A Conversation With Cal Green of Raised By Wolves For over a decade, from Canada’s capital city of Ottawa to Montreal and back again, Cal Green has been at the forefront of the nation’s streetwear scene. As a trained graphic designer who felt uninspired by traditional design roles, Cal found happiness in entrepreneurialism, linking up with long-time friend Pete Williams to start the famed streetwear brand Raised by Wolves, and put Canada on the streetwear map. We got the chance to speak with Cal about navigating through the last year as an entrepreneur, supporting his community, putting together a cohesive collection that can speak to the masses and tips for the new generation of designers. As fellow Canadians, speaking with Cal was an absolute pleasure and we know the reading won’t be any different. Hey Cal! Thanks so much for taking some time to chat with us. The first thing we want to talk about is production. One of the core pillars of Raised by Wolves is the “Made In Canada” mantra. Why has producing in Canada been so important to you and Pete for the brand? When we started the brand, our collections were quite small and finding local suppliers seemed like the easiest way to get things made. We had no idea where to start looking overseas so we found a local screen printer to do our tees. After that we got a connection to a knitting mill and so on and so forth. Our production network in Canada grew over time and has become one of the cornerstones of the brand. While it wasn’t a consideration at the start, we grew to really value supporting domestic production and the local economy. Ensuring factory workers are paid fairly in a safe space and that we’re minimizing our environmental impact by avoiding shipping overseas is super important to us. We know that producing clothing isn’t a sustainable practice but doing it locally is at least a step in the right direction. We also try to use as much existing or deadstock materials as possible. Do you think that being Canadian played to either an advantage or a disadvantage during the development and growth of the brand? When we started there weren’t many Canadian brands around yet. I think it helped define us for sure. Ultimately I wouldn’t say it was advantageous or not but it helped shape the brand internally because we were so separated from the industry. We had to learn everything on our own by observing what was going on in places like New York and LA where there were strong streetwear subcultures at the time. Fall/Winter '21 Details Raised by Wolves has worked hard to uplift local communities, especially during covid. Why has this been so big for the brand? It has always been important for us to have a strong local presence and community support. We gained traction early on by throwing club nights and events, so we began to build in the community that way. With covid, our business basically ground to a halt when all of our factories closed. We knew that other businesses were going to have a hard time. We started a series called RBW Support Local to highlight Canadian artists and small businesses in our community doing great things. It was a lot of fun and we saw a number of other businesses coming together to do similar things. I think covid forced a lot of people to get creative and step out of their comfort zones while helping one another. We also used that brief pause as an opportunity to publish Braised by Wolves , a digital cookbook featuring recipes from local restaurants, to raise money for the Ottawa Food Bank. It is still available online and has raised just over $13,500 at the time of writing this. Definitely agreed! Speaking of RBW Support Local, who are some up and coming Canadian brands or artists that you think are doing great things right now and deserve a shoutout? Oh man, there are so many people killing it right now. Jeremy Karl - Amazing designer who always impresses with his ability to seamlessly mesh military, luxury and tech. Most recent work includes Arc’teryx System_A and NOCTA. Excited to see what’s next. Colin Meredith - Incredibly talented and inspiring designer making techwear/gear by hand from scrap materials. Has done everything from work for Louis Vuitton to making an entire collection with products from Dollarama. Tam Vu - All around great dude and Beast Bowler. His eponymous label and art biz is one of the most exciting projects that I’m watching right now. Courtney of @idorugsnow - The most fun! The giant burning cop car rug Court made for us is dropping soon. Penny of @torontodenimrepair - Love this project! Garment repair is super important and undervalued, in my opinion. There is no better way to make something your own than to wear the shit out of it, fix it and keep wearing it. Would love to see more of this in general, not just with denim. My friend Katie grew up around sewing/the garment industry and recently discovered her love of quilting .. and she’s a natural! Keep an eye out for some RBW work ;) Julien Arphi, the designer behind atelier DNHN , is doing some really amazing upcycled work. He makes ball caps, apparel and accessories from scratch in his Montreal studio. When I say scratch, I mean he is literally making the visors and sweatbands. Over the years, RBW has graduated from a couple tees and hats to large collections and collabs and now Fall/Winter ‘21. Can you break down your process for developing this recent collection? In terms of designing a collection, I start with the season. Fall/Winter or Spring/Summer. That helps determine the weight of the fabrics I’m using, what kind of garments or accessories I’m going to make. I tend to design for Canadian seasons, although that’s not necessarily the most practical approach for customers in warmer climates. After that, I’ll sort of build a skeleton collection, really it’s just written down - what product categories do you need to design for, headwear, outerwear, bottoms, etc. Depending on the season and my interests at the time of designing, I’ll come up with a broad product type, like “polar fleece half-zip” and do a bunch of research on that particular product. I ask myself what are my favourite versions of this product. Vintage Patagonia? Is there a military reference? A sportswear reference? I’ll make an image folder for each product, save a ton of images and break my favourite pieces down. I like this zipper. I don’t like these pockets. It’s a bit like creating a Frankenstein product. I nerd out about