2022 Recipient: Rise Arts Co. Introducing Rise Arts Co., one of the five recipients of the Mastercard x Pier Five Small Business Fund 2022! Who: Shivani Sen Where: Vancouver, BC Instagram / Website Founded in 2021 in Vancouver, British Columbia, Rise Arts Company strives to offer a fun, lively & professional training environment. Shivani is committed to providing world-class training by passionate and experienced faculty to constantly heighten not only Rise Arts Co's student’s skills, growth and love for the arts, but both soft and technical hard skills used in everyday life. A key goal at Rise is to provide a safe, welcoming and accepting space for all aspiring artists to step out of their comfort zones & be themselves! Although Rise is an arts company offering programs in both visual and performing arts, Shivani loves watching all Rise students grow with excellence as artists and most importantly, as people in her community. She hopes to provide a space where artists of all levels are able to find a creative outlet to pursue their passions for the arts. How will you use the $10,000 CAD for your business? The $10,000 fund has allowed me to bring on some incredible people who have formed the first ever, Rise Arts Co. team and faculty. These instructors will lead our programs which has allowed me to scale to more areas in the lower mainland. The fund has also helped lease my first space, which is our first Rise Arts studio. The future of small business in Canada is bright and growing!" Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2022 recipients here.

Making It Personal w/ Watch Parts Motorcycles by Pier Five Staff Writer Are you a fan of watches, art, sneakers and/or vinyl toys? If you’ve answered yes to any or all of the above then you very well might be into sculpture artist Dan Tanenbaum, aka Watch Parts Motorcycles. Over the last ten years, Dan has been honing his craft meshing watch parts and pop culture to create some of the wildest sculptures out there. With no two pieces being the same, Dan has created hundreds of watch part encrusted works for collectors, gallery curators, friends and family and celebrities such as rapper Chief Keef and DJ Steve Aoki. Dan has also amassed an impressive following of nearly one hundred thousand people on social media. With an attention to detail that is unmatched and a unique style, each of Dan’s sculptures come with a story. His work is revered by many and coveted by collectors, sneakerheads, artists and the like around the world. Dan started his career as an art director in his twenties and moved on to become a serial tech entrepreneur in his thirties which he still does full time. Early after the transition to tech, Dan started feeling his creative side taking a back seat and sought out to change that, leading to what is now a major endeavour in the art space. “I’ve always had art in my bones and once I stopped working as an art director, I felt myself missing that ability to create and design in that way.” Dan explains. “Then one day I took a trip out to one of my watch dealers in London [Ontario] and came across this box of hundreds of old watch pieces which the dealer said was his box of garbage… so I was like “I’ll take it!” While some of Dan’s most famous sculptures today are his watch encrusted Kaws and KidRobot Dunny figures, it didn’t originally start there. He initially used the pieces he sourced to make cufflinks and then graduated to, you guessed it, mini motorcycle sculptures which is where the name Watch Parts Motorcycles came from. “Once I started gaining traction from the motorcycles, I thought that was it. I was getting really immersed in the motorcycle groups and it was so cool seeing what these pieces meant to some of those people” Dan explained. “Besides using the art as an escape, I think the reveal and seeing the buyer connect with the piece was what I really loved about this and made me keep going”. From day one, Dan has focused on making sculptures that hold a lot of meaning and sentimental value. His favourite sculptures to make are the ones that are customized specially for the collector and this is why every piece that Dan makes, other than his recurring Time Bomb series, is made to order and a unique one-of-one. “I love consulting with a