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- Building Your Own Spaces With Monday Girl
Building Your Own Spaces With Monday Girl The job market is a complex one to navigate but if one thing is certain, it's that results won't come without effort. For Rachel Wong & Istiana Bestari, when the market wasn't giving them what they needed to find their next big opportunity, they took matters into their own hands and developed the tools they needed to succeed. Quickly identified as a solution for a major gap in the market, Rachel & Istiana launched Monday Girl, a networking, events and digital platform to help women navigate the workforce and it's been a major success ever since. Now taking their 6-year side hustle full time, we got the chance to speak to the co-founders about their journey and expert tips, from networking to brand partnerships. Read below! Today, Monday Girl has become such an empowering place for women in the workforce. What was the motivation for starting the platform? Istiana: We built the platform that we wished we had, to solve a problem that we were struggling with. When we first met, we were both fresh to Toronto. We didn't know anyone and were trying to get our foot in the door. Rachel: All these rooms that I would walk into, I just felt, wow, I'm very much like the "only", whether it's the only woman, person of colour, or both. I was not getting any shortage of advice but it was a lot of advice that wasn't applicable for myself as a young woman of colour entering the workplace for the very first time. Istiana: For me, I remember attending so many networking events and just very quickly realizing how most networking events were not designed with women in mind. Typically, they were so exhausting. They were awkward. Also, I struggled with connecting with people on LinkedIn and I remember ranting to Rachel when we first met and she felt the same way. Rachel: In that same chat, we came up with the name of Monday Girl. We came up with the next action plans, and then we split up responsibilities. We were at it. You two seem like great business partners. How have you nurtured and grown your own relationship with each other over the years? Istiana: We really are each other's biggest cheerleaders. I don't think either of us could do this by ourselves and every day we're constantly hyping each other up. I think that's really important with having a co-founder is being each other's support systems celebrating our wins together. Rachel: I remember so many times where, for example, Istiana crushes it on a call or nails a presentation and I'm always just so proud of her and it goes both ways when I do things well. We really just hear each other out and hype each other up and that's helped us be such strong business partners. At least on the outside looking in, you seem very busy. Now that you're both in this full time, how do you keep it exciting and fun and not just feeling like a job? Rachel: Every so often, we get this really amazing message from one of our members about something that Monday Girl helped them with, whether that's overcoming a really tricky job situation where they had to deal with micro-aggressions at work or hearing that they used our resources to get a job or a mentor to get a referral. All these things keeps us going. Istiana: Another thing that's really important for us in keeping this excitement and momentum is that what we decide to do is always stuff that we're excited about. We're always planning things that we would love to attend, that we want to go to ourselves, all projects that we're excited about. It definitely is very hard work but it makes it a lot easier when we're building something that we're excited about. Y ou’ve done a really good job working with some major global brands and organizations on events and content for your community. How do you approach getting partnerships like that? Rachel: The first thing I'd say is don't be afraid to get ghosted and constantly reach out. After a certain point, people will get back to you and you just have to be okay with being persistent. Cold emails still work. The second piece is show that you put some level of thought - and it doesn't have to be super comprehensive or a full proposal - into your outreach and articulate how it can help the partner achieve their KPIs. If there's a specific collection or campaign that they're putting out, and you think there's a really strong synergy, talk to that in that very first sentence. People don't have the attention span to read through a long email, so just make that your only point if you have a point. The the third piece of advice is just to keep maintaining and building and give back where you can. Even if it's not always a paid thing, support the brands when you can. I think brands really remember that and that's when they want to work long term with. That's great advice! Lastly, what's a key networking tip you have for anyone that is looking for a new job? Istiana: A lot of people think, when they're starting out, "how can I connect with the CEO of my dream company?" and you're always looking for the most senior person in the room. Later, you'll realize that the most valuable people to network with are your peers. Start with the network that you already have. Tap into the people that you already know because there's a lot of connections there, whether it's your alumni, like clubs, sports teams. Rachel: Those are the people that as you grow, they grow with you and they're going to be able and have much more bandwidth than a CEO to actually help you and connect you with those openings or those roles when they do come up. I'd also say, don't be afraid to do this in an industry agnostic way too. Sometimes we think, "I'm in fashion and I'm only going to network to people in fashion". The reality is they're probably not going to tell you something opens up because they're going to want to go for it. However, if you're networking with people in different industries, there's a little bit more of a gap, so finding open spaces like that can be helpful. Make sure to check out Monday Girl for news about their events and mentor opportunities and keep it locked to Pier Five for more conversations with small business founders.
- The May Roundup
The May Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Mentl Sesh x Staple We were pumped to see our friend Liz Beecroft join forces with Jeff Staple to come up with the “A Staple of Your Wellbeing” collection. The collection is intentional in helping provide actual tools & resources to improve our daily mental health practices and features a journal, pill box & stress reliever in addition to some apparel items. All profits will be donated to the Made of Millions Foundation, a non profit organization focused on changing how the world perceives mental health. The collection is currently still available here. Collegium “Customs & DIY” Collegium is an emerging sneaker brand based in California that has caused quite the storm with it’s clean retro-inspired silhouettes, well thought out colourways and premium Italian made construction. Their sneakers have recently been a staple for customizations, namely the “Vintage Sapphire Metallic Destroyers” created by well known customizer @Andu.c and the “Dip Dye” pack by @bahb.o worn by NBA star Russel Westbrook and Formula One driver Lewis Hamilton respectively. Also tune in to Collegium’s Instagram for news on an upcoming collaboration with sneaker YouTube star Richie Le. Styll 59/50 Caps If you’re into New Era fitted caps then you need to check out Styll. Bringing together unique colour combinations, patches and embroidery detailing, Styll is taking your boring old team caps to the next level. Our favourite right now is the Blue Jays - Toronto bias of course - “Cherry Blossom” cap that was recently released. Make sure to follow @styll.ca and keep an eye out for your team as their drops come and go very quickly. Bricks & Wood x New Balance This past week, Bricks & Wood paid homage to its roots of South Central Los Angeles with a special edition collaboration with New Balance on the NB57/40. Bringing together premium materials and a beautiful colour palette of green, brick red and light yellow, the pair was inspired by The Liquor Bank, a staple in the Crenshaw District of SCLA. Down to the packaging (each pair comes with an awesome paisley box), this pair is one for the books! The release was also supported by an awesome apparel and accessories collection dawning the same palette and paisley motif. The Forest Hill Collection by Studio S Sylvia Hoang, owner of home goods and apparel brand Studio S recently graced the world with her latest release featuring new concrete sneaker planters and a tasteful sweatsuit set that will keep your home and back looking fresh this summer. We recently had the chance to speak with Sylvia on her latest drop (read the interview here) and while most of the collection is now sold out, make sure to follow Studio S on Instagram as a restock is coming soon! Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.