the smallest details. And then you have to ask yourself how can I make this mine? How can I change the fabric in a way that’s unexpected, but still references workwear or whatever you’re doing. How will it be branded? This is more or less how I approach the design of each particular product, but then you also need to take a step back and look at the collection as a whole. Is it cohesive? Does it make sense? I honestly don’t know how other people do it, but this makes sense in my head. Coming up with specific products can be challenging enough, but finding the manufacturer who can actually bring these products to life, the way you envision them, is another beast altogether. Many manufacturers have a niche and are good at producing a specific type of product. Finding the right manufacturer can be a challenge, but worth the effort when you do. Fall/Winter '21. Shot by William . Modelled by Kevin . Rug by Courtney . You and Pete have been working together all the way back to the very early 2000’s and built some incredible things together. What are some tips you’d share for fostering a strong business partnership that can last for decades? Pete and I met in middle school and started hanging out in high school. We have a lot of shared interests and values which brought us together. Good communication is super important. Being aware of your individual strengths and weaknesses. Make sure that you’re both putting in equal efforts. I think these are some of the things that form the basis of a strong partnership. Photo: Pete (left) & Cal (right) from wayyyy back. What is some advice you’d give to new designers trying to turn their passion into a business? You have to do it for yourself and because you’re passionate about it. Don’t do it because you think it’s going to please others. Don’t let a lack of information stop you from trying to make stuff. Do your research, teach yourself, refine your craft. Take risks, but know when to play it safe or say no. Lastly, what are you working on these days that you’re excited about? We have a bunch of exciting collabs in the works. Some footwear, headwear and amazing accessories. Not going to share more than that, but they’ll start rolling out soon! I’m also really excited to introduce our upcoming alpha/beta line we’ve been developing with Julien Arphi. This collection will consist of one-of-one or super limited runs of upcycled/recycled apparel and home wares made by independent artists, sewists and designers. The focus is on using our samples, defects, returns and overstock fabric/trims as well as military surplus, vintage denim, etc. alpha/beta is a reference to the hierarchy or pecking order in a wolf pack. alpha products get to eat first so to speak. They get access to premium materials, are more experimental, one-of-one pieces. beta products reference alpha, but are more accessible and produced in limited runs. delta products are accessories, made of scrap materials from the entire process. The pandemic made us realize just how much material we have accumulated over the years. We’ve never destroyed anything, as is unfortunately commonplace in the industry, so it was important for us to challenge ourselves to use these materials to create new products. I hope to see more of this kind of thing throughout the industry. Photos: Materials and wash tests for alpha/beta line. Make sure to check out Raised By Wolves Fall/Winter '21 collection out now on the brand's website and follow their instagram for updates on the alpha/beta drop and more great releases coming soon. As always, keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

A Conversation With Air Vegan Daniel Navetta, aka The Air Vegan is Queen's man wearing many hats. He has built a more than impressive resume as co-founder and director for film studio Bryght Young Things, co-creator of the Business of Hype podcast and full-time advocate for responsibility and "sustainability" in fashion and footwear through his platforms The AIR VEGAN and FutureVVorld. Dan focuses much of his time researching and educating on ways government, businesses and consumers can be more earth friendly in their activities has developed unique POV and inspired audience through creative design and storytelling. @theairvegan // @futurevvorld // @byt.nyc Besides using more recycled materials or reducing the shoebox footprint (Air Hippie single box), what are your 5 things brands are doing to become more sustainable that you think are really great? This is a tricky question because of the term "sustainable". Put bluntly, the only way to be sustainable is to cease to exist. We have enough stuff. Period. If we look at how production is run, how the industry treats workers, how the brands promote mass consumption, nothing about this is truly sustainable. However, I'm still excited about the space and there are things I think brands can do to be better such as: Using more scrap materials for products. Increase transparency into how brands are carbon scoring and make stronger commitments. Invest more into lab grown materials (biofabrication) Simpler construction. The Nike Presto was made to be one piece of fabric and use less glue. Considering how the product returns to the earth. Make product that is repairable and then biodegradable. High consumption is obviously a big issue in sneaker culture. Besides limiting purchases, what are five things sneaker enthusiasts can do to be more responsible in their day-to-day lives? Shop local - This encompasses the localization of production, fair wages, more care and reduces carbon emissions from shipping. We’re in this vicious cycle of making things cheaply overseas and then we ship it a million times until it gets to the customer. I’d rather pay $250 to know this was made locally by someone who got a lunch break and who’s family has health insurance and it wasn’t shipped all over the world to get to me. Consider repairing and mending. Extending the life of our products is very important. Celebrate worn sneakers. Stop buying new things every week. Enjoy using what you have. Im trying to make it cool to own less shit. Donate gently used pairs with clear intentions of where they are going, and to whom. Use your digital platform to amplify environmental responsible and equitable practices in sneakers. Our social media platforms are a place where we can inspire others- let’s talk about workers rights, fair wages, materials transparency, and conscious consumption. Let’s