Slow & Steady with Josh Heares of Porter James Sports Once you get going, it can be hard to slow down but we can't forget the tales of our childhood. You can't rush success. Slow and steady wins the race. Such is true for Josh Heares, founder of New Zealand based clothing brand Porter James Sports, who has spent the last two-and-a-half years carefully crafting his label. With a clear path ahead and a mind that has never been more focused, Josh is on his way to becoming one of the most stand-out menswear street brands in our opinion and we got the chance to chat with him about his journey from advertising to fashion, how he plays the fashion game with an analytical mindset and where he hopes to take the brand in the future. Read the full interview below! Hi Josh, thanks for taking the time to chat with us. For those who aren't familiar, can you tell us a little about yourself and how your brand, Porter James Sports, came to be? Thanks guys! I started Porter James out of my living room in Auckland, NZ about 2.5 years ago, in December 2020. Before that, I spent my career in the advertising and design space so I was new to fashion taking on this project. Today, I would say PJS is the convergence of menswear and streetwear and the values we champion are 'simplicity' and 'timeless design'. We try to be accessible but from day one, I was really keen on ensuring that we didn't look like a 'part-time' fashion brand. I have a high bar for the brands I wear as a consumer and PJS had to match that. With no prior experience in fashion, what was the motivation to pivot from your career in advertising? In my mid-twenties, I got a promotion at my advertising agency and was really excited. At the time, I thought this was my dream job, blending business and creativity together but one day realized that I didn't see a long-term path for this and felt like something was missing for me and wanted to create a change. A mentor told me about this idea of envisioning my dream day instead of my dream job and that changed everything for me. I started thinking about the things I value most like making my own schedule, being able to be creative and work with other passionate people instead of large corporations, and then being able to work from wherever I wanted. Fashion checked a lot of those boxes so I started spending a lot of time looking into how to make that possible. So from there, how did you get started? I threw myself in the deep end. I got an agent out in Guangzhou, China and flew out there to meet him to speak about product development. Luckily he was from New Zealand and spoke perfect English which was a huge help. From there, I just asked a lot of questions. I brushed up on all of the product development information, figured out how much money I would need to start everything. On the other hand, having worked in advertising for so long with brands like Mercedes-Benz, I knew what world-class delivery looked like and had a benchmark for what I wanted to try and hit with my own brand. The reality of leaving your job and starting a brand is that money can get tough. How did you manage there? Absolutely! I knew that I was going to need income from other sources so I started a consulting side-hustle, which allowed me to sustain enough revenue once I left the agency job. I still do it now and it's a great extra job, allowing me to use my past experiences and help others develop their brand plans. I know the brand is strong and will continue growing but it obviously takes time so I didn't want to put all of my eggs in one basket from the beginning. You seem like you're very patient, which doesn't always come so easily to entrepreneurs. I think it's important to look at things like a sliding scale, not a light switch. Success won't come overnight. I heard this great quote that "people overestimate what they can do in a year but underestimate what they can do in ten years". Where you are now, consider it a stepping stone that's planting seeds to where you want to go. I know that if I'm intentional and become comfortable putting in the work, it might take two or three years to start seeing some real return but in ten years I'll be very happy about the work that I put in. Do you have a long term or ten year plan for the brand? I just want to continue to grow the brand bigger, while staying in my lane. I've never been clearer than I am now on what our products look like and what our 'brand filter' is, meaning how I think we should look and what we should be putting out. We're focusing on DTC growth now which I'm really starting to figure out and I think that I'm on the right path which is the most important thing to me. The DTC landscape is ever-changing. What are the most important thing to be thinking about these days when running an online business? This isn't new but the only way to really grow a huge business is by acquiring more customers, so that's where all of my focus is. You need to understand why someone might not buy from you and mitigate all of those barriers. For me, as a brand from New Zealand, it's improving shipping so that new customers can take a chance on the brand. I've worked to ensure I can offer fast-free shipping because I know my quality is good, and that if I can get my products into the hands of the "fashion-guy" of a friend group, they'll influence their ten friends and that's how everything will grow. So I just need to ensure the person landing on my page has no reason not to checkout. Besides the quality being top notch, what's your strategy for the product design and collection building? As you connect with new producers and learn new things around the product, I think it's easy to get overwhelmed. The truth is, you can build a multimillion dollar brand around just five or six styles ( a great shirt, a great pair of trousers, a great hat, etc). I've watched so many brands scale massively by perfecting certain styles and that's what I'm trying to do. That helps me ensure the quality, fit, and look are perfect. Taking inspiration from other trends and brands is ok but apply what works for you and make sure to stay in your lane. I'm also trying to remind myself to slow down and constantly iterate as opposed to pumping out a lot of product quickly. I'm constantly thinking about how I can make the product better, from the stitching to the materials, to the decoration. I'd say taking it slow is what is going to help us win. Love that! Slow and steady wins the race. Make sure to check out Porter James Sports for their newest drop on Monday, July 17th and keep it locked to Pier Five for more conversations with creative entrepreneurs!

norda x ciele "Cooper's Hawk" Launch Recap A couple weeks back, we were lucky enough to get the invite out to the launch party for the norda x ciele “Cooper’s Hawk” 001 sneaker. This shoe marked the first ever footwear project for Montreal based running brand ciele and an iconic milestone for norda in regards to footwear development, with special details like the Cooper’s Hawk inspired yellow Vibram midsole, something that Vibram has never approved to any other brand in the world due to concerns around it contrasting with the Vibram logo. The launch event consisted of a community gathering at Off The Hook, Montreal’s premier sneaker boutique, where guests got to try on the norda 001s, followed by a 7km trail run hosted by Run Rite. Post-run, everyone gathered back at Off The Hook for some refreshments and music. This event marked the first launch event for norda and the first time that many got to feel and try on the norda 001 in person so we were absolutely thrilled to be able to attend. Pier Five got the chance to chat with runners and the norda team about the launch and even laced up the norda 001s to join the Run Rite run club for what was a very fun and challenging hike through the famed Mont Royal park in the plateau of Montreal. The energy was at an all time high, everyone’s feet were more comfortable than ever, and it’s safe to say that this evening solidified norda as a force to be reckoned with both in the running and lifestyle footwear space. Scroll down to watch the official event recap video filmed and edited by Pier Five, as well as check out photos from the event and run. Swipe through the slideshow for photos. To learn more about the norda x ciele “Cooper’s Hawk” 001 and purchase a pair for yourself, head to norda’s website and keep it locked to Pier Five for more stories and interviews with our favourite designers, entrepreneurs, creators, brands and more.

