Doing It His Way With Rae Mendoza of ICYT They say that pressure produces diamonds and this definitely shows through with Rae Mendoza and I'll Call You Tomorrow, his clothing brand and artist collective based out of Edmonton, AB that has been working hard to put their city on the map amongst the heavy hitters of Toronto, Vancouver and Montreal. We got the opportunity to chat with Rae about the growth of his collective, how it opened up new doors with his agency Tomorrow Works and tips he has for creatives looking to get noticed. Read some excerpts from the conversation below! Rae on Building Things His Way Being housed and running everything from our home city of Edmonton, Alberta is really freeing for us. It lets us build our community how we want to do it and not as a reflection of something else. We just love this challenge of building new infrastructure and new opportunities for people that resonate with our platform where they don't typically exist. It also just lets us be a bigger fish in a small pond. Rae on Working With Friends I was very fortunate from the start to just always be around just super talented people, whether it was photography, design, music, now tattooing and illustration. Once I started working with them though, I really quickly realized where now as a business owner working with my best friends, it's up to me to set those boundaries of like, "in this space we're professionals working together and I'm holding you accountable for deliverables, and we have a specific function we need to do, and then we can go back to being friends outside of that space." In terms of finding the right people, a lot of it comes down to that gut feeling of knowing that we see things eye to eye, whether it's like good product, good design, taste levels, community, or you just knowing that this person's honestly just a good person. Rae on Finding New Opportunities Tomorrow Works as an agency has this living portfolio that is always constantly putting out new work in the form of I'll Call You Tomorrow. The bulk of our business just comes from people seeing our brand and then knowing that they can do something similar for their brand and their business. It's such a small circle these days of who is interconnected, putting your work out there and just showing that what you can do and how you deliver it at a very high level is the most important thing. Most of those things will kind of just sort themselves out and come to you. Then as a consultant and on the agency side, it comes down to you being ready for those looks as they come. Rae on Passing The Torch We started noticing it happening now as me and my team, we're getting a little bit older, where young kids will come up to our events and our parties and they'll be like, "I'm 22 or 21 and the first pop up or cool art party that I ever went to was one of your events and now I'm starting my own t-shirt line or I want to do certain things in the streetwear and arts community because of that event" and seeing that grow outside of us is some true 'pass the torch' legacy type shit. That's the stuff that keeps me up at night that I love. Make sure to follow I'll Call You Tomorrow and Tomorrow Works on IG for news on all of their upcoming events, projects and clothing releases and keep it locked to Pier Five for more conversations with entrepreneurs coming soon.

Writing History With Sam Le Roy of Hartcopy Holding on to the past isn't always a good thing, but in the case of Sam Le Roy and Hartcopy, it couldn't be cooler! As one of Instagram's best new(ish) sneaker pages, storytelling around the coolest pairs of new and old sneakers from around the world, Hartcopy has taken the world by storm with its ethos of embracing traditional print for the digital consumer. We got the chance to speak with Hartcopy's Creative Lead, Sam Le Roy, about what got him involved in "The New Print", where he thinks sneaker culture is going, what it's like diving head first into new creative projects and the importance of confidence to get yourself into your dream position. Read and listen below for the convesation! Getting Started. Hey Sam! Thanks so much for chatting with us. To kick things off, can you tell us how you got involved with Tim and Hartcopy? So before I got started with Hartcopy I was writing for another publication call Sabukaru - great read by the way. I found Hartcopy pretty early on when it launched and then I saw Tim post on Facebook that he had started the page. I sent him a message like "Hey I'm a writer. Can we work on this together?" I wasn't expecting money or anything. Luckily Tim saw my message and I think because of my experiences at Sabukaru, he gave me a shot. This was around March or April of 2020. Damn, just like that? All about shooting your shot! My entire creative journey is all from sending that DM. All opportunities that I've had have been because if sent that message to the right person. I just found a lot of people online and now I can call them friends. Definitely don't be afraid to shoot your shot! (Listen to more below) The Execution. Hartcopy has published nearly 1,400 posts now in not that much time. Firstly, how do you choose what to write about? The biggest thing for Hartcopy is looking into the past and telling the stories of older pairs and silhouettes. A lot of people really fell in love with Hartcopy from our coverage of older grail pairs, older dunks and Jordan sneakers but we really just cover whatever we think is cool. It's really an extension of our own tastes so as long as we think it's cool then we'll post about it. Second question. How do you find the time to do all of this AND pursue a full time career? Luckily, we have a pretty good formula now for creating the content so it doesn't take that long. What is starting to take a lot of time is all of the other partnerships and projects that we are starting to do. I actually just gave my notice this week and will be doing Hartcopy full time now, which is really exciting! Oh wow! What was the thought process like behind that decision? I think it was inevitable at some point for this to happen. I have so many plans for Hartcopy in the future but they would never become a reality if I didn't take the jump now and try