make that hypeworthy. We just released a great post on FutureVVorld about recycling clothing that also touches on these things that I think many will be into. Between your full time job at BYT, Air Vegan, FutureVVorld and all your other creative endeavours, it’s hard to understand how you even find time to sleep! What are 5 tips on time management and organization that you can share? I believe in focused bursts of energy. If I need twenty minutes to finish something, it's phone down, music on, avoid distractions and get it done. I wake up very early. I crush my to-do list as early as possible. Harness momentum, if you’re feeling it, run with it. Theres a great book called FLOW by Mihaly Csikszentmihalyi that's all about being in the zone that I recommend. Exercise and eat healthy. Those two things make me very focused. I want to get my work done so I can go for a run. Of all of it, sobriety is probably the most essential element. With the continued growth of podcasts and the emergence of social audio apps like clubhouse, audio content seems like it’s here to stay. Being the co-creator of the podcast series “Business of HYPE” for Hypebeast; what are 5 keys/pillars you see to building a successful audio-content platform? Interesting stories. This is obviously important. Respect the listener. Keep asking yourself "can this be more dynamic? " Channel people’s imaginations and initiate a spark for people. Consistency. Don't stop working. You’re the Founder & Director of Bryght Young Things and have worked with a number of high profile clients. Looking back at your journey as a creative, and knowing what you know now, what are 5 pieces of advice you’d give to your younger self or a young creative today? Reach out to someone who you want to shadow. Work harder than you think you need to. Be honest at all times. Treat everyone with the same level of respect, regardless of position, experience, etc.. Don’t expect people to unlock your creativity for you, show them as early as possible and as often as possible. Create beyond the clients, it will inform the journey.

Alpha/Beta: The Next Chapter With Raised by Wolves Our friends at Raised by Wolves sent us some pieces from their upcoming collection to check out. The 200 piece collection is made entirely of upcycled, reworked and repurposed garments from overstock, samples, returns and leftover fabric from a decade of past seasons, with the purpose of giving old pieces a new life. We connected with Raised by Wolves owner and mastermind behind the collection, Cal Green, to learn more about the inspiration behind Alpha/Beta, the all-natural design process and what he thinks a collection like this can mean for the future of the brand and fashion industry as a whole. Lookbook Photos: William Smith Model: Marisa Gallemit 2 Years of Planning. 10 years In The Making. One day I was in my office and saw this wall of boxes behind me. Over the last ten years we had overproduced certain collections, had accumulated a ton of samples, held onto returned items or defects, etc. When COVID hit, most of our factories shut down so we knew we needed to find a way to make do with what we had and find a way to sell all of these older clothes by repurposing them. The first project was making face masks in Ottawa and that's what sparked the idea to create a full collection which would become Alpha/Beta. Where does the name Alpha/Beta come from? The name is in reference to the hierarchy of a wolf pack. The Alpha line gets access to the most interesting materials and older samples. It's more experimental and is a lot of outerwear and pants. The Beta line is made up of derivatives from the Alpha line and are more simplified. This will be things like tees and sweatshirts. We've also built out a Delta line which is some homewares and other accessories made from scraps, like keychains, coasters, wooden and incense holders. With this new thought process behind production and design, how is Raised by Wolves thinking about its ecological footprint? I'm hypersensitive to overproduction now. It definitely won't be an afterthought anymore. I think with this, Alpha/Beta will evolve over time. With this collection, we've produced maybe 200 pieces but that's just scratching the surface of the inventory we had. I ended up donating about forty-thousand dollars worth of clothing to local youth organizations in Ottawa. I figured it was better to give the product to someone that will value it than get rid of it another way or destroy it, which was never an option. Created by hand around North America The majority of the pieces in the collection were all reworked by hand and treated with natural techniques to give unique looks to each garment. Black bean dye Beach dye Rust dye Flame finishing on demin Hand-stitched sashiko Apparel by : @atelier_dnhn (Montreal, Quebec) Quilts by : @e_patton (Dayton, Ohio) How will this collection play into the future of Raised by Wolves? I've thought about doing something like Patagonia's Worn Wear program that encourages people to send their gear back when they're done with it and then we repurpose it for Alpha/Beta. It doesn't even have to be Raised by Wolves product. It could be vintage denim or band tees. Ever since I've started working on this project, I've seen a lot of brands that I really respect doing similar programs. So, I definitely think we're headed in the right direction, for sure. Big shoutout to Raised by Wolves for giving us an early look at the new collection! Check out the Pier Five Instagram for more content on some of the incredible pieces. Make sure to keep up with Raised by Wolves on Instagram for more information on the Alpha/Beta collection dropping this month and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