Continuing The Legacy With Nick Vo We are thrilled to award Nick Vo of @nicksjewellery as the recipient of the first ever Pier Five Creators Grant! Nick’s story was one that really inspired us and resonated with our story and the story of so many other young creatives that we know. In just a short time, Nick has helped elevate the wonderful jewellery shop that his parents started 20 years ago, becoming a staple in Toronto for creative communities to connect over beautiful (and often custom) jewellery. With the money from the grant, Nick hopes to bring in new machinery that will increase the capabilities of the shop and the level of service that he can provide to the shop’s clients. We spoke to Nick about his aspirations for the business, the importance of his community in what he does and the type of mark he hopes to leave on his family when it's all said and done. Continuing the family legacy. My biggest inspiration is my parents. They're the ones who raised me and it's my time to give back to them and to take care of them. They've been through a lot. They sacrificed a lot and it's now my turn to both elevate the business and also carry on the family legacy. My grandparents were jewellers. My parents are jewellers and now I'm the next generation to do it. We all eat together. I hope to create opportunities for my friends and family. I want them to eat with me and I want them to always stay hungry. I think that if I'm able to help myself and love myself, I'll be able to do the same for them. It's a two-way street and I really hope to create every opportunity for them. Collaboration is key. I think the key to success is working with others and collaborating. With jewellery and other mediums, we all intersect. I think the best way to win is to work with each other and uplift each other. It's important to support those who are around you and who are in your network and that will allow you to grow and expand your network. There needs to be more love in the world and we need to support each other more. The future of Nick's Jewellery. My long term vision for Nick's Jewellery is to make it a hotspot in Toronto. Just like when you go to New York, you go to different jewellery shops like Popular Jewellery and New Top Jewellery. I want it to be that when people come to Toronto, they make a pit stop at Nick's Jewellery. I want it to be a space where different creators and consumers - anyone from any walk of life - can come in and work together and be able to purchase jewellery. I want it to be like a studio and a jewellery shop at the same time. Thank you to everyone who supported the Pier Five Creators Grant! We could not be happier with how everything rolled out and are so happy to be able to have presented Nick with $3,000 to help take his business to the next level. Make sure to check out Nick's Jewellery on Instagram and stop by the shop if you're in Toronto!

Protecting Your Brand With Zak Kurtz of Sneaker Legal Almost every creative entrepreneur starts their business out of passion but as time goes on and the business grows, the legal matters of the business become more important but also often fall to the wayside. Zak Kurtz, lawyer and founder of Sneaker & Streetwear Legal Services dba Sneaker Legal, has turned his passion for kicks and coveted streetwear into a business designed to help creative entrepreneurs with all of those legal matters so that they can focus on their passions, while he focuses on his. We got the chance to chat with Zak about how he found an opportunity in a niche legal space, his tips for new creative entrepreneurs and what some of the keys have been to his success. Read the conversation below! Hey Zak! Thanks for chatting with us. Can you tell us a bit about you and your firm? Hey guys! So, my name is Zak Kurtz and I'm the founder of Sneaker & Streetwear Legal Services, also known as Sneaker Legal . Sneaker Legal works with clients in the sneakers, fashion, sports and entertainment space to help them protect their brand across a number of legal matters. You've built a very cool career in an admittedly niche space. What was the key to getting there? If you like something, go do it. I read a good book last week, and a line that I remember from it is, "let your joy be your GPS", meaning, whatever brings you passion, whatever brings you joy, do that in your life. Let that guide you. My grandfather was a judge, so I knew I wanted to be a lawyer but I wasn't sure about what in. I played soccer soccer in college overseas, so I thought I wanted to be a sports lawyer but in law school, while I was doing sports law, and I was president of all these things, and I was making a lot of money, I wasn't happy. I would sit on my computer and I would just look at trademarks like drawings of sneakers. Never did I know that one day I'd have a special law firm that's niche was in sneakers and streetwear. If you never giving up and follow your passions, that will definitely lead you to a good career and also a good life. We love that story and the self awareness about what makes you happy. At the end of the day, just be you. Staying true to yourself and what you love is the most important thing. If you're passionate about something, maybe it's sneakers and law or maybe it's something else, that will find a way to shine. If you want to build a brand and you're a good human being, people will come to you. We only live so long and I think it's important to be yourself and that really attracts people and brings good things into your life. You seem to have a great capability at getting clients. Any secrets there? A lot of the time, people don't reach out to legal because they're afraid of legal's answer always being "no". Due to this, most of the time when people come to lawyers, it's reactive. It's after you're getting a cease and desist or after you're getting a lawsuit. So, it's very important just to be upfront and work with your client so that that stuff doesn't happen. If you're releasing a shoe, come to us and we could say, "hey, this looks like an Adidas or a Nike. You might want to change this" or "this name is already trademarked by another company so you might want to change your name". We always take a very open approach because we believe it's important to be proactive with legal and I think that openness has helped create a welcome environment for new clients. Once you get a new client, what's often the first legal item that they might need help with? Starting is the hardest thing for your brand but once you start, you need to start thinking about all the stuff like establishing an LLC, registering trademarks, bringing on a lawyer or having someone around that you can ask those types of questions to. I can't tell you how many questions I get daily about little things like "should I have a contract for this?" or "do I need an NDA for that?". These are simple questions that a lawyer could answer for free or in a few minutes and I think it's good to start building that network and have that team environment. If I was to focus on one thing though, It would be the trademark. Anyone could actually do their own application or do some research but if you take it the next step and actually hire a lawyer, working on the trademark will really help protect your brand. That way you're boxing out the other people from using that name or that logo. Lastly, outside of the legal field, what's one piece of advice you'd give to a new entrepreneur or small business owner? You need to have a great team and be able to rely on other people because you can't do everything yourself. Then, once you find the right people, you need to trust them and let them do their job. I'm very cautious about every micromanaging them. I want my team to know that, as long they get the work done, they can be creative and flexible with their approach and I feel like that's been a key to the success of my team. Make sure to follow Sneaker Legal for all of your sneakers and streetwear legal info and keep it locked to Pier Five for more conversations with creative entrepreneurs and small business owners. Legal Disclaimer: The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction. Only your individual attorney can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this website or any of the links or resources contained within the site do not create an attorney-client relationship between the reader, user, or browser and website authors, contributors, contributing law firms, or committee members and their respective employers. 