Showing Up With Liz Beecroft After twelve very interesting months, we got the chance to catch up with one of our earliest guests; psychotherapist, LCSW, founder of MENTL.SESH and style queen Liz Beecroft. Liz has been on a roll since our last conversation, building and launching her private practice, making big moves with brand collaborations, leading in-person events promoting mental health and some of the best fit pics on social media. After a year of uncertainty but much excitement, it was only right that we catch up with Liz to chat about how she's feeling coming out of the pandemic and everything she has in the works. Check out the highlights from the conversation below! So, Liz! How have you been over the last 12 months? "Really good! There have been a lot of amazing opportunities that have been coming in. It's been really busy with a lot of restructuring with the team but all good and we recently had a great activation at ComplexCon and with MSG for Women's Empowerment featuring MENTL.SESH. I'm really spending a lot of time now trying to position MENTL.SESH properly so that we can do more in-person events which is really exciting!" Everything with MENTL.SESH lately has been really awesome! "We have a lot of exciting opportunities this year where we can quite literally meet people where they are and teach them how they can bring mental health into these spaces. We actually want to give you skills and get something for your mental health out of these experiences." March is the month where all the brands bring out their "Women's Empowerment" content but we keep an eye on who continues to do the same year round. May is the same for Mental Health. How are you looking at this when you see companies posting about these causes? "I’ve been doing a lot more trainings over the last year where I'm training companies internally on mental health in the workplace and I think that has given me a really good look at what brands are really doing it the right way and starting internally first and then going externally with that message. Having people who are not only really good at their jobs and talented in their respective craft, but who also have passions about a diverse range of causes, is really important because when you look at leadership, you want to make sure that those people are walking the walk and modelling that behaviour for other people. That’s also going to seep through to different teams and throughout the company." Liz on how to approach the world re-opening again. "Just like it was a huge adjustment to go into lockdown, it’s now going to be another huge adjustment to get back into what we've known. Our bodies and our minds have all adapted to slowing down. It’s OK to feel like you don’t really have the motivation and energy to do something all the time. It's normal." (LISTEN BELOW) TALK NICE TO ME! "If you aren’t feeling it, don’t force it. Listen to yourself, give yourself grace, be gentle and really start talking yourself in a nice way. We have to start first with ourselves because of the way we speak to ourselves matters. We need to really talk nice to ourselves and when we do that, everyone else and can also talk nice to us because we will be kicking ass!" You've mentioned that you don't just want to be known as the "Sneakerhead Therapist" anymore. How does tying into where you're at and what you're interested in to your brand? "I think it's all about growth. We have to be self aware and know what we do and don't want for ourselves because that's how we can set different goals and go after them. I've grappled with this for a while but I know that I can still love sneakers and I don't need to have a collection of 270 pairs and that does not take away from what I do and don't know about shoes." Lastly, we know you have a big wedding coming up! Any big plans for that? Yes! Can't wait to be together with all of my family and friends again. Crocs is sponsoring! White crocs for everyone! ...and I have a plan to get Post Malone to my wedding! (Watch Below) Make sure to keep up with Liz on Instagram as well as MENTL.SESH and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

A Conversation With Chris Casuga of CNTRBND Chris Casuga is the owner of CNTRBND, one of Canada's premier boutiques for luxury street fashion. CNTRBND has 5 locations in Vancouver and Toronto and carries designer brands such as Raf Simons, Maison Margiela, Dries Van Noten and A-Cold-Wall. Casuga is also the owner of Off-White Toronto. ​ @christphercasuga / @cntrbndofficial What are 5 of your favourite brands in the shop right now? ​ ​I love the new brands coming for FW20 but my favourites are Dries Van Noten, Raf Simons, Maison Margiela, Readymade, Undercover. ​ Who are 5 artists you're playing a lot in the shop right now? ​ Definitely a lot of PARTYNEXTDOOR, Blood Orange, Young Troy, Aminé and Pusha T. ​ What are 5 of your favourite trends that you're seeing from brands for FW20? Very into wide leg pants, puffer jackets, bold colours, layering and less all over logos. ​ Can you share 5 tips for surviving COVID-19 as a retailer? ​ I think it's very important to minimize fixed expenses and focus more on your online presence while doors are closed. Then, when the shops are open, create a safe and welcoming store atmosphere for customers, motivate sales staff and BE POSITIVE! ​ What's in the rotation these days? Perhaps your 5 favourite pieces? ​ My LV sneakers, Raf Simons cord bootcut pants, ALYX constructed shell jacket, UNDERCOVER wide leg dress pants and of course, a CNTRBND Toronto Hoodie. ​ Any final thoughts on things before we go? ​ ​Things are definitely tough right now with the amount of stores closing and also not being able to do in store events. It's hard to find excitement in retail right now which were, in the past, created by large crowds/customers but we're hopeful that things can get better. Just need to take it one day at a time!