it. I had a moment at the Foot Patrol event where I knew that not capitalizing on this would be a massive waste. (Listen to more below) The First Book Signing. Just recently Hartcopy launched its first ever physical print sneaker book with a killer launch event at Foot Patrol in London. What was that like getting to connect with people over Hartcopy in person after being a digital first platform since the beginning? Seeing that many people come together for a product that we made was incredible. It was an amazing feeling and I definitely want to see that again. There's something really charming about bringing people together for a physical product. We've gone through so many followers and likes on Instagram but I can't visualize that. Meeting people in person creates a feeling that I really can't describe. (Photos: Foot Patrol) What's Next? I'm planning books two, three, four and five. Book two is going to be more focused around people than product, but obviously still connected to products. Book three I can't speak about it yet because it's going to be completely out of nowhere [laughs] and I wan't it to be a surprise. Looking forward, now that I'm full time, I want to also be doing things like merchandise like clothing releases in addition to the book releases. I really want to have people getting Hartcopy in hand and a big focus for me is to keep it affordable. We have a lot of things in the works as well that I can't speak about yet but just know we're going to be very busy! And lastly... a reminder from Sam to wear your shoes! Make sure to keep up with Sam and Hartcopy on Instagram for all the best sneaker content and news on their upcoming projects and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

A Conversation With Obra.Jay Jonathan Rodriguez is the creator behind Obra.Jay, a creative outlet focused on vintage sneakers, fashion & DIY streetwear with a quickly growing, international audience. Coming off the recent release of his 1.0 Obra.Jay sneaker, Jon is making a big splash in the game and when he's not designing, collecting vintage kicks or vetting IG fit-pics, Jon is also a wedding photographer and barista in his home town of Albuquerque, NM. ​ @obra.jay As a leader in fit-pic curation, what are 5 of the hottest poses right now for a great pic? The leg cross Hands together or crossed arms with a nice slouch Leg up with foot on the side of the wall The “candid” walk pose Straight up model shot with the face mask. A big one during these times! What are your top 5 sneaker silhouettes of all-time? Jordan 1 Air Force 1 Nike Dunk (High or Low - both are perfect) Converse Chuck Taylor High (Old model) New Balance 990 (any version!) Once COVID lightens up and we can travel again, where would you love to travel to? ​I'd love to spend a summer in New York. Just do the NY thing! I also have some friends living in Madrid, Spain so I'd love to get out there to see them. Iceland is beautiful. I'd love to shoot some landscapes out there. The Swiss alps would be sweet too and then of course, I'd love to go to Japan to experience the fashion, food and sneaker culture out there! ​ If you could only have 5 shoes for the rest of your life, what would they be? Jordan 1 1985 'Neutral Grey' Nike Dunk High 'Neutral Grey' (with a blueish tint) Any grey New Balance model Nike Air Force 1 w/ the green Swoosh Jordan 1 1985 'Black/White' Lastly, we know the culture's changing all the time but what are 5 trends you love or hate in sneaker culture right now? ​ ​I LOVE that the faded/worn look is in. Vintage tees, worn shoes and painter pants. I HATE the resell market. I'm a part of it but hate that I have to be. I HATE bots (but can't say I haven't tried checking it out. I LOVE the bootleg Jordans trend. It's such a fun way to mix things up. I LOVE & HATE the popularity of dunks. Love it because I love dunks. hate it because prices are going crazy! For more on Obra.Jay, check out his Instagram and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

A Conversation With Kishan Mistry Kishan Mistry is one of Toronto's most promising up and coming photographers. Having shot some of the city's most iconic moments and talents, Kishan has compiled a very impressive portfolio. Kishan is a regular contributor to the MLB, NBA and hip-hop/rap scene and has photographed the likes of Drake, Travis Scott & Kawhi Leonard's "The Shot". ​ @_kishanmistry What photographers are you paying the most attention to these days? ​ ​I try not to focus on other's work too much so that I can keep my styles my own. That being said, @doncharleone , @jayscale & Marc Blinch are killing it right now. They each have a unique style and have scored some incredible shots. ​ Do you have a top 5 for photos you've taken? ​ Fred VanVleet - Game 6 Playoffs 2019 Kawhi Leonard airborne for "The shot" Demar Derozan and Kyle Lowry hugging post-game Drake & Travis Scott (2018) Portrait of Drake What are 5 tips you'd give to any starting out in photography? Shoot everything! No matter where you go, bring your camera and practice. Fake it ’til you make it. It's not always easy getting your foot in the door early on so do what you can to make your reach seem as big as possible and overtime it will grow naturally. Shoot your shot (no pun intended)! Don't be afraid to reach out to people to shoot. The worst they can say is "no". Use “no” as motivation to keep pushing & be resilient! Network and be kind! A nice attitude will go a long way an create a ton of opportunities.​ ​ What are 5 tricks you use to make your photos pop? ​ Since everyone has their own style, these tricks won't apply to everyone but my 5 tricks are: Invest money into good gear. You'll earn the money back through work! I like to use my music photography edit style for other categories like sports photography. ​Big poses. Vibrant, saturdated colours. Spend lots of time in Lightroom. My special trick is decreasing clarity a bit, but that's just me. Download as many presets as possible and work backwards from them to learn about each element and how they affect your photos. ASK QUESTIONS! Don't be afraid to ask people what gear they use, what settings they use, how they achieved a certain effect. Networking and talking benefits us all.