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On The Map With Free Agent Wearhouse Pier Five got the chance to meetup with local legends Rob Echevarria & Kim Barrera of Free Agent Wearhouse, Toronto's premier apparel design and decoration company, in their downtown Toronto showroom for an awesome chat about business through the pandemic, empowering local designers, the value of Canadian-made products and staying dedicated to your craft. Having worked with dozens of Canada's top brands and designers as well as a special project for one of Toronto's most loved Raptors, there's a good chance that you've walked past someone wearing something made by Free Agent Wearhouse and the stories they had were endless. Read through the conversation below and check out the sound bites to hear from Rob & Kim first-hand. Hey Rob & Kim! Thanks for having us in your showroom today. For those who aren't familiar with you and Free Agent Wearhouse, can you tell us a little bit about this all? Rob: I'm Rob, the owner of Free Agent Wearhouse. We specialize in premium quality clothing production and decoration, probably best known for our intricate embroidery. Kim: I'm Kim. If I had to give myself a title it would probably be lead designer or maybe assistant project manager. I kind of do a little of everything since it's just the two of us here. I connected with Rob during the pandemic through a mutual friend and have been helping him with the business as it's been scaling. What do you think sets Free Agent Wearhouse apart from the other design and decoration companies in Toronto, or maybe even all of Canada? Rob: Our biggest focus right now is on helping smaller fashion brands get the look and feel of the bigger brands. While what we do is not necessarily innovative, when it comes to design, decoration and production quality, there aren't a lot of companies out there that will put in the time and attention like we will and I think that has gone a long way with our clients and the brands that choose to work with us. Kim: We're always thinking about the future and how one project can lead to the next. We're more than just an embroidery company. We can advise on design work, help the brands out with their concepts, make connections to other brands or suppliers and so much more. In that sense we're almost like an agency and are always making sure that we are putting our best foot forward with every single client. How did the pandemic affect the business? Rob: Things were crazy in the beginning. We transitioned to face masks for a while and that was very busy. That's when Kim came in to help out. The pandemic really just created more of a desire to work within the community and do things locally. There's a lot of buzz around "Made In Canada" in fashion. Why is this important and how does Free Agent Wearhouse fit into it all? We're all about this (of course)! As consumers, we've all bought bigger brands for the logo or design but you know "that sweater" is just ok when it comes to the quality. There's a reason why people are proud to wear Canadian-made. It's because you know the quality is there and it's really made to last. The idea for us is to bring that type of high-value production back into Canada as much as possible. FAW x Adidas For Kyle Lowry Recently you got to work on a very special project with Adidas for Kyle Lowry. What was that like? Rob: This one was different because we really had full creative control over the entire project. For a big company like Adidas to give control to a smaller design company really exercised every aspect of our capabilities. Kim: It was amazing. Witnessing Kyle win a championship, leave and then be a part of something that was presented to him when he returned; that was really special! We were able to add those little personal touches that paid homage to him, not only as a Raptor but as a world champion. (Listen to more below) What advice would you give to someone looking to get into this business? Learn every skill that you might need. If you can do it yourself, you'll always go further than if you have to lean on somebody else. Just keep creating. Make something wack? Who cares! Stay dedicated and learn from your mistakes. The thing that you think might be the worst thing you've ever made might be the best thing in someone else's eyes. Now that the world is opening back up, we imagine you must have some big plans in store? Definitely! We're setting up a much bigger space which will be great for clients to be able to come by, see the work and hang out. We'll hopefully have some other big projects come up soon and we really want to get more and more into cut and sew. Lots to come. Rob: At the end of the day though, even if we shut down again, the grind doesn't stop. I need to always be doing something. Even if the money's not flowing, you can catch me in the factory. There's always going to be something to learned and to do. Kim: We're looking forward to all of it! Make sure to keep up with Free Agent Wearhouse on Instagram and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

A Conversation With Ostrya Equipment Photo: @samuelpasquier As a new brand, it can be very hard to go up against the big dogs. Finding a hole in the market and filling that space with a unique offering is key and Ostrya Equipment, a technical wear brand from Montreal, Canada is doing just that. Having observed many of the Canadian outer and activewear brands like Arc'teryx and Lululemon, which are designed in Canada but not actually made there, Ostrya founders Francois and Simon are putting Canada back on the map with hand made, top quality technical garments designed and produced here in Canada. With a team of less than ten but a passion as large as hundreds, Ostrya is showing that the best things can be achieved locally and has attracted a very large network of tech heads and fashion lovers alike. Taking things day by day but with visions of the future, Ostrya is focused on its mission and making big waves one stitch at a time. Hey guys! Thanks for taking the time to chat. Over the last year and a half, GorpCore - outdoors technical fashion - has become a mainstream style choice for many. While Ostrya is technical first, how important is the consideration around fashion for the brand? It’s great that technical wear has been adopted so heavily into mainstream fashion. We’re always thinking about this but we try not to let it influence the designs too much. Our main focus is creating products that can outperform any other. It’s cool to see that the fashion clientele are starting to look more at technical wear and made in