- Ball Talk With Albert Nguyen of Double Dribble
Ball Talk With Albert Nguyen of Double Dribble After decades of creative work for many of Canada's coolest brands and designers, it's inevitable that the urge to one day do your own thing will eventually kick in. But how do you do it right and when is the right time? For Montreal based designer and artist Albert Nguyen who has worked on clients like Raised By Wolves, Nike, SSENSE, 88Rising, The Bay and many others, that urge set in via his love for street culture and basketball and you know we had to jump in for the story! Albert is no stranger to Pier Five - check out his first interview here - and it was great to catch up with him to learn about his new brand and first full independent venture, Double Dribble. Check out the conversation below. Photo Credits: Photo + Direction: @jgandshi ( @time_of_the_sun x @commedesbatards ) Hair and Makeup: @axelkamali @belovedbiaziza Models: @goldeneisha @ismabrass_n54 Hey Albert - great to have you back! You've worked on so many cool projects in the past. What drove you to start your own as Double Dribble? For a long time I just really loved being the ideas guy and the designer for clients that I really respected and admired. A lot of creatives that I know will work freelance and their own thing at the same time but to be honest, having my own thing never really occurred to me or didn't make sense. I love clothing and design but I never wanted my own namesake label. Double Dribble was first conceived through a t-shirt I worked on for The Letterbet for the 2019/2020 NBA Season but never really built out after that. This year I just started thinking about doing my own thing more and I liked the vibe of that t-shirt and how it didn't take itself too seriously. For me to start something on my own, it couldn't be too serious, in a way, or I wouldn't enjoy it. So, what exactly is Double Dribble now? A clothing brand? Something more? It's definitely a clothing brand first but I do want to do more with it soon. The clothing is just an entry point but I really want Double Dribble to become this basketball led community initiative with pickup runs in Montreal - and maybe other cities afterwards - as well as fundraisers, programming for women and children through basketball and I'm also working on a book! Very cool! How do you feel the basketball scene in Montreal is right now? There's definitely room to improve! I see a much bigger basketball scene in Toronto or Vancouver. Soccer is like what basketball is in those cities here in Montreal but a lot of people out here play. Not a lot of parks have basketball hoops here so that's one barrier. Canada is becoming such a big basketball country now so I want Montreal to be a part of that. So starting with clothing, what is the design inspiration behind the products? Although I don't personally skateboard, I'm really inspired by skateboard culture and how it has become so engrained into pop culture so, naturally, that had an influence on this. I wanted this to feel like a skate brand for basketball and keep things fun and lighthearted. Most of the graphics are inspired by old sport logos from the 90's and early 2000's. I kept it rather simple for the initial launch and I plan on bringing in more graphics and different pieces down the line. I don't want to be that brand that only makes a few of their pieces and nobody can get it. I want everyone to purchase Double dribble and be excited to rock it. How often do you plan on releasing new products? So instead of regular drops or following a fashion calendar, I'm going to follow the basketball calendar. I launched when the NBA season started, I'll have a drop for All-Star Weekend in February, a drop for playoffs, the finals, etc. I think it's a fun and unique way to do things and really keeps the focus on basketball. My biggest thing for releases though is I want the brand to be accessible. I don't want to be a cool guy brand. I don't want to be that brand that only makes a few of their pieces and nobody can get it. I want everyone to purchase Double dribble and be excited to rock it. Are you still playing basketball these days? I'm not - and it kills me. I had a bad injury not too long ago that stopped me from playing which is so hard for me. Basketball was everything for me from the moment I can remember. I played so much, it was engrained in my fashion choices, it led to the people I became best friends with and it inspired so much of my work. Now I hope to at least be able to use Double Dribble to create an avenue for others to play and meet through the sport. That's too bad! You make a good point about basketball being such a strong channel to bring people together. That's so true! Absolutely! Sports in general are so great for that. Basketball especially from all industries. It connected fashion to sports through Jordan and Nike, it connected with skateboarding, it connected with music. It's also influencing how I build my team and work with people. I treat it like putting together a starting five. I think about what I'm good at and where I'm lacking and then bring in my guards, my shooters, my centers etc who can help me create something killer and operate like a well oiled machine. That's a great analogy. We're excited to see what you and your "team" accomplish soon! What would you say is the long term goal for Double Dribble? I just want it to bring more basketball into the community here and continue to build greater communities all over the world one day. That might be through clothing, charity work, books, or other stuff. I'm still early to this and figuring it out but I love basketball and would be happy to see Double Dribble share that love with more people I love. Follow Double Dribble on Instagram for updates on their new drops and some of the best basketball content and keep it locked to Pier Five for more conversations with creatives like Albert coming soon!
- Never Too Comfortable With Louis-Martin Tremblay
Never Too Comfortable With Louis-Martin Tremblay We hear all the time that growth is imminent once you step outside of your comfort zone. This is very much the case for Montreal based product designer Louis-Martin Tremblay. By never spending too long in a comfortable place and always exploring and experimenting, Louis has created an incredibly diverse journey for himself. His past involves television, the skateboard industry, global footwear brands, his own blog and flourishing design studio and now one of the best new trail running brands in North America, all solidifying himself as a force to be reckoned with in the footwear design space. We got the opportunity to sit down with Louis to discuss his beginnings, how he approaches the design process, his new role as Head of Design norda™, tips for aspiring designers and so much more. Read the full interview below to learn more about Louis’ incredible story and make sure to check out our Introduction to norda™ story afterwards for more on this groundbreaking brand. Hey Louis! So great to be chatting. To kick things off, for those who may not be as familiar, can you tell us a little about yourself? My name is Louis-Martin Tremblay Lawrence and I am a product designer working out of Montréal, Canada. I specialize in footwear design, but have also done menswear clothing, accessories and graphic design to a certain extent along my career. I am passionate about nature and like to spend as much time surrounded by it as I can. This curiosity toward mother nature has been a constant source of inspiration and elevation as it is inexhaustible. You’ve built quite a strong portfolio of work over the years. How did you get your start in product design? When I finished high school, I wanted to be an illustrator and loved travelling. I was really into rave culture in the UK and punk and skateboarding and was travelling to experience all of this. After a short time in the cartoon space doing kids shows, I got to work with Underworld Skateboard shop back in Montreal designing for their boards and then started doing accessories/clothing design for brands. I was always very driven by the creativity of it all and being able to experiment with new styles. After some time with Underworld, someone called me up to see if I wanted to try designing skate shoes. I did it as a private label job but wasn’t learning much and felt stagnant in my illustrating. While I was doing that I started a blog called KOMFORTZONE, posting about important