favourite colourways are the “Snakey Snake” & the “Sour Patched”. Go check out her online store and cop a hat before they’re gone. Vincent Tsang x The Letter Bet Multi-disciplinary artist and designer Vincent Tsang releases his first reproduction of his handmade ceramics with Montreal art gallery & boutique Letter Bet. Together they produced one of Vincent’s signature characters into a sculpture form; made with a sandstone and resin mixture to create a rough texture to the eye yet a smooth texture to the touch. These will look awesome on anyone's coffee table, or even as a book weight so make sure to act fast as they’ve only made 50 pieces and news of a restock after they’re gone is uncertain. Cop yours before they sell out on the Letter Bet's online store here. Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

Joni Joni Who: Linda Biggs Where: Victoria, BC Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners

Pier Five’s 2023 Food Drive: Supporting Community and Fighting Food Insecurity This holiday season, Pier Five partnered with local business Lost & Found in Toronto to launch a community food drive, addressing the pressing issue of food insecurity. With the collective efforts of both communities, the drive successfully gathered hundreds of food items, filling14 shipping boxes of food and raised $170, all of which were donated to the Daily Bread Food Bank in December 2023. This initiative is a testament to Pier Five’s commitment to building a strong community of entrepreneurs and small business owners while making a positive impact on those in need. We want to thank everyone that donated to the drive, shared our campaign and helped raise awareness for such an important cause. See you in 2024 to do it all again!

Aiori Aiori Who: Andrea Wong Where: Toronto, ON Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners

A Conversation With Post Design Collective Amanda & JP are the powers behind Post Design Collective, a space for artists, creators and of course lovers of vintage furniture to connect, collect and share stories. Both in the midst of completing their Masters in Architecture, Amanda & JP are passionate experts in the different eras of design which has complimented their business of buying and selling beautiful vintage furniture pieces from around the world. @postdesigncollective Here's a question that has been on our mind for a while. A lot of us are living in small apartments downtown. What are 5 tips you would share to anyone looking to make the most out of a small living space? Declutter. Less is definitely more when it comes to organizing and decorating your space. Select a few enjoyable and meaningful pieces to you to fill your space. Ideally, everything that is out has a purpose. Lighting is key! Ceiling lights are great but filling your space with lamps and different levels and temperatures of light will allow you to go through your day with ease and will greatly open up your space. Plants are great! They bring life into your space and the pop of colour makes a space pop. “Light” furniture, whether it be light coloured, visually light (“light feeling”) or space saving can really help open up a room. With the growing popularity of vintage design, it’s not always easy to find amazing pieces at a good price but you two seem to have it figured out. What are 5 things you’ve learned overtime about searching for unique furniture pieces (at a reasonable price)? Hard to say, there really isn’t a formula to find, source, or curate items. Yes, we do have a collection, however this is only a small fraction of what is ever available, at any scale. If we had to give 5 pieces of advice it would be: Look everywhere. You never know where something will pop up. Be on Facebook, Kijiji, Instagram, Reddit, Blogs, etc. We've had some great finds pop up when we were least expecting. If you're interested in collecting vintage, like up to 70 year old vintage, be ready to deal with blemishes or breaks. People skip over pieces that are damaged but if you're willing to mend cracks, patch holes, reupholster, source a part, or get one remade, that's where the fun and the best finds are. Be ok missing out on items. Demand is higher than ever for this stuff and sometimes you don't get something you want. It's definitely one of the frustrating things about what we do, but that's ok. There will be more! If you like it, be ready to pay! Going off of our last point, demand is high and we often pay over asking price. Bidding wars happen so know your max and fight for it! Make sure you are going after pieces YOU like. We focus on quality, design and pieces that we love but we also know our style is constantly shifting. Focus on what you like and stay flexible and you'll have a lot of fun. In sneaker culture right now, faux-vintage/aging is a big thing and it looks like that’s making its way to furniture as well. What are five ways to tell or things to look for to know if furniture is actually vintage / authentic? We run into this question a lot, especially in our situation of day-day sourcing. We think there are 3 key things. The best overall message is to simply be knowledgeable with what you are purchasing. We as curators at Post Design do our best to learn as much about the piece before purchasing, listing, and then passing that knowledge down to the new owner, being 100% confident in all the pieces we sell. If we are not certain, we do not list as an authentic piece. Look for any signs indicating that it's an original, whether it be a stamp, label, sticker, Certificate of Authenticity, weld profiles, screws used (yes even this), weight of the item in some cases, thickness of ply and amount of layers, etc. And even then, unfortunately in some cases it is hard to authenticate. There are authentic pieces that are new, and still made by the original manufacturer, so that’s another thing to keep in mind (eg. Herman Miller, Ligne Roset, etc). This interesting dance of new production vs vintage production vs replica(tion) vs original is extremely interesting in itself, and is actually largely the topic of my (JP’s) Thesis. I could go on about specific nuances and how economic shifts and social behaviour has shaped these markets, along with controversial brands, pieces and designers. Maybe in another chat! Who are five designers/makers anyone looking to get into vintage / mid century design should become familiar with? A loaded Question! We are going to include inspirational designers from the Bauhaus, Mid-Century, and Memphis era (that really influenced these movements), but also some newer, more contemporary designers/accounts that we enjoy. These designers were not just known for their designs, but rather how influential they were on the world of design, the production of furniture and the change in social perception of design. Bauhaus: Marcel Breuer Mid-Century: Alvar Aalto / Eero Saarinen / Charles + Ray Eames Memphis: Etorre Sottsass / Memphis Group IG accounts to checkout: @chair.only (Catalog) @onlyonceshop (Vintage Catalog & Shop) @vitradesignmuseum (Vintage Catalog + Informative) @furniturearchive (Vintage Catalog) @furniturefolder (Vintage Catalog) (Bonus) Alexis Christodoulou (@teaalexis) (Designer, not vintage though) If you could travel anywhere in the world to hunt for furniture (and shipping them back was not an issue haha), where are 5 places you’d go? Brazil. You know those huge puffy couches? They're called the Percival Couch. That's Brazil! Anywhere in Europe (Germany, France, Denmark, etc) of course! Japan. They have such an interesting culture when it comes to architechture. A wild fact: Many homes in Japan have only a 20-30 year lifespan and then they're torn down and rebuilt. When new ownership takes over, the building is worthless and all the value is in the land. Read more here. Lastly, do you have a top five finds of all time? This always changes! Eames DCM Dining Chairs in Maple by Charles and Ray Eames for Herman Miller, Circa 1970 Danish Teak 4 Bay Wall Unit by Erik Buch Mr. Chair by George Mulhauser for Plycraft Tamara chair by Arrben Italy (chrome w patina leather) Rosewood Model 71 Dining Chairs by Niels Moller for J.L. Mobelfabrik (Set of 8)