Canada products and we’re happy they like our pieces but it’s always function first for us. We also know that price point may be a factor that can impact who is consuming our products. We sell expensive products because they’re the best and made by hand here in Canada. There’s no fashion or hype tax here. We’re breaking our backs to make the best product. If people are down to support that, then that’s great, no matter how they’re consuming it. Would there ever be an expansion into more fashion first products do you think? We’ll definitely make some product that is less technical down the line but not necessarily as a way to please the fashion clientele. Our goal is to continue to show that we can make more great products in Canada so that will always be the core meaning behind our product lines. I don’t think we’d ever just make a fashion line though. While fashion may not be the core focus, you’ve definitely caught the eye of some top tier fashion retailers. How does it feel to be a technical first brand selling in stores like SSENSE and Better Gift Shop? It’s definitely a pretty cool thing [laughs]! SSENSE was actually the first retailer to place a wholesale order with us which was awesome. They can buy from the biggest brands all over the world so to see them support us as the smaller local brand was an incredible feeling. It’s wild thinking about how they carry our chalk bags and people buy them. It’s funny because we don’t really know what people are buying them for though. Maybe people are buying the chalk bags to put a wine bottle in and that’s fine with us. It’s a really nice and well made bag so maybe that’s enough for them to buy and if it then inspires them to try climbing one day because they have the bag, that would be the best possible thing to happen. Love that attitude! The both of you come from technical design and production backgrounds so the foundation for creating the garments has always been there. What was it like coming at Ostrya from an entrepreneurial angle where you were now also responsible for things like brand development, finances and building a team? Oh man, it’s really intense. It’s a lot of work but it’s super fun. We both really complete each other. We have the same vision and that is super important to run a business. We’re learning every day. It’s like a never ending puzzle. There’s constantly new problems that you need to solve and things can take a long time and it can take a while to see the money. We have some nice days and some tough days but overall when I think about it, having Ostrya is great. When we were shipping things to retailers a while back, I just looked at it and thought “this is crazy'', seeing those boxes that used to be just rolls of fabric and now we’re packing garments. It’s crazy to step back and see it all happening now and having those moments where the team can chill and have a beer and just be happy about all the progress we’ve made makes all the hard times worth it. Do you have any tips for new entrepreneurs just starting out? It’s funny because we get asked this every now and then but we’re still super young and learning every day. I guess there must be some things we’re doing right though [laughs]. The main thing I’d say is that there’s no right time to start or launch your project. It’s easy to work and wait to launch forever but you’ll never be totally ready. You just need to start and then learn as you go. Once you’re going, don’t be afraid to seek out for help and advice and get another opinion. There are a lot of people around you that know things better than you and will be willing to give their time if you ask for it. Those are great tips. What would you say is the biggest mistake you’ve ever made? Hmm, that’s a tough one. It’s not necessarily a mistake but sometimes we laugh about how it would have been so much easier not to establish ourselves as a made in Canada brand. That’s what we are and our passion is in quality made in Canada goods so we’ll never change that but we know it would be so much easier if we just made it overseas. That’s our differentiator though so we know we have to stick with it. Lastly, while we bundle up for a brisk winter, what can we expect to see from Ostrya over the next few months? For Spring 2022, we’re making trail running and climbing gear as well as some more casual gear like hemp shirts and shorts. That will be more of a line or full collection than this past Fall/Winter line was and we’re super excited to have a bigger offering. While we’re growing so much though, we want to keep things small and close to home. We don’t want to grow too quickly to a point where we lose control. We want to ensure things are always enjoyable for everyone here on the team. Interesting. Have you thought about that growth more long term, like where you might want to be in 5 or 10 years? We’re taking everything one day at a time but we’re also trying to think about things more long term now. It’s hard for a young business to think like this because there’s a lot of uncertainty but, at the moment, we’re thinking about 5 years down the line a bit. We want the vibe of the company to be really great and focus on the culture for all of the people that work here. That’s key no matter what the growth looks like long term. If we can have a great culture and keep putting out the best possible product, that’s the win. Love that! Any final thoughts? Come to your showroom! It’s so good to be able to feel these clothes in person and try them on. Every time people come by and try on the jackets, they absolutely love them and it’s always a good time chilling here. For updates on new releases and events coming from Ostrya Equipment, follow their Instagram and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Loving The Journey With Adam The Illustrator Photo courtesy of @jeremymarasigan , @shanikt & @recess.community As a creative, it's not always easy to know where the work you are putting in is leading to. For that reason, it's imperative that you love the journey. Adam Bosley, aka Adam The Illustrator has been on quite the journey for a decade as an illustrator, with many ups and downs, starts and stops and times of uncertainty but as he continues to climb, the thing keeping him in it is his love for the work. With new developments to his work and brand, Adam is a very exciting artist to watch and we got the chance to sit down with him to learn about the steps he's taken to get to where he is today, the secrets to his recent rapid growth and some of the new projects he has his mind on. Read the conversation below! Hey Adam! Thanks for chatting with us. Can you tell us a little about yourself and what you do? Hey guys! My name is Adam and, many can probably guess from my Instagram name, I'm an illustrator [laughs]. I've messed with a bunch of styles throughout my time illustrating which started back around 2010 but my main style now that I'm really enjoying is fun, cute doodle characters. I post those as well as tutorials that teach my audience different tips and tricks for illustration. I'm also starting to explore animation myself so hopefully I'll be able to share more video coming soon. 2010 is a while back! How did you first get into illustrating? Ya it is! I never grew up as an artist and actually went to university in Nebraska for a track scholarship. I was fully focused on that and wasn't really enjoying the rest of school. I had done a few doodles here and there in classes and one day a teacher of mine actually recommended I explore graphic design further. I started looking