trends I was seeing in the footwear space. About a year in, people were referencing the blog a lot and I started getting calls from some big companies to consult. This led to a job at Aldo on the women’s shoe side which I loved. This was like a “footwear university” for me. I was learning so much. I moved to the men's side about two years later which focused on mostly dress shoes and felt less creative so I began to think about my next move. Shortly after that I left Aldo and started my own design studio Atelier LMTL . After a couple big jobs with shops like Off the Hook in Montreal and brands like Aimé Leon Dore in New York, things started to really pick up for me and new clients started coming in quickly which was amazing. I loved working with brands on different footwear designs. It gave me everything I was looking for; products, fashion, related to culture, mixed material, etc. I also love working on shoes because you can get a good sense of what they’ll look like before trying them on which you can’t see with clothing. Footwear is more architectural in that sense. Photo: Atelier LMTL Such an interesting journey! Over the last year and a bit now you’ve taken on a role as Head of Design at norda™. How did that opportunity come about? Just before the pandemic, Nick (Co-Founder, norda™) reached out to me about a project. It wasn’t norda™ but more of a client sourcing job. We started working together more and on a trip to Italy for that work, Nick told me about his idea for norda™ and I was very excited about it. About a month after that conversation, right as the pandemic was picking up, Nick reached out and said he wanted to do it for real and I was in between client work with Atelier LMTL so the timing was good and so I said yes. It’s crazy to see how that early conversation has developed now. norda™ isn’t like any other sneaker brand. What was it like working on a hyper-technical trail running shoe and what was the hardest part of designing the norda™ 001? Fortunately, I came into this project with some understanding from a consumer end and was thinking a lot about what was missing from stores. I have been running for years and as mentioned earlier, I am an outdoors person, therefore, familiar with a lot of the technologies used in the industry. This being said, nobody had achieved a seamless upper using Dyneema. Nick gathered a round table of specialists in order to figure out what was needed. With the experience of everyone it was just a matter of time and trial before something concrete would come out and the factory team played a crucial role in achieving this. My personal challenge was to balance the possibilities and the limitations while keeping the design DNA of the norda ™ 001. Always good to have a strong team to work with, especially when working with new designs and materials. From a start to finish approach, what are the steps of your design process like? I tend to keep the practice very flexible due to the reason that every client, brand or project, is unique. The design process starts with a conversation, or I should say with an open ear. Listening to their purpose, why do they exist or why do they want to exist. This leads to the research to understand the market, the scene, the culture we are talking to and what connects them to their product, the object. Afterwards, inspiring images and texts get collected to create a bank or reference. Obviously there is a period of drawing and sketching. If possible, right after I like to let go of it all for a while. This pause gives room for everything to settle down, leaving what’s needed floating atop. From there the products start to take life. Really interesting! You mentioned before the design DNA of norda™. Can you speak more on this? We were looking at how we could meet lifestyle footwear DNA with the sportswear side and achieve a good balance that doesn’t exist with a lot of the other big brands. Many big brands are heavily focused on the sportswear side with exaggerated technical details but I wanted to make something with a more vintage feel and be able to hide the tech within the lifestyle elements. We can definitely see this in the norda™ 001. Super technical but not too eccentric looking. What were some of the design inspirations for the shoe? I am often inspired by cars and was influenced by Porsche for norda™. The lines on a Porsche emit a sense of speed but it’s subtle. On the outside, everything is simple and clean but once you open the hood you see all of the tech. I wanted the norda™ 001 to be like this; able to perform but doesn’t have to look like it. In hand, the shoe is simple but once you’re wearing it, you can feel all of the technology in your step. For the outsole, which I think makes the shoe most of the time (Nike Air, Adidas Boost, etc), I wanted to bring in an organic relationship with the ground. I used the formation of the Canadian Shield, the largest and strongest pre-Cambrian rock formation on earth, to design the outsole and wrapped it up the heel which I think is a unique touch. Do you have a favourite feature on the norda™ 001? I don’t think there is one feature standing out for me. Like a painting you can appreciate the colours, the gesture or the composition, but it’s the whole that makes the experience complete. But having to choose, the outsole plate element of the Canadian Shield and its repetition on the collar as a 3M hit, I find, gives the 001 something very unique and organic. Agreed! Besides norda™, you’ve also designed on a number of very cool projects through Atelier LMTL, every one of them being quite different from the others but all, for the most part, being in the sneaker category. Are there any other categories you might like to explore with Atelier LMTL? Football cleats. I would definitely take on that challenge, especially from an outsole point of view. The cleats give a unique form and many possibilities to play with. This being said, I think menswear is on the top of the list. This category needs some attention and creativity to respond to what men need in a modern and functional way. We’d love to see what you come up with for all of it. Switching gears here a bit now. The footwear design space is one that many aspire to be a part of but it can definitely look intimidating from the outside. What tips would you give to someone who is looking to get into footwear design as a career? Get busy, stay curious. Take jobs with purpose, like learning from someone or understanding the basics of the industry. From there, move up, down, sideways, but when you become stagnant, move to keep learning and growing. Design is specific and in order to sharpen it you will need to understand all aspects of the industry like manufacturing, marketing, merchandising and many more. Understanding culture is also a key ingredient. Cultures come with a set of beliefs, unknown rules and a visual language. This last one cannot be underestimated. That is excellent advice and definitely even applicable to those not looking at the footwear space, especially in regards to the comfort zone advice. Definitely! Once you’re in different spots, you should always continue to ask questions and speak to people to learn and then the minute you feel you’ve learned something, move on. It’s also important to have checkpoints in the moment to help you understand what you’re trying to achieve, where you’re at and what the future may look like for you. Absolutely. Getting a bit more personal for the last question. What are your top 5 sneaker designs of all time, excluding norda™ and anything else you’ve worked on? Mmm, I don’t even own 5 sneakers right now [laughs]. I am with them all the time for work but I have never considered making a list or collecting them. This being said, court sneakers like the Tretorn Nylite have patterns I really like for their unique and curated look. I am also very into menswear classics like the original P204 from Padmore and Barnes. They have been some of my favourites since childhood. I also am wearing the Keen Uneek sandal a lot and will always love Clarks. I could name others, but it would be mostly on the aesthetic as I have been deceived often by either the fit, the comfort or the quality. A great list nonetheless! For more on norda™, check out our Introduction to norda™ story and make sure to follow norda™ and Atelier LMTL on Instagram for more exciting work and updates. Also, don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.