Dancing Through The Yarn With Trish Andersen Follow your gut and take chances. It will take you everywhere. Such is the case for Georgia based fiber artist, Trish Andersen, whose tufting work has caught the attention of the masses. After over a decade-long career working in a corporate design job in New York, Trish dropped everything to focus on a solo freelance career and follow her entrepreneurial spirit. Years later, after taking a hard look at her jobs and deciding she wanted even more independence, Trish would drop her client work, move back home to Georgia and pursue a daring career as a solo fine artist in rug tufting, a very niche art form that she had little knowledge of at the time; but something about it just felt right. Fast forward to today, Trish is one of the best known tufting fine artists in the game, appealing to the fine art and interior experts all the way to streetwear heads and hypebeasts. All of this success is attributed to Trish’s ability to keep a level head, follow her gut and never stop exploring and we got the chance to go through all of this in a very special conversation. Hey Trish! The first question we have for you is, what was it like moving from New York back to Georgia. It was definitely a little scary because there’s so much opportunity in New York but it just felt right for me. Turns out, Dalton, which is only a few hours away from Savannah where I live now, is the rug capital of the world so the fit isn’t so bad [laughs]. They produce something like 80% of the world’s rugs there which is insane. Wow that’s wild! What do you think it was about tufting that got you hooked (no pun intended)? Tufting is super free flowing with the gun because you can go in any direction you want. You can really jump around your canvas and it was like painting for me which I love. It’s like a dance working with the gun. It also lets me focus on the fine art more and then I can bring in the functional aspect, like with the line of products I have inspired by my fine art, such as the wool rugs and runner rugs, as I want. One of our first discoveries of your work was actually the Runner Rug through Hidden NY, a curation mood board catering to art and streetwear fashion enthusiasts. How does it feel to see your work catch the attention of subcultures like that? Honestly, it blows my mind! I made the runner rug with no intention of selling it. I thought it was cool but not that cool [laughs]. I had no idea that it would catch the attention of consumers in these other groups and I never cared about what people were going to think of it when I made it but it’s really cool to see everyone so into this art form and the pieces that I make. It’s very hard to always fight that evil voice in your head asking “will people like it?” or “is it good enough to share?” but I think because I got into this just for me, I’ve been able to get away from that voice. I’m constantly trying to remind myself to just make what I want to see in the world and tell myself that there are people out there who will be into what I make and eventually I’ll find them. Very true and clearly there are a lot of people who are liking what you are putting out. How did it feel, as someone who’s been making rugs for so long, to see so many people get into rug making during covid? I think it’s super cool. I’m a big “community over competition” kind of person. The process for me has been so beneficial and it’s really great to see other people embracing it. Everyone has their own voice and I think there’s room for us all. It’s been super cool to see how people like Tim who runs tuftinggun.com has grown such a big community and business in the last two years and how social media has really helped it take off. At the end of the day, if we can all add some more softness and joy to the world during quarantine then that’s amazing! What’s your design process like? Do you typically draw things out first and have materials/colours in mind? It’s a little bit of planning and a little bit of free flow. I usually sketch out designs on Procreate which I love. I always had some trouble sketching on paper so working on Procreate on my iPad is amazing and it lets me scale designs which is super helpful. For the colors, I’ll usually have a palette in mind but I'll pull all the colours I think I'm going to use and then visualize them and move them around. Once I’m working on the canvas, I really try to move feely and respond to the piece in the moment. If I plan colours but then don’t think I want to use them, I’ll change them. It’s definitely like a dance. I also like, however, that you have to be decisive as much as it is free flowing. It’s always a challenge because you can only pull out things you don't like so many times before the backing is compromised so it's a mix of free and calculated. How many rolls of yarn do you think you have gone through in the last 4 years? Ha! I have no idea. It must be thousands. I’ll use all different types of wool and I’ll source yarns everywhere. It’s all