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  • Embracing Impermanence With Sandro Petrillo of SSSOAPS

    Embracing Impermanence With Sandro Petrillo of SSSOAPS Very few things in life last forever but while many try fiercely to hold on, Sandro Petrillo, Canadian DJ, artist and entrepreneur, has learned to find beauty in the impermanence end enjoy the ride. After a period of burnout and time to reevaluate his work habits, Sandro developed and launched his new venture, SSSOAPS, a premium soap brand that encompassed everything that he loved; shape, colour, smell, tactile experience, and every-changing energy (something he grew fond of with music development). We got the chance to chat with Sandro about his journey with SSSOAPS and pocketed a few gems that he had to share throughout the chat. Check them out below! Sandro on Embracing Impermanence In many of the artworks or the creative practices that I lean into, I love the idea of impermanence. I love the idea that what we encounter in our daily life and beyond is truly impermanent. Everything at a certain time will be here, and then it will not and I think getting to know those things and getting to be comfortable with those things and that sort of measure of time and connection to things is really a beautiful connection to the way that we live. Soap, and the time period in which soap disappears and changes form, is very indicative of that transfer of energy in impermanence. Sandro on Trying New Things I'm a very big believer in that life happens for us, not to us. When we have opportunities in life that are challenging, those are opportunities for us to learn and to grow with. Don't be afraid to learn. Don't be afraid to spend a little bit of money and time to try things out. Sandro on Learning To Let Go In this day and age, you will encounter so many opportunities, so many potential lanes to go down, so many new ideas that take you down a different path. I think while that is the case, further sharpening your non-attachment will be a huge tool in making sure that you can maintain your work and stay focused. Understand that, while it's great to have ideas and new experience things, it's important to consider all of that in your calculation of what is your capacity and what you can get done. Then, on top of that, learn to let go of things and understand that you don't have to do everything. Sandro on Scaling With Intention When the opportunity to scale comes, really lean into your intention behind what you're trying to build. It's something you need to be careful of because you can turn it [the business] into a bit of a monster. Like, you can turn it into this thing that you once loved and now fear and resent. Scaling is the inevitability of a business's trajectory but I think it's something to be really mindful of and really careful with. Think about why are you going there, why do you want to move in that direction and what is it going to take to move in that direction. Make sure to follow SSSOAPS on Instagram to get info on Sandro's latest drops and keep it locked to Pier Five for more conversations with creative entrepreneurs.

  • Pier Five x PUMA: Community Court Day 2023

    Pier Five x PUMA: Community Court Day 2023 Earlier this month, Pier Five proudly hosted its first ‘Community Court Day’ event in Toronto in partnership with PUMA. The event was designed to give entrepreneurs and creatives a new way to connect outside of the office in a space that was conducive to conversation and relationship building. As big proponents of 'breaking up the work week', Pier Five brought out 25 of Toronto's cultural change-makers, including business owners, artists, content creators and brand leads to spend a day on the court, a place that fostered so many relationships for us growing up. The day got started with guests arriving to a care package with some of PUMA's newest basketball gear; of course we had to hook them up in the best. From the beginning, strangers instantly started becoming friends and learning about each other. There's something about trying on new sneakers with others that get spirits high. After some introductions, basketball coach/trainer and founder of Core Basketball, Ali Nizam, started the day with warmups and partner drills designed to get people out of their comfort zone. Regardless of experience, every single person was sweating by the end of it. Spirits were definitely high, and safe to say we were all on an equal playing field after that. The warm ups were followed up refreshments from our friends at Neutria and Barbet who kept us hydrated throughout the day and a good 'ol fashioned 'name game' - of course we had to bring some summer camp memories back - to help everyone learn a bit more about who was in the room. After that, guests were put into teams to put their skills to the test. Every single person was playing hard and throwing it down! Lastly, we wrapped the day with a roundtable-style discussion focused on getting out of your comfort zone , something that is key for entrepreneurs and that every guest of the day demonstrated so well that day. The #1 goal of the day was give creatives and entrepreneurs a unique space to get to know each other and we couldn't be more proud of how much that was accomplished. In an age of social media connections and a non-stop grind to the top, finding time to meet likeminded individuals in-person, even those in our own backyard, can be very difficult but when you find a way to do it, break down all of the walls, and just let people jam, the results are incredible. A major thank you to every single person who came out with an open mind and willingness to learn. We can't wait to see how these conversations turn into incredible things outside of the gym doors. As well, thank you to Neutria and Barbet for the incredible drinks and of course, thank you so much to PUMA for supporting our vision of creating unique spaces for inspiring people to connect and grow. We can't wait until the next one!