- From The Streets To The Big Stage With Kizmet
From The Streets To The Big Stage With Kizmet Change is inevitable but you can’t always wait around for it if you want to find success. For Toronto based graffiti and lighting artist Kizmet, taking matters into his own hands was key. While the general population was taking its time to decide whether or not graffiti art was for them, Kizmet was carving his path through the underground arts and music scene and making a name for himself. From the streets to the big stage, Kismet is a prime example of taking initiative and not being afraid to put in the hours and it shows, big time. Read through the interview with Kizmet below where we dive into his early beginning, what gave him the courage to pursue his passions, what he’s excited for in this ever changing world of art and much more. Hey Kizmet! For those not familiar, can you tell us a little about yourself? Hey I’m Kizmet, and who am I? That’s something I like to let people figure out themselves. Maybe this conversation will help [laughs]. And figure out we shall! What’d you get up to today? I was in my studio most of the day. There are a bunch of pieces I’m working on so that’s keeping me busy. You’ve talked a lot in the past about how your studio space in Toronto is really your comfort zone. What are the keys to a great studio/work space? When I used to do a lot of music, I always wanted a space where I could have all of my stuff and get everything done there. Now, with art, it’s the same way. Kind of like in the Shedders Lair in the first Teenage Mutant Ninja Turtles movie where all the kids are just chilling spray painting, blasting music being creative doing karate and there’s like some dude just offering kids cigarettes. Everyone is just doing their thing. That’s what I want minus the encouraging kids to smoke[laughs]. The key for me is that I could be there at any point, day or night, doing whatever I want and nobody gets mad. Like if I play a drum set at 4am in the morning nobody is going to call the cops. It’s like having a clubhouse. I can get work done or if I wanted I could watch a film on a projector screen or I could play drums or me and my studio mate can Jam or play video games on the big screen. Who inspired the faces that we see prominently across your artwork? I haven’t really shared this formally on many platforms so this will be a first actually. I often don’t talk about the context of my paintings personally. With street or graffiti art, the artist is often anonymous and so the viewer needs to create their own interpretations of the works. That’s what I want for my work. That being said I have always had meaning behind the works so here it is. I’m huge into Sci-Fi. So with the faces, I wanted to create a new reality that would change over time. First they wore glasses, then those came off and you saw there weren’t any eyes, and then the faces multiplied and the narrative kept on changing. And in the end it turns out these faces are a robot tricking you into falling in love with it. It’s all about coercion and one the original presented concept turning out to be one big lie and everything is a connected story. Damn! That’s wild. Did you know when you started the faces that it would turn into that huge story over multiple years? At the time I started doing these I was in this transitional phase with my art and so I started creating these faces and actually built this entire story and knew where I wanted to take it from the beginning. I knew I’d be able to get better over time as an artist which would allow me to develop the characters further and keep making them better so that when it came time to talk about it, it would all be ready. Did you also plan on using them for live events or was that part decided afterwards? Ya so the idea was to be able to bring them to shows/events and tour them around. I’ve always been really big into music and events so I wanted to be able to bring my work there. Also the impact of bringing work to music festivals and seeing people interact with it in person there is amazing. Its something you don't really get in a gallery or just with a mural on a wall. There’s also a ton of elements that you can play with too like with smoke and lights which is epic. How big is that for you? I’ve been doing light murals for a little while. It’s really crazy about how light interacts with colours. It’s not like normal colour mixing. You get these wild combinations of mixing light with paint and what colours will turn into what when certain light hits it and you can play with different elements and make these pieces really come to life. You can make it so stuff is hidden or morphing and people trip out watching it. Sometimes I make the transitions slow so you don’t even realize what’s happening in the moment until the image has completely changed colours. Going back to your roots now. What was the evolution of going from graffiti to this experiential art like? I kinda always knew that this was going to be what I make my living on. The whole tags and street bombing thing is really just advertizing to get your name out there, but I knew to make a living I would need to put more thought into conceptualizing. For me it wasn’t so much of changing the art style but it was me being more serious and that led to the transition which has been a good one. Was there a moment or turning point where you knew you’d be able to make this work out as your career? I got kicked out of high school for some graffiti shit and went to a new alternative school where there were tons of artists. The head of my new school, John Morton, told me “this is a democratic school. If you want to paint the school, cool. Make a proposal and maybe you'll even get paid for it. Just let us know how and when you want to do it and if everyone is ok with it, you can do it.” I was so shocked. I presented it to the school and everyone was hyped about it. Now I don’t even think there’s space left because the entire place is painted up. The school got covered. Once people found out it was cool to do, everyone went nuts. It started in the hallways, the stairwell, the lunchroom and then it just got everything. They even painted the outside of the school. It looked sweet. That introduction of a safe space where I could have an idea and it would be approached with an open mind was what showed me there might be a long term opportunity with this. That’s an insane story. Maybe hard to top but do you have a “greatest story of all time” from your tagging days? Honestly all the days of tagging were just insanity. If you were somewhat tapped into that culture back then you’ve probably had some crazy f**** up experiences. Like everyone is nuts. The lifestyle of being out super late, running from cops, tons of partying, is kinda crazy in itself. I would tell these stories to people that were not part of that culture and they’d all just think I was lying. The stuff is truly unbelievable. Are there any stark differences or changes that you’ve observed with graffiti art and culture over the years? The biggest thing now is street art is very accepted and also highly funded. Back in the day it was so criticized like once I was painting a garage for someone and the neighbour came out with a baseball bat and was threatening to beat me up because he thought I was tagging. Recently though I was doing a garage for someone else and the neighbour there came out and was like “what about my fence? I want a mural too.” I was shocked. I thought he was going to be pissed off but he was jealous. He literally said “I’m a taxpayer and I should have my fence painted too”. [laughs]. Why do you think things have changed so much like that? I think it was that the city really got behind it. They finally accepted that you can’t fight graffiti because you don’t know who it is and it will NEVER go away. It used to be that if someone tagged on your business, you had twenty four hours to get rid of it or you’d get fined, so as a result business owners just started commissioning murals to get around the rule. Then programs funding murals came around to deter people from just aimlessly tagging. It’s been a slow transition but a good one. I also just think some people need some sort of authority or what they consider a validated entity to say it’s ok and then they’re quick to accept things. Any tips/tricks that you’d give to young artists of stuff of the trade you wished you knew when you started out in graffiti? There’s this whole starving artist mentality that leads to artists getting taken advantage of by these big companies and corporations who don’t pay well and treat the artists poorly. I think it’s important for artists to know that it’s completely ok to walk away in the middle of the job if you’re not getting the respect or being treated properly. Protect yourself and your representation. Don’t let money control everything you do. I know some artists take jobs and feel like shit after because it was a terrible experience but they wanted to be able to say they worked for that company to feel validated. That’s just so not how art should be. No matter who you are - and I know it’s easier said than done - but stand up to these big corporations or anyone not treating you fairly. Until people do this, nothing will ever change. Once you do this and you start prioritizing yourself, you’ll actually open so many new doors. These great clients and jobs do exist. Be patient and protect your values and you’ll find them. Lastly, what keeps you inspired to continue creating and what are you looking forward to next? The DOCD (Department of Civilian Dance) parties we’ve been throwing, like the raves, have been challenging me to keep being creative and force me to always one up myself and that’s awesome. It’s a pressure that I put on myself but I know if I do so, I’ll keep creating and getting better to the point where I’m surprising myself. That’s the best feeling like “holy s**t, I made this?” [laughs]. I’m also really inspired by all these new faces that are doing great work and that I know are going to be huge. We’re close to a point where everyone can really thrive together as things change. It’s a really exciting time in Toronto right now. It feels like the renaissance of DIY culture and I’m super stoked for it. Check out Kizmet's Instagram to find out about upcoming events and see more amazing work coming from Kizmet and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.