a precious exercise of locating yarns. I’m using so many different colours and materials which I think creates great texture. Back in September you launched your first reproduced collection which gave general consumers the chance to buy your work. How was that experience for you and were there any learnings that you’ll take with you for future releases? So far the feedback has been really good and the experience has been great. I set things up for the e-comm site so that the orders go out to a factory that makes and ships the items so luckily I don’t have to deal with that. I am still getting familiar with how to handle the customer support side of things the best way possible but so far so good. I think one of the biggest learnings was really around, once everything launched, seeing how much work it can all be for one person and understanding the importance of having a good setup throughout. If I was packing and shipping everything myself it wouldn’t be scalable and would slow down the creative side. I’d say to anyone, make sure you think about the process all the way through before going live. Otherwise, it can be easy to get overwhelmed. Luckily now that I’ve done this though and things are running smoothly, I can start thinking about launching new lines! Oh! What other lines are we talking about? I have a ton of ideas. I’m going to be collaborating with my husband who’s a painter on something and some other projects as well. I’m not a big planner though [laughs]. I kind of just follow what feels good. Living with your husband who is a painter must be super cool on the collaboration side! Ya, it’s super fun. I don’t think I could be with anyone who’s not an artist. We both live and breathe art and we learn a lot from each other too. Any tips for young artists trying different mediums to express themselves? I’d definitely go back to the idea that you have to try to get away from comparing yourself to others and caring what they think. It’s hard with social media but it’s very important. I always say that social media should be for connecting, not comparing. Everyone has their own voice. Follow your gut and what makes you happy and explore that. Find a creative community that you can be a part of. Try to work with other artists. Observe others. Get out there. Be patient and keep putting in the work. Eventually, you’ll get to a point where you can really dictate what you want to do. Lastly, take risks and don’t be afraid of making bad work. It’s required in the art world but that’s also what makes it fun. That’s great advice! Lastly, for those looking to start tufting, where should they look? Honestly, the first thing to do is just Google tufting and watch a ton of videos. I’m actually going to film a workshop next month with Domestika which will be super fun, so watch that too [laughs]. Another great site to check out is Tim’s site that I mentioned earlier, tuftinggun.com. There’s an awesome forum for people posting about their experiences, where they get materials, etc. Everyone is super supportive and willing to share information. It’s a great community! Also, if you are looking to buy gear you can use my code "Trishtufts" for 15% off :) Make sure to check out Trish's Instagram for more news on upcoming projects and releases and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2022 Recipient: Aaniin Introducing Aaniin, one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Chelsee Pettit Where: Toronto, ON Instagram / Website Aaniin, which means hello in Ojibwe/anishinaabemowin, started as a streetwear brand that uses syllabics as the design focus to raise awareness for Indigenous culture. Each garment, made by Chelsee herself, includes a tagged QR code which allows the wearer to start the conversation about indigenous languages as well as pass on the information to others. Most recently, the business has developed into a full-time pop-up at Toronto's Stackt Market which houses products from Aaniin as well as other local Indigenous artists and designers. The main goal of the brand is to serve as a platform that can help create opportunities for other Indigenous creators and spread awareness around the beauty of Indigenous culture. Why was mentorship from Mastercard so important for you? As first time founders, many of us are getting into positions where we can pave paths for others but it's first very important for us to be able to learn from others who have already been out there themselves and done that. Being able to take their insights and established practices and find ways to turn that into opportunity for marginalized communities has been really important for me as a small business owner. "The fund has allowed me to hire staff for my store and give me the time and freedom to fundraise further, while keeping control with indigenous minds and allow me to build economic prosperity within the indigenous communities." "We think the future of small business in Canada is Indigenous." Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here.