collector to make something relevant to their life.” Dan says. “Oftentimes, I’ll get messages for a Dunny or a Jordan sneaker but I’ll ask them about what else they collect and see if we can think of something that will be more personal to them.” Most recently, Dan encrusted a ski boot for a father to remind them of their time on the slopes and before that, a three foot tall Star Wars stormtrooper to add to an LA collector’s 8-piece stormtrooper collection from artists around the world. In addition, Dan likes to take personalization to another level by often including special watch parts into the piece. Whether it’s a dial from a client’s childhood watch or a strap that belonged to their grandparent, Dan will always go the furthest to make each piece as tailored to the customer as possible. What does a new tailored suit or a handmade bag have in common with Dan’s art pieces? For all of them, there’s always an amazing feeling that comes with getting something that you know took countless hours to make specially for you. From the initial consultation to the documented journey with Dan as he creates a piece for you and only you, the work of Watch Parts Motorcycles is almost more experience than art. “While I might go into the studio and work for four hours at a time without any breaks, I do try to keep the buyer in the loop. I think it’s cool to document the process and I think it adds a lot of value to the final product.” Dan explains about his works. Most of the time, it’s even hard for Dan to part ways with his work after it’s completed. “The hardest part for me is letting it go. Once they’re gone they’re gone.” Dan explains, thinking about some of his recent creations. “I’ve always marvelled at the idea of making multiples so that I could keep one but I don’t think I ever would.” he continues. So, if you own one of Dan’s pieces, consider yourself lucky because he likely had a tough time handing it over. If you don’t, the first thing to do is check out his socials and follow along as Dan encrusts the world in millions of watch parts, one piece at a time. Who knows, maybe one day he’ll turn that Mickey Mouse watch from your childhood trip to Disney World into the coolest thing you’ll ever place on your shelf. For more on Watch Parts Motorcycles, check out Dan’s Instagram below and keep it locked to Pier Five for more stories and interviews with the best in fashion, art, business, food & more. Watch Parts Motorcycles Instagram

June Guest Picks: Books with Post Design Collective Guest: Amanda & JP of Post Design Collective 1. Atlas of Furniture Design. 2019, Vitra Design Museum "One of the most comprehensive design books featuring notable standout pieces throughout the 20th century. Beautiful book with a plethora of information!" 2. 325 Magazine, Yearly. Ryerson Department of Architectural Science (DAS) "An amazing yearly publication that showcases the work of students from 1st year through to Master's program from Ryerson's Architectural Department. Coming from this program ourselves, we always are interested to see what is being produced and how far the program has come." 3. What If? Serious Scientific Answers to Absurd Hypothetical Questions, Randall Munroe "Really just a fun, light-hearted read that takes simple problems way too seriously, sometimes how we approach problems as well." 4. The Age of Collage Contemporary Collage in Modern Art Vol 2, 2016. Gestalten "An amazing collection of abstract and surrealist works, showcasing collage as an art in its most idealistic and interesting form. Goes largely alongside Amanda's Thesis work, and is on the list to purchase (but is sold out everywhere)." 5. Dieter Rams: the Complete Works, 2020? Klaus Klemp "A Collection of works from one of the most influential designers (and one of our favourites, as noted in our previous interview). Also on the list for purchase and a read. One day!" Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