- A Conversation With Addam Rodriguez of The Arrivals
A Conversation With Addam Rodriguez of The Arrivals With the growing importance of digital in fashion commerce and customers spending so much more time online, a strategic digital identity isn't just a nice to have; it’s a necessity. We spoke with Addam Rodriguez, Digital Art Director of New York based outerwear studio The Arrivals, about his process and system for developing consistent visual concepts and a strong artistic language for the brand. @addamrod Hey Addam, awesome to be connected! For those who might not be familiar, tell us a little about yourself. Hey! I’m Addam and I am the Digital Art Director for the outerwear brand The Arrivals. Growing up in LA, I was always surrounded by photography. My uncle was a photographer and was always around taking pictures and had some super expensive cameras which I got really into. When I got a bit older I went to school for audio engineering but I always found myself out taking photos and realized I liked that way more. Out of school, I got a graphic design job at a brand in the arts district in LA but started doing photography for them as well and also worked in the warehouse. It was great to be a part of all aspects of that business because it allowed me to understand the go-to-market and storytelling aspects of the brand which made for better photography and visuals. My next job after that was for this ready to wear brand called Frankie. I worked with the lead designer and travelled with the brand between NY & LA, basically just taking photos of the whole process of the brand. After a few trips, I knew I wanted to come out and live in NY and get better at my photography out here. I met with The Arrivals and they offered me a graphic design role. I was nervous about taking another graphic designer position but I loved the brand and the overall culture. Once I got into the role though, I told them I could shoot too and over time it turned into more of a photography role and now the digital art direction role that I have today. That’s a wild journey but seems like it all worked out. What is your process for coming up with your visual concepts for The Arrivals? We’re a small team so everyone is involved in everything. Early on, I’m in conversations with the designers and production teams so I can get a really solid understanding of the product. Being in the warehouse at my first job definitely taught me to learn the product cycle well so that I could bring in all of those details into the final visual concepts. Internally we all talk about concepts and once we land on an idea, it’s up to me to figure out how we communicate that to our audience and I work alongside the creative director to bring it all to life. I spend a lot of time looking at data from past campaigns to see what’s working, what kind of things have our audience been responsive to in the past, stuff like that. Once we have product samples I’m then able to start working out the visual flow and moodboarding and we’ll A-B test a ton. I have to create content for everything like email, ads, social and web so there’s a lot of planning since we don’t (and you never should) use the same content for everything. To make things easier, I have built out a pretty robust system for how I shoot to develop consistency and a visual language that our customers will recognize and remember us for. Once I’m happy with the flow, I draft out the final shot list and then work out the planning for production. This whole process can take anywhere from a few weeks to a couple months but it’s always super fun to put together. That system you mentioned definitely shines through. The Arrivals content is some of the most coordinated in the game from campaign to campaign. Why is aligning product and content styling so important for you and the brand? That’s great to hear [laughs]. I have a huge appreciation for what goes into making the garments so I want to ensure the work I do represents all that effort put in by the design teams. Our products are very elevated and with good styling it can become even more elevated. I’ve started experimenting with other mediums besides photo like 6k video which everybody said we didn’t need but it allows for the smoothest transitions and flows that I feel mimic actions in our daily life and make the content so approachable and appealing. The pandemic has really expedited the growth of digital, especially consumer’s adoption/habits of shopping online. What should new brands keep in mind when developing a visual identity for their brand? This is a great question. I’ve tried so many things throughout the years and I think most importantly, it’s important to figure out what you really love and to build on that. Don’t try to be like everything else you see just because it’s popular. Even if what you are working on doesn’t work out right away, don’t give up. Keep experimenting and refining and build a system over time that works for you. A visual identity is like a house. You can design the interior as many times as you want as long as you hold on to the foundation of the building. That’s great advice for brands! What are some tips you’d give to individuals looking to bring their skills to a brand as an art director? Learn as many tools as possible. You don’t need to be the best at any of them but a knowledge of the different tools will allow you to put together initial ideas and then you can bring in the experts to help you bring it to life. Even if you can get the concept to 10% baked, that will help everyone understand the vision and then you bring in the pro editors, retouchers, colour specialists, etc. Another thing I’d say is go big on networking. You also don’t always need to connect with the biggest names. There are so many people doing amazing work behind the scenes that can give you great advice or introductions. This was huge for me when coming to New York. Lastly, it’s important to be patient. Things take time. I’ve been here for about 4 years and it’s all just starting to click for me which is exciting. Now I just need to keep pushing! Totally agree! So now that things are clicking, what do you have your sights set on next? I want to make the shopping experience for our customers even better using interactive video and stronger graphics. I’ve built the house and now it’s time to renovate the interior with new visuals to create a better moment for the customer. I’m all about that moment! Who doesn’t love a good moment?! Lastly, we’re finally starting to see some normalcy again and it’s looking to be a wild summer! What are you most looking forward to doing again in NYC as things open back up? Honestly, just meeting people. It’s hard to stay creative when everything is locked down. I knew so many people who moved out of the city at the start of the pandemic and they’re coming back now. I can’t wait to meet up with them and see what they’re working on. I think we’re seeing a new wave of creatives who are about to take this industry by storm and I’m excited to witness it in person! Check out Addam and The Arrivals on Instagram and keep it locked to Pier Five for more interviews and stories with the coolest designers, artists, activists, entrepreneurs and more.
