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- A Strong Foundation With Carlo Aragon of Salomonology
A Strong Foundation With Carlo Aragon of Salomonology If there's something that Carlo Aragon, designer and founder of social gorpcore community, Salomonology, knows, it's the importance of a strong foundation. From URL to IRL, Carlo has taken his childhood loves, from video games to sneakers to outdoors exploration, to build a base for some incredible projects that not only help people dress well, but also care for our planet at the same time. Find out how he does it in our conversation with Carlo below! Hey Carlo! The growth of Salomonolgy has been so incredible over the last few years? What's the goal with the page? To this day, we still get people who are like, "yeah, you wear Salomons, but how many hikes have you done recently?". It's like that"oh, you're wearing the band tee, but do you really listen to that band?" I really try to push the fact that a piece of clothing is meant to be worn, whether it's for its original initial technical purpose or just for casual wear. So the page is really exists to show people that there's nothing wrong with taking something that's meant for something else and just wearing it for a completely different reason. For me, an article of clothing has always been an article of clothing to be enjoyed. Why is it about gorpcore that makes it something you really care about? I want more people to be more conscious about the environment. I think with the way that the the world is projected to look in the next 10, 20 or 30 years, it's not looking great but when people go out and enjoy the outdoors, I think they start to recognize more about how lucky we are to actually have it. If people need to be into a trend for them to finally start hiking to appreciate being outdoors more, then that's awesome. I think gorpcore has really helped people get outdoors more and if Salmonology can be the doorway or that first step in getting people to use that style to be able to get outdoors more and appreciate what we have, it will make people more aware of how we need to be more protective of our world and nature in general. From a strategic standpoint, how do you approach projects longterm to keep your audiences locked in? I think people are always looking for how genuine you are in the work that you produce and how true to yourself you are with what you produce. At the end of the day, if the project stays connected to that one anchor that you started from in the beginning, what you build over time will still be meaningful. Know what your foundation is, stick with that and build off of that so that people can look back at everything that you've produced in the past and to see that you've stayed true to yourself. I think that's what people really recognize and appreciate. Makes so much sense! Lastly, as someone with a fashion brand and a knack for influencing people's style, what tips would you give to someone working on their personal style? When you're trying to find your personal style, I think it's important to focus on silhouettes and fit. That's the best way, because when that becomes your priority, you could go to the thrift store, you could go shopping at the mall, you could go anywhere, and then you could start shopping not for brands, not for labels, but for fit. When you leave the door every day looking like you're wearing the same outfit, but it's actually different clothes, that's when you've kind of achieve the personal style. In addition to that, I feel like it's also important to look back on stuff that make you happy, and then you incorporate that into stuff that interests you. Make sure to check out Salomonology and Carlo's new brand Equipe Works and keep it locked to Pier Five for more conversations with creative entrepreneurs!
- The August Roundup
The August Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. norda™ 001 x Ciele “Cooper Hawk” Our friends at norda just don’t stop working and have made it back on our list again. This time collaborating with another iconic Montreal based running gear brand, Ciele Athletics, on the norda 001 Cooper’s Hawk Edition. This collaboration marks Ciele’s first ever footwear collab and it makes total sense to do it with a like-minded brand like norda. The shoe combines the technology of the world’s first seamless, lightest, trail running shoe in the norda 001s with a new colourway featuring a yellow Vibram midsole that is inspired by the fast & skillful Cooper’s Hawk known for its bright yellow talons. Fun fact, this is the first time that Vibram has ever allowed any brand to do a yellow midsole as the company had concerns about it hiding the yellow Vibram logo. I guess norda and Ciele just have their way! The shoe is available now on both norda & Ciele’s websites as well as your local running shops. Raised By Wolves for ntwrk’s Open House With over a decade of experience in creating high quality, Canadian made, pieces & collections, Ottawa based streetwear brand Raised By Wolves have caught our attention with their latest drop of home goods exclusively for ntwrk’s Open House series. The drop featured their highly sought after Souvenir Wolf Rug along with a new take on their “Fuck Off” door mat designed by Luke Norrad , a throw blanket, ash tray and dish. If you missed this drop, fear not, as the brand’s Fall/Winter 21 collection will surely include more great pieces. Make sure to follow them @raisebywolves to not miss out! DONDA Need we say more? Kanye West’s tenth studio album titled “DONDA” (whether he intended for it to or not) dropped on the last weekend of August. We’re sure you all know about it already - how could you not after the prolonged release teasers and live listening shows - but this album has lived up to the hype so far and we’ve been playing it on repeat nonstop. The album has a total of 27 tracks with loads of big features on there like Jay-Z, Travis Scott, The Weeknd, Kid Cudi & much