A Conversation With Air Vegan Daniel Navetta, aka The Air Vegan is Queen's man wearing many hats. He has built a more than impressive resume as co-founder and director for film studio Bryght Young Things, co-creator of the Business of Hype podcast and full-time advocate for responsibility and "sustainability" in fashion and footwear through his platforms The AIR VEGAN and FutureVVorld. Dan focuses much of his time researching and educating on ways government, businesses and consumers can be more earth friendly in their activities has developed unique POV and inspired audience through creative design and storytelling. ​ @theairvegan // @futurevvorld // @byt.nyc Besides using more recycled materials or reducing the shoebox footprint (Air Hippie single box), what are your 5 things brands are doing to become more sustainable that you think are really great? ​ This is a tricky question because of the term "sustainable". Put bluntly, the only way to be sustainable is to cease to exist. We have enough stuff. Period. If we look at how production is run, how the industry treats workers, how the brands promote mass consumption, nothing about this is truly sustainable. ​ However, I'm still excited about the space and there are things I think brands can do to be better such as: Using more scrap materials for products. Increase transparency into how brands are carbon scoring and make stronger commitments. Invest more into lab grown materials (biofabrication) Simpler construction. The Nike Presto was made to be one piece of fabric and use less glue. Considering how the product returns to the earth. Make product that is repairable and then biodegradable. ​ High consumption is obviously a big issue in sneaker culture. Besides limiting purchases, what are five things sneaker enthusiasts can do to be more responsible in their day-to-day lives? ​ Shop local - This encompasses the localization of production, fair wages, more care and reduces carbon emissions from shipping. We’re in this vicious cycle of making things cheaply overseas and then we ship it a million times until it gets to the customer. I’d rather pay $250 to know this was made locally by someone who got a lunch break and who’s family has health insurance and it wasn’t shipped all over the world to get to me. Consider repairing and mending. Extending the life of our products is very important. Celebrate worn sneakers. Stop buying new things every week. Enjoy using what you have. Im trying to make it cool to own less shit. Donate gently used pairs with clear intentions of where they are going, and to whom. Use your digital platform to amplify environmental responsible and equitable practices in sneakers. Our social media platforms are a place where we can inspire others- let’s talk about workers rights, fair wages, materials transparency, and conscious consumption. Let’s make that hypeworthy. ​ We just released a great post on FutureVVorld about recycling clothing that also touches on these things that I think many will be into. ​ Between your full time job at BYT, Air Vegan, FutureVVorld and all your other creative endeavours, it’s hard to understand how you even find time to sleep! What are 5 tips on time management and organization that you can share? I believe in focused bursts of energy. If I need twenty minutes to finish something, it's phone down, music on, avoid distractions and get it done. I wake up very early. I crush my to-do list as early as possible. Harness momentum, if you’re feeling it, run with it. Theres a great book called FLOW by Mihaly Csikszentmihalyi that's all about being in the zone that I recommend. Exercise and eat healthy. Those two things make me very focused. I want to get my work done so I can go for a run. Of all of it, sobriety is probably the most essential element. ​​ With the continued growth of podcasts and the emergence of social audio apps like clubhouse, audio content seems like it’s here to stay. Being the co-creator of the podcast series “Business of HYPE” for Hypebeast; what are 5 keys/pillars you see to building a successful audio-content platform? Interesting stories. This is obviously important. Respect the listener. Keep asking yourself "can this be more dynamic? " Channel people’s imaginations and initiate a spark for people. Consistency. Don't stop working. ​ You’re the Founder & Director of Bryght Young Things and have worked with a number of high profile clients. Looking back at your journey as a creative, and knowing what you know now, what are 5 pieces of advice you’d give to your younger self or a young creative today? Reach out to someone who you want to shadow. Work harder than you think you need to. Be honest at all times. Treat everyone with the same level of respect, regardless of position, experience, etc.. Don’t expect people to unlock your creativity for you, show them as early as possible and as often as possible. Create beyond the clients, it will inform the journey.

A Conversation With Blume Bunny & Taran Ghatrora are the founders of Blume, a Canadian self care and period products brand that is building a safe space for young women to "learn, grow and become their badass selves." Bunny & Taran are experts in fundraising and brand building and are recipients of the Forbes 30 Under 30 Award. ​ @blume // @bunny.ghatrora & @taran_smiles Whether for a teen or parents of a teen, what are 5 pieces of advice you’d give to young females as they embark on their journey with puberty? Remember that you're not going through this alone! Everyone has or will go through puberty and what you're experiencing is *normal*!! Keep doing the things that make you feel good, whether this be painting, running, playing sports or riding horses. If you have hobbies you love, keep doing them! Make time for self care! Prioritize it! Keep away from things that don't