norda x ciele "Cooper's Hawk" Launch Recap A couple weeks back, we were lucky enough to get the invite out to the launch party for the norda x ciele “Cooper’s Hawk” 001 sneaker. This shoe marked the first ever footwear project for Montreal based running brand ciele and an iconic milestone for norda in regards to footwear development, with special details like the Cooper’s Hawk inspired yellow Vibram midsole, something that Vibram has never approved to any other brand in the world due to concerns around it contrasting with the Vibram logo. The launch event consisted of a community gathering at Off The Hook, Montreal’s premier sneaker boutique, where guests got to try on the norda 001s, followed by a 7km trail run hosted by Run Rite. Post-run, everyone gathered back at Off The Hook for some refreshments and music. This event marked the first launch event for norda and the first time that many got to feel and try on the norda 001 in person so we were absolutely thrilled to be able to attend. Pier Five got the chance to chat with runners and the norda team about the launch and even laced up the norda 001s to join the Run Rite run club for what was a very fun and challenging hike through the famed Mont Royal park in the plateau of Montreal. The energy was at an all time high, everyone’s feet were more comfortable than ever, and it’s safe to say that this evening solidified norda as a force to be reckoned with both in the running and lifestyle footwear space. Scroll down to watch the official event recap video filmed and edited by Pier Five, as well as check out photos from the event and run. Swipe through the slideshow for photos. To learn more about the norda x ciele “Cooper’s Hawk” 001 and purchase a pair for yourself, head to norda’s website and keep it locked to Pier Five for more stories and interviews with our favourite designers, entrepreneurs, creators, brands and more.

June Guest Picks: Books with Post Design Collective Guest: Amanda & JP of Post Design Collective 1. Atlas of Furniture Design. 2019, Vitra Design Museum "One of the most comprehensive design books featuring notable standout pieces throughout the 20th century. Beautiful book with a plethora of information!" 2. 325 Magazine, Yearly. Ryerson Department of Architectural Science (DAS) "An amazing yearly publication that showcases the work of students from 1st year through to Master's program from Ryerson's Architectural Department. Coming from this program ourselves, we always are interested to see what is being produced and how far the program has come." 3. What If? Serious Scientific Answers to Absurd Hypothetical Questions, Randall Munroe "Really just a fun, light-hearted read that takes simple problems way too seriously, sometimes how we approach problems as well." 4. The Age of Collage Contemporary Collage in Modern Art Vol 2, 2016. Gestalten "An amazing collection of abstract and surrealist works, showcasing collage as an art in its most idealistic and interesting form. Goes largely alongside Amanda's Thesis work, and is on the list to purchase (but is sold out everywhere)." 5. Dieter Rams: the Complete Works, 2020? Klaus Klemp "A Collection of works from one of the most influential designers (and one of our favourites, as noted in our previous interview). Also on the list for purchase and a read. One day!" Check out all of our guest picks for June here and stay tuned to Pier Five for more stories and interviews with the coolest people around.

Slow & Steady with Josh Heares of Porter James Sports Once you get going, it can be hard to slow down but we can't forget the tales of our childhood. You can't rush success. Slow and steady wins the race. Such is true for Josh Heares, founder of New Zealand based clothing brand Porter James Sports, who has spent the last two-and-a-half years carefully crafting his label. With a clear path ahead and a mind that has never been more focused, Josh is on his way to becoming one of the most stand-out menswear street brands in our opinion and we got the chance to chat with him about his journey from advertising to fashion, how he plays the fashion game with an analytical mindset and where he hopes to take the brand in the future. Read the full interview below! Hi Josh, thanks for taking the time to chat with us. For those who aren't familiar, can you tell us a little about yourself and how your brand, Porter James Sports, came to be? Thanks guys! I started Porter James out of my living room in Auckland, NZ about 2.5 years ago, in December 2020. Before that, I spent my career in the advertising and design space so I was new to fashion taking on this project. Today, I would say PJS is the convergence of menswear and streetwear and the values we champion are 'simplicity' and 'timeless design'. We try to be accessible but from day one, I was really keen on ensuring that we didn't look like a 'part-time' fashion brand. I have a high bar for the brands I wear as a consumer and PJS had to match that. With no prior experience in fashion, what was the motivation to pivot from your career in advertising? In my mid-twenties, I got a promotion at my advertising agency and was really excited. At the time, I thought this was my dream job, blending business and creativity together but one day realized that I didn't see a long-term path for this and felt like something was missing for me and wanted to create a change. A mentor told me about this idea of envisioning my dream day instead of my dream job and that changed everything for me. I started thinking about the things I value most like making my own schedule, being able to be creative and work with other passionate people instead of large corporations, and then being able to work from wherever I wanted. Fashion checked a lot of those boxes so I started spending a lot of time looking into how to make that possible. So from there, how did you get started? I threw myself in the deep end. I got an agent out in Guangzhou, China and flew out there to meet him to speak about