more. If you haven’t given it a listen yet, you can check DONDA out on all streaming platforms. Kith x Wilson Tennis After the opening of the beautiful Kith & Wilson Sports public tennis court in Queens, NY, Kith & Wilson gave us a sneak peek of their partnership with a limited-edition collection of tennis inspired hard goods that made waves across the sporting & streetwear universe. The initial rollout features the Wilson Pro Staff and Ultra racquets along with other pieces of tennis equipment including tennis balls, racquet dampeners & a racquet stencil, all given the Kith facelift of clean logos & design. With Ronnie Fieg & Kith’s incredible storytelling & vision paired with the rich archive & history of Wilson Tennis’ products, we are very excited to see the rest of this collaboration. The initial collection dropped August 30th; some items are still available on Kith’s website , but act quick as they probably won’t be available for long. Off The Hook x Art by J Arthur To celebrate the return of Montreal’s Mural Festival, Off the Hook reached out to local artists to reimagine their retail space with installations through their artistic lens. For the final installation they tapped into J Arthur , an up & coming young artist who is known for his unique thought provoking character drawings. Titled “Peace Out”, he created a 2 storey mural of one of his characters holding up a peace sign on the front of the store that represents his honest feelings towards how he is slowly recovering from the pandemic and moving out of the box at his own pace. The meaning is really relevant to all and we love the thought he put into this project. To commemorate this mural, OTH has also released a limited t-shirt run featuring the peace out character which is still available on their website . Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.
- Guests On Earth
Guests On Earth Guests On Earth Who: Liz Drayton & Jackie Prince Where: Toronto, ON Instagram Website How would you use the $10,000 CAD fund for your business? See All Winners
- A Conversation With Julie Clark of Province Apothecary
A Conversation With Julie Clark of Province Apothecary Julie Clark is the founder of Province Apothecary, a natural beauty company founded through her experiences crafting natural, organic beauty products out of her kitchen to help her own needs battling eczema and allergies. Julie's goal is to create pure, effective products that benefit even the most sensitive complexions so that you can feel beautiful in your skin. @julie.anne.clark // @provinceapothecary There are so many products/routines out there and skincare can sometimes seem intimidating. What are 5 tips you can give for those starting off in their skincare journey? Less is more. Begin with a simple 3 step routine of a) cleansing, b) toning/hydrating and c) moisturizing/nourishing so as to not get overwhelmed with too many products or steps. Set a time in the morning + evening that makes sense for YOU so you will follow through + be consistent with your new routine. Try not to rush through your routine, rather, make it a loving self-care ritual that you enjoy doing. Talk to an experienced Skin Therapist to learn about your particular skin needs so you get on the right track with products, ingredients & approach right from the start. Try to look for clean, simple ingredients. If you can’t pronounce them, they are probably harsh chemicals that aren’t good for your skin or body as a whole. Trust that healing & caring for skin is a process, not an event. It sometimes takes time to see results, but with a holistic approach, the results are lifelong. What is your skincare routine? Of course, I always use Province Apothecary products in my daily skincare routine. I always begin with cleansing with our Moisturizing Oil Cleanser & Makeup Remover , morning & evening (even if I don’t have makeup on) as it not only removes dirt, oil, makeup & impurities on the skin, it adds moisture and calms my sensitive and dry skin. I follow up my cleanse (both am & pm) with our Invigorating + Balancing Toner to hydrate + soothe my skin, while prepping it for the next step On damp skin from the toner, I massage my oil-based custom serum into my skin using our Natural Face Lift Massage Ritual, which deeply nourishes my skin with ingredients chosen especially for my specific skin concerns. I do this step morning + evening. Next up I do our Sculpting + Toning Facial Cup protocol, that smooths, plumps & evens out my skin tone. Lastly I seal in all this goodness with either our Nourishing + Revitalizing Moisturizer (summertime) or our Protecting + Restoring Face Balm (wintertime). An extra step if my eczema/sensitivity is in full force, I layer on the Healing Eczema Balm as a night treatment. You talk about diet & nutrition playing a part in healthy skin. What are 5 recipes/ingredients you’ve been having lately that can help with skincare? During the cold, dry winter months, making sure I get enough good fats is key to healthy & protected skin. Avocados, olive oil, nuts & seeds are all good sources. Salmon is rich in Vitamin D and healthy omegas which feed skin, hair & nails. Fruits high in Vitamin C such as kiwis, oranges, pineapples help hydrate skin cells and help skin to heal. Sweet potatoes are high in Vitamin A which benefit hair, skin and nails and contain more than 700% of your daily recommended intake. And last but definitely not least, Water. The best thing we can all do for healthy skin is to drink lots of water because the skin, and entire body require it to function properly. We love your blog segment “Women We Admire”. Besides those you’ve featured, who are 5 women you really admire these days? My Business Partner Natalie is constantly inspiring me, I am so lucky to work with her everyday! My mom and 2 sisters are really helping me get through this pandemic, thankful for text groups and video chats. They are always doing fun things and cooking delicious meals. What are 5 