make you feel good. This could be friends that make you feel bad, social media or other. If it doesn't make you feel good, you don't need it! If you have questions about the changes your body is going through, ask a friend, family member, guardian, teacher, doctor or other adult you feel comfortable speaking to! ​ Many siblings are great friends but you have taken it one step further! What are 5 tips/tricks for running a business with your sibling? Communicate often & clearly. Sometimes it's easy to assume the other person *knows* what you're thinking, and sometimes that is totally the case (one of the benefits of running a biz with a sibling) BUT that's not always the case and can get you into trouble if you lean on short hand communication too often. Prioritize your meetings the same way you would with someone else on your team. Show up on time, be attentive, have an agenda, etc… Set time aside to hang as just siblings! Keep that time separate from work time. Always remember that you're on the same team when it comes the business. You always have each other's backs and you're both rowing in the same direction. Be mindful of the other person's schedule: Running a biz with a sibling can often feel like the two of you do *everything* together, so when/if ever one person has plans or is doing something else, or taking some much needed time off, be sure not to bombard them with work related questions. ​ You have raised some serious money for Blume over the years. What are 5 tips you'd share to someone looking to raise money for their startup? You have to raise money FULL TIME. Tightly pack your meetings into a concentrated period of time and devote all of your energy to this. You ideally will have a co-founder/employee who will keep things running while you're devoting your time to this. Otherwise, this can drag on and diminish your sense of urgency. Ask for a yes or a no! Investors will always say maybe, because they don't want to say no. They want to keep the conversation open and might change their mind. They want to see if someone else invests or something changes. But saying, kindly but firmly, that "I really need a decision from you so I can move on" forces people to make a decision. Create a sense of scarcity. Say up front that you have "X" amount committed (only if you have, of course!) and that there's only this much left in the round. Blume specifically was only looking to raise about 1.5K, and through creating the sense of scarcity, ended up raising more! Be very clear about what impact that money is going to have your business. i.e. "I am doing "X" amount of revenue now, and with this much invested, I'm going to do "Y" amount. It is going to come from these specific channels and my team is going to be this big." Don't just say "I'm going to use the money to grow my business", be hyper-specific! Find a lead investor. People are going to ask you who your lead is, and they want someone to take the lead and start the trend. Tier 1 or Tier 2 investor is best, but also make certain that there's value alignment, that you've checked their references and - if it makes sense for you - ensured that they have follow up capital.​​ What are 5 must-see/try spots when visiting Vancouver? Bike or rollerblade the seawall (a must!) Day trip to Whistler Whytecliff Park or Jericho Beach for a picnic and views! Earnest Ice Cream & Miku Sushi are both amazing Brunch at Jam Cafe! Last but not least, which one of you fits each of the 5 following categories? The Partier - Bunny The Dancer - Both The Clumsy one - Taran The Bookworm - Taran The Foodie. - Both

A Conversation With Keith Pears Keith Pears is a force to be reckoned with in the kitchen. He has been in the food business for over 20 years, racking up an impressive resume as winner of Canada's Great Kitchen Party, Executive Chef for Delta Hotels, Toronto and most recently taking on the new role of Executive Chef at the W Toronto (Opening 2021). ​ @keith_pears Your feed is filled with delicious looking meat! What is your 5-step guide to cooking the perfect steak? Let the steak sit at room temp for 10-20 minutes. A cold steak will cook unevenly. Use a cast iron pan to retain the most heat possible and get a meat caramelization (maillard) effect. Cook 6-7 minutes med-high each side (time will vary depending on thickness of steak) Baste your steak with garlic, herbs, shallots, and melted butter during the last 2 minutes. Even after you take it off the heat, it's still cooking. Let your steak rest for 10 minutes to capture the juices. ​ What are 5 ingredients everyone needs in their kitchen? Fish sauce - for salt & umami Finishing vinegars Lemon Flaky sea salt Onions - one of the most diverse ingredients A great stock - you can make your own with cheap bones ​ Who are you listening to in the kitchen? I've been listening to a lot of Toronto artists. Drake, [Justin] Bieber and Anders. I've also been playing a lot of Bryson Tiller and then a lot Spotify R&B mixes. ​ We love to see a chef who's into sneakers. What are your top 5 in the rotation? Jordan 4 'Oreo' Nike Air Max 97 'Olympic Red' Nike Blazer Low 'Peach' Nike Flyknit Racers Clogs! I have a casual pair and a Gucci pair for special occasions ​ Finally, a lot has changed since COVID took over. How do you think dining could change after it's over? ​ I think food will have to get simpler - fewer touches in the kitchen and less sharing style cuisine. It's sad but I think tapas is going to fade. I also think drive-in dining is going to make a big comeback like back in the day where they're bring burgers to your window in the parking lot. Patio season will have to start to be year round but I'm not sure how yet. ​ Lastly, food apps and ghost kitchens are going to keep popping up and becoming more popular. Low-lift, low personal contact and quick service.