  • A Conversation with Sylvia Hoang of Studio S

    A Conversation with Sylvia Hoang of Studio S Over the last 12 months, creativity has been on the rise and DIY projects became the new norm. For this special interview, we caught up with Toronto based artist and one of Complex Canada’s Top 30 Female Designers Sylvia Hoang, owner of Studio S, a creative brand founded on the ethos of “doing it yourself”. Coming off of a strong launch with her streetwear inspired concrete home goods collection and most recently a tasteful apparel release perfect for the spring & summer months, Sylvia has been on a roll and has a positive attitude that is taking her to great heights. @studio.sylvia Hey Sylvia! For those who may not be familiar, tell us a bit about yourself. Hey! So excited to be speaking with you. So, I’m Sylvia and I’m a fashion student at Ryerson University in Toronto, a freelance graphic designer and the founder of Studio S, my home goods and now fashion brand. My entire life I’ve been surrounded by art and started studying art in my early teens. I’ve had incredible opportunities to explore clothing & product design, event planning, retail & merchandising and so much more which has allowed me to work in so many different mediums and led me to where I am today with Studio S. Right now I’m really excited about sculpture and working with concrete which is what kicked off Studio S and I just launched an apparel collection called “The Forest Hill Collection”. I also love biking in the city and my favourite ice cream flavour is Vietnamese coffee ice cream! Oh so good! Most people that start brands might begin with something more common like t-shirts or hats. Why was it important for you to do something unique like concrete home goods right out of the gate? While I studied fashion, I took a lot of art history and architecture courses which spawned a huge interest in industrial design. After working with print and digital for so long, I wanted to work with a new medium and making functional and aesthetic 3D objects was really exciting to me. I hadn't ever worked with concrete but I had some conversations with Toronto creative Natalya Amres who is amazing and she really pushed me to give it a shot. With this brand I really just want to experiment with all mediums and this one was a ton of fun to learn about and work on. Speaking of creatives, who are you inspired by and how, if at all, did that influence your first collection? First and foremost, my grandfather has always been a huge inspiration to me. He’s a self taught artist who grew up in China and taught himself how to paint, draw and play five different instruments. From a young age, I’ve always looked up to him. I mentioned her before but Natalya Amres is always a big one being from Toronto. She’s been an awesome contact to have as I start my journey. Daniel Arsham and Matt Williams of Alyx are also huge inspirations for me; Daniel Arsham for his large scale sculpture works and MW for his sleek, dark aesthetic. Lastly, the entire creative community in Toronto that I’ve watched and met parts of is so inspiring. Seeing everyone do their own thing and make their own lane is exactly what I want to be a part of. We’re sure people are interested, so can you walk us through the process of creating your concrete collection? Absolutely! Firstly, I knew I wanted it to be sneakers and streetwear inspired which is how I landed on the nike swoosh, Murakami flowers and more recently the Nike and Jordan sneakers. To make it all happen: Drawing . I drew the concepts a bunch of times first to get an idea of what I’d want to make. Clay modelling . I used modelling clay to make the 3D shapes so I can get a good feel for the pieces. It usually takes a lot of clay iterations until I’m happy with the design. 3D Printing . I was luckily able to find a great local 3D printer who I work with to make the prototypes. Usually there are a couple iterations but I try to prep with clay and work on digital renderings to reduce the number of 3D printed models which can be expensive to make. Making the molds . Once the 3D prints are done I bring them to my friend who can help me make molds of the pieces. Lastly, once I have the molds I fill the molds with concrete and let the pieces sit to dry. This usually takes anywhere from a couple hours for the small pieces to a couple days for the big ones. It was fun experimenting with the different types of concrete mixes to find the perfect one from a texture and colour standpoint. This is super interesting and we love to see the process. On to the apparel launch, tell us about the inspiration for your recent Forest Hill Collection. This was actually my first time getting into apparel and it was a lot of fun and learning. This collection was dedicated to personal growth and for me it served as another reminder that it’s ok to keep trying new things. I started planning the collection in January and it took some time to find the right suppliers and understand the supply chain for apparel first hand. Luckily my roommate runs an embroidery business so that helped with the decoration part but it wasn't easy at first to source all the apparel I wanted. Design wise, I wanted to make something fun and a little different than classic colours like black, white and grey, even though that’s my normal aesthetic. I love forest green and wanted to make something lively for spring and summer and thought the green/gold aesthetic was great for that! Love that! Any tips or things you learned along the way that others might find useful when starting their own brand? The first thing I learned is that communication skills are key . The Studio S projects were the first time I really started working with other people like printers, other artists, suppliers, etc and I had to learn how to speak their language to get things done. I also think patience is important , understanding that new things take time and practice. Things won’t always be perfect on the first try or maybe suppliers won’t always have what you need but being patient and testing a lot will get you where you want to be. Trust the process and have fun with it. This is great advice! Lastly, while you’re just coming off of a big launch, any idea what’s next for Studio S? When we get closer to the fall I really want to start experimenting with outerwear like maybe a varsity jacket. I think that would be a challenging project but I love those vintage varsity jackets and the BBC Ice Cream varsities so I think making one of those would be really cool. I also have been ideating a personal project that will involve the community and concrete at a large scale. This one is in the ideation phase right now so I can’t share too much but if I can rally some people, it will be very cool and bring concrete and plants to a new level! To keep up with Sylvia & Studio S, check out her Instagram and latest drops available on her website and keep it locked to Pier Five for more interviews and stories with the coolest designers, artists, activists, entrepreneurs and more.