product development. Luckily he was from New Zealand and spoke perfect English which was a huge help. From there, I just asked a lot of questions. I brushed up on all of the product development information, figured out how much money I would need to start everything. On the other hand, having worked in advertising for so long with brands like Mercedes-Benz, I knew what world-class delivery looked like and had a benchmark for what I wanted to try and hit with my own brand. The reality of leaving your job and starting a brand is that money can get tough. How did you manage there? Absolutely! I knew that I was going to need income from other sources so I started a consulting side-hustle, which allowed me to sustain enough revenue once I left the agency job. I still do it now and it's a great extra job, allowing me to use my past experiences and help others develop their brand plans. I know the brand is strong and will continue growing but it obviously takes time so I didn't want to put all of my eggs in one basket from the beginning. You seem like you're very patient, which doesn't always come so easily to entrepreneurs. I think it's important to look at things like a sliding scale, not a light switch. Success won't come overnight. I heard this great quote that "people overestimate what they can do in a year but underestimate what they can do in ten years". Where you are now, consider it a stepping stone that's planting seeds to where you want to go. I know that if I'm intentional and become comfortable putting in the work, it might take two or three years to start seeing some real return but in ten years I'll be very happy about the work that I put in. Do you have a long term or ten year plan for the brand? I just want to continue to grow the brand bigger, while staying in my lane. I've never been clearer than I am now on what our products look like and what our 'brand filter' is, meaning how I think we should look and what we should be putting out. We're focusing on DTC growth now which I'm really starting to figure out and I think that I'm on the right path which is the most important thing to me. The DTC landscape is ever-changing. What are the most important thing to be thinking about these days when running an online business? This isn't new but the only way to really grow a huge business is by acquiring more customers, so that's where all of my focus is. You need to understand why someone might not buy from you and mitigate all of those barriers. For me, as a brand from New Zealand, it's improving shipping so that new customers can take a chance on the brand. I've worked to ensure I can offer fast-free shipping because I know my quality is good, and that if I can get my products into the hands of the "fashion-guy" of a friend group, they'll influence their ten friends and that's how everything will grow. So I just need to ensure the person landing on my page has no reason not to checkout. Besides the quality being top notch, what's your strategy for the product design and collection building? As you connect with new producers and learn new things around the product, I think it's easy to get overwhelmed. The truth is, you can build a multimillion dollar brand around just five or six styles ( a great shirt, a great pair of trousers, a great hat, etc). I've watched so many brands scale massively by perfecting certain styles and that's what I'm trying to do. That helps me ensure the quality, fit, and look are perfect. Taking inspiration from other trends and brands is ok but apply what works for you and make sure to stay in your lane. I'm also trying to remind myself to slow down and constantly iterate as opposed to pumping out a lot of product quickly. I'm constantly thinking about how I can make the product better, from the stitching to the materials, to the decoration. I'd say taking it slow is what is going to help us win. Love that! Slow and steady wins the race. Make sure to check out Porter James Sports for their newest drop on Monday, July 17th and keep it locked to Pier Five for more conversations with creative entrepreneurs!

On The Map With Free Agent Wearhouse Pier Five got the chance to meetup with local legends Rob Echevarria & Kim Barrera of Free Agent Wearhouse, Toronto's premier apparel design and decoration company, in their downtown Toronto showroom for an awesome chat about business through the pandemic, empowering local designers, the value of Canadian-made products and staying dedicated to your craft. Having worked with dozens of Canada's top brands and designers as well as a special project for one of Toronto's most loved Raptors, there's a good chance that you've walked past someone wearing something made by Free Agent Wearhouse and the stories they had were endless. Read through the conversation below and check out the sound bites to hear from Rob & Kim first-hand. Hey Rob & Kim! Thanks for having us in your showroom today. For those who aren't familiar with you and Free Agent Wearhouse, can you tell us a little bit about this all? Rob: I'm Rob, the owner of Free Agent Wearhouse. We specialize in premium quality clothing production and decoration, probably best known for our intricate embroidery. Kim: I'm Kim. If I had to give myself a title it would probably be lead designer or maybe assistant project manager. I kind of do a little of everything since it's just the two of us here. I connected with Rob during the pandemic through a mutual friend and have been helping him with the business as it's been scaling. What do you think sets Free Agent Wearhouse apart from the other design and decoration companies in Toronto, or maybe even all of Canada? Rob: Our biggest focus right now is on helping smaller fashion brands get the look and feel of the bigger brands. While what we do is not necessarily innovative, when it comes to design, decoration and production quality, there aren't a lot of companies out there that will put in the time and attention like we will and I think that has gone a long way