around and found some artist that I liked who had made careers essentially out of doodling. I thought, maybe that was something I could do. When I graduated I got a design job at an agency doing work for other brands. Over time, I got disinterested in design work but started to really love illustrating and drawing and that led to some freelance gigs and small projects and eventually turned into a full time thing for me. Who were some of the first illustration clients you had? I had a few pretty dope ones. Lost & Found gave me a shot early which I'll always be grateful for. Those guys are the homies and I've done a few projects for them now. I also did some work for Collectif Nude designing posters for their events and some early designs for the ice cream shop Ruru Baked on a new logo which is now used for their merch and packaging. Through the evolution of your illustration, you've now landed on a pretty fun style that preaches positive and self worth. Why is that so important to you? Truthfully, it wasn't intentional like "I wan't to make positive drawings" but basically, one day during COVID I was doodling and I realized that it was a bit negative - it was a joke but still kind of negative - and decided I needed to change the tone. COVID was a shitty time for most people, including myself, so I wanted to put out some art that promoted something more uplifting. It was basic messages like "Take Your Time" or "You're Allowed To Make Mistakes" that I was telling myself and figured I'd put it into the work. People definitely reacted to it better! Throughout that time and even now, what keeps you motivated to create? The biggest thing for me is really just ensuring I'm drawing what I like. That's a big reason I'm focusing on my own work and scaling back the client work. Not that I don't like helping clients but doing things for me keeps it the most fun. I'm really focusing on building my brand these days and I'm enjoying it a lot. That's great to hear! What are some of the projects you're working towards? I want to work on more physical products like books and other home good/accessory type of products. I will probably also work on some new merch and more limited edition drops like premium prints. The biggest thing is I really want to have my own art show. I think I'm at the point where I'm ready to do it and the community would come out for it. Nothing too crazy but I think I could do some wood cutouts and paintings and would love to see them on a white gallery wall. That would be epic! Keep us posted on that. Speaking of community, you've built quite a large one over the last year. What do you think was the main reason behind the growth? Oh man, it's crazy! I've grown from around 25,000 to 177,000 followers in the last year which blows my mind. I think the tutorial content is the main reason for sure. Once I started making those tutorial reels for IG and TikTok, I saw a lot more people start to engage with my work. I think it's really all about finding new ways to provide value to your audience and that was definitely a big value add. That's a great point. Value is everything. For the last piece of value in the interview, any advice that you can share for the younger audiences looking to build their illustration career? For sure! The biggest thing that I mentioned before was make sure you're doing what you love. At the end of the day, if you're not really enjoying the work, you're not going to see it through. Creative work and growth takes time so you need to enjoy the journey. For client work, make sure to figure out your value. Most people undervalue creatives and will try to take advantage of young artists so make sure you know your value and stick to it. Lastly, it's a grind so just keep your head down and work. A career as an artist takes a lot of time and is definitely not an easy one, but if you like the work and put in the hours, success will come. Hope that helps! ✌️ Check out Adam's Instagram for design tutorials, uplifting illustrations and updates on merch and new projects and make sure to keep it locked to Pier Five for more conversations just like this!

The July Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Dime x Vans Montreal based skate brand Dime has launched another perfect collaboration, dubbed the Wayvee, as part of their ongoing partnership with Vans. This collab is brought to life in two colorways: evening blue and egret. Complemented with luxe suede, embroidered Vans and Dime logo hits throughout and an all-new upper construction with reinforced translucent mesh panels, this model delivers luxury design and performance construction in the perfect shoe. Hopefully you were lucky enough to get a pair on the initial July 17th but if not, make sure to check your local skate shops, which dropped the shoes on July 24, for any remaining sizes. Adidem Astericks* Collabs The month of July has been a busy one for up and coming Toronto based fashion brand Adidem Astericks* who has recently made waves with refined luxury aesthetics similar to brands like Aime Leon Dore and Todd Snyder with a more street twist. This month, Adidem Astericks*partnered with two heavy hitters for some big collaborations. In partnership with Roots, they redefined the Canadian classic Awards Varsity Jacket with elevated multi-patch embroidery work and thoughtful colour blocking in two colourways; piston blue & merlot. The jacket has been seen on the likes of Toronto rappers, Jazz Cartier & Pressa to name a few. The second collab tapped into the hand painted illustrations of fellow Toronto artist Moya “Gang Box'' Garrison-Msingwanaon a collection featuring tees, caps, pins & even a coffee table book! Both collaborations are available on their webstore here . Vandy The Pink Carpenter Mules When it comes to customizing sneakers & clothes, Junghoon Son, the man behind Vandy The Pink, is at the forefront of it all. From hawaiin summer shirt-short sets with Hidden.NY to playful fast food burger inspired sneakers, Vandy doesn’t miss and we’re here for it all! His latest creation gives the Vandy treatment on a pair of mules called the VTP Carpenter Mule, taking design inspiration from the popular Carhartt workwear brand. From the soft suede upper to the gold rivets & zipper detailing, the attention to detail is A1. These dropped July 15 and are unfortunately sold-out but make sure to follow Vandy The Pink on instagram for all of their feature releases! Matty Matheson Summer Merch Collection Canadian chef & internet personality Matty Matheson launched his latest merch line, perfect for the summer, called “Camp Matty’s World”. This full collection has everything from tees to truckers & dad caps, basketball jerseys, shorts & more. As you can tell by the name of the collection, it’s design theme and graphic inspiration comes from throwback summer camp style bringing back the little kid in all of us. The designs are on point and the full collection is available for purchase on Matty’s webstore here . norda™ 001 Our monthly roundup wouldn’t be complete without including the world’s first seamless, lightest, trail running shoe from our friends at norda™. The norda™ 001 comes in two colourways, black or white and is made from Dyneema®: the world’s strongest and lightest fiber™, delivering the lowest carbon footprint per unit strength of any material. The sole of the shoe is a brand new design made in collaboration with Vibram, a leader in shoe design and footwear soles, and was inspired by the Canadian Shield, the largest and strongest pre-Cambrian rock formation on Earth. The technology in this shoe is unlike any other trail running shoe that exists and was made to prove that high performance and sustainability should always run together. The shoe is available for pre-order on norda’s website and will hit local running shops in August. Also check out our latest interview with Nick Martire, founder of norda™ here ! Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