  • The November Roundup

    The November Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Curves by Sean Brown We’ve always been impressed with the work of creative director, designer and photographer Sean Brown. When he launched his home goods line Curves by Sean Brown, now most notable for CD Rugs or popular hip-hop albums and hand-shaped incense holders, we knew it’d be nothing but a home run. Amongst a number of new design projects, Sean recently released the half-version of his CD floor mat perfect for home entryways and his new Spill Coasters, 4 mirror coasters shaped like water spills. You can find both of these and more home goods on his website here. Melody Ehsani F/W 21 Collection Melody Ehsani’s eponymous lifestyle brand recently launched its F/W 21 collection and the pieces were brilliant, especially for the chillier months ahead. Some of our faves are the Quilted Shirt Jacket inspired by Persian Rugs, the butterfly inspired Rugby shirt and the military set. Be sure to check out the full collection on her website and act quickly as sizes are selling out! Spencer Badu Collection 000 + Pop-Up Toronto based fashion designer Spencer Badu hosted a pop-up shop this month to showcase some of his most recent pieces from his Collection 000. From his take on a sleeveless insulated nylon vest to a wide leg chino pant, SP’s foundation of creating genderless uniforms really shine through in every piece he creates. The Cargo Vest & Reflective Balaclava are some of our top picks from the collection. Even though the pop-up is now over, you can find his collection on his e-store here. KNC Beauty x Champion Collab All natural lip mask beauty brand KNC Beauty, founded by Kristen Noel Crawley who happens to be the wife of Don C, linked up with heritage sportswear brand Champion to create a fully size inclusive line of sweats, crewnecks, cropped tees, biker shorts & more. With sizes XS-3XL, the collaboration aimed to give women a fashionable set to feel comfortable in, wherever they go. There was an initial sneak preview of the collab at ComplexCon and the full collection can be found now on Champion’s website here. Cian Moore x Blackstock & Weber: Lucky Loafers New York photographer Cian Moore has shot some of the biggest acts in music and fashion, from Jack Harlow and A$AP Rocky to Cactus Plant Flea Market and Prada. Having begun the development of his Clover brand, Cian blessed us with the launch of his Lucky Loafer - yes, we’re on that loafer train! - made in partnership with Blackstock & Weber, one of the best makers of loafers in the game right now. The Lucky Loafers feature a buttery green and white leather upper with a Cian’s signature clover embroidered at the centre of each toe box. If the Lucky Loafer is any indication of what else is to come from Cian then we will be on the edge of our seats heading into the new year. The loafers are now sold out but follow Cian’s IG to stay up to date on his latest projects and releases. Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