A Conversation With Kyron Warrick aka Gotsweige Montreal based creative entrepreneur and modern renaissance man, Kyron Warrick, also known by his social channels Gotsweige, has created a name for himself as one of Canada’s fastest growing talents in fashion. As an advocate of the “don’t knock it until you try it” mentality, Kyron has made a strong effort to explore all facets of the fashion industry including styling, creative consulting for brands, content creation, product design and modelling, to develop his skills, identify what he loves and put one-hundred percent of his energy into his success. Now after nearly a decade as a Fashion Youtuber, an impressive following on Instagram and a growing portfolio of impressive clients, Kyron is on a roll and showing no signs of slowing down. Before he outgrows us all, we got a chance to link up with Kyron in his hometown of Montreal to discuss his come up, life as a YouTuber, the need for supporting local brands and never being afraid of what you love and then of course, we had to shoot some street style pics and break down his fits. You’ve been on YouTube for nearly 10 years now. What has that journey been like? It’s kind of crazy that it’s been this long. The first five years were more casual for me but the last five, I have been really focused. Content creation was something I could really take into my own hands which I liked. A lot of fashion is actually slow moving and there’s a lot of waiting around. With YouTube, I didn’t have to do that. I could make content, have fun and create new opportunities for myself through that. You’ve been really ramping up the amount of content lately and the channel has been growing at a really consistent pace. What are 5 tips you’d give to aspiring content creators to increase their success on YouTube? Consistency is definitely the biggest thing. I know people say this a lot but it’s really true. Once I got out of school and could start putting more time into content, things really started progressing. I saw the results of consistency first hand. Have your own thoughts. People will consume your content if there are your own thoughts throughout. Be inspired but make it your own. Do it because you like it and not because you’re looking for validation or growth. Know yourself. Understand what you’re good at and what you’re not good at. Once you identify your strengths, you can go full force into that. On the note of making things your own, your style has always been very unique. Did you ever face criticism for doing things a little differently? Definitely. In high school, while I did have a bunch of friends, people definitely kind of looked at me as the weird kid. I was the only person that I knew who was into fashion but didn’t let that bother me. I was so focused on learning about the industry that I didn’t care about what people thought. One of your more popular content series highlights low-key/up & coming streetwear brands. Why is shining a light on these smaller/local brands so important to you? Any you’d want to shout out today? When I was coming up, I always wished there were people that would shout me out and help me get exposure so now that I have a bit of an audience, I want to be able to be that person for others. Starting from zero is really tough so I want to help lift those people up. I also think that a lot of these brands are really cool and it’s sustainable for me to consume as well because it’s often a bit more affordable and I like knowing that my money is going to someone local and not just into the pockets of big corporations. One of the brands I really love is Wun-Off , they do a lot of pop-culture installments and have a philanthropic side to the brand as well. They recently dropped the “Covid Ruined My Spring Break” hat and used proceeds to buy toys for children in need. installments. Just did the covid ruined my spring break trucker. Grimey MTL is another one I’m really into as well. It’s a pretty common progression for content creators to start their own brands. You’ve done collabs with some in the past but would you ever consider starting your own brand? It’s definitely something that I’m thinking about. Through working with so many others, I’ve learned a lot about what I would need to put into starting my own brand and what I would and wouldn’t want it to be about. A lot of creators are making merch and I definitely don’t want my stuff to be just that. I think about this as a long term play. I won’t be doing Youtube when I’m 40 so if it’s just merch then it ends when Youtube ends. I want my brand to be something that can grow with me and outlive things that I might be doing now. Let’s talk about style now. How would you describe your personal style? What are you wearing these days? My style is very situational based but is often a combination of lively vintage 70’s style and darker silhouettes from brands like Rick Owens. I like to mix bright and dark together. Your style has followed a number of trends, from hype, to sneakerhead to luxury. Looking back on it all, what do you think were some of your best and worst moments in your fashion career thus far? I think my best moment, and potentially also my worst, was the Pyrex-Hood By Air phase. I really wasn’t aware of all that it represented. I was super impressionable, like all kids on the internet were, but it was good for me to go through that and start experimenting with things. It helped me start to really learn about what I do and don’t like. It also exposed me to some black designers who are now making huge waves. (break down Kyron’s fit with pics and labels of the items/brands) Do you think Montreal was integral in developing your style and business? I used to think that I had to get out of Montreal to make it but the internet has so much power so I have always been able to tap into cultures and people around the world without leaving. Montreal is also great as well though. It has given me so many opportunities and really shaped who I am today. In addition, whenever I go visit my family in NY or Philly I can bring that different perspective too which I think plays to my advantage. Overall, Montreal really is a power city and I think that a few more icons coming out of here will be big for putting it on the map. Justin Saunders [JJJound] is doing a lot for the city. I think a big musical figure would be huge too. Totally agree! Lastly, what's next for you? Honestly, I’m taking things day by day. Whatever I enjoy, I’ll work on. The brand is definitely in the works but I don’t have a launch date. I’m going to work on getting even more opportunities in styling as well and just see where things go. And of course, more video content! Make sure to follow Kyron Warrick on Instagram and YouTube to follow his journey and get updates on all of his new work and don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Doing It Yourself With Glory Allan The path towards starting something new can be a daunting one and it's easy to be held back by the sheer number of different directions to go in, even without having taken that first step. But that first step - that's the most