The September Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Eames x Reebok Club C Even if you don’t know of famed furniture design duo Charles and Ray Eames, you’ve likely seen their historic work. Now, after teasing an upcoming collaboration with Reebok months ago, we got a look at the Eames x Reebok Club C sneaker and we couldn’t be more excited. The shoe itself is rather simple but does everything right, featuring a premium white tumbled leather upper, multi-color Eames logo on the side, contrasting tan tongues and co-branded Eames Office and Reebok labels to add a little more flair. Unfortunately, these are only made for friends & family, but if this is any representation of what they will be dropping in collaboration with Reebok this Fall, our notification alerts will be on high alert! Trish Andersen Rugs Fiber artist Trish Andersen has a way of creating large scale works of art through yarn in a unique and colourful way. When we say she paints with yarn, we mean it. Her signature colour drip and paint splotch rugs emote a sense of movement, interacting with whatever space they are within. She recently launched her first rug collection featuring 3 iconic designs, “Pure”, “Splat” & “Mixy'' in various sizes which you can now buy at her e-shop . Make sure to grab one of these uniquely fuzzy, drippy works of art before they sell out. Estudio Niksen Herringbone Volume Sets We didn’t know we needed an oversized work jacket and pants set until we saw these from Montreal based design curators Estudio Niksen. They are known for working with independent designers from all over the world to bring well thought-out garments to life, with their most recent release being their Herringbone Volume jacket and pants, made in Korea by designer Peacock Kr. These come in 3 Fall ready colourways, khaki, black and beige and are designed to fit oversized to account for the layering vibes as well as overall comfort. These sets will definitely be staples in your wardrobe this fall so make sure to scoop one up from Estudio Niksen today! Izaak Brandt ‘Deadstock’ Artist Izaak Brandt is exploring archival sneaker culture with his new series ‘Deadstock’. He takes silhouettes from highly sought after sneakers like the Air Jordan 1s all the way to common footwear staples like the Converse All Star and even the Crocs clog and reduces the functionality of them down to a semi-transparent, skeletal-like structure. Brandt hopes to highlight how sneaker collectors are basically treating footwear like a sculpture and not using them for their functional purpose as footwear. Being sneaker lovers ourselves, we really like his narrative and couldn’t agree with his questioning of the culture more. Be sure to follow Izaak’s journey on his Instagram as we’re sure there’s going to be so much more great work to come. MAD mfg ‘Indigo Ultra’ After a bit of a break, we are so excited to see designer Eske Schiralli back with his brand MAD mfg’s third collection. Titled “Indigo Ultra”, the collection focuses on upcycling pre-loved jeans, deconstructing and reconstructing the denim to create 1 of 1 patchwork versions of wide-legged, straight and flared cuts. Each pair mixes different dyes and is made to order, ensuring that your pair will be 100% unique. The rest of the collection includes a boxy chore coat style shirt as well as a bandana to complete the look. Check out the lookbook and shop the full range of pieces at the brand’s website . Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

Events Recaps of the latest Pier Five events designed to bring creatives and entrepreneurs closer together. Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect Mental Movement Day with Pier Five and Puma Brings Toronto’s Creative Community Together for Yoga, Wellness, and Open Conversation A Spring Clean-Up Day to Remember Empowering Women Entrepreneurs: Mastercard x Pier Five's 2024/25 Priceless Experience Pier Five’s 2024 End-of-Year Celebration Celebrating Creativity and Community at the OOAK Show '24 Pier Five Community Dinner Vol. 2 - Financial Foundations Toronto Community Court Day Recap: A Slam Dunk Success

Creators Grant About the project Since day one, Pier Five has striven to inspire and educate its community by sharing insightful conversations with, and the works of, its favourite designers, creators, entrepreneurs and subject matter experts. This year, we are excited to take this a step further with the launch of the Pier Five Creators Grant , a financial grant and mentorship opportunity that will be presented to an emerging creative, selected by both Pier Five and its community. To raise funds for this grant, we have collaborated with eight incredible creatives on a capsule collection of limited edition products, from reworked and handmade apparel to home goods and original art works. Before launching the collection, we will spend some time telling the stories of the eight masterminds behind the works and you can read more about them below. The collection will launch for a limited time in early July and all proceeds from the sales will go towards the financial grant which creatives (worldwide) can apply for in August (more on the applications coming soon). Timeline We are excited to have you along for the journey as we continue to grow this incredible community of designers, artists, entrepreneurs, creators and many others around the world and hope that you can learn something new and maybe even cop something cool along the way! - Jeff + Julian Meet The Designers Click on a designer to learn more. Congratulations Nick Vo of Nick's Jewellery! Learn more about Nick Shop the Collection (Closed) View The Lookbook

Loving The Journey With Adam The Illustrator Photo courtesy of @jeremymarasigan , @shanikt & @recess.community As a creative, it's not always easy to know where the work you are putting in is leading to. For that reason, it's imperative that you love the journey. Adam Bosley, aka Adam The Illustrator has been on quite the journey for a decade as an illustrator, with many ups and downs, starts and stops and times of uncertainty but as he continues to climb, the thing keeping him in it is his love for the work. With new developments to his work and brand, Adam is a very exciting artist to watch and we got the chance to sit down with him to learn about the steps he's taken to get to where he is today, the secrets to his recent rapid growth and some of the new projects he has his mind on. Read the conversation below! Hey Adam! Thanks for chatting with us. Can you tell us a little about yourself and what you do? Hey guys! My name is Adam and, many can probably guess from my Instagram name, I'm an illustrator [laughs]. I've messed with a bunch of styles throughout my time illustrating which started back around 2010 but my main style now that I'm really enjoying is fun, cute doodle characters. I post those as well as tutorials that teach my audience different tips and tricks for illustration. I'm also starting to explore animation myself so hopefully I'll be able to share more video coming soon. 2010 is a while back! How did you first get into illustrating? Ya it is! I never