skincare/beauty products you can’t live without? Daily glow dry brush to support lymphatic drainage Dual Action Jade Roller to stimulate + smooth Sculpting + Toning Facial Cup set Nourishing oil serums-never enough oils! Healing Eczema Balm! This is how Province Apothecary all began! We hear the term “Natural Beauty” a lot these days. From the view of Province Apothecary, what are 5 important things everyone should know about natural beauty? Natural beauty is a glow that comes from within, but can be supported with the right natural skincare products & practices. Taking care of your Whole Self with proper nutrition, sleep/rest, hydration, exercise, being in nature and connecting with others ALL are important parts of achieving Natural Beauty. Natural Beauty is not forced or manipulated, but rather a loving and patient approach to supporting our bodies & our skin in a way that focuses more on acceptance and trust than trying to change something that was never wrong in the first place. Natural Beauty means being mindful & intentional about what we put on our skin and in our bodies, choosing things that are clean, healthy & good for not only US, but for Planet Earth as well. Natural Beauty means knowing yourself & your skin & trusting that IT knows how to find balance if you give it the right support.
- Writing History With Sam Le Roy of Hartcopy
Writing History With Sam Le Roy of Hartcopy Holding on to the past isn't always a good thing, but in the case of Sam Le Roy and Hartcopy, it couldn't be cooler! As one of Instagram's best new(ish) sneaker pages, storytelling around the coolest pairs of new and old sneakers from around the world, Hartcopy has taken the world by storm with its ethos of embracing traditional print for the digital consumer. We got the chance to speak with Hartcopy's Creative Lead, Sam Le Roy, about what got him involved in "The New Print", where he thinks sneaker culture is going, what it's like diving head first into new creative projects and the importance of confidence to get yourself into your dream position. Read and listen below for the convesation! Getting Started. Hey Sam! Thanks so much for chatting with us. To kick things off, can you tell us how you got involved with Tim and Hartcopy? So before I got started with Hartcopy I was writing for another publication call Sabukaru - great read by the way. I found Hartcopy pretty early on when it launched and then I saw Tim post on Facebook that he had started the page. I sent him a message like "Hey I'm a writer. Can we work on this together?" I wasn't expecting money or anything. Luckily Tim saw my message and I think because of my experiences at Sabukaru, he gave me a shot. This was around March or April of 2020. Damn, just like that? All about shooting your shot! My entire creative journey is all from sending that DM. All opportunities that I've had have been because if sent that message to the right person. I just found a lot of people online and now I can call them friends. Definitely don't be afraid to shoot your shot! (Listen to more below) The Execution. Hartcopy has published nearly 1,400 posts now in not that much time. Firstly, how do you choose what to write about? The biggest thing for Hartcopy is looking into the past and telling the stories of older pairs and silhouettes. A lot of people really fell in love with Hartcopy from our coverage of older grail pairs, older dunks and Jordan sneakers but we really just cover whatever we think is cool. It's really an extension of our own tastes so as long as we think it's cool then we'll post about it. Second question. How do you find the time to do all of this AND pursue a full time career? Luckily, we have a pretty good formula now for creating the content so it doesn't take that long. What is starting to take a lot of time is all of the other partnerships and projects that we are starting to do. I actually just gave my notice this week and will be doing Hartcopy full time now, which is really exciting! Oh wow! What was the thought process like behind that decision? I think it was inevitable at some point for this to happen. I have so many plans for Hartcopy in the future but they would never become a reality if I didn't take the jump now and try it. I had a moment at the Foot Patrol event where I knew that not capitalizing on this would be a massive waste. (Listen to more below) The First Book Signing. Just recently Hartcopy launched its first ever physical print sneaker book with a killer launch event at Foot Patrol in London. What was that like getting to connect with people over Hartcopy in person after being a digital first platform since the beginning? Seeing that many people come together for a product that we made was incredible. It was an amazing feeling and I definitely want to see that again. There's something really charming about bringing people together for a physical product. We've gone through so many followers and likes on Instagram but I can't visualize that. Meeting people in person creates a feeling that I really can't describe. (Photos: Foot Patrol) What's Next? I'm planning books two, three, four and five. Book two is going to be more focused around people than product, but obviously still connected to products. Book three I can't speak about it yet because it's going to be completely out of nowhere [laughs] and I wan't it to be a surprise. Looking forward, now that I'm full time, I want to also be doing things like merchandise like clothing releases in addition to the book releases. I really want to have people getting Hartcopy in hand and a big focus for me is to keep it affordable. We have a lot of things in the works as well that I can't speak about yet but just know we're going to be very busy! And lastly... a reminder from Sam to wear your shoes! Make sure to keep up with Sam and Hartcopy on Instagram for all the best sneaker content and news on their upcoming projects and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.