  • June Guest Picks: Home with Jon Elias

    June Guest Picks: Home with Jon Elias Guest: Jon Elias of Lost & Found 1. Choemon Cups "Hand painted Skateboarder and Boombox on Japanese tea cups. Need I say more?" 2. Ratio Eight Pour Over Coffee Machine "I've been pretty obsessed with this coffee machine for the past year or os. Hand blown glass, no plastic and every single one is hand made in Portland." 3. James Jarvis Teapot "I grabbed this last year and literally leave it out as a display piece. Haven't made tea in it yet...It's just so amazing to look at [laughs]." 4. Javier Calleja "No Art Here" + Haroshi "I've been pretty obsessed with Javier Calleja and Haroshi's work of late. Javier Calleja just released a set of Toys about two months ago through the Nanzuka art gallery called No Art Here and Haroshi will be dropping two marble pieces in June that are incredible." 5. AALTO Copper Vase "This was all my mom. I saw it at her house and wanted to add it to our collection at home. Part of a limited series done by Aalto." Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

  • The October Roundup

    The October Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Ruru Baked x Adidas Canada To celebrate Adidas’ Confirmed app launch in Canada, Toronto-based small batch custard ice cream maker Ruru Baked partnered with Adidas to create an exclusive new flavour. If you know Ruru Baked, you know their flavours are unique & delicious and the Adidas Confirmed flavour sounds just as amazing. White chocolate ice cream coloured with butterfly pea powder, lemon thyme cake and lemon glaze. Our mouths are watering! Jordan Brand Joins Makeway If you haven’t heard of Makeway, then listen close! Makeway is Canada’s first standalone sneaker boutique by women, for women. They’ve created a space for women to connect, celebrate & build community through sneaker & streetwear culture, and this month, they made a huge announcement with the launch of Jordan Brand at the shop. To celebrate the launch, Makeway re-released the Jordan 1 Low Shattered Backboards and had a live raffle party with their community; the right way to sell sneakers. Congratulations to the Makeway team! Ostrya FW21 Launch Founded in 2019, Ostrya handcrafts high-performance technical outerwear designed for protection, looking good and comfort. The Montreal-based outdoor brand specializes in sustainably sourced garments that combine materials with the latest innovations in the outdoor industry. This month, Ostrya launched their Fall/Winter ‘21 collection which consisted of earth-toned down-filled parkas, water-resistant rain jackets, warm fleece pullovers & sustainably sourced duck canvas pants. Their collection is no joke and we think they’ve found the formula for combining technical features with minimalist styling that can weather all elements. Check out the full collection on their website here . Hotpot Variety’s New Site We all know bucket hats have been a huge vibe lately. Now, imagine the classic bucket style we love done in colourful hand-crocheted knits! Toronto-based creative Jessica Prapp is doing just that under her newly launched brand, Hotpot Variety. A brand new site - which hosts a very cool design matching the vibe of the hats - opened this month to make it easier for all of you to view her creations and add them to your headwear collection. Our favourite colourways are the “ Snakey Snake ” & the “ Sour Patched ”. Go check out her online store and cop a hat before they’re gone. Vincent Tsang x The Letter Bet Multi-disciplinary artist and designer Vincent Tsang releases his first reproduction of his handmade ceramics with Montreal art gallery & boutique Letter Bet. Together they produced one of Vincent’s signature characters into a sculpture form; made with a sandstone and resin mixture to create a rough texture to the eye yet a smooth texture to the touch. These will look awesome on anyone's coffee table, or even as a book weight so make sure to act fast as they’ve only made 50 pieces and news of a restock after they’re gone is uncertain. Cop yours before they sell out on the Letter Bet's online store here . Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