- Making It Personal w/ Watch Parts Motorcycles
Making It Personal w/ Watch Parts Motorcycles by Pier Five Staff Writer Are you a fan of watches, art, sneakers and/or vinyl toys? If you’ve answered yes to any or all of the above then you very well might be into sculpture artist Dan Tanenbaum, aka Watch Parts Motorcycles. Over the last ten years, Dan has been honing his craft meshing watch parts and pop culture to create some of the wildest sculptures out there. With no two pieces being the same, Dan has created hundreds of watch part encrusted works for collectors, gallery curators, friends and family and celebrities such as rapper Chief Keef and DJ Steve Aoki. Dan has also amassed an impressive following of nearly one hundred thousand people on social media. With an attention to detail that is unmatched and a unique style, each of Dan’s sculptures come with a story. His work is revered by many and coveted by collectors, sneakerheads, artists and the like around the world. Dan started his career as an art director in his twenties and moved on to become a serial tech entrepreneur in his thirties which he still does full time. Early after the transition to tech, Dan started feeling his creative side taking a back seat and sought out to change that, leading to what is now a major endeavour in the art space. “I’ve always had art in my bones and once I stopped working as an art director, I felt myself missing that ability to create and design in that way.” Dan explains. “Then one day I took a trip out to one of my watch dealers in London [Ontario] and came across this box of hundreds of old watch pieces which the dealer said was his box of garbage… so I was like “I’ll take it!” While some of Dan’s most famous sculptures today are his watch encrusted Kaws and KidRobot Dunny figures, it didn’t originally start there. He initially used the pieces he sourced to make cufflinks and then graduated to, you guessed it, mini motorcycle sculptures which is where the name Watch Parts Motorcycles came from. “Once I started gaining traction from the motorcycles, I thought that was it. I was getting really immersed in the motorcycle groups and it was so cool seeing what these pieces meant to some of those people” Dan explained. “Besides using the art as an escape, I think the reveal and seeing the buyer connect with the piece was what I really loved about this and made me keep going”. From day one, Dan has focused on making sculptures that hold a lot of meaning and sentimental value. His favourite sculptures to make are the ones that are customized specially for the collector and this is why every piece that Dan makes, other than his recurring Time Bomb series, is made to order and a unique one-of-one. “I love consulting with a collector to make something relevant to their life.” Dan says. “Oftentimes, I’ll get messages for a Dunny or a Jordan sneaker but I’ll ask them about what else they collect and see if we can think of something that will be more personal to them.” Most recently, Dan encrusted a ski boot for a father to remind them of their time on the slopes and before that, a three foot tall Star Wars stormtrooper to add to an LA collector’s 8-piece stormtrooper collection from artists around the world. In addition, Dan likes to take personalization to another level by often including special watch parts into the piece. Whether it’s a dial from a client’s childhood watch or a strap that belonged to their grandparent, Dan will always go the furthest to make each piece as tailored to the customer as possible. What does a new tailored suit or a handmade bag have in common with Dan’s art pieces? For all of them, there’s always an amazing feeling that comes with getting something that you know took countless hours to make specially for you. From the initial consultation to the documented journey with Dan as he creates a piece for you and only you, the work of Watch Parts Motorcycles is almost more experience than art. “While I might go into the studio and work for four hours at a time without any breaks, I do try to keep the buyer in the loop. I think it’s cool to document the process and I think it adds a lot of value to the final product.” Dan explains about his works. Most of the time, it’s even hard for Dan to part ways with his work after it’s completed. “The hardest part for me is letting it go. Once they’re gone they’re gone.” Dan explains, thinking about some of his recent creations. “I’ve always marvelled at the idea of making multiples so that I could keep one but I don’t think I ever would.” he continues. So, if you own one of Dan’s pieces, consider yourself lucky because he likely had a tough time handing it over. If you don’t, the first thing to do is check out his socials and follow along as Dan encrusts the world in millions of watch parts, one piece at a time. Who knows, maybe one day he’ll turn that Mickey Mouse watch from your childhood trip to Disney World into the coolest thing you’ll ever place on your shelf. For more on Watch Parts Motorcycles, check out Dan’s Instagram below and keep it locked to Pier Five for more stories and interviews with the best in fashion, art, business, food & more. Watch Parts Motorcycles Instagram
- A Conversation With Tristan Banning
A Conversation With Tristan Banning Tristan Banning is a leader in spreading culture. In 2008 he founded Sidewalk Hustle, a music podcast which has since transformed Canada's premier media platform for all things music, fashion, food and art. When he's not overseeing interviews with some of the worlds leading musicians and designers, Tristan is probably cooking up the next stellar fit pic or adding to his more tan impressive collection of rare Supreme accessories. @tristanbanning // @sidewalkhustle From Ziplock bags to Oreos and ping pong paddles, you’re known to be an avid Supreme accessories collector. What are your top 5 Supreme accessories that you own or really want? LOL oh man! Well that all happened by accidentally tbh. I started collecting as kind of a reverse collector, meaning, I really like coffee, and I really like ramen (for example) so when I saw the supreme coffee mugs or the ramen noodle bowl I was like “I want that 😍😍”. So if I were to list my top 5 it would go like this (in no particular order): Honorable Mentions: Although phone cameras are essentially pocket-sized DSLR’s these days, you’re an advocate for film photography. What are 5 tips for anyone looking to shoot with film? Woof… good question. One reason I like film so much is that it’s not instant. In a world of instant gratification we want to take a picture, post it on social and get the likes right away. It spikes our endorphins and makes us happy but also makes us want more. You take a 100 pics and then pic which one you like the most from that and edit it or what have you. With film, you need to slow down. You need to consider framing, lighting and distance to subject. You need to hold still, you need to breathe. Then after that you need to wait to take the film in, develop it and then see if any of the pics worked. So you need to have confidence in yourself and what you’re doing. And sometimes it still doesn’t work out. But then at least you learned something. So my advice... Get a cheap film camera, a disposable from the local drug store and head out and shoot. Shoot. Shoot. Shoot. Then learn from your shots. If you dig the process and the outcome you can start looking for “better” cameras on eBay or in film photography groups. Enjoy the ride. It’s a pretty fun journey if you’re down. In addition to Supreme, you’re a big sneaker collector. What are 5 sneakers you couldn’t ever live without? You know the funny thing is I love sneakers and as a result I guess I’m a collector. But I don’t really identify that way because I like to wear my sneakers. So I don’t buy or keep (if gifted) sneakers I won’t wear. So my favourites are… My Nike Air Max 1 bespoke’s I made at 21 Mercer NikeLab. They are literally 1 of 1 and are my dream shoe. Atmos Elephant Air Max Adidas Ultraboost v1 or Ultra 4D v1 Yeezy 700 Waverunner Rhude Vans Old skool / Converse chuck taylor Oxfords. BUT ALSO: Anything in a low with safari print. A classic white Air Force 1 The puma Thunder Spectra Jordan 1 Low 2020’s been a crazy year. What are your 5 favourite moments in pop-culture from this past year? To me, there were 4 that stole the show... I liked when Travis Scott performed in Fortnite not because it was an amazing performance or anything but because it changed the dichotomy on how we consume entertainment. Someone (Travis?) understood where his audience is. Strangely the release of The Last Dance, The Michael Jordan documentary. For me it was cool to see the whole world, give or take, finally get to experience the magic that was Michael Jordan. To understand why he is part of the cultural lexicon. I am old, so I watched Michael play in his prime, so even I got to learn something that I didn’t know about. It was cool to see everyone talking about it together. I also really enjoyed when Post Malone did a live concert from his house that was all covers of Nirvana. For many this was probably the first time they actually heard Nirvana songs, plural. And it opened that music up to a new fan base. And it’s always nice to see artists re-interpret and interpret their influences. I also enjoyed when everyone all of a sudden started playing Animal Crossing, and you would see fashion brands making clothes for the game, record labels etc. Even my mom was playing. Who have been your 5 favourite interviews that you’ve ever conducted? In my travels and adventures I have had the chance to interview a lot of people who I respect and admire. Although I have personally taken a step away from the interviewing, I have found that I am still meeting and talking to people, a little less this year. But last year I was on a preview of an art exhibit in Brooklyn and in the preview I talked to the guy giving us the tour. He gave me a lot of insight into the art and we started talking. I came back the next day to get a tattoo from a well know Brooklyn artist, and while getting the tattoo we talked about how he ended up here. It was a fascinating story that really delved into his experience but also the experience of many around him. It was great. While he was working on my tattoo a member of the band Blink 180 showed up, I also talked to artist Shepard Fairey. So while those aren’t interviews I have had the privilege of talking to and meeting some incredible people. When I was interviewing: Travis Scott (7 years ago) Bloc Party Foals Felipe Pantone (Artist) Tinashe Mayer Hawthorne Cut Copy Finally, this is an important one for us, what are 5 tips for conducting a great interview? ...maybe we should have asked this first [laughs]. Ha! Easy. Do a little research (which you did) Actively listen Actively respond. That will make for a good interview. HOWEVER, the real trick is, if possible, try to get in there and do a little small talk with the person to help break the ice and make it more conversational. Like how a comedian as someone “warm up the room” first. Or an opening act at a concert. Do your best to make a personal connection.