- July Guest Picks: Home with Sylvia Hoang
July Guest Picks: Home with Sylvia Hoang Guest: Sylvia Hoang, founder of Studio S 1. Bearbrick Figurines "Bearbrick is for everyone that loves art, fashion and culture. From their "basic" designs to limited edition collaborations, this is a conversation starter and essential piece to elevate your space." 2. Virgil Abloh's Markerad Clock "With Virgil's iconic quotation marks, this clock is a clean and minimalist design that does not include numbers yet it challenges the notion of function vs. art with this homeware design." 3. Hype Books & Magazines "Get inspired everyday by having a copy or two of any streetwear related hardcovers in your home. When not in use, it's a perfect coffee table set up for the next reader." 4. Murakami Plush Pillows "These are more than just flowers. They will brighten up your space and comfort you, with this iconic motif by Murakami nodding towards the history of Japanese culture and art." 5. Studio S Swoosh Incense Holder "This is a functional art piece, inspired by the swoosh, that could either be used just as decor or to relax your aura with incense sticks." Check out all of our guest picks for July here and stay tuned to Pier Five for more stories and interviews with the coolest people around.
- 2024 Recipient: The Magpie Cakery
2024 Recipient: The Magpie Cakery Explore the Mastercard x Pier Five Small Business Fund Introducing The Magpie Cakery, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024! Founders: Libby Brewer-Dulac & Maggie Frith Location: Toronto, ON Discover Mess Hall online: Website // Instagram About The Magpie Cakery The Magpie Cakery is a commercial kitchen space and hub for culinary professionals, built with the goal of empowering emerging entrepreneurs in the food space to launch and grow their own businesses. The Magpie Cakery residents gain access to a vibrant community, a storefront for customer interaction, and resources that act as a launchpad for success. Since early 2023, The Magpie Cakery has welcomed 24 small food businesses, with residents achieving milestones like securing wholesale clients and growing revenue. With big plans for the future, including an expansion of their space and a new business education program, the Magpie Cakery will look to increase the potential of its offerings for residents to help them thrive and achieve long-term success. How will the fund make an impact with your business? The mentorship from Mastercard, combined with Pier Five’s support, will be instrumental in ensuring our initiatives drive measurable success. We plan to use the $10,000 CAD grant to fund kitchen renovations and equipment, develop a business education program, grow outreach efforts to support women-led food startups, and offset increased operating costs. Expanding our kitchen space will double our capacity for residency clients, prioritizing bakers and women entrepreneurs. With these enhancements, we can provide immediate benefits and long-term growth opportunities for our residents. What is your long term goal for the company? Within the next 3-5 years, our goal is to support the launch of 10 new women-led food businesses annually through our residency program, with some residents staying for extended six-month terms to hone their craft. We plan to fully optimize our current space and pursue partnerships with George Brown College and other local culinary and community organizations to reach more early-stage women entrepreneurs. Additionally, we aim to host baking workshops and events that showcase our resident bakers, foster community connections, and provide local residents with opportunities to learn new skills and celebrate the art of baking. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here .