with our clients and the brands that choose to work with us. Kim: We're always thinking about the future and how one project can lead to the next. We're more than just an embroidery company. We can advise on design work, help the brands out with their concepts, make connections to other brands or suppliers and so much more. In that sense we're almost like an agency and are always making sure that we are putting our best foot forward with every single client. How did the pandemic affect the business? Rob: Things were crazy in the beginning. We transitioned to face masks for a while and that was very busy. That's when Kim came in to help out. The pandemic really just created more of a desire to work within the community and do things locally. There's a lot of buzz around "Made In Canada" in fashion. Why is this important and how does Free Agent Wearhouse fit into it all? We're all about this (of course)! As consumers, we've all bought bigger brands for the logo or design but you know "that sweater" is just ok when it comes to the quality. There's a reason why people are proud to wear Canadian-made. It's because you know the quality is there and it's really made to last. The idea for us is to bring that type of high-value production back into Canada as much as possible. FAW x Adidas For Kyle Lowry Recently you got to work on a very special project with Adidas for Kyle Lowry. What was that like? Rob: This one was different because we really had full creative control over the entire project. For a big company like Adidas to give control to a smaller design company really exercised every aspect of our capabilities. Kim: It was amazing. Witnessing Kyle win a championship, leave and then be a part of something that was presented to him when he returned; that was really special! We were able to add those little personal touches that paid homage to him, not only as a Raptor but as a world champion. (Listen to more below) What advice would you give to someone looking to get into this business? Learn every skill that you might need. If you can do it yourself, you'll always go further than if you have to lean on somebody else. Just keep creating. Make something wack? Who cares! Stay dedicated and learn from your mistakes. The thing that you think might be the worst thing you've ever made might be the best thing in someone else's eyes. Now that the world is opening back up, we imagine you must have some big plans in store? Definitely! We're setting up a much bigger space which will be great for clients to be able to come by, see the work and hang out. We'll hopefully have some other big projects come up soon and we really want to get more and more into cut and sew. Lots to come. Rob: At the end of the day though, even if we shut down again, the grind doesn't stop. I need to always be doing something. Even if the money's not flowing, you can catch me in the factory. There's always going to be something to learned and to do. Kim: We're looking forward to all of it! Make sure to keep up with Free Agent Wearhouse on Instagram and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

Continuing The Legacy With Nick Vo We are thrilled to award Nick Vo of @nicksjewellery as the recipient of the first ever Pier Five Creators Grant! Nick’s story was one that really inspired us and resonated with our story and the story of so many other young creatives that we know. In just a short time, Nick has helped elevate the wonderful jewellery shop that his parents started 20 years ago, becoming a staple in Toronto for creative communities to connect over beautiful (and often custom) jewellery. With the money from the grant, Nick hopes to bring in new machinery that will increase the capabilities of the shop and the level of service that he can provide to the shop’s clients. We spoke to Nick about his aspirations for the business, the importance of his community in what he does and the type of mark he hopes to leave on his family when it's all said and done. Continuing the family legacy. My biggest inspiration is my parents. They're the ones who raised me and it's my time to give back to them and to take care of them. They've been through a lot. They sacrificed a lot and it's now my turn to both elevate the business and also carry on the family legacy. My grandparents were jewellers. My parents are jewellers and now I'm the next generation to do it. We all eat together. I hope to create opportunities for my friends and family. I want them to eat with me and I want them to always stay hungry. I think that if I'm able to help myself and love myself, I'll be able to do the same for them. It's a two-way street and I really hope to create every opportunity for them. Collaboration is key. I think the key to success is working with others and collaborating. With jewellery and other mediums, we all intersect. I think the best way to win is to work with each other and uplift each other. It's important to support those who are around you and who are in your network and that will allow you to grow and expand your network. There needs to be more love in the world and we need to support each other more. The future of Nick's Jewellery. My long term vision for Nick's Jewellery is to make it a hotspot in Toronto. Just like when you go to New York, you go to different jewellery shops like Popular Jewellery and New Top Jewellery. I want it to be that when people come to Toronto, they make a pit stop at Nick's Jewellery. I want it to be a space where different creators and consumers - anyone from any walk of life - can come in and work together and be able to purchase jewellery. I want it to be like a studio and a jewellery shop at the same time. Thank you to everyone who supported the Pier Five Creators Grant! We could not be happier with how everything rolled out and are so happy to be able to have presented Nick with $3,000 to help take his business to the next level. Make sure to check out Nick's Jewellery on Instagram and stop by the shop if you're in Toronto!