- A Conversation With Cereal Artist
A Conversation With Cereal Artist Cereal Artist has made a name for herself with her impressive sneaker and streetwear inspired sculptures. Coming off of strong collaborations with Footlocker and the mecca of footwear brands, Nike, Cereal Artist is taking the design scene by storm and crafting some of the coolest, functional, pieces for the streets. @cerealartist As someone who has turned DIY into a career, what are 5 do's or don'ts when starting to "do-it-yourself"? Definitely start things off easy depending on your technical skills, whether its a simple silhouette or even just sewing straight lines until they're perfected. Don't copy others. Practice a lot and find different ways to make things work until you develop your own flair. Nobody gets it perfect on the first go so don't stress the errors too much. Don't spend too much money up front. Don't think too far ahead. Focus on your current progress and have fun! We love the sneaker-made bags and hats. What are 5 other garments you'd like to make out of sneakers next? It's not 5 but I've got 4 key categories I'm going to be working on. Clothing pieces Definitely some other accessories Wall art Art decor There's a lot to choose from but can you rank your top 5 creations you've ever made? Mc'Nike Set Jelly Dunk Shoe Bag Shoe Hat NikebyYou With all the creativity going around Instagram these days, who are 5 other DIY artists that you're into? @kevinconcepts @hoopfr3sh @miniswoosh @gunuw228 @danielarsham And last but not least, you've spoken out about the importance of mental health. With such a busy career, what are 5 steps you take to maintaining good mental health? Make sure to take time to rest. A good break is important! More work isn't always better. Don't force yourself to take jobs that don't feel right. Connect and socialize with other likeminded creators. Don't consume too much social media. Don't worry about others. Do things at your own pace.
- A New Chapter With Jason Faustino Of Saucony
A New Chapter With Jason Faustino Of Saucony There's something about empowering emerging talents that really speaks to us at Pier Five and anytime we come across others in their field who are passionate about the same thing, we are immediately drawn to them. This was the case for Saucony collaborations manager Jason Faustino who has worked for the last 17 years to create opportunities for emerging talents, whether that was in his sneaker boutique Extra Butter or on footwear collaborations at Saucony. We got the chance to chat with Jason - hot off of his collab with our good friends Raised By Wolves - to discuss his journey through the sneaker industry, his vision for collabs, business tips for sneakerheads and his outlook on the future of sneaker drops in 2023. Hey Jason, thanks for chatting with us! For those who aren’t familiar, can you tell us about yourself and your role at Saucony? For sure! l'm Jason Faustino and I lead brand collaborations across Saucony Originals and Performance. Ive been with the brand for a little over 4 years. I work on the marketing side and am very involved with product getting to do a little bit of everything. Your history in sneakers goes way back, notably co-founding Extra Butter in 2007. Can you speak about your journey in the sneaker industry from them to now? While I was in school I used to break dance a lot near this mom & pop sneaker store and started working there and was learning a ton about those brands and products. I was doing everything, from stock room management, buying and advising on marketing strategies and without even realizing it, was getting a crash course on sneakers. While I was at the shop, I learned about Magic which is this major trade show in Vegas and used my credentials from the shop to get in. I originally learned about Magic through this shop called Fruition. I told them I wanted to open my own shop one day and they really mentored me on how to build my vision and cultivate a successful brand. Fast forward to 2017 I ended up launching Extra Butter which was a movie themed sneaker store in Long Island and NYC. It turned into a pretty successful business. I found a ton of incredible brands and did lots of collabs, including some with Saucony, and then that relationship is ultimately what led to me going to work in-house at the brand. We've spoken to people at shops on the collab side but how does working on sneaker collabs in-house work? It's a lot of fun. when I started, my main responsibility was marketing and I just focused around what stories could and should be told. Once I started to get my feet wet, I spent a lot of time looking through seasonal catalogues and choosing what silhouettes I want to work with and then figuring out who I want to collab with on those silhouettes. We'll bring in the collaborators and I'll work a lot with the product team and we'll really build everything out together. I was told - and now firmly believe - that product and marketing better be in lockstep with one another to have any sort of success. It's cool though because I have freedom to create the stories that I connect with and think our audience will really love. What’s the process for building out those story for a campaign? The big thing is really thinking about what the brands stand for. A lot of people have this misconception that collaborations have to be this big crazy thing but the most important is just staying true to each brand ethos and going from there. For example, when I was at Extra Butter, we did a collab with Asics and so I really wanted to tap into the Japanese culture of Asics and blend it with the pop culture ethos of Extra Butter and tie in a favorite movie, Lost in Translation, which is how we landed on a karaoke themed collection. Once we landed on that, it was almost like method acting. I was doing a ton of karaoke, observing others do it and really immersing myself into that lifestyle and then the story built itself from there. You’re in the midst of a big collaboration with Raised By Wolves right now. How was the launch party this past weekend? It was amazing! I really wanted to give full creative freedom to Cal and the brand and they brought in some incredible talent to put the creative and party together. I'm really happy about how this all came out, from the shoes to the experience. We've noticed that a lot of recent Saucony collabs are with emerging designers or brands that are in the midst of some serious growth. Is that all intentional? For sure! I try to find those who haven't had their chance to tell their story yet. This is something I've always been about. Even back in the day with Extra Butter, we would often be a brand's first retail partner. I see it like sports and placing bets on people. We might not always know what the outcome will be on the new talent but that's why I like it so much. Somebody's gotta give that creator their first collab and I like to be that brand. I also want to be able to grow with our collaborators and go on a journey together. The emerging creatives have so much to say and Saucony can be that brand that helps people discover them and grow with them over multiple collections. What advice would you give to young sneakerheads looking to get into the industry like yourself? If you're truly about this culture, at some point realize the difference between being a consumer vs. being in the industry and follow those industry paths. Figure out what you really love about sneakers - maybe it's design, maybe it's storytelling, maybe it's sales - and pursue that. There's not a job for just loving sneakers but there are so many cool opportunities that exist that can get you very close to sneakers. Another thing... I often see people idolizing people and obsessing over 1 role model and trying to be like them but that can only get you so far. It's important to bring your own charisma and ideas to the table. With everything that's happening in sneakers and fashion, those new ideas are what will get you far, not just being the same as someone who's already made it. That's really good advice! Before we let you go, what's something in sneakers that you're excited about for 2023? It sounds strange but I feel like the sneaker game overall is a bit stale and that is exciting to me. A lot of people don't realize but some of the launches we're getting are still delayed from the pandemic and there's a lot of the same stuff which people are sick of BUT that means that we're at the point where there's room for newness and innovation and I'm excited to see what we can bring at Saucony and also what other brands bring! Now it’s time to get more exciting and innovate Make sure to check out Saucony on Instagram for updates on all of the newest collaborations and keep it locked to Pier Five for more conversations with incredible designers and creators!