critical piece of the puzzle. For Toronto based, DIY fashion content creator Andre Chin aka Glory Allan, he has become comfortable with being uncomfortable taking that first step and it has taken him to incredible heights. With hundreds of thousands of followers tuning in for his do-it-yourself sewing and garment making tutorials, many of whom start with his pre-made garment kits, or eagerly waiting to cop his ready-to-wear namesake brand, Glory Allan has started to develop some incredible experience and we were excited to get the chance to stop by his studio space to chat with him about it all. Check out the conversation below! Hey Andre, great to link up! What have you been up to these days? Hey guys! Lots of stuff. I've been working on a bunch of new videos, including a new thrift concept that isn't my typical style but I'm excited and nervous for it. I'm also working on getting the cargo pants DIY content together. That'll be a big one. I've done parts of cargos like the pockets but the full pants video has been a lot of work to get together. Nice! We'll definitely talk about the cargos and DIY but tell us about the thrift video and that new style. It's basically me getting out to thrift stores and picking pieces I like. I haven't done much filming outside of my studio space so filming in public like that was super awkward but I think it'll turn out well. What pushed you to try this new video style? I think it's important for showing my growth and keeping things interesting for my audience. I think that's super important, especially for early YouTubers. You can't be afraid to put yourself out there. For this video I filmed on Friday, I watched the footage and it feels so cringe but I know I have to use the footage and I know I'll keep getting better. You need that mentality as a YouTuber. Maybe nobody watches it but maybe they do and you can get feedback and just keep working on it from that. You've grown quite the audience now on YouTube. What do you think the trick to that was? A few things! The first is that for my DIY videos, I've focused on a lot of non-trendy videos so that they stay relevant longer. I've also created content in a way that there's something for everyone at every skill level. So, I have basic tutorials like the bucket hats or bandanas that people can join in on when they're starting out and then I have the more complex tutorials like cargo pants. I have to think about what level my audience might be at when they're discovering me which is probably on the beginner side. So, I can't start them with cargo pants, I need to guide them through and have content for them every step of the way as they develop. From a reach stand point, I've also used TikTok well to drive people to my YouTube. The ability to go viral is so much higher on TikTok and then a lot of people will go from my TikTok videos to my longer form content on YouTube. Besides racking up views on your videos, you're also selling DIY kits and your own line of products. How does your content strategy as a creator play into selling those? The content strategy is super important. You can have the best products in the world but if you don't have a good content strategy to build the traffic and excitement, nobody will buy your products. The content is likely what people will interact with before your actual products, whether it's getting someone to buy something online or even drive someone into a store, so that first impression is everything. At the same time though, content can only get you so far. It's a funny thing you have to balance. If you spend too much time on the content but neglect the product and developing something people actually want, then you're on the opposite side of that spectrum which isn't good. Well, it seems like you've started to figure out that balance. Now that you're building quite the audience and moving a lot of sales volume, how does it feel? It's amazing, but honestly, I get hit with imposter syndrome so much because I don't have any formal sewing background or training with a camera or anything like that. How do you deal with the imposter syndrome? I try not to take it too seriously. I know it's always going to be there but I feel like everyone is a bit of an imposter. I just try to be grateful for where I am and if I have a hundred thousand people following me, I'm obviously doing something right. You're definitely doing something right! Before we let you go, do you have any advice to people just starting to develop their own creative business? Make sure you have a long term vision. Even if you're starting to see success now, with whatever you're working on, think about how it's going to make you money in ten years and if it will be able to still stand out in ten years. I know it sounds crazy and so far along but if you can think about ways you'll build more revenue streams and stay unique, that will be how you become very successful and always continue to grow. Love that! If you're looking to learn how to sew your own garments, make sure to check out Glory Allan on Instagram and Youtube and keep it locked to Pier Five for more conversations with emerging creatives!

July Guest Picks: Kicks with Mario LoConte of ThriftCon Guest: Mario LoConte , co-founder of ThriftCon 1. KidSuper x Puma Mirage Mox Forever Blue "Colm (KidSuper) is one of my good homies and one of the most genuine and creative people in fashion right now. I’ve copped at least one pair from all of his drops with Puma, but the Mirage Mox’s have seen the most wear for me. It’s not a shoe that I thought I would have gravitated to as I typically wear more toned down sneakers but this shit goes with everything in my closet [laughs]." 2. Nike SB x Carpet Company "These were one of the coolest SBs to drop this year in my opinion. I’m a sucker for small details and they really went all out on these. There are hidden hits and details everywhere. Every piece of the shoe was calculated and really thought about." 3. Jordan 4 ‘Oreos’ 1999 "These are one of the only pairs of Jordan’s that I own and wear. I pulled them out of the Goodwill bins for $2; no heel drag or anything. I couldn’t believe it. These aren’t the originals but the retro from 1999, so they still have some history to them and the quality of the leather is unmatched." 4. Spike Lee Dunks "This is another pair that I thrifted. I got these at the flea market in Denver so I call them my ‘Spike Fleas’ [laughs, also known as the poor man’s Chicago 1s. These virtually look like 1’s aside from the fat Nike hit on the heel (which I love) and they have that good wear on them, the type of shit people are trying to recreate now for the “weathered look”. 5. Madhappy x Vans "Madhappy just dropped these and they are too clean. The icy waffle sole instead of the typical gum was a crazy swap and the small embroidered details throughout and on the tongue with the hand embroidered feel are fire. I haven’t even gotten a chance to wear them yet and don’t know if I even want to because they look so nice deadstock!" Check out all of our guest picks for July here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