Hotpot Variety Where: Toronto, ON What: Designer / Crochet Hotpot Variety is the hottest new crochet focused brand founded by Jess Papp. Hotpot Variety is described by Jess as "a Toronto fashion studio that specialized in handmade crochet accessories". The brand caught the attention of many during the pandemic, including one of Canada's top fashion retailers Holt Renfrew, who currently stocks the brand's staple bucket hats. Pier Five discovered Hotpot Variety towards the end of 2021 and instantly fell in love. Jess was Pier Five's first guest of the new year and you can check out the full interview here . Why are you excited to be a part of the grant project? I'm excited to be a part of the grant project because I would love to contribute back to the community with my art in any way that I can. To be able to support and help somebody fulfill their passions is a no brainer! Can you tell us about the pieces that you've made for the grant? For the grant pieces, I wanted to create unique colourways using my signature checkered designs, in both big and small patterns. These colourways are brand new and I think they fit great with the Pier Five aesthetic. See All Designers Lookbook (Coming Soon) Shop (Coming Soon)

OssFest Golden Ticket Entry First & Last Name* Email* Phone* Instagram Handle (@)* Are you following @pier.five on Instagram? (Mandatory for entry) By entering, you confirm that you are entering on your own behalf and consent to receive occasional emails from Pier Five about future community events, opportunities, and initiatives (no spam, unsubscribe anytime). Following @pier.five on Instagram is required to be eligible. Prize packages are awarded as-is, are non-transferable, and cannot be exchanged or altered. Submission of this form constitutes your entry into the prize draw only and does not guarantee selection as the winner. Register

Interviews Explore conversations with our esteemed guests from around the world. Business (88) 88 posts Art & Design (65) 65 posts Streetwear (62) 62 posts Sneakers (43) 43 posts Wellness (32) 32 posts Food (23) 23 posts Activism (20) 20 posts Sports (18) 18 posts Photography (17) 17 posts Music (12) 12 posts Tech (2) 2 posts The Business of Belonging Jul 14 The Pull Up Dinner: A New Kind of Networking Event for Founders and Creatives Jul 6 The Difference Maker: How Canadian Small Business Owners Turned AI Into Action May 14 Why We Finally Incorporated - And Why You Should Too (With Ownr) Apr 26 Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios Dec 15, 2025 The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI Oct 15, 2025 Small Business Activation Grant Runner Up: Yueh Tung Restaurant Jun 22, 2025 Small Business Activation Grant Runner Up: Stimmie Jun 22, 2025 Small Business Activation Grant Winner: Grays Jun 22, 2025 Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect Jun 5, 2025 Mental Movement Day with Pier Five and Puma Brings Toronto’s Creative Community Together for Yoga, Wellness, and Open Conversation Jun 3, 2025 A Spring Clean-Up Day to Remember Apr 30, 2025 5 Essential Tax Strategies for Small Business Owners to Save Money Mar 7, 2025 Empowering Women Entrepreneurs: Mastercard x Pier Five's 2024/25 Priceless Experience Mar 2, 2025 2024 Recipient: BocoBoco Feb 5, 2025 2024 Recipient: Lesley Hampton Feb 5, 2025 2024 Recipient: Mahara Mindfulness Feb 5, 2025 2024 Recipient: Paintillio Feb 5, 2025 2024 Recipient: Shawish Market Feb 5, 2025 2024 Recipient: Remix Snacks Feb 5, 2025 2024 Recipient: ImaginAble Solutions Feb 5, 2025 2024 Recipient: Folds Wear Feb 5, 2025 2024 Recipient: Bruized Feb 5, 2025 2024 Recipient: The Magpie Cakery Feb 5, 2025 Pier Five’s 2024 End-of-Year Celebration Dec 17, 2024 Celebrating Creativity and Community at the OOAK Show '24 Dec 5, 2024 5-Tips On Brand Building From Kuwalla Tee's Founder Yaniv Abecassis Nov 26, 2024 Pier Five Community Dinner Vol. 2 - Financial Foundations Nov 15, 2024 Toronto Community Court Day Recap: A Slam Dunk Success Oct 21, 2024 Pier Five Community Canvas For Kuwalla Tee Sep 25, 2024 Community Court Day MTL: Pier Five x PUMA x Ball Her Way x Double Dribble Sep 22, 2024 Pier Five Community Dinner: Volume 1 Jul 31, 2024 Pier Five x PUMA: Mental Health Strength Day - A Triumph of Community and Wellness May 15, 2024 Your Number One Resource With Nishal Kumar of No Days Wasted Apr 24, 2024 Playing the Game Better With Drew Stevens of Margin Skincare Mar 11, 2024 Doing It Yourself With Carol Pak of Makku Feb 7, 2024 Creating Your Identity With Jun Arnaiz of Neutria Jan 9, 2024 2023 Recipient: Joni Jan 9, 2024 2023 Recipient: Loba Jan 9, 2024 2023 Recipient: U Grow Girl Jan 9, 2024 2023 Recipient: Cubed Style Inc. Jan 9, 2024 2023 Recipient: Guests On Earth Jan 9, 2024 2023 Recipient: Dandylion Jan 9, 2024 2023 Recipient: Zing Jan 9, 2024 2023 Recipient: Inoki Bathhouse Jan 9, 2024 2023 Recipient: Spice Girl Chai Jan 9, 2024 2023 Recipient: Colour The Trails Jan 9, 2024 Pier Five’s 2023 Food Drive: Supporting Community and Fighting Food Insecurity Dec 29, 2023 Ready For Anything With Bimma Williams Nov 21, 2023 Building Your Own Spaces With Monday Girl Nov 8, 2023