- A Conversation With Liz Beecroft
A Conversation With Liz Beecroft Liz Beecroft is a practicing mental health therapist and licensed social worker residing in New York. She has grown a large following on social media through the crossing over of her therapy practice and passion for sneaker culture and basketball. Liz is also the founder of MENTL , a space that advocates and educates around matters of mental health and wellbeing. @lizbcroft Mental health is super important and awareness around it has become increasingly high during a pandemic. As more people start to understand how much mental health matters, what are 5 mental wellness or self care routines people can try to help them through their day to day? Listen to your body and your mind. If you need to rest, rest. Try and get outside. Get fresh air and exercise. You'll build up endorphins which will help with your mood. Be mindful of what you’re putting in your body. Unhealthy food and drinks can leave lasting effects leading to depression. Mindfulness is key. It doesn't always have to be meditation but something that forces you to focus in that moment - ex baking or cleaning. Check in with your support system. Stay connected in the best ways you can with your friends and family. You’ve done a number of collaborations with some well known brands where the partnership was centred around mental health awareness & giving back. What do you think are 5 important things brands can/should do to advocate for these causes all year round? Keep in mind that mental health is 24/7-365. Don't just highlight it for the big mental health holidays to be relevant at that time. Start from within. Brands needs to practice what they preach. Employees need to be trained on how to identify symptoms and know when to take breaks. Brands also need to give resources to their employees to help them when they need it. Consult with professionals if you’re going to talk about mental health. There is right & wrong language that can be used and it's important for brands to be cognizant of that. Understand your resources. Have some component of giving back. Thing about what this is actually doing for mental health outside of just saying it's for mental health. Similar to the previous point but consider a giveback piece. Donate to a non-profit with the earnings. What are your top 5 sneakers in your rotation right now and why? Reebok Question Mid. I'm from Pennsylvania and Allen Iverson is my all-time favourite. Reebok Answer 5. I remember buying that pair in a Mens 9 when I was younger. It was way too big but I didn't care. It was still super cool to me. Jordan 17. In 5th grade I was begging my parents for this pair from the Eastbay magazines. They got them for me in the summer but by the time school started I had already grown out of them [laughs]. Funny enough I got gifted a pair last Christmas so it was a really cool full circle moment. Adidas T-Mac 2 "All Star Pack". Love T-Mac and love these shoes. Jordan 1. It's a classic and there are so many good colourways. You’re no stranger to the court and we know basketball is a big part of your life. Who are your top 5 basketball players (dead or alive)? Allen Iverson Jason Kidd Dikembe Mutombo - I met him on a Disney cruise in 7th grade [laughs]. Shawn Kemp Michael Jordan - As an AI fan I didn't love Jordan growing up but he's gotta be in my top 5. Mental health is sometimes seen as a touchy subject but you’ve made it a very accessible and inclusive topic for others by merging information with creative design and sneaker culture. Where do you find inspiration and what are 5 resources or tools that you look to to expand your knowledge? I look at who I am as a person. Mental health doesn't always have to be pink and green pastels (not hating on pastels!). I want my information sharing to reflect what I'm thinking. I linked up with Christian Gonzalez for MENTL. He understands me and mental health a lot and is super open about it and such a good help for me to get my thoughts out. The DSM (Diagnostic and Statistical Manual of Mental Disorders) & colleagues in the space that have similar interests. Psycology Today Alyssa Petersel is awesome! She founded a great site called MyWellbeing which helps match patients with the right therapists. Non-profits like the JED Foundation are always inspiring and very great resources. What are five brands that you think are doing great things for mental health and self care that you’d love to work with? Chintatown Market - They're awesome and I'd like to work with them to add credibility to their mental health work. Brain Dead. Such a great brand. They're awesome. Disney - they don't talk about mental health but I love Disney and think that’d be really cool New Balance And for #5, I have 6 more people who are all dope haha Jerry Lorenzo Salehe Bembury Jeff Staple Billy Eilish Lil Dicky Post Malone (his album is about leaving LA because it was superficial). Lots of mental health references in there!
- Alpha/Beta: The Next Chapter With Raised by Wolves
Alpha/Beta: The Next Chapter With Raised by Wolves Our friends at Raised by Wolves sent us some pieces from their upcoming collection to check out. The 200 piece collection is made entirely of upcycled, reworked and repurposed garments from overstock, samples, returns and leftover fabric from a decade of past seasons, with the purpose of giving old pieces a new life. We connected with Raised by Wolves owner and mastermind behind the collection, Cal Green, to learn more about the inspiration behind Alpha/Beta, the all-natural design process and what he thinks a collection like this can mean for the future of the brand and fashion industry as a whole. Lookbook Photos: William Smith Model: Marisa Gallemit 2 Years of Planning. 10 years In The Making. One day I was in my office and saw this wall of boxes behind me. Over the last ten years we had overproduced certain collections, had accumulated a ton of samples, held onto returned items or defects, etc. When COVID hit, most of our factories shut down so we knew we needed to find a way to make do with what we had and find a way to sell all of these older clothes by repurposing them. The first project was making face masks in Ottawa and that's what sparked the idea to create a full collection which would become Alpha/Beta. Where does the name Alpha/Beta come from? The name is in reference to the hierarchy of a wolf pack. The Alpha line gets access to the most interesting materials and older samples. It's more experimental and is a lot of outerwear and pants. The Beta line is made up of derivatives from the Alpha line and are more simplified. This will be things like tees and sweatshirts. We've also built out a Delta line which is some homewares and other accessories made from scraps, like keychains, coasters, wooden and incense holders. With this new thought process behind production and design, how is Raised by Wolves thinking about its ecological footprint? I'm hypersensitive to overproduction now. It definitely won't be an afterthought anymore. I think with this, Alpha/Beta will evolve over time. With this collection, we've produced maybe 200 pieces but that's just scratching the surface of the inventory we had. I ended up donating about forty-thousand dollars worth of clothing to local youth organizations in Ottawa. I figured it was better to give the product to someone that will value it than get rid of it another way or destroy it, which was never an option. Created by hand around North America The majority of the pieces in the collection were all reworked by hand and treated with natural techniques to give unique looks to each garment. Black bean dye Beach dye Rust dye Flame finishing on demin Hand-stitched sashiko Apparel by : @atelier_dnhn (Montreal, Quebec) Quilts by : @e_patton (Dayton, Ohio) How will this collection play into the future of Raised by Wolves? I've thought about doing something like Patagonia's Worn Wear program that encourages people to send their gear back when they're done with it and then we repurpose it for Alpha/Beta. It doesn't even have to be Raised by Wolves product. It could be vintage denim or band tees. Ever since I've started working on this project, I've seen a lot of brands that I really respect doing similar programs. So, I definitely think we're headed in the right direction, for sure. Big shoutout to Raised by Wolves for giving us an early look at the new collection! Check out the Pier Five Instagram for more content on some of the incredible pieces. Make sure to keep up with Raised by Wolves on Instagram for more information on the Alpha/Beta collection dropping this month and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.