The Tale Of A Sneakerhead Who Found Running A couple months ago I had a sneakerhead epiphany. I have too many shoes. This happened around the time I secured one of my grails, the Nike Air Max 90 ‘Bacon’ and then only wore them twice in the preceding month. I waited a full year (since the rumored 2020 release) for this shoe, got them out of luck, and then only wore them twice! Why was this? Well, only one reason. I have too many shoes. Since I've always been a bit of a collector, having a lot of things never bothered me much. The issue with sneakers is how much less each pair gets worn as I continue to buy more pairs. I grew up loving the cycle of beating a new pair of sneakers down and then replacing them only once my toes stuck through the front. Nowadays, I can’t remember the last time I’ve actually worn a pair into the ground and yet the new pairs keep on coming in. I can tie my sneaker consumption habit to a few causes. The first is that I’m a big nerd for design. The technology keeps on getting better and the fact that I do get to wear something, albeit minimally per pair, that I consider almost like art, is awesome. Secondly, I love the hunt which is a huge part of sneaker collecting. Lastly there’s a bunch of other reasons that I’m not as proud of like “hype made me do it” and the occasional “flip”. Yes, I admit that I occasionally resell sneakers, but all of these factors are what has fuelled the obsession that I, along with many others, have for sneakers. So, what does this have to do with running as mentioned in the title? Well, around the same time I was questioning all my decisions regarding footwear, I was also getting more into running. I learned that if I transferred all of my obsessive characteristics to running, I was instantly more fulfilled. The design and tech aspects were obviously there, it was a new hunt for a product I had no idea about and I could regain that satisfaction of really wearing my shoes like they were meant to be worn. It also got me outside way more and made me feel healthier and happier. Running was my ultimate saving grace as a “struggling” sneakerhead and I am riding that wave like no other. The thing with running though, is that while it’s a simple activity at its core, it can be intimidating. It took some time to learn and get into the right groove to really start loving it. So, in hopes of helping other sneakerheads (or anyone for that matter, but this story be most relevant to sneakerheads) who may be interested in exploring this culture that I’ve recently become obsessed with, I reached out to other more experienced runners to share their knowledge on the sport, community and gear. The Guests: Mario LoConte Mario is a co-founder of vintage convention ThriftCon and streetwear label Station. He is a big time runner and is a part of a running team with 48forchange, a non-profit that raises funds for underprivileged and marginalized communities through run challenges. His team is currently sponsored by ON Running. Jes Woods Jes is a running legend! Day-to-day, Jes is a Nike Running coach in New York and also serves as a trainer and coach for Brooklyn Track Club and Chaski Endurance as well as manages a Mile High Run Club location. Jes recently came second in a solo-run, three-hundred mile race from Los Angeles to Las Vegas which she completed in under six days. Daniel Navetta Dan, also known through his social media as The Air Vegan, is an NYC based director and content creator. He is the founder of video production company BRYGHT YOUNG THINGS and fashion sustainability platform news FutureVVorld. Dan is an avid runner and vegan sneaker collector and brings a fresh perspective to the sport and culture. Q1: Why do you like running & how does it make you feel? Mario: Firstly, running is a great way to explore your own city and see it in a different light. I also think that it's fairly easy to progress, but in your progress, the ceiling just keeps moving up and up, so it's a great way to stay motivated. The thing that I might appreciate most about running however is the fact that it isn't enjoyable sometimes. It's hard, it hurts and it makes you want to quit, but you find ways to push through, and I think that ultimately translates to other areas of your life. Jes: How much time do we have? [laughs]. Running makes me feel accomplished. There’s goal setting and working hard to achieve that goal but at the same time, running doesn't always have to be that serious. It’s also a social thing that I get to enjoy with my friends. If you're doing it right, running can be and should be enjoyable. Daniel: I like running because it gives me a break from the outside world. There is a state of "flow" that has become easier to achieve during my runs, and that's the feeling I find myself seeking. When everything is clicking, there is a euphoria and bliss that I don't access in other areas of my life. I also love the community aspect of it. Q2: Are you a collector of running shoes? Mario: I see my running shoes as work boots. I get a new pair and I instantly start setting mileage goals for them - 350-500 - and wonder how fast I can get there. I want them to be completely spent by the end of those miles and I want them to look like it too. Daniel: I wouldn't say that I collect running shoes, because all of my running sneakers get used. I think there's definitely more "collectible" running sneakers than ever before, but I seek them out to put miles on them. Jes: I genuinely don't consider myself cool enough to collect lifestyle sneakers, so my collection is very much running sneakers focused with a dash of lifestyle. Oh, and maybe the Bad Bunny Crocs too! Q3: Many are shifting spending from hype to more technical footwear. Have you seen your behaviour shift like this at all over the last year? If yes, why do you think this is? Daniel: Yes. I think everyone has suddenly discovered a greater appreciation for the outdoors and a small shift away from “hype for the sake of hype”. I'm grateful that I learned this lesson years ago, because I've spent my free time and expendable income on travel and experience as opposed to coveting a bunch of sneakers that sit in storage. Jes: Yes! Thank goodness technical gear is now considered fashion because it's the only thing I'm wearing 99% of the time. Hopefully this shift sticks around for some time. Mario: I would say so. I am starting to think more about the actual composition and construction of all of my clothing and see others doing so as well. I’m making an effort to be more mindful with my purchases and surround myself with more functional, timeless products to cut down on my own waste and consumption. What are you wearing on the road? Mario Shoes: ON Running Cloudflow Apparel: ON Running Lightweight Shorts , Performance T , Performance Long T Jes Shoes: Nike ZoomX Invincible Run Apparel: Jordan Track Cargo Pants , Nike Trail Gear Daniel Shoes: ZoomX Vaporfly Next% Apparel: District Vision Air-Wear Longsleeve , Satisfy Running Gear , Nike NSRL Transform Jacket What are you listening to on the road? Mario: If it's a short distance run I’ll throw on some rap or a random metal playlist (which I never