Stories Read the latest thoughts from Pier Five and its guests. Business (88) 88 posts Art & Design (65) 65 posts Streetwear (62) 62 posts Sneakers (43) 43 posts Wellness (32) 32 posts Food (23) 23 posts Activism (20) 20 posts Sports (18) 18 posts Photography (17) 17 posts Music (12) 12 posts Tech (2) 2 posts The Business of Belonging Jul 14 The Pull Up Dinner: A New Kind of Networking Event for Founders and Creatives Jul 6 The Difference Maker: How Canadian Small Business Owners Turned AI Into Action May 14 Why We Finally Incorporated - And Why You Should Too (With Ownr) Apr 26 Pier Five Turns Five: A Landmark End-of-Year Celebration and the Launch of Pier Five Studios Dec 15, 2025 The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI Oct 15, 2025 Small Business Activation Grant Runner Up: Yueh Tung Restaurant Jun 22, 2025 Small Business Activation Grant Runner Up: Stimmie Jun 22, 2025 Small Business Activation Grant Winner: Grays Jun 22, 2025 Pier Five’s Mental Health Mixer: A Space to Reset, Reflect, and Connect Jun 5, 2025

A Conversation with Sylvia Hoang of Studio S Over the last 12 months, creativity has been on the rise and DIY projects became the new norm. For this special interview, we caught up with Toronto based artist and one of Complex Canada’s Top 30 Female Designers Sylvia Hoang, owner of Studio S, a creative brand founded on the ethos of “doing it yourself”. Coming off of a strong launch with her streetwear inspired concrete home goods collection and most recently a tasteful apparel release perfect for the spring & summer months, Sylvia has been on a roll and has a positive attitude that is taking her to great heights. @studio.sylvia Hey Sylvia! For those who may not be familiar, tell us a bit about yourself. Hey! So excited to be speaking with you. So, I’m Sylvia and I’m a fashion student at Ryerson University in Toronto, a freelance graphic designer and the founder of Studio S, my home goods and now fashion brand. My entire life I’ve been surrounded by art and started studying art in my early teens. I’ve had incredible opportunities to explore clothing & product design, event planning, retail & merchandising and so much more which has allowed me to work in so many different mediums and led me to where I am today with Studio S. Right now I’m really excited about sculpture and working with concrete which is what kicked off Studio S and I just launched an apparel collection called “The Forest Hill Collection”. I also love biking in the city and my favourite ice cream flavour is Vietnamese coffee ice cream! Oh so good! Most people that start brands might begin with something more common like t-shirts or hats. Why was it important for you to do something unique like concrete home goods right out of the gate? While I studied fashion, I took a lot of art history and architecture courses which spawned a huge interest in industrial design. After working with print and digital for so long, I wanted to work with a new medium and making functional and aesthetic 3D objects was really exciting to me. I hadn't ever worked with concrete but I had some conversations with Toronto creative Natalya Amres who is amazing and she really pushed me to give it a shot. With this brand I really just want to experiment with all mediums and this one was a ton of fun to learn about and work on. Speaking of creatives, who are you inspired by and how, if at all, did that influence your first collection? First and foremost, my grandfather has always been a huge inspiration to me. He’s a self taught artist who grew up in China and taught himself how to paint, draw and play five different instruments. From a young age, I’ve always looked up to him. I mentioned her before but Natalya Amres is always a big one being