grew up as an artist and actually went to university in Nebraska for a track scholarship. I was fully focused on that and wasn't really enjoying the rest of school. I had done a few doodles here and there in classes and one day a teacher of mine actually recommended I explore graphic design further. I started looking around and found some artist that I liked who had made careers essentially out of doodling. I thought, maybe that was something I could do. When I graduated I got a design job at an agency doing work for other brands. Over time, I got disinterested in design work but started to really love illustrating and drawing and that led to some freelance gigs and small projects and eventually turned into a full time thing for me. Who were some of the first illustration clients you had? I had a few pretty dope ones. Lost & Found gave me a shot early which I'll always be grateful for. Those guys are the homies and I've done a few projects for them now. I also did some work for Collectif Nude designing posters for their events and some early designs for the ice cream shop Ruru Baked on a new logo which is now used for their merch and packaging. Through the evolution of your illustration, you've now landed on a pretty fun style that preaches positive and self worth. Why is that so important to you? Truthfully, it wasn't intentional like "I wan't to make positive drawings" but basically, one day during COVID I was doodling and I realized that it was a bit negative - it was a joke but still kind of negative - and decided I needed to change the tone. COVID was a shitty time for most people, including myself, so I wanted to put out some art that promoted something more uplifting. It was basic messages like "Take Your Time" or "You're Allowed To Make Mistakes" that I was telling myself and figured I'd put it into the work. People definitely reacted to it better! Throughout that time and even now, what keeps you motivated to create? The biggest thing for me is really just ensuring I'm drawing what I like. That's a big reason I'm focusing on my own work and scaling back the client work. Not that I don't like helping clients but doing things for me keeps it the most fun. I'm really focusing on building my brand these days and I'm enjoying it a lot. That's great to hear! What are some of the projects you're working towards? I want to work on more physical products like books and other home good/accessory type of products. I will probably also work on some new merch and more limited edition drops like premium prints. The biggest thing is I really want to have my own art show. I think I'm at the point where I'm ready to do it and the community would come out for it. Nothing too crazy but I think I could do some wood cutouts and paintings and would love to see them on a white gallery wall. That would be epic! Keep us posted on that. Speaking of community, you've built quite a large one over the last year. What do you think was the main reason behind the growth? Oh man, it's crazy! I've grown from around 25,000 to 177,000 followers in the last year which blows my mind. I think the tutorial content is the main reason for sure. Once I started making those tutorial reels for IG and TikTok, I saw a lot more people start to engage with my work. I think it's really all about finding new ways to provide value to your audience and that was definitely a big value add. That's a great point. Value is everything. For the last piece of value in the interview, any advice that you can share for the younger audiences looking to build their illustration career? For sure! The biggest thing that I mentioned before was make sure you're doing what you love. At the end of the day, if you're not really enjoying the work, you're not going to see it through. Creative work and growth takes time so you need to enjoy the journey. For client work, make sure to figure out your value. Most people undervalue creatives and will try to take advantage of young artists so make sure you know your value and stick to it. Lastly, it's a grind so just keep your head down and work. A career as an artist takes a lot of time and is definitely not an easy one, but if you like the work and put in the hours, success will come. Hope that helps! ✌️ Check out Adam's Instagram for design tutorials, uplifting illustrations and updates on merch and new projects and make sure to keep it locked to Pier Five for more conversations just like this!

2022 Recipient: Apricotton Introducing Apricotton, one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Jessica Miao & Chloe Beaudoin Where: Toronto, ON Instagram / Website Apricotton is a Toronto-based teen bra brand that helps girls feel confident in their first bra. The brand is the only bra brand globally that designs bras that grow as the girl grows, lasting multiple stages of puberty. This means that you can wear the same bra when you develop from an AA to a D cup! The story of Apricotton started when Jessica took her 12-year-old sister, Cindy, bra shopping but struggled to find options that fit her body type. The mature lingerie stores and intimidating sales associates made Cindy feel uncomfortable. To make matters worse, the only bras that were suitable for her age group were the smallest sized sports bras. 90% of girls feel uncomfortable and intimidated when buying their first bra. Every girl wears a bra, so why is it such a struggle to find a perfect fit at traditional lingerie or department stores? How will you use the $10,000 CAD for your business? Half of the $10,000 in funding is being used to grow our community through professional content creation and the other half to conduct product development to launch our next adjustable bra line. We have seen great success with content creators supporting our platform and helping to build our community and that has been a big focus to help build Apricotton’s awareness for teens through our community. As the community grows, having more products to offer them will also be important. We have also begun working on our next 3 bra launches which has always helped to increase order value with our customers. "It can be really difficult as founders to meet other incredible entrepreneurs. The priceless experience helped us meet so many other incredible women small business founders." "We think the future of small business in Canada is forward-thinking, with ambitious people." Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here .