  • The August Roundup

    The August Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. norda™ 001 x Ciele “Cooper Hawk” Our friends at norda just don’t stop working and have made it back on our list again. This time collaborating with another iconic Montreal based running gear brand, Ciele Athletics, on the norda 001 Cooper’s Hawk Edition. This collaboration marks Ciele’s first ever footwear collab and it makes total sense to do it with a like-minded brand like norda. The shoe combines the technology of the world’s first seamless, lightest, trail running shoe in the norda 001s with a new colourway featuring a yellow Vibram midsole that is inspired by the fast & skillful Cooper’s Hawk known for its bright yellow talons. Fun fact, this is the first time that Vibram has ever allowed any brand to do a yellow midsole as the company had concerns about it hiding the yellow Vibram logo. I guess norda and Ciele just have their way! The shoe is available now on both norda & Ciele’s websites as well as your local running shops. Raised By Wolves for ntwrk’s Open House With over a decade of experience in creating high quality, Canadian made, pieces & collections, Ottawa based streetwear brand Raised By Wolves have caught our attention with their latest drop of home goods exclusively for ntwrk’s Open House series. The drop featured their highly sought after Souvenir Wolf Rug along with a new take on their “Fuck Off” door mat designed by Luke Norrad , a throw blanket, ash tray and dish. If you missed this drop, fear not, as the brand’s Fall/Winter 21 collection will surely include more great pieces. Make sure to follow them @raisebywolves to not miss out! DONDA Need we say more? Kanye West’s tenth studio album titled “DONDA” (whether he intended for it to or not) dropped on the last weekend of August. We’re sure you all know about it already - how could you not after the prolonged release teasers and live listening shows - but this album has lived up to the hype so far and we’ve been playing it on repeat nonstop. The album has a total of 27 tracks with loads of big features on there like Jay-Z, Travis Scott, The Weeknd, Kid Cudi & much more. If you haven’t given it a listen yet, you can check DONDA out on all streaming platforms. Kith x Wilson Tennis After the opening of the beautiful Kith & Wilson Sports public tennis court in Queens, NY, Kith & Wilson gave us a sneak peek of their partnership with a limited-edition collection of tennis inspired hard goods that made waves across the sporting & streetwear universe. The initial rollout features the Wilson Pro Staff and Ultra racquets along with other pieces of tennis equipment including tennis balls, racquet dampeners & a racquet stencil, all given the Kith facelift of clean logos & design. With Ronnie Fieg & Kith’s incredible storytelling & vision paired with the rich archive & history of Wilson Tennis’ products, we are very excited to see the rest of this collaboration. The initial collection dropped August 30th; some items are still available on Kith’s website , but act quick as they probably won’t be available for long. Off The Hook x Art by J Arthur To celebrate the return of Montreal’s Mural Festival, Off the Hook reached out to local artists to reimagine their retail space with installations through their artistic lens. For the final installation they tapped into J Arthur , an up & coming young artist who is known for his unique thought provoking character drawings. Titled “Peace Out”, he created a 2 storey mural of one of his characters holding up a peace sign on the front of the store that represents his honest feelings towards how he is slowly recovering from the pandemic and moving out of the box at his own pace. The meaning is really relevant to all and we love the thought he put into this project. To commemorate this mural, OTH has also released a limited t-shirt run featuring the peace out character which is still available on their website . Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