from Toronto. She’s been an awesome contact to have as I start my journey. Daniel Arsham and Matt Williams of Alyx are also huge inspirations for me; Daniel Arsham for his large scale sculpture works and MW for his sleek, dark aesthetic. Lastly, the entire creative community in Toronto that I’ve watched and met parts of is so inspiring. Seeing everyone do their own thing and make their own lane is exactly what I want to be a part of. We’re sure people are interested, so can you walk us through the process of creating your concrete collection? Absolutely! Firstly, I knew I wanted it to be sneakers and streetwear inspired which is how I landed on the nike swoosh, Murakami flowers and more recently the Nike and Jordan sneakers. To make it all happen: Drawing. I drew the concepts a bunch of times first to get an idea of what I’d want to make. Clay modelling. I used modelling clay to make the 3D shapes so I can get a good feel for the pieces. It usually takes a lot of clay iterations until I’m happy with the design. 3D Printing. I was luckily able to find a great local 3D printer who I work with to make the prototypes. Usually there are a couple iterations but I try to prep with clay and work on digital renderings to reduce the number of 3D printed models which can be expensive to make. Making the molds. Once the 3D prints are done I bring them to my friend who can help me make molds of the pieces. Lastly, once I have the molds I fill the molds with concrete and let the pieces sit to dry. This usually takes anywhere from a couple hours for the small pieces to a couple days for the big ones. It was fun experimenting with the different types of concrete mixes to find the perfect one from a texture and colour standpoint. This is super interesting and we love to see the process. On to the apparel launch, tell us about the inspiration for your recent Forest Hill Collection. This was actually my first time getting into apparel and it was a lot of fun and learning. This collection was dedicated to personal growth and for me it served as another reminder that it’s ok to keep trying new things. I started planning the collection in January and it took some time to find the right suppliers and understand the supply chain for apparel first hand. Luckily my roommate runs an embroidery business so that helped with the decoration part but it wasn't easy at first to source all the apparel I wanted. Design wise, I wanted to make something fun and a little different than classic colours like black, white and grey, even though that’s my normal aesthetic. I love forest green and wanted to make something lively for spring and summer and thought the green/gold aesthetic was great for that! Love that! Any tips or things you learned along the way that others might find useful when starting their own brand? The first thing I learned is that communication skills are key. The Studio S projects were the first time I really started working with other people like printers, other artists, suppliers, etc and I had to learn how to speak their language to get things done. I also think patience is important, understanding that new things take time and practice. Things won’t always be perfect on the first try or maybe suppliers won’t always have what you need but being patient and testing a lot will get you where you want to be. Trust the process and have fun with it. This is great advice! Lastly, while you’re just coming off of a big launch, any idea what’s next for Studio S? When we get closer to the fall I really want to start experimenting with outerwear like maybe a varsity jacket. I think that would be a challenging project but I love those vintage varsity jackets and the BBC Ice Cream varsities so I think making one of those would be really cool. I also have been ideating a personal project that will involve the community and concrete at a large scale. This one is in the ideation phase right now so I can’t share too much but if I can rally some people, it will be very cool and bring concrete and plants to a new level! To keep up with Sylvia & Studio S, check out her Instagram and latest drops available on her website and keep it locked to Pier Five for more interviews and stories with the coolest designers, artists, activists, entrepreneurs and more.