Protecting Your Brand With Zak Kurtz of Sneaker Legal Almost every creative entrepreneur starts their business out of passion but as time goes on and the business grows, the legal matters of the business become more important but also often fall to the wayside. Zak Kurtz, lawyer and founder of Sneaker & Streetwear Legal Services dba Sneaker Legal, has turned his passion for kicks and coveted streetwear into a business designed to help creative entrepreneurs with all of those legal matters so that they can focus on their passions, while he focuses on his. We got the chance to chat with Zak about how he found an opportunity in a niche legal space, his tips for new creative entrepreneurs and what some of the keys have been to his success. Read the conversation below! Hey Zak! Thanks for chatting with us. Can you tell us a bit about you and your firm? Hey guys! So, my name is Zak Kurtz and I'm the founder of Sneaker & Streetwear Legal Services, also known as Sneaker Legal . Sneaker Legal works with clients in the sneakers, fashion, sports and entertainment space to help them protect their brand across a number of legal matters. You've built a very cool career in an admittedly niche space. What was the key to getting there? If you like something, go do it. I read a good book last week, and a line that I remember from it is, "let your joy be your GPS", meaning, whatever brings you passion, whatever brings you joy, do that in your life. Let that guide you. My grandfather was a judge, so I knew I wanted to be a lawyer but I wasn't sure about what in. I played soccer soccer in college overseas, so I thought I wanted to be a sports lawyer but in law school, while I was doing sports law, and I was president of all these things, and I was making a lot of money, I wasn't happy. I would sit on my computer and I would just look at trademarks like drawings of sneakers. Never did I know that one day I'd have a special law firm that's niche was in sneakers and streetwear. If you never giving up and follow your passions, that will definitely lead you to a good career and also a good life. We love that story and the self awareness about what makes you happy. At the end of the day, just be you. Staying true to yourself and what you love is the most important thing. If you're passionate about something, maybe it's sneakers and law or maybe it's something else, that will find a way to shine. If you want to build a brand and you're a good human being, people will come to you. We only live so long and I think it's important to be yourself and that really attracts people and brings good things into your life. You seem to have a great capability at getting clients. Any secrets there? A lot of the time, people don't reach out to legal because they're afraid of legal's answer always being "no". Due to this, most of the time when people come to lawyers, it's reactive. It's after you're getting a cease and desist or after you're getting a lawsuit. So, it's very important just to be upfront and work with your client so that that stuff doesn't happen. If you're releasing a shoe, come to us and we could say, "hey, this looks like an Adidas or a Nike. You might want to change this" or "this name is already trademarked by another company so you might want to change your name". We always take a very open approach because we believe it's important to be proactive with legal and I think that openness has helped create a welcome environment for new clients. Once you get a new client, what's often the first legal item that they might need help with? Starting is the hardest thing for your brand but once you start, you need to start thinking about all the stuff like establishing an LLC, registering trademarks, bringing on a lawyer or having someone around that you can ask those types of questions to. I can't tell you how many questions I get daily about little things like "should I have a contract for this?" or "do I need an NDA for that?". These are simple questions that a lawyer could answer for free or in a few minutes and I think it's good to start building that network and have that team environment. If I was to focus on one thing though, It would be the trademark. Anyone could actually do their own application or do some research but if you take it the next step and actually hire a lawyer, working on the trademark will really help protect your brand. That way you're boxing out the other people from using that name or that logo. Lastly, outside of the legal field, what's one piece of advice you'd give to a new entrepreneur or small business owner? You need to have a great team and be able to rely on other people because you can't do everything yourself. Then, once you find the right people, you need to trust them and let them do their job. I'm very cautious about every micromanaging them. I want my team to know that, as long they get the work done, they can be creative and flexible with their approach and I feel like that's been a key to the success of my team. Make sure to follow Sneaker Legal for all of your sneakers and streetwear legal info and keep it locked to Pier Five for more conversations with creative entrepreneurs and small business owners. Legal Disclaimer: The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. 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A Conversation With Garret "GMAN" Louie of TAIKAN Photo: @whentheyfindus It’s no secret that Canada hasn't always been the hub for dope brands and culture that it is now. For decades, the space was dominated by cities like New York, Los Angeles, Tokyo and Paris. Garret “GMAN” Louie, a Vancouver native, has been doing his thing to change that. With over twenty-five years of experience throwing some of the best parties in the country and bringing some of the coolest skate and street brands to Canadian shops, GMAN has solidified the great north as a prominent epicenter for all things cool . As the co-founder of a top-tier streetwear and sneaker shop Livestock and owner of multiple distribution agencies, Fortune Sound music venue and TAIKAN, one of the hottest bags brands in the market, GMAN is one of those people that you need on your radar. We were lucky enough to speak with him about what he’s been working on lately and pick his brain for some tips that any creative person can apply to their hustle. Take a read through the interview below and stay tuned for a likely part two since GMAN’s stories are endless! Hey GMAN! It’s great to be chatting with you. For those who may not be familiar, can you tell us a little about yourself? Hey guys! Well first and foremost, I am a father and husband living in Vancouver, British Columbia and I love to do stuff for my community. I was a co-founder of Canadian streetwear shop Livestock and I co-own two distribution companies called Timebomb Trading Inc and FBOMB Trading Inc. A few years ago I also started TAIKAN, an essentials bag and apparel brand. Wow! You’ve got a lot going on. What do you think were the driving factors that got you so involved in this space over time? As a kid I was really into skateboarding, punk rock, rap and all that stuff. My dad had a sales agency for menswear that sold suits and ties, so I wasn’t really that interested. One day his agency brought on a more youthful surf brand which sparked some interest for me. I told my Dad I wanted to explore distribution as I