  • A Conversation With Carlos Ortiz of 8Point5 Agency

    A Conversation With Carlos Ortiz of 8Point5 Agency After sixteen months of on and off closures, the world of retail is beginning to get back on its feet. Doors are reopening, production is getting back to normal and business may soon be back to where it once was. We spoke with Carlos Ortiz, founder of lifestyle sales agency 8Point5 and veteran in the streetwear scene, about his last year, how the business has changed, what he's optimistic about, advice he'd give to new brands looking to get their foot in the door with retailers and of course, his go-to food spots in the city. @los_ortiz Hey Carlos! For those that may not be familiar with you, tell us a little about yourself. My name is Carlos Ortiz and I’m the founder of lifestyle sales and strategy agency 8point5. I got my start about ten years ago when I helped open and manage the first Livestock shop. After that, I started working for a distribution company that was run by the owner and helped open the Toronto office, managing brand accounts like The Hundreds, BBC, Alife and G Shock. In 2019, I decided to go out on my own which is when I started 8point5. The name was taken from my shoe size. Luckily the guys I worked with before were encouraging and supportive of me taking some of the brands I had worked with previously and now I have G-Shock, Taikan, Jason Markk, Rizzoli Books, Baxter of California, Clae Footwear, House of Blanks and Toyo Street on my roster. We help these brands gain exposure in east coast Canada and get into a ton of the top boutiques and stores. Really cool stuff! What would you say are the biggest differences being on your own now versus working for a larger company? Great question! The biggest thing for me is that I have way more freedom now to work how I want and with the brands that I want. I also have a really great work-life balance now that I’m on my own which has helped a ton with my mental health, especially in the last year and a half. I've been able to get outside way more which I love and have gotten a better outlook on the city. I will say though that it’s not always so easy being on your own. The ups feel great because I know they were all mine but the downs are tough when you don’t have a team behind you. It’s just a different game now. That makes a lot of sense. Speaking of the last year and a half, what was it like for you and the business? Man, I won’t lie, this last year was tough. There were a ton of manufacturing pauses which were difficult because in this business, you get paid when products ship. So, if nothing is shipping and you can’t complete orders, that really hurts on the revenue side. I also lost a couple brands during the pandemic simply because they couldn’t operate. Everything in terms of operations and strategy really changed. I wasn’t able to rent showroom spaces and have people come through anymore so like many others, it was a lot of Zoom calls but that just isn’t the same because people need to feel the product to truly understand it. So that was hard. On the bright side, I grew a lot and many of my strategies have developed. I’m now more particular about the brands I work with and stay away from seasonal brands which means I can focus on “at-once” brands that can always ship and help me grow when I need to. I’ve also built my network and started helping other retailers develop their e-commerce and digital businesses which has helped them as well as me. If the stores are operating better, it drives more business for me and my brands. As hard as it all was, I think the pandemic brought out the good in everyone and brought the community together. It’s interesting to hear how your perspective has changed. In addition to focusing on at-once brands, how else does 8point5 choose which brands to take on now? Portfolio Alignment: For me it’s important to ensure that all of the brands we carry can sit together so that shops can get multiple brands from us. It helps them and helps us. High & Low: Another thing we look at is if the brand can work in both high and low tier retailers. For example, Jason Markk is carried at Harry rosen which is a top luxury store for men, but it’s