A Conversation With Titi Finlay Titi Finlay is a Scottish creator and artist residing in London, UK and currently holds the position of Social Media Manager at LacedHQ, the UK's top resale sneaker platform. Titi has built a following through her artwork, impressive sneaker collection and advocacy for women's empowerment in the sneaker and fashion industry. @ttfinaly You received a lot of recognition recently for a quote “We don’t need women's exclusives. We need inclusive sizing.” and we couldn’t agree more that the sneaker world definitely has some catching up to do when it comes to inclusivity. Besides inclusive sizing, what are five things you think brands could do to make footwear more inclusive for everyone? Make everything unisex. Get rid of women's exclusives. The brands right now are giving women different (often times worse) shoes but we want the same shoes the men do. There's no need to keep styles separate. Innovate with sneaker models. Shoes like the new Nike Fly Ease Go which is a "hands free" shoe make cool sneakers more accessible for people with disabilities. I'm curious to see how they develop styles around that to give everyone a cool shoe. Storytelling should be diverse. We're always seeing the same women or men in campaigns. It's always a celebrity or popular hypebeast but what about the mum in Manchester with a huge Airmax collection? Increase representation of African Americans in sneaker media. There's no denying that most of this culture comes from black culture and it should be represented as such. Reconsider how you run gifting programs. Similar to point 3, it's always the same celebrities receiving pairs from brands. I understand the influence big celebs have but brands should also seed to the creators and collectors actually into the products. Bonus thought: Overall there's too much gatekeeping from brands but also the community as a whole, telling young people they can't be into Jordans because they didn't see him play or telling skaters they can't rock SB's. None of that matters. If you like the shoes, that's what matters! We definitely need to talk about your “Power to the Female” AM90 which was so purposeful and amazing! What were five things you wanted to achieve with this collaboration or get out of the experience? I wanted to make a shoe for the female sneaker community to celebrate and enhance the conversation around the topic of women in sneakers. I wanted to give other women a platform with the promotion of this shoe. I was lucky enough to be able to collaborate with a lot of my friends and women in the space on some content which I think really helped grow the conversation. I wanted to make it unisex that anyone could wear. I used the slogan "By women. For everyone" to sum that up and I think it worked well. I wanted to show people that it wasn't only the big influencers that can create. Hopefully this inspired young up and comers to keep working and show them that anything can happen. Lastly, this [sneaker design] was a new discipline for me and it was awesome to get my hands dirty and really learn the ins-and-outs of the process. What are some things you love or dislike about the UK sneaker scene? LOVE: The Community - I've made so many friends through social sneaker groups in the UK. There's something called Pickup Days where the raffle winners go get their shoes from OffSpring and it's such a fun time meeting everyone, before COVID that was. LOVE: Sneaker culture really blossomed in the UK so there's a ton of history. For example, it's all Adidas in the North of England but if you go to London everyone loves Air Max's. LOVE: Lots of small pockets in the UK that you wouldn't expect actually have a dope sneaker scene. Glasgow has Sneaker Laundry, Edinburgh has some wicked skate shops and Dundee has a great sneaker hangout spot even though it's a small town. DISLIKE: This one isn't so UK exclusive but there is a lot of gatekeeping in the space. We need to be more open and not let the history or the "OG's" keep people out. You’ve done a great job building the LacedHQ brand on social and helped foster a strong sense of community with the #lacedcommunity. As the Social Media Manager for LacedHQ, what are five tips you can give to a brand or individual trying to build up their community on social? Create content that people can own themselves. For example, my quotes are content that resonate with others and that they can share on their own stories and feeds. Have a solidified POV. Have personality and stay true to and support your opinions throughout. Create something that can be engaged with. Posting polls for people to vote on is fun and builds engagement. Give a platform to other creatives and showcase their work. The LacedHQ feed is fully on regrams and it's a great way to build relationships and get intro'd to new creators. Data is everything. Use your insights to see how your content is performing. Bonus thought: Don't forget to pay attention to the aesthetic of the full feed and not just the individual posts. Being an advocate for inclusivity in the sneaker industry, who would you say are 5 other people that are really paving the way for change within within the sneaker community/industry? Liz Beecroft - Pier Five Alum!! She does an amazing job blending mental health with sneakers and streetwear. (READ PIER FIVE <> LIZ BEECROFT INTERVIEW) The Air Vegan - He's a co-creator of the Business of Hype podcast and also runs a platform called FutureVVorld which shares information about how the sneaker industry can be more sustainable and more earth friendly. _womeninsneakers - Steph who leads the page works for ON Running and on her page showcases everyone from female influencers to designers at the brands that are doing awesome things in sneakers. Coco Mell - She used to work at ASOS and is now a freelance stylist for sneaker brands. She is really campaigning for black women in the sneaker culture and has been doing clubhouse chats with women in the industry (ex. Jazzy Ray - OG in sneakers) Arielle (A_ebz) - She's a colour designer for Nike in Portland and has worked on making colourways more inclusive and pushing against women's exclusives and men's exclusives. Lastly, we need to speak about your puppy! How has having a dog changed your perspective on life? It's been amazing, like having a therapy dog full time! Maple has really helped with my anxiety throughout COVID. It helps me take my mind off of things and relax. Having a dog helps maintain a routine. Things like needing to go for 2 walks a day really force you to wake up and start your day. I try to look through her eyes and see how simple life can be. It's a great way to stay calm and level out. I think I've become smarter and more productive thinking about how I use my time for myself and with Maple.