A Conversation With Daniel and Caleb of Circle Author Coming off of a very successful launch for their Olympic Collection, we caught up with the founders of Circle Author, a new brand taking the arts and fashion scene by storm with their vintage inspired designs, thoughtful story telling and positive messaging. Driven by the desire to inspire change in as many people as possible, Circle Author has become a platform for connecting like minded creatives and positive thinkers in addition to offering artistic experiences and fresh products. Read through the conversation below to learn more about the brand, the meaning behind their powerful mantras, how they connect with their audience through transparency and much more. Hey Caleb & Daniel, thanks for taking the time to chat with us. For those who may not know, who are you & what is Circle Author? Hey guys! We’re Daniel & Caleb, the founders of Circle Author. Circle Author started in 2019 when we were talking about working on a project together. We’re both very into fashion but we didn’t immediately think about a clothing brand. We just knew that whatever we started had to be purposeful. The clothing brands that we love are all very idea and community driven and not just about design and we saw that as inspiration which is what ultimately led to the start of Circle Author. Today, Circle Author is a clothing brand but our goal is to use the clothing to inspire others, spread positivity and help others to find the beauty and art in their lives, which we do through storytelling with the clothing that we make. Can you speak more about Circle Author’s mantra of “Art is Everywhere”? How do you feel it translates into the products that you make? “Art Is Everywhere” is about the idea that you can be inspired by everything. A lot of people think art can only be found in galleries or online but the truth is, anything can be art. We think it’s important for people to have an open mind to the art that is all around them and that by doing so, it will create a much more innovative and creative world. With our designs, sometimes we’ll use overt messaging to inspire people and push them to open their eyes to the “art world”. Other times we just make what we like as an expression of our own creativity. At the end of the day, this project is just fun for us but if we can inspire others in some way then that is a win as well. You both do a great job of giving a behind the scenes look into the thought process and experimentation of the brand, especially with your subpage @catalog.ca. What is the reason for wanting to give your audience that inside look? @catalog.ca was created because there was a ton of stuff that we wanted to share that didn’t always match our main feed. The way you present yourself [on your main page] is super important and we wanted to maintain that clean image but still bring people in and keep them involved with us every day. Having a secondary page helps us continue to give our following something, even when we don’t have final projects to post on the main Circle Author page. This makes a ton of sense and is definitely a great way to stay top of mind. Do you think more brands should do this? Some should. Some shouldn’t. It definitely makes brands feel more approachable which can be very valuable for certain brands but others succeed based on that exclusivity and secrecy. The brands that we really like though are more inclusive so it feels right to us. What brands are you inspired by? Aime Leon Dore. Mad Happy. New York Sunshine. They all have great aesthetics, awesome products and just an all around great vibe. We’re also both heavily inspired by vintage and reference vintage designs a ton for our own pieces. What are your favourite pieces from your collections so far and why? The Change The World pieces mean a lot to us. The design is simple but it represents a community of people making a positive impact on the world. The Good Ol’ Apple Co collab tee as well was super fun to put together. We did that one with our homie Andrew who also does mockups for Mad Happy which was very cool. We also loved making the Aged Hoodie because we experimented with new methods of screen printing and it came out really cool. We unevenly hit the screen to give it a faded vintage look and spent a ton of time making each one by hand. It didn’t actually sell as well as some of the others but we really loved it. All great pieces. The Change The World collection specifically is definitely a standout collection for Circle Author and really well executed. What’s the secret to putting out a product like this that, although it is quite simple design-wise, has a bigger meaning behind it? The design at the end of the day is only half of the release. The launch and presentation are super important and that’s what makes the difference between an “Instagram brand” and a proper brand that can have longevity. So many of these “instagram brands” just slap logos and phrases on clothes and put them out. Don’t get us wrong, that can totally work for some but we try to ensure that we are building a bigger story behind each piece. We’re trying to build something that can stand the test of time. We believe the Change The World pieces can do this if it’s done right and if we can get people to understand what those words really mean to us and how they represent our community. We totally back this and are glad to see that you both put so much thought behind the product and the story. Lastly, what’s next for you Circle Author that we should all keep an eye out for? We just got an office which we’re super stoked about! All of this stuff is so new to us and things are becoming really real which is sick. We really want to start doing art installments. The dream is to go to Art Basel in Miami and do an installation there. We have this idea of a Change The World vending machine with a huge billboard that says change the world. It’s still an idea in the works but we would love to have a bigger stage to spread that message of positivity. For clothing, we aren’t quite at the point where we plan things really far in advance so it’s hard to say yet. We are looking to get more into cut and sew now that we have some money from past drops. We might do a varsity jacket and a cut and sew trucker hat. Still in the works but we’re rolling with the ideas. We never thought we’d even get to a point where we could think about making these sorts of things but it’s so cool that we can, so stay on the lookout for that. Check out Circle Author's latest release and make sure to follow their Instagram to get updates on their upcoming drops. Keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Chasing Your Curiosity With Carolyn Chen of Dandylion The powers of curiosity are truly incredible! Carolyn Chen, founder of dog care brand Dandylion has learned this throughout her life as a serial entrepreneur with years in the beauty industry and now pet care industry. As she follows her passions and curiosities, she finds that doors continue to open, much of which by the people she meets along the way and the communities she builds with likeminded individuals. We got the