also in streetwear boutiques and even at the Nike store. Not Too Niche: Sometimes this is tough but I need to take on brands that are generally loved by many so that I can sell them into a lot of doors. I love some really cool Japanese brands but there’s only maybe 1 or 2 shops in the city I could sell them too so unfortunately it’s just not smart to work with them. Product Diversity: Diversity of brands is very important. My roster has footwear, books, bags, watches, cleaners and grooming products. I want 8point5 to encompass the entirety of men’s lifestyle and this also helps me stay away from seasonal products like apparel which faces greater risk due to manufacturing delays but also usually goes on sale so is harder to sell. Ethical or Sustainable Practices: Lastly, I’m very focused on trying to work with brands that have a focus on sustainable production and practices. Not every brand that I work with has this but it’s a bit plus for me as I expand the roster. Over the last few years, we’ve seen brands put more focus into their direct-to-consumer (DTC) channels and reduce the number of wholesaler doors they’re carried in. Why do you think this is and do you think retailers are still as important for brands as they were 5 or 10 years ago? Well, I mean, there’s way more money in DTC. That’s just the truth. We see brands like Nike pull out of shops every month basically BUT, I don’t think stores are going away. They’ll always be important for giving the brand more of a story. You need stores to create that in person product experience. Some brands can do this on their own but many can’t and it’s not the same with only online. Even Nike that has a massic e-comm business and their own stores still leverages boutiques for big promos like Air Max Day. I think that says something about the need for shops. We may get fewer shops but we’ll always have them. We definitely agree with that. It’s hard to imagine a world without our favourite sneaker shops and clothing boutiques. What tips would you give to a newer brand looking to get into retailers for the first time? The first thing any brand needs to do is build up their DTC channels. I know this sounds counterintuitive but retails want to feel like there’s a partnership and not just that you need them to succeed. Secondly, identify stores that have similar brands and styles. It has to feel like a natural fit. Once you identify the shops you want to be in, work on building relationships with people there. The world of retail is a tight knit community. Solidify your product offering and brand strategy. If you’re successful with growing your DTC to start, you’ll likely have this. You’ll need to convince the stores that you are the best choice to sit on their shelves so a great product and brand strategy is key. Lastly, a sales and distribution agency can be very helpful. They often have the best relationships with stores and can be very influential as a promoter of your brand. They’ll also help manage product orders and logistics which isn’t always easy for new brands. Love that! We agree, it’s definitely important to have a strong multi-channel approach. Before we let you go, we’re going to switch gears for a second. It seems like in the last year you’ve been all over the Toronto food scene. What are your top 5 spots in the city for anyone in or visiting Toronto this summer? [Laughs] Yes! I think I’ve tried a new spot almost every single week for the last year and a half when we were able to. I was really looking to support as many small and local businesses as possible and I love spreading the word about them to others. The following places are all great and, even more importantly, have amazing staff. That’s key for me. Mattachionni : An amazing pizza spot with 2 locations. 416 Snack Bar : Great drinks and quick bites. Grandma Loves You : Some of the best sandwiches in the city. Pho Tien Thanh : Great Vietnamese food. I always get the bun dish #59 w/ extra meat. Ruru Baked : Awesome ice cream and such a nice team. Check out Carlos and 8Point5 Agency on Instagram and keep it locked to Pier Five for more interviews and stories with the coolest designers, artists, activists, entrepreneurs and more.