2024 Recipient: The Magpie Cakery Explore the Mastercard x Pier Five Small Business Fund Introducing The Magpie Cakery, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founders: Libby Brewer-Dulac & Maggie Frith Location: Toronto, ON Discover Mess Hall online: Website // Instagram About The Magpie Cakery The Magpie Cakery is a commercial kitchen space and hub for culinary professionals, built with the goal of empowering emerging entrepreneurs in the food space to launch and grow their own businesses. The Magpie Cakery residents gain access to a vibrant community, a storefront for customer interaction, and resources that act as a launchpad for success. Since early 2023, The Magpie Cakery has welcomed 24 small food businesses, with residents achieving milestones like securing wholesale clients and growing revenue. With big plans for the future, including an expansion of their space and a new business education program, the Magpie Cakery will look to increase the potential of its offerings for residents to help them thrive and achieve long-term success. How will the fund make an impact with your business? The mentorship from Mastercard, combined with Pier Five’s support, will be instrumental in ensuring our initiatives drive measurable success. We plan to use the $10,000 CAD grant to fund kitchen renovations and equipment, develop a business education program, grow outreach efforts to support women-led food startups, and offset increased operating costs. Expanding our kitchen space will double our capacity for residency clients, prioritizing bakers and women entrepreneurs. With these enhancements, we can provide immediate benefits and long-term growth opportunities for our residents. What is your long term goal for the company? Within the next 3-5 years, our goal is to support the launch of 10 new women-led food businesses annually through our residency program, with some residents staying for extended six-month terms to hone their craft. We plan to fully optimize our current space and pursue partnerships with George Brown College and other local culinary and community organizations to reach more early-stage women entrepreneurs. Additionally, we aim to host baking workshops and events that showcase our resident bakers, foster community connections, and provide local residents with opportunities to learn new skills and celebrate the art of baking. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

Turning passions into careers. Pier Five is Canada's leading community-first media and experiential platform for creative entrepreneurs and small business owners. We're changing the entrepreneurship journey. For decades, starting a business meant long, lonely days and sacrificing work-life-balance for a long-term vision. We believe that, with the right tools, being a founder can create the life that everyone craves from day one. We're building the spaces online and IRL for both new founders and thriving business owners to connect, learn from one another and get back to building the things they love. What We Do Best CUSTOM CONTENT Whether it's with local businesses or seasoned experts, we create engaging content for social and web to spotlight and educate our community of creative entrepreneurs and small business owners. B2B content has become our passion. Learn More COMMUNITY EXPERIENCES Between the Pier Five Athletics Club, founder workshops or community dinners, we've hosted over 50 events that leave our community feeling smarter, inspired and more connected. We've never hosted in a boardroom and we don't plan on it. Learn More FUNDING PROGRAMS Through our own initiatives and with the help of partners, we've provided over $250,000 CAD in non-dilutive funding and mentorship support to Canadian SMBs. It starts with capital and ends with experienced guidance. Learn More Partner with a trusted platform serving Canada's top brands in business and culture. Our Blog Catch up with our latest conversations and events. The Business of Belonging Jul 14 The Pull Up Dinner: A New Kind of Networking Event for Founders and Creatives Jul 6 The Difference Maker: How Canadian Small Business Owners Turned AI Into Action May 14 Explore All Posts PIER FIVE STUDIOS Pier Five Studios is the creative agency arm of Pier Five, providing content and event production for both our community and leading global brands looking to activate in Canada. Visit the Pier Five Studios website here .