had found this brand called Freshjive and wanted to import it. I ended up getting in touch with the owner & he was down and I threw a big party in Van for them. I was really able to build the brand and connect with the community. The party went super well and things just kept going from there. A number of years later I started Livestock with Garry Bone and that really led the way for all of my current ventures, spending so much time around various brands and the nightlife scene. Very cool to see you taking that initiative early on. Having worked in the distribution industry for fashion and streetwear brands for so long, what triggered the desire to start your own brand, TAIKAN? After working with brands for so long and meeting all the people behind them you really start to learn the process of developing and growing successful brands. Eventually I started to notice some gaps in what the market/retail space had and saw an opportunity to start TAIKAN to help with my own roster on the distribution side. Vancouver has become such a hub for new brands with the different seasons as there is so much good gear coming out of here. Today we have labels like Reigning Champ, Arcteryx, Lululemon, Herschel and Purple Brand. Even brands like Stussy have their creative team based out of here now. Back in the day people never even really knew where Vancouver was but all that has changed now. That makes a lot of sense when looking at it from a distribution standpoint, having one business help the other and growing them together. What was the inspiration for the brand and the bags? I have been a huge fan of our friends at Herschel’s success but my personal aesthetic is a bit more higher end and a little more Japanese influenced which is something we don’t have much of in Canada. The problem with the nice Japanese stuff is it’s very expensive so we wanted to create something that could be affordable, yet have cleaner aesthetics and be inspired by design, photography, art, music & skateboarding. Love it. We also hear that TAIKAN is set to release its first apparel collection later this month! What was the reason for expanding beyond bags and why now? We’ve done a lot with bags over the years. We’ve had some amazing collabs with brands like Pleasures, BEAMS, Soulection and SNEEZE, etc. and have gotten into a ton of amazing shops around the world. The thing with bags is, from a volume standpoint in stores, you can’t stock as much as you can with apparel. Twelve to twenty-four bags in a shop might seem like a lot, whereas for apparel, you have more options. With COVID happening and people not travelling as much, it felt like the right time to pivot to apparel. Makes sense! What’s the vibe for the apparel drop? A lot of the brands are very logo heavy so I wanted the TAIKAN assortment to be less branded and more about quality, fit and feel. We’re all about creating timeless pieces that can be in your wardrobe forever. We want this to be your favourite hoodie, your go-to cargo pant, etc. Design wise it’s a lot of basics/ staples/essentials, but we also tapped some cool artists for collabs and brought in some fun custom dyes to spice things up a bit. Basics with a twist. We’re also going seasonless and general neutral for our apparel which makes it a lot easier for stores to support, especially during COVID, and the reception has been overwhelming. Everything will start hitting shelves late August and we’re pumped for people to get their hands on it. In the meantime, make sure to check out www.taikaneverything.com and follow @taikaneverything on IG. Photo: @eligorin We’re big fans of the timeless classics! Can’t wait to check it out. You mentioned some of the awesome collabs you’ve done in the past. What are your 5 tips to execute a successful collaboration? The first thing is to really think about why you’re doing the collaboration. Don’t just collaborate for collaboration’s sake. It has to be a good fit. Tap into your relationships. It’s always more fun to collab with friends or people you know and respect. Be thoughtful with the story and design. Don’t just slap a logo on something. Make sure the collab tells a story that people can feel. Start early and be patient. Sometimes these projects can take up to a year to create but it will all be worth it. Lastly, make something that you’d want to have yourself. It will always lead to a better product and a final outcome that you are the most happy with. Bonus: There are no rules! Try new things and have fun. These are great tips! What’s one of your favourite projects that you’ve done with TAIKAN so far? We have an ongoing project called TAIKAN By that I love. Essentially we tap artists, photographers, creators, etc that we are into, send them bags and apparel and let them do their thing with it. Rather than trying to manage what they create, we let them put their spin on it and it makes for some really great content. Sometimes we can get really out of the box like our latest collaboration with Tatum Maclean ( @zeustate ) who did a Hansel and Gretel theme shoot. It turned out amazing! We’ll then also do an interview or have them choose a playlist for our site as well to really give them representation on our page. You can find Tatum Maclean’s TAIKAN BY here. That seems like a really smart way to keep things fresh. On that note, as someone who’s been in the space for decades, we’re sure you’ve seen many brands come and go. What are some key traits that you think brands need to have to stand the test of time? I actually don’t mind that brands come and go. I think that sometimes brands change to keep up with the changing times and it takes away from the authenticity of the brand. I look at a lot of brands and think, as the owners grow, how do you still continue to appeal to the new younger generations? Some brands can obviously last though. It comes down to focusing on authenticity and not letting money or extreme growth get in the way. If you think about a brand like Stussy who’s been around for thirty plus years, they had a period of time where they were in every Zumiez and that definitely diluted the brand a bit, but then they pulled out. I think people really respected it. It was a ton of lost revenue at first but the community that the brand is for really respected the move and I think that’s what has helped them be so legit. That’s a good way to look at it. I guess we don’t need everything forever. Lastly, it’s no secret that with decades of experience, you know how to throw a good party. What are 5 must haves for any GMAN certified party? Vibes are super important. If there are good vibes then everything else will follow. Sometimes you might need to spend some extra money on the best DJ or let some people in for free and give up cover to get the vibes just right. It’s worth it. You need to have dope music and the right talent for the crowd. We always try to source the best locally and also bring people from around the world. Pack up the party with the right people. No one likes an empty party. Try not to stress too much, especially when the party is going on. Just have fun. Have fun but don’t over indulge. The only way to be able to do this for many years is to have a good balance. Check out GMAN , TAIKAN and Fortune Sound on Instagram and make sure to visit TAIKAN’s website for more news on their apparel release coming at the end of August. Also don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