  • June Guest Picks: Music with Kishan Mistry

    June Guest Picks: Music with Kishan Mistry Guest: Photographer Kishan Mistry "The playlist is motivated by the nice warm weather entering Toronto; something to throw on while going on a road trip / kicking it in the backyard. Good vibes all around!" His & Hers Internet Money ft. Don Toliver, Lil Uzi Vert & Gunna (Single - 2021) Waves of Blue Majid Jordan (Single - 2021) Down to Miami Emotional Oranges ft. Becky G (Single - 2021) The Weekend Mac Miller ft. Miguel (Single - 2015) The Thrill Wiz Khalifa (Single - 2011) Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

  • A Conversation With Tara Miller of Health Hut

    A Conversation With Tara Miller of Health Hut Tara Miller is a Certified Nutritionist, Intuitive Eating Counsellor and Diet Recovery Coach, as well as an advocate of the Anti-Diet movement. Through her experiences in nutrition and healthy living, she founded Health Hut, one of Toronto's premier destinations for the best health and wellness products. Tara has taken a kinder approach towards promoting health, emphasizing the importance of pleasure, flexibility and autonomy in your individual journey. ​ @taramariemiller // @shophealthhut A lot of people see dieting as a way to become “healthier” or more “fit” but you are an anti-diet nutritionist. What are 5 common misconceptions or things people should understand before looking at dieting as a solution? Diets don’t work. We as humans are not hardwired for restriction. Diets interfere with our innate ability to feed and care for ourselves by ignoring our inner cues and desires. When we look outside ourselves for answers on how to eat, it is not an enjoyable or sustainable practice. Restriction increases our desire for “forbidden” or “off limit” foods. It also causes that “out of control” feeling that is just a reaction to deprivation, but often deemed a moral failing or lack of willpower. Diets come at a cost to other areas of our life like mental and emotional health. Dieting won’t make you more “healthy” or fit, especially since they can not be sustained. Eating more veggies can positively contribute to health, as well engaging in movement you enjoy will help improve fitness levels. Consider the actions that are more directly related to your goals, adding in rather than taking away, and listening to your body as you go. Besides the HH Blog, what are 5 books or blogs that have great information about nutrition and healthy living that people should check out? What are 5 easy things people can do at home to help with their mental health and wellness? Get to know yourself. Ask questions and get curious - what do you need more/less of? Replace your critical voice with a compassionate one (this gets easier with practice) Stop comparing yourself to others, embrace your uniqueness Try seeing the glass as half full Find pleasure in the mundane We of course have to ask, as a nutritionist, what are five of your favourite foods? Pizza with pineapple A leafy salad with radicchio, greens, lots of herbs tossed with a garlicky vinaigrette Cheese, crackers and olives Chocolate, banana and peanut butter smoothies Pasta (all types!)​ The story of selling products out of an old Ice Cream Hut is so fun! We know this might be tricky but can you break down, in 5 steps, how you made the big leap from Ice Cream Hut to Downtown Toronto shop? Slow and steady! We have made lots of small moves over the past ten years to get to where we are now. An AMAZING team of people Consistent hard work A supportive customer base and community Staying positive :) Small business shoutout time! What are 5 great lunch spots in Toronto that everyone should know about? Bar Isabel has a great fixed price lunch right now! Daily Dumpling Wonton Co is amazing. Their vegan dumplings are an HH staff favourite! You have to try their chilli oil, too. Barocco Nino for delicious pizza, Italian sandwiches and cannoli Sunshine Market makes great smoothies, veggie heavy wraps and sandwiches Harry Charbroiled - The Classic Jane burger is another staff fave

  • A Conversation With Aran Raviandran of Get Fresh Company

    A Conversation With Aran Raviandran of Get Fresh Company Aran Raviandran is the Creative Director and Strategist for Canadian streetwear brand Get Fresh Company. Aran is an expert in style and collaborations and has been at the frontlines of special projects with organizations like Puma, Remy Martin and The Toronto Raptors as well as the City of Toronto for the annual Caribana Block Party which brings over a million people into the city. ​ @aranvandelay // @getfreshcompany Aran great to chat again! Canada has been a melting pot for creatives and new brands lately. Who are 5 designers or brands that you're really excited about right now? So much great talent out there and I'm really feeling:​ Apply Pressure Adidem Asterisks Mr. Saturday Prescribed Shelter and Get Fresh Company (of course!) It seems like lately inspiration has been harder and harder to come by with the lockdown but where are 5 places in Toronto that you go to get inspired? ​ Honestly it’s hard to pin-point one single place, let alone 5 [laughs]. The city is so diverse and everywhere has something unique to offer from east to west. I will say any Hookah bar is a good start. I’ve done some of my best scheming’ there! ​ Even though we're not getting out much, fashion trends are definitely still coming and going? What are the trends you're really feeling these days? ​ Staying in has changed what I'm into for sure but I’ll forever love a comfortable fashion trend. No matter how fly it looks, If I don’t feel comfortable I don’t want it. We've been putting out some new sweats lately that are perfect! ​ What are 5 things that are key to building a brand in Toronto? ​ Have an end vision and don’t veer from it Only pivot when absolutely necessary - this doesn’t mean pivot on the vision, more so on how to get there. Build a strong team / network Listen to your customers, we live in a end user society. Truly love what you’re building or else it’s not going to happen. ​ Lastly, we've been seeing some unreal photoshoots from GFC and would love to know, what are 5 tips to a successful fashion photoshoot? Lint roller Give yourself more than enough time Prep your key shots ahead of time Create a pose board / vision board Have a good playlist ready to bump

  • Spice Girl Chai

    Spice Girl Chai Who: Rebecca Pereira Where: Toronto, ON Instagram Website ​ How would you use the $10,000 CAD fund for your business? ​ ​ See All Winners

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