listen to) because it's nice to just have some wild music playing in the background that I can push to. For longer runs, I’ll do something more mellow:, rap, pop, 90s/00s stuff. I'll even throw on a podcast every once in a while to try and learn something while I run. Jes: Here we go! The Greatest Showman soundtrack. On repeat. Over and over again. Sometimes for upwards of 9 hours (on a 50 mile run). Daniel: Wild story - For the first marathon I ran, there was a rule against headphones, so I had to run in silence...that was quite an experience. Nowadays, I listen to everything from the DJ Premiere/RZA Verzus playlist, to "War on Drugs", to the NY Times "The Daily" podcast, to books like, "Power of Now" and "Breaking the Habit of Being Yourself". I'm always trying to dial in the right mood, for the right day, to achieve the perfect run. Final Thoughts from Pier Five The purpose of this story was not to tell you all to stop buying shoes. I can’t honestly say that I am going to stop and I am not the right person to tell you to. If you do want to learn how you can think about your consumption more responsibly, Daniel’s FutureVVorld is an amazing platform for this. Ultimately, this story was meant to inspire you to try something new. For me, it was running but there are a million activities that exist that we can bring our compulsive sneakerhead characteristics to that can make you happier. Finally, if you made it this far and you’re still no more excited to try something new, then all I can say is the next time you overpay for some kicks on StockX, at least wear the damn shoes more than twice a month! For more on Mario, Jes & Dan, check out their IG and keep it locked to Pier Five for more stories and interviews with the best in fashion, art, business, sports, food & more. Mario: @imnotmars Jes: @jeslynnyc Dan: @theairvegan

A Conversation With Jon Elias of Lost & Found Jon Elias is the Co-Founder & Co-Owner of Lost & Found, one of Toronto's best menswear stores. Jon has an experienced eye for the best menswear brands around the world from international hotspots Japan, Australia, London & Paris. When he's not running the shop, Jon is also an avid collector of art and is known to hit a nice jumper on the basketball court. ​ @jhoo04 / @shoplostfound There's always a great influx of new brands in the shop. What are 5 of your favourite right now? ​ ​Engineered Garments, The Real McCoy's, Lady White, Norse Projects and Alden. I mean I could replace those with 5 other brands. Honestly, all the brands we carry in the shop are important to me if they weren't we wouldn't carry them. ​ Music plays an important role in setting the atmosphere of the shop. Who are 5 artists we might hear in L&F? ​ Haha. You are asking the wrong person. I've lost all control over the music. But if I had a choice, right now I would say Madvillian, The Frightnrs, Freddie Gibbs and Madlib, Frank Ocean and Kanye. Again, this will change but these have been in heavy rotation for me. ​ Styles are always changing. What are 5 trends you've been seeing in FW20 that you're into? ​ ​I don't really know trends as we kind of avoid them at the shop but here are some highlights for me right now. The colour purple, toques by Norse [Projects], PAA and Homespun have some great sweaters, pants by engineered garments this season are amazing and I'm all about the Viberg boots lately. As for trends, if you follow those you're bound to make mistakes. Tried and true. ​ COVID has taken us all for a ride. What are your 5 tips to survive these trying times? ​ Keeping a positive attitude is the number one thing! Exercise Eat healthy Take supplements When you can, hug someone you love <3 ​ Top 5 pieces in your rotation? ​ I can rattle this off with my eyes closed. McCoy's cardigan hoodie Engineered Garments painter's pants Nike Air Max 90s Gitman's [Vintage] Camp Shirt Any graphic tee I can get my hands on ​ Lastly, How are you feeling about retail in general these days? ​ This is tough. I think the retail realm is always interesting. From brands, to fabrics to stores. Curation is what really gets me. I'm always impressed with stores who have a different interpretation of a brand. I mean retail is really at a cross roads right now in terms of how they operate. Online has been a huge piece of our operation but we love the in store experience and don't want that to change regardless of the changing climate.

A Conversation With Garret "GMAN" Louie of TAIKAN Photo: @whentheyfindus It’s no secret that Canada hasn't always been the hub for dope brands and culture that it is now. For decades, the space was dominated by cities like New York, Los Angeles, Tokyo and Paris. Garret “GMAN” Louie, a Vancouver native, has been doing his thing to change that. With over twenty-five years of experience throwing some of the best parties in the country and bringing some of the coolest skate and street brands to Canadian shops, GMAN has solidified the great north as a prominent epicenter for all things cool . As the co-founder of a top-tier streetwear and sneaker shop Livestock and owner of multiple distribution agencies, Fortune Sound music venue and TAIKAN, one of the hottest bags brands in the market, GMAN is one of those people that you need on your radar. We were lucky enough to speak with him about what he’s been working on lately and pick his brain for some tips that any creative person can apply to their hustle. Take a read through the interview below and stay tuned for a likely part two since GMAN’s stories are endless! Hey GMAN! It’s great to be chatting with you. For those who may not be familiar, can you tell us a little about yourself? Hey guys! Well first and foremost, I am a father and husband living in Vancouver, British Columbia and I love to do stuff for my community. I was a co-founder of Canadian streetwear shop Livestock and I co-own two distribution companies called Timebomb Trading Inc and FBOMB Trading Inc. A few years ago I also started TAIKAN, an essentials bag and apparel brand. Wow! You’ve got a lot going on. What do you think were the driving factors that got you so involved in this space over time? As a kid I was really into skateboarding, punk rock, rap and all that stuff. My dad had a sales agency for menswear that sold suits and ties, so I wasn’t really that interested. One day his agency brought on a more youthful surf brand which sparked some interest for me. I told my Dad I wanted to explore distribution as I had found this brand called Freshjive and wanted to import it. I ended up getting in touch with the owner & he was down and I threw a big party in Van for them. I was really able to build the brand and connect with the community. The party went super well and things just kept going from there. A number of years later I started Livestock with Garry Bone and that really led the way for all of my current ventures, spending so much time around various brands and the nightlife scene. Very cool to see you taking that initiative early on. Having worked in the distribution industry for fashion and streetwear brands for so long, what triggered the desire to start your own brand, TAIKAN? After working with brands for so long and meeting all the people behind them you really start to learn the process of developing and growing successful brands. Eventually I started to notice some gaps in what the market/retail space had and saw an opportunity to start TAIKAN to help with my own roster on the distribution side. Vancouver has become such a hub for new brands with the different seasons as there is so much good