A Conversation With Ostrya Equipment Photo: @samuelpasquier As a new brand, it can be very hard to go up against the big dogs. Finding a hole in the market and filling that space with a unique offering is key and Ostrya Equipment, a technical wear brand from Montreal, Canada is doing just that. Having observed many of the Canadian outer and activewear brands like Arc'teryx and Lululemon, which are designed in Canada but not actually made there, Ostrya founders Francois and Simon are putting Canada back on the map with hand made, top quality technical garments designed and produced here in Canada. With a team of less than ten but a passion as large as hundreds, Ostrya is showing that the best things can be achieved locally and has attracted a very large network of tech heads and fashion lovers alike. Taking things day by day but with visions of the future, Ostrya is focused on its mission and making big waves one stitch at a time. Hey guys! Thanks for taking the time to chat. Over the last year and a half, GorpCore - outdoors technical fashion - has become a mainstream style choice for many. While Ostrya is technical first, how important is the consideration around fashion for the brand? It’s great that technical wear has been adopted so heavily into mainstream fashion. We’re always thinking about this but we try not to let it influence the designs too much. Our main focus is creating products that can outperform any other. It’s cool to see that the fashion clientele are starting to look more at technical wear and made in Canada products and we’re happy they like our pieces but it’s always function first for us. We also know that price point may be a factor that can impact who is consuming our products. We sell expensive products because they’re the best and made by hand here in Canada. There’s no fashion or hype tax here. We’re breaking our backs to make the best product. If people are down to support that, then that’s great, no matter how they’re consuming it. Would there ever be an expansion into more fashion first products do you think? We’ll definitely make some product that is less technical down the line but not necessarily as a way to please the fashion clientele. Our goal is to continue to show that we can make more great products in Canada so that will always be the core meaning behind our product lines. I don’t think we’d ever just make a fashion line though. While fashion may not be the core focus, you’ve definitely caught the eye of some top tier fashion retailers. How does it feel to be a technical first brand selling in stores like SSENSE and Better Gift Shop? It’s definitely a pretty cool thing [laughs]! SSENSE was actually the first retailer to place a wholesale order with us which was awesome. They can buy from the biggest brands all over the world so to see them support us as the smaller local brand was an incredible feeling. It’s wild thinking about how they carry our chalk bags and people buy them. It’s funny because we don’t really know what people are buying them for though. Maybe people are buying the chalk bags to put a wine bottle in and that’s fine with us. It’s a really nice and well made bag so maybe that’s enough for them to buy and if it then inspires them to try climbing one day because they have the bag, that would be the best possible thing to happen. Love that attitude! The both of you come from technical design and production backgrounds so the foundation for creating the garments has always been there. What was it like coming at Ostrya from an entrepreneurial angle where you were now also responsible for things like brand development, finances and building a team? Oh man, it’s really intense. It’s a lot of work but it’s super fun. We both really complete each other. We have the same vision and that is super important to run a business. We’re learning every day. It’s like a never ending puzzle. There’s constantly new problems that you need to solve and things can take a long time and it can take a while to see the money. We have some nice days and some tough days but overall when I think about it, having Ostrya is great. When we were shipping things to retailers a while back, I just looked at it and thought “this is crazy'', seeing those boxes that used to be just rolls of fabric and now we’re packing garments. It’s crazy to step back and see it all happening now and having those moments where the team can chill and have a beer and just be happy about all the progress we’ve made makes all the hard times worth it. Do you have any tips for new entrepreneurs just starting out? It’s funny because we get asked this every now and then but we’re still super young and learning every day. I guess there must be some things we’re doing right though [laughs]. The main thing I’d say is that there’s no right time to start or launch your project. It’s easy to work and wait to launch forever but you’ll never be totally ready. You just need to start and then learn as you go. Once you’re going, don’t be afraid to seek out for help and advice and get another opinion. There are a lot of people around you that know things better than you and will be willing to give their time if you ask for it. Those are great tips. What would you say is the biggest mistake you’ve ever made? Hmm, that’s a tough one. It’s not necessarily a mistake but sometimes we laugh about how it would have been so much easier not to establish ourselves as a made in Canada brand. That’s what we are and our passion is in quality made in Canada goods so we’ll never change that but we know it would be so much easier if we just made it overseas. That’s our differentiator though so we know we have to stick with it. Lastly, while we bundle up for a brisk winter, what can we expect to see from Ostrya over the next few months? For Spring 2022, we’re making trail running and climbing gear as well as some more casual gear like hemp shirts and shorts. That will be more of a line or full collection than this past Fall/Winter line was and we’re super excited to have a bigger offering. While we’re growing so much though, we want to keep things small and close to home. We don’t want to grow too quickly to a point where we lose control. We want to ensure things are always enjoyable for everyone here on the team. Interesting. Have you thought about that growth more long term, like where you might want to be in 5 or 10 years? We’re taking everything one day at a time but we’re also trying to think about things more long term now. It’s hard for a young business to think like this because there’s a lot of uncertainty but, at the moment, we’re thinking about 5 years down the line a bit. We want the vibe of the company to be really great and focus on the culture for all of the people that work here. That’s key no matter what the growth looks like long term. If we can have a great culture and keep putting out the best possible product, that’s the win. Love that! Any final thoughts? Come to your showroom! It’s so good to be able to feel these clothes in person and try them on. Every time people come by and try on the jackets, they absolutely love them and it’s always a good time chilling here. For updates on new releases and events coming from Ostrya Equipment, follow their Instagram and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.