A Conversation with Jarah Stoop of Peterson Stoop Jarah Stoop is one half of the duo behind Peterson Stoop, a sneaker repair studio in Amsterdam, Netherlands launched to reduce the amount of waste created in the sneaker industry and to bring new design flavour to footwear. P+S applies traditional leather shoe repair techniques to classic sneaker models and has built a global following. They have collaborated with brands like Timberland and Staple Design and sell limited runs of their footwear in stores such as Wagamama (Tokyo) and Selfridges (UK). @petersonstoop You’ve just released the designs for your AW 21 collection (congratulations). What were some goals you had going into this season for Peterson+Stoop? Thank you! We’re really excited about this collection. As always, and continuing with this collection, we really try to reduce the use of virgin materials as much as possible. Every time we cut into a new material we think “is this worth it and is it needed?” We tried to cut new patterns that would create as little waste as possible. We tried experimenting with new dynamic designs on the outsole which I think turned out really well. We wanted to add new silhouettes that were more suitable for people’s lifestyles being at home so much more. We did this with our patchwork mule slipper made from old shoe materials. We’re also excited to work with new retailers for this collection. It helps us try new things and reach new audiences. Every aspect of Peterson+Stoop, from the natural materials and water-based glues to the recycled men’s shirt dust bags is designed to reduce the environmental footprint (no pun intended) of footwear on the planet. Why has this been so important for the two of you as you continue to develop the brand? When we graduated in 2008 we were thinking about whether or not we should go work for a brand or start our own. I am a spiritual person and need a true purpose in life. I am very analytical and if I was going to start something new it would need to make sense. Joining a brand and “designing for landfills” didn’t make sense to us and wouldn’t excite me to get out of bed in the morning. We started looking at common products and noticed that most things were not made for repair. The Air Max 97, a shoe I love, can’t be repaired. Once that air bubble pops, it’s over. We realized this was our purpose; bring repair to the world. Brands should promote repair, but they don’t, so we wanted to make repair accessible. It’s better for the planet, looks cool and can become more beautiful over time and overall, it’s just the right thing to do. Peterson+Stoop has done some really impressive collaborative projects including the “Wavy Pigeon” with Jeff Staple and Construct10061 with Timberland. Who are some other designers or brands that you would love to collaborate with in the future and what might you work on together? This is a tough question. If we could work with a brand on a long term repair initiative that would be great. Nothing hype but real change with a brand would be something we might do. If you could see anyone wearing your shoes, who would it be? Definitely our king; Willem-Alexander of the Netherlands. He’s worn sneakers and I think that would be awesome [laughs]. With each pair, Peterson+Stoop is changing the way that we think about the lifespan of the things we own. Besides sneakers, what are other ideas/items people can upcycle in their daily lives? This question is tricky because everyone’s life is different. I think “Design for Repair '' should be a course in school so that people become accustomed to thinking about repair and upcycling. If we train the mind to get creative with repair, we will reduce a lot of waste with everything. I often think about this with food. There’s a lot of waste with food. I try to think about the scraps and try to find ways to reuse them. All clothing as well can be repaired or designed to have new purposes and it can be a lot of fun. You guys have crossed paths, got to know each other & shared a studio space before becoming partners of Peterson+Stoop. Now as full-time partners, what are 5 tips you’d give to new business partners looking to run a business? Hmm. Don’t do it [laughs]. I’m joking but being in a partnership is very hard and truthfully it’s easier to get a job. That being said, if you’re stubborn and motivated you can make it work. A partnership should have people with diversified skill sets. Make sure there is someone who knows design, someone who knows the business side, etc. Be open minded and willing to learn about other people and their opinions. Communication is very important. Talk through everything, when you agree and when you disagree. Remove your egos from the company and the partnership. You have to always think about what is best for the company and not what is best for you. Don’t be afraid to take risks!