A Conversation With Jon Elias of Lost & Found Jon Elias is the Co-Founder & Co-Owner of Lost & Found, one of Toronto's best menswear stores. Jon has an experienced eye for the best menswear brands around the world from international hotspots Japan, Australia, London & Paris. When he's not running the shop, Jon is also an avid collector of art and is known to hit a nice jumper on the basketball court. @jhoo04 / @shoplostfound There's always a great influx of new brands in the shop. What are 5 of your favourite right now? Engineered Garments, The Real McCoy's, Lady White, Norse Projects and Alden. I mean I could replace those with 5 other brands. Honestly, all the brands we carry in the shop are important to me if they weren't we wouldn't carry them. Music plays an important role in setting the atmosphere of the shop. Who are 5 artists we might hear in L&F? Haha. You are asking the wrong person. I've lost all control over the music. But if I had a choice, right now I would say Madvillian, The Frightnrs, Freddie Gibbs and Madlib, Frank Ocean and Kanye. Again, this will change but these have been in heavy rotation for me. Styles are always changing. What are 5 trends you've been seeing in FW20 that you're into? I don't really know trends as we kind of avoid them at the shop but here are some highlights for me right now. The colour purple, toques by Norse [Projects], PAA and Homespun have some great sweaters, pants by engineered garments this season are amazing and I'm all about the Viberg boots lately. As for trends, if you follow those you're bound to make mistakes. Tried and true. COVID has taken us all for a ride. What are your 5 tips to survive these trying times? Keeping a positive attitude is the number one thing! Exercise Eat healthy Take supplements When you can, hug someone you love <3 Top 5 pieces in your rotation? I can rattle this off with my eyes closed. McCoy's cardigan hoodie Engineered Garments painter's pants Nike Air Max 90s Gitman's [Vintage] Camp Shirt Any graphic tee I can get my hands on Lastly, How are you feeling about retail in general these days? This is tough. I think the retail realm is always interesting. From brands, to fabrics to stores. Curation is what really gets me. I'm always impressed with stores who have a different interpretation of a brand. I mean retail is really at a cross roads right now in terms of how they operate. Online has been a huge piece of our operation but we love the in store experience and don't want that to change regardless of the changing climate.

2024 Recipient: Paintillio Explore the Mastercard x Pier Five Small Business Fund Introducing Paintillio, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founders: Lyssa Kayra & Jess Devenport Location: Vancouver, BC Discover Paintillio online: Website // Instagram About Paintillio Since its founding in 2017, Paintillio has been dedicated to creating high-quality, collaborative paint-by-numbers projects that foster community growth through artistic expression. As Canada’s only provider of large-scale, premium paint-by-numbers murals, made possible by proprietary software, Paintillio empowers people of all ages, abilities, and backgrounds to contribute to a shared creative goal. These projects build teamwork and a sense of accomplishment, whether at corporate teambuilding events, festivals, or public mural installations sponsored by companies to strengthen local communities. Paintillio’s unique approach has attracted major clients like Coca-Cola, Amazon, and Toyota and earned the company nominations for awards like the BC Small Business of the Year. With support from Mastercard and the Pier Five Fund, Paintillio plans to bring even more communities together through the power of shared artistic expression. How will the fund make an impact with your business? With $10,000 from the Mastercard x Pier Five Fund, Paintillio will be able to scale its production capabilities through the development of an advanced software program. These funds will be used to hire a full-time developer for two to three months to work alongside Paintillio’s current developer, enhancing the software to meet both current and future demand. The goal is to increase production capacity to 100 murals per day while reducing project turnaround times from 3-4 weeks to 1-2 weeks, ensuring Paintillio can meet the needs of time-sensitive clients and event planners. By investing in this critical upgrade, the team will also be able to redirect resources toward marketing campaigns and business development in the U.S., supporting the company’s ongoing growth and international expansion. What is your long term goal for the company? One of our long-term goals is to reach $2 million in revenue within the next three years, and our current demand puts us on track to achieve it. However, our in-house software, which transforms client images into custom paint-by-numbers murals, has become a bottleneck. It can take up to 24 hours to render large-scale images, limiting us to one mural per day and a 3-4 week turnaround time. Upgrading this software is crucial to meeting demand, reducing turnaround times, and unlocking new business opportunities. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here .