chance to speak with Carolyn about her experience founding Dandylion and tapped into her tricks and advice for new entrepreneurs looking to turn their everyday passions into full-time businesses. Hi Carolyn, for those who aren’t familiar, can you tell us a little about yourself and Dandylion? My name is Carolyn Chen and I am the founder of Dandylion which is a community powered dog grooming brand on a mission to clean up and add transparency to the dog grooming industry. Dandylion launched just over a year ago and was inspired by my life as a parent to a dog with itchy and easily irritated skin, finding that there weren't a lot of products out there that were effective and transparent (like the products in human skincare/grooming) in terms of the ingredients in the solution. Where did the name come from? I wanted a name that captured the essence of a childlike carefree-ness to the world. One day I was listing to that song "Dandelions" by Ruth B and loved how the word captured that feeling. I also liked the play on words with “dandy” and “lion. It also helped with trademarking which, from my time founding other brands, I know is very important when it comes to picking a name. Speaking of other brands, we know you have some history founding beauty brands. How did that help inform the process for creating Dandylion? Yes, so I've had 4 years as a DTC beauty brand founder. It all starts with understanding the problem you are trying to solve for. For Dandylion, I was trying to solve the itchy skin issue for my dog, but I wanted to validate the idea to see if other dog parents experienced the same pain point. I started with 100 interviews with dog parents and then once I dialled in on the problem, I brought in a vet dermatologist and human skincare chemists to help develop a solution for dogs. It was important to have experts to bring the latest thinking from human formulation and understand how to best formulate for dogs. For example, the PH level of dog skin is different than human skin, which is something we learned from our vet dermatologist. Since its launch, Dandylion has seen hugely positive reception IRL and online. Can you speak to what you think was key to achieving this. A few things for sure. Asides from the product needing to perform well, we try to come up with innovative solutions and formats and involve our community ever step of the way. The community that we have built has been so integral in helping Dandylion grow so quickly. From support on social to friends and family helping me pack and ship boxes, everyone has really come together to help which I am so thankful for. Looking more at the product, from the packaging to the creative ads, everything seems very premium and almost high-end. Why was that important for you? I'm glad you see that! It took me a very long time to develop and I learned Adobe Illustrator on my own to design this [laughs] so thanks for noticing! My brand is really going to be for this next generation of dog parents so when I look at the brands they're consuming, I have to fit within that. I'm looking at brands like Glossier or Recess or Aesop which connect so well with millenials and Gen Z and that was how I drew inspiration for Dandylion. Dandylion comes in at a price of $22 per bottle whereas most brands come in around $8-$10. Has there been any difficulty entering the market as a more premium product? So far it's been well received but I think it all comes down to brand values which are: High quality ingredients Proven by experts and scientists Eco-conscious formula and packaging Better Value. Dandylion uses less product per application so you get more uses out of each bottle than the regular brands That's great to know and we definitely understand this. With the brand growing so quickly, what are you thinking about most as you scale? For us it's always about planning ahead and being prepared for things before we need them. So, thinking about things like supply and demand. If I have 10 orders per day now, what does it look like when I have 100 orders per day and what do the pieces around supply chain and operations look like then. the set up process to scale those operations so it's very important to look ahead. Another big thing for me is optimizing cash flow. So, finding ways to hold onto money longer, whether that is finding ways to pay suppliers later or finding ways to get money from customers sooner. If you can optimize for cash flow and plan ahead, you'll be in a great spot to grow. Those are 2 great pieces of advice! Before we let you go, what are some pieces of advice you'd give to any young entrepreneur that is looking to start their own business? The biggest thing is to follow your curiosity and see where that leads you. Try as many things as possible, fail fast and learn from it. I think this will give you a lot of new perspective that you can incorporate into any project that you're working on. I also think goal setting is very important but keep those goals flexible. It's great to have something to work towards but you want to ensure that if something changes, you can account for that. Lastly, surround yourself with people who uplift you and can make the process of starting something a lot more enjoyable! Make sure to check out Dandylion on Instagram for news on new products and community events and keep it locked to Pier Five for more conversations with inspirational founders just like this!

Creating Your Identity With Jun Arnaiz of Neutria Creating Your Identity With Jun Arnaiz of Neutria It's not uncommon to find creatives venturing out into their own startups but it is a bit more unique to see them dive into the realm of health and natural supplements, a space that is highly competitive with mass-pharma and can take years of R&D and approval. So, what does it take to dive into this world? We sat down with Jun Arnaiz, a longtime friend and man of many talents, to learn a little bit about it. Jun got his start in the Toronto-nightlife scene, rising up as one of the city's best club videographers by night, while experimenting, formulating and testing supplements by day. As he got deeper into the nightlife world, his sights set onto DJ'ing, which has now grown his name even further as a certified nightlife double threat; but he didn't forget about the pharma. In 2023, Jun and his business partner Andrew Daye launched Neutria, an all-natural supplement brand rooted in ancient herbs and remedies to help those eager to excel do so in a clean and sustainable way. Jun has a lot to say about breaking down barriers to follow your passions. Read through the conversation below! Jun, you seem to have your hand in so many pots and never shy away from opportunities. How does someone like yourself approach all of these new things? Naturally, I'm a very curious person and I have a bunch of interests but I'm very careful to ensure if I do something, it's of quality. It can be daunting but anytime I'm exploring a new craft, I know it will require me to put myself out there no matter what because that's how you get new opportunities. It requires you to be vulnerable but it's necessary. Especially for artistic crafts, showing your work is the only way to get booked. If we reverse engineer that to figure out how to build the confidence to put yourself out there, it really comes down to putting in the reps. You have to practice. Once you really commit and practice, you build the competence in the craft and then you build the confidence. That confidence will be the fuel to put yourself out there in the world and that's when opportunities will come to you. Do you ever feel stuck diving into new things? Luckily not so much but it took time. I think the number one thing that stops people from taking on a new craft is imposter syndrome. People think "I'm not this person, so I'm not going to give it my 100%." I realized that the antidote to that is building up enough evidence for yourself that you do embody this person to the point where it can become your identity. For me, it was hard as a nightlife videographer, who's identity was so ingrained in that, when I wanted to start DJ'ing. I knew people might not take me seriously but I was serious. I didn't want to be a videographer that could also DJ. I wanted to be a DJ. In order to do that, I needed to be consistent. I needed to show up every day. I needed to do shows consistently. I try to embody this mindset with every new thing that I do. It wasn't even up until maybe a couple of months ago that I finally was confident enough to call myself a DJ because I felt like I wasn't there yet. I didn't have that identity yet but I was always pushing for it. Just remember, success isn't an overnight thing. You have to work on it every day but the only way to get there is to start. Can you talk about what pushed you to start Neutria? I worked in a pharmacy for five plus years, so I saw firsthand how people are so reliant on pharmaceuticals just to get by. We're at an age, societally, where people are becoming more health conscious. My partner, Andrew, and I have always been obsessed with finding ways to optimize our health, wellbeing and mindset. We were always experimenting with these different ingredients in college and university. So we've been exposed to the world of natural supplements and natural remedies. We never really had the intention when we were in our early twenties of doing this. It was just a passion to help us optimize our businesses at that time but we sensed this paradigm shift of people who want to excel in their careers or their crafts and find remedies to do so without harming themselves in the process by using synthetic drugs, like Adderall, or excessive melatonin or caffeine. So, we started Neutria and all three of our products are a response to a synthetic version. We have an all-natural sleep support product that uses herbs that have been used for thousands of years, melatonin-free and that's kind of like our counter to melatonin. We have a focus blend that's our counter to excessive caffeine or Adderall. We're not doing this to profit off of people. We're doing this to offer a sustainable solution to these specific needs that we saw. Lastly, what is one of the biggest learnings you've discovered so far as a brand owner? As an e-commerce brand, it's easy to dehumanize the business and diminish it to just numbers and digital screens. For the first half of our existence, Andrew and I lived on our screens and we weren't getting any sort of physical feedback from customers. It was all online-everything. So, one thing that we introduced was more events and collaborations with other brands to get out into the physical world and connect with and build our community. We started selling in local markets, sampling with groups and getting actual feedback on our products. The human connection was also important to help remind us of our purpose and why we started the business, which was very motivating. We really learned the importance of th at macro view on why you do things and I think going physical, going offline as much as possible does that. Make sure to check out Jun and Neutria on Instagram and keep it locked to Pier Five for more conversations with creatives and entrepreneurs just like this!

Embracing Impermanence With Sandro Petrillo of SSSOAPS Very few things in life last forever but while many try fiercely to hold on, Sandro Petrillo, Canadian DJ, artist and entrepreneur, has learned to find beauty in the impermanence end enjoy the ride. After a period of burnout and time to reevaluate his work habits, Sandro developed and launched his new venture, SSSOAPS, a premium soap brand that encompassed everything that he loved; shape, colour, smell, tactile experience, and every-changing energy (something he grew fond of with music development). We got the chance to chat with Sandro about his journey with SSSOAPS and pocketed a few gems that he had to share throughout the chat. Check them out below! Sandro on Embracing Impermanence In many of the artworks or the creative practices that I lean into, I love the idea of impermanence. I love the idea that what we encounter in our daily life and beyond is truly impermanent. Everything at a certain time will be here, and then it will not and I think getting to know those things and getting to be comfortable with those things and that sort of measure of time and connection to things is really a beautiful connection to the way that we live. Soap, and the time period in which soap disappears and changes form, is very indicative of that transfer of energy in impermanence. Sandro on Trying New Things I'm a very big believer in that life happens for us, not to us. When we have opportunities in life that are challenging, those are opportunities for us to learn and to grow with. Don't be afraid to learn. Don't be afraid to spend a little bit of money and time to try things out. Sandro on Learning To Let Go In this day and age, you will encounter so many opportunities, so many potential lanes to go down, so many new ideas that take you down a different path. I think while that is the case, further sharpening your non-attachment will be a huge tool in making sure that you can maintain your work and stay focused. Understand that, while it's great to have ideas and new experience things, it's important to consider all of that in your calculation of what is your capacity and what you can get done. Then, on top of that, learn to let go of things and understand that you don't have to do everything. Sandro on Scaling With Intention When the opportunity to scale comes, really lean into your intention behind what you're trying to build. It's something you need to be careful of because you can turn it [the business] into a bit of a monster. Like, you can turn it into this thing that you once loved and now fear and resent. Scaling is the inevitability of a business's trajectory but I think it's something to be really mindful of and really careful with. Think about why are you going there, why do you want to move in that direction and what is it going to take to move in that direction. Make sure to follow SSSOAPS on Instagram to get info on Sandro's latest drops and keep it locked to Pier Five for more conversations with creative entrepreneurs.