gear coming out of here. Today we have labels like Reigning Champ, Arcteryx, Lululemon, Herschel and Purple Brand. Even brands like Stussy have their creative team based out of here now. Back in the day people never even really knew where Vancouver was but all that has changed now. That makes a lot of sense when looking at it from a distribution standpoint, having one business help the other and growing them together. What was the inspiration for the brand and the bags? I have been a huge fan of our friends at Herschel’s success but my personal aesthetic is a bit more higher end and a little more Japanese influenced which is something we don’t have much of in Canada. The problem with the nice Japanese stuff is it’s very expensive so we wanted to create something that could be affordable, yet have cleaner aesthetics and be inspired by design, photography, art, music & skateboarding. Love it. We also hear that TAIKAN is set to release its first apparel collection later this month! What was the reason for expanding beyond bags and why now? We’ve done a lot with bags over the years. We’ve had some amazing collabs with brands like Pleasures, BEAMS, Soulection and SNEEZE, etc. and have gotten into a ton of amazing shops around the world. The thing with bags is, from a volume standpoint in stores, you can’t stock as much as you can with apparel. Twelve to twenty-four bags in a shop might seem like a lot, whereas for apparel, you have more options. With COVID happening and people not travelling as much, it felt like the right time to pivot to apparel. Makes sense! What’s the vibe for the apparel drop? A lot of the brands are very logo heavy so I wanted the TAIKAN assortment to be less branded and more about quality, fit and feel. We’re all about creating timeless pieces that can be in your wardrobe forever. We want this to be your favourite hoodie, your go-to cargo pant, etc. Design wise it’s a lot of basics/ staples/essentials, but we also tapped some cool artists for collabs and brought in some fun custom dyes to spice things up a bit. Basics with a twist. We’re also going seasonless and general neutral for our apparel which makes it a lot easier for stores to support, especially during COVID, and the reception has been overwhelming. Everything will start hitting shelves late August and we’re pumped for people to get their hands on it. In the meantime, make sure to check out www.taikaneverything.com and follow @taikaneverything on IG. Photo: @eligorin We’re big fans of the timeless classics! Can’t wait to check it out. You mentioned some of the awesome collabs you’ve done in the past. What are your 5 tips to execute a successful collaboration? The first thing is to really think about why you’re doing the collaboration. Don’t just collaborate for collaboration’s sake. It has to be a good fit. Tap into your relationships. It’s always more fun to collab with friends or people you know and respect. Be thoughtful with the story and design. Don’t just slap a logo on something. Make sure the collab tells a story that people can feel. Start early and be patient. Sometimes these projects can take up to a year to create but it will all be worth it. Lastly, make something that you’d want to have yourself. It will always lead to a better product and a final outcome that you are the most happy with. Bonus: There are no rules! Try new things and have fun. These are great tips! What’s one of your favourite projects that you’ve done with TAIKAN so far? We have an ongoing project called TAIKAN By that I love. Essentially we tap artists, photographers, creators, etc that we are into, send them bags and apparel and let them do their thing with it. Rather than trying to manage what they create, we let them put their spin on it and it makes for some really great content. Sometimes we can get really out of the box like our latest collaboration with Tatum Maclean ( @zeustate ) who did a Hansel and Gretel theme shoot. It turned out amazing! We’ll then also do an interview or have them choose a playlist for our site as well to really give them representation on our page. You can find Tatum Maclean’s TAIKAN BY here. That seems like a really smart way to keep things fresh. On that note, as someone who’s been in the space for decades, we’re sure you’ve seen many brands come and go. What are some key traits that you think brands need to have to stand the test of time? I actually don’t mind that brands come and go. I think that sometimes brands change to keep up with the changing times and it takes away from the authenticity of the brand. I look at a lot of brands and think, as the owners grow, how do you still continue to appeal to the new younger generations? Some brands can obviously last though. It comes down to focusing on authenticity and not letting money or extreme growth get in the way. If you think about a brand like Stussy who’s been around for thirty plus years, they had a period of time where they were in every Zumiez and that definitely diluted the brand a bit, but then they pulled out. I think people really respected it. It was a ton of lost revenue at first but the community that the brand is for really respected the move and I think that’s what has helped them be so legit. That’s a good way to look at it. I guess we don’t need everything forever. Lastly, it’s no secret that with decades of experience, you know how to throw a good party. What are 5 must haves for any GMAN certified party? Vibes are super important. If there are good vibes then everything else will follow. Sometimes you might need to spend some extra money on the best DJ or let some people in for free and give up cover to get the vibes just right. It’s worth it. You need to have dope music and the right talent for the crowd. We always try to source the best locally and also bring people from around the world. Pack up the party with the right people. No one likes an empty party. Try not to stress too much, especially when the party is going on. Just have fun. Have fun but don’t over indulge. The only way to be able to do this for many years is to have a good balance. Check out GMAN , TAIKAN and Fortune Sound on Instagram and make sure to visit TAIKAN’s website for more news on their apparel release coming at the end of August. Also don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

July Guest Picks: Home with Sylvia Hoang Guest: Sylvia Hoang, founder of Studio S 1. Bearbrick Figurines "Bearbrick is for everyone that loves art, fashion and culture. From their "basic" designs to limited edition collaborations, this is a conversation starter and essential piece to elevate your space." 2. Virgil Abloh's Markerad Clock "With Virgil's iconic quotation marks, this clock is a clean and minimalist design that does not include numbers yet it challenges the notion of function vs. art with this homeware design." 3. Hype Books & Magazines "Get inspired everyday by having a copy or two of any streetwear related hardcovers in your home. When not in use, it's a perfect coffee table set up for the next reader." 4. Murakami Plush Pillows "These are more than just flowers. They will brighten up your space and comfort you, with this iconic motif by Murakami nodding towards the history of Japanese culture and art." 5. Studio S Swoosh Incense Holder "This is a functional art piece, inspired by the swoosh, that could either be used just as decor or to relax your aura with incense sticks." Check out all of our guest picks for July here and stay tuned to Pier Five for more stories and interviews with the coolest people around.