From The Streets To The Big Stage With Kizmet Change is inevitable but you can’t always wait around for it if you want to find success. For Toronto based graffiti and lighting artist Kizmet, taking matters into his own hands was key. While the general population was taking its time to decide whether or not graffiti art was for them, Kizmet was carving his path through the underground arts and music scene and making a name for himself. From the streets to the big stage, Kismet is a prime example of taking initiative and not being afraid to put in the hours and it shows, big time. Read through the interview with Kizmet below where we dive into his early beginning, what gave him the courage to pursue his passions, what he’s excited for in this ever changing world of art and much more. Hey Kizmet! For those not familiar, can you tell us a little about yourself? Hey I’m Kizmet, and who am I? That’s something I like to let people figure out themselves. Maybe this conversation will help [laughs]. And figure out we shall! What’d you get up to today? I was in my studio most of the day. There are a bunch of pieces I’m working on so that’s keeping me busy. You’ve talked a lot in the past about how your studio space in Toronto is really your comfort zone. What are the keys to a great studio/work space? When I used to do a lot of music, I always wanted a space where I could have all of my stuff and get everything done there. Now, with art, it’s the same way. Kind of like in the Shedders Lair in the first Teenage Mutant Ninja Turtles movie where all the kids are just chilling spray painting, blasting music being creative doing karate and there’s like some dude just offering kids cigarettes. Everyone is just doing their thing. That’s what I want minus the encouraging kids to smoke[laughs]. The key for me is that I could be there at any point, day or night, doing whatever I want and nobody gets mad. Like if I play a drum set at 4am in the morning nobody is going to call the cops. It’s like having a clubhouse. I can get work done or if I wanted I could watch a film on a projector screen or I could play drums or me and my studio mate can Jam or play video games on the big screen. Who inspired the faces that we see prominently across your artwork? I haven’t really shared this formally on many platforms so this will be a first actually. I often don’t talk about the context of my paintings personally. With street or graffiti art, the artist is often anonymous and so the viewer needs to create their own interpretations of the works. That’s what I want for my work. That being said I have always had meaning behind the works so here it is. I’m huge into Sci-Fi. So with the faces, I wanted to create a new reality that would change over time. First they wore glasses, then those came off and you saw there weren’t any eyes, and then the faces multiplied and the narrative kept on changing. And in the end it turns out these faces are a robot tricking you into falling in love with it. It’s all about coercion and one the original presented concept turning out to be one big lie and everything is a connected story. Damn! That’s wild. Did you know when you started the faces that it would turn into that huge story over multiple years? At the time I started doing these I was in this transitional phase with my art and so I started creating these faces and actually built this entire story and knew where I wanted to take it from the beginning. I knew I’d be able to get better over time as an artist which would allow me to develop the characters further and keep making them better so that when it came time to talk about it, it would all be ready. Did you also plan on using them for live events or was that part decided afterwards? Ya so the idea was to be able to bring them to shows/events and tour them around. I’ve always been really big into music and events so I wanted to be able to bring my work there. Also the impact of bringing work to music festivals and seeing people interact with it in person there is amazing. Its something you don't really get in a gallery or just with a mural on a wall. There’s also a ton of elements that you can play with too like with smoke and lights which is epic. How big is that for you? I’ve been doing light murals for a little while. It’s really crazy about how light interacts with colours. It’s not like normal colour mixing. You get these wild combinations of mixing light with paint and what colours will turn into what when certain light hits it and you can play with different elements and make these pieces really come to life. You can make it so stuff is hidden or morphing and people trip out watching it. Sometimes I make the transitions slow so you don’t even realize what’s happening in the moment until the image has completely changed colours. Going back to your roots now. What was the evolution of going from graffiti to this experiential art like? I kinda always knew that this was going to be what I make my living on. The whole tags and street bombing thing is really just advertizing to get your name out there, but I knew to make a living I would need to put more thought into conceptualizing. For me it wasn’t so much of changing the art style but it was me being more serious and that led to the transition which has been a good one. Was there a moment or turning point where you knew you’d be able to make this work out as your career? I got kicked out of high school for some graffiti shit and went to a new alternative school where there were tons of artists. The head of my new school, John Morton, told me “this is a democratic school. If you want to paint the school, cool. Make a proposal and maybe you'll even get paid for it. Just let us know how and when you want to do it and if everyone is ok with it, you can do it.” I was so shocked. I presented it to the school and everyone was hyped about it. Now I don’t even think there’s space left because the entire place is painted up. The school got covered. Once people found out it was cool to do, everyone went nuts. It started in the hallways, the stairwell, the lunchroom and then it just got everything. They even painted the outside of the school. It looked sweet. That introduction of a safe space where I could have an idea and it would be approached with an open mind was what showed me there might be a long term opportunity with this. That’s an insane story. Maybe hard to top but do you have a “greatest story of all time” from your tagging days? Honestly all the days of tagging were just insanity. If you were somewhat tapped into that culture back then you’ve probably had some crazy f**** up experiences. Like everyone is nuts. The lifestyle of being out super late, running from cops, tons of partying, is kinda crazy in itself. I would tell these stories to people that were not part of that culture and they’d all just think I was lying. The stuff is truly unbelievable. Are there any stark differences or changes that you’ve observed with graffiti art and culture over the years? The biggest thing now is street art is very accepted and also highly funded. Back in the day it was so criticized like once I was painting a garage for someone and the neighbour came out with a baseball bat and was threatening to beat me up because he thought I was tagging. Recently though I was doing a garage for someone else and the neighbour there came out and was like “what about my fence? I want a mural too.” I was shocked. I thought he was going to be pissed off but he was jealous. He literally said “I’m a taxpayer and I should have my fence painted too”. [laughs]. Why do you think things have changed so much like that? I think it was that the city really got behind it. They finally accepted that you can’t fight graffiti because you don’t know who it is and it will NEVER go away. It used to be that if someone tagged on your business, you had twenty four hours to get rid of it or you’d get fined, so as a result business owners just started commissioning murals to get around the rule. Then programs funding murals came around to deter people from just aimlessly tagging. It’s been a slow transition but a good one. I also just think some people need some sort of authority or what they consider a validated entity to say it’s ok and then they’re quick to accept things. Any tips/tricks that you’d give to young artists of stuff of the trade you wished you knew when you started out in graffiti? There’s this whole starving artist mentality that leads to artists getting taken advantage of by these big companies and corporations who don’t pay well and treat the artists poorly. I think it’s important for artists to know that it’s completely ok to walk away in the middle of the job if you’re not getting the respect or being treated properly. Protect yourself and your representation. Don’t let money control everything you do. I know some artists take jobs and feel like shit after because it was a terrible experience but they wanted to be able to say they worked for that company to feel validated. That’s just so not how art should be. No matter who you are - and I know it’s easier said than done - but stand up to these big corporations or anyone not treating you fairly. Until people do this, nothing will ever change. Once you do this and you start prioritizing yourself, you’ll actually open so many new doors. These great clients and jobs do exist. Be patient and protect your values and you’ll find them. Lastly, what keeps you inspired to continue creating and what are you looking forward to next? The DOCD (Department of Civilian Dance) parties we’ve been throwing, like the raves, have been challenging me to keep being creative and force me to always one up myself and that’s awesome. It’s a pressure that I put on myself but I know if I do so, I’ll keep creating and getting better to the point where I’m surprising myself. That’s the best feeling like “holy s**t, I made this?” [laughs]. I’m also really inspired by all these new faces that are doing great work and that I know are going to be huge. We’re close to a point where everyone can really thrive together as things change. It’s a really exciting time in Toronto right now. It feels like the renaissance of DIY culture and I’m super stoked for it. Check out Kizmet's Instagram to find out about upcoming events and see more amazing work coming from Kizmet and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Earning Your Place With Titi Finlay A year ago we got the chance to speak with Titi Finlay, the Social Media Manager for Laced UK, artist and content creator who was taking the sneaker scene by storm through her advocacy for more inclusivity in the sneaker industry. Between her bold quote posts like "Make Sneakers Gender Neutral" or "Sneakerhead is defined by passion, not gender." and her incredible sneaker paintings and fit pics, there has been lots to talk about and now with the recent partnership with Nike, we had to catch up again. Check out the conversation below to hear about how everything came together, how she feels about the current state of inclusivity in sneakers and what she's looking forward to, this year and beyond. Getting the Nike Call "It was so surreal! I actually cried after I got off the phone with them because they wanted to bring in my art and my creative side rather than just the message I was pushing in the community. My art and paintings and my print making and all the stuff like illustrations has all been something that I’ve always wanted to make my main career but never felt like I could do that. For Nike to recognize that and give me the platform and the tools to actually execute it was just so amazing." Titi On Imposter Syndrome "My imposter syndrome has been at an all-time high this year. I think just because I’m moving into a much higher role in my work and also being seen by more people on social. It’s almost like the more success you have ,the more you feel like you have to lose." (Listen further below) As it turns out, before the partnership, Titi has been helping the brands roll out more inclusive products and launches. "I personally had a few calls with the Nike design teams where the had me and a couple of other women actually feed in on the products coming out for next year. It's super empowering for all of us to know that we’re being heard now. Obviously things don’t happen overnight with brands." With all the excitement, comes over-indulgence. Listen to how Titi is approaching sneaker madness today. Would you ever NFT your work? "I thought about this a lot. I'm obsessed with learning about it but I still find it baffling. Some of the stuff is so terrible. I feel like I could make a lot of money if I did go into it but I think there’s also the whole conversation around the sustainability and energy usage of NFT's. There are some really cool concepts coming out so I’m definitely not opposed to it but I’m also still a bit sceptical. I don’t like do crypto right now but I'm excited to see where the space goes." So what's next? Keep an eye out for more of Titi's projects with Nike coming out in April and hopefully some gallery or exhibition events coming soon! ...oh and potentially a world tour ?!?! Make sure to follow Titi on Instagram for news on her upcoming drops, events and all the best sneaker content and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.