- Getting To Know Hotpot Variety
Getting To Know Hotpot Variety Amongst all of the creative businesses that launched during Covid, one of our favourites has to be Hotpot Variety founded by Toronto crocheter Jess Papp. What started as a fun hobby has since turned into a full time brand that has caught the attention of fashion enthusiasts, influencers, designers and retailer buyers around the country. As she takes the headwear game by storm with her unique crocheted hats, we caught up with Jess to chat about her recent growth, taking Hotpot Variety full time, getting into a major retailer, where she hopes to take the brand over the years and much more. Take a listen to some of Jess' quotes and read through below to learn more about Jess and Hotpot Variety. On taking Hotpot full time… "As of this fall, I’m officially doing this full time. When I started Hotpot Variety, I realized that was my passion. I was like, maybe I should focus my energy and efforts into something I love doing instead of working in a 9 to 5 job and coming out of it like “what did I just do all day?” Put Your Work Out There You never know what might come of it! So Holts DM’d you? That’s how the deal came around? Ya, I got a message from the buyer like “hey, who do I reach out to about partnership options?”. I only had 500 followers on Instagram and not a lot of my work was on my feed so I thought maybe they’re just contacting me about a pop-up or something. We had the call and they’re like, “do you have a line sheet? We want to stock your hats in our store.” and I’m like “Ya, I have a line sheet” while I’m googling what a line sheet is [laughs] and then they sent over my contract and my hats were going to be stocked in Holt Renfrew. It was crazy. On collaborations… I’m doing this by myself so I’m trying to make sure I’m not saying yes too much or biting off more than I can chew. Every project is different. It’s important to make sure that you understand what the scope of the partnership looks like and make sure you’re both aligned into something that’s going to be great for both sides. On dealing with burnout… Make sure that you’re listening to your body. If I’m tired, I need to sleep. If I’m hungry, I eat. If you can’t focus, you can’t be productive. Don’t stress about the things you can’t control and focus on one thing at a time. What do you want 60 year old Jessica to look back on and be proud of? I'm a first generation Canadian. My mom immigrated here from Vietnam. My family fled from their country to build something for us and give us more opportunity. I want to look back when I’m 60 and know that I built something out of an opportunity that my family has given me and be something inspiring to people going through the same thing and hopefully building some sort of an empire where I can support other people’s interests and talents. Checkout Hotpot Variety's Instagram for news on their upcoming releases and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.
- Creating Your Identity With Jun Arnaiz of Neutria
Creating Your Identity With Jun Arnaiz of Neutria Creating Your Identity With Jun Arnaiz of Neutria It's not uncommon to find creatives venturing out into their own startups but it is a bit more unique to see them dive into the realm of health and natural supplements, a space that is highly competitive with mass-pharma and can take years of R&D and approval. So, what does it take to dive into this world? We sat down with Jun Arnaiz, a longtime friend and man of many talents, to learn a little bit about it. Jun got his start in the Toronto-nightlife scene, rising up as one of the city's best club videographers by night, while experimenting, formulating and testing supplements by day. As he got deeper into the nightlife world, his sights set onto DJ'ing, which has now grown his name even further as a certified nightlife double threat; but he didn't forget about the pharma. In 2023, Jun and his business partner Andrew Daye launched Neutria, an all-natural supplement brand rooted in ancient herbs and remedies to help those eager to excel do so in a clean and sustainable way. Jun has a lot to say about breaking down barriers to follow your passions. Read through the conversation below! Jun, you seem to have your hand in so many pots and never shy away from opportunities. How does someone like yourself approach all of these new things? Naturally, I'm a very curious person and I have a bunch of interests but I'm very careful to ensure if I do something, it's of quality. It can be daunting but anytime I'm exploring a new craft, I know it will require me to put myself out there no matter what because that's how you get new opportunities. It requires you to be vulnerable but it's necessary. Especially for artistic crafts, showing your work is the only way to get booked. If we reverse engineer that to figure out how to build the confidence to put yourself out there, it really comes down to putting in the reps. You have to practice. Once you really commit and practice, you build the competence in the craft and then you build the confidence. That confidence will be the fuel to put yourself out there in the world and that's when opportunities will come to you. Do you ever feel stuck diving into new things? Luckily not so much but it took time. I think the number one thing that stops people from taking on a new craft is imposter syndrome. People think "I'm not this person, so I'm not going to give it my 100%." I realized that the antidote to that is building up enough evidence for yourself that you do embody this person to the point where it can become your identity. For me, it was hard as a nightlife videographer, who's identity was so ingrained in that, when I wanted to start DJ'ing. I knew people might not take me seriously but I was serious. I didn't want to be a videographer that could also DJ. I wanted to be a DJ. In order to do that, I needed to be consistent. I needed to show up every day. I needed to do shows consistently. I try to embody this mindset with every new thing that I do. It wasn't even up until maybe a couple of months ago that I finally was confident enough to call myself a DJ because I felt like I wasn't there yet. I didn't have that identity yet but I was always pushing for it. Just remember, success isn't an overnight thing. You have to work on it every day but the only way to get there is to start. Can you talk about what pushed you to start Neutria? I worked in a pharmacy for five plus years, so I saw firsthand how people are so reliant on pharmaceuticals just to get by. We're at an age, societally, where people are becoming more health conscious. My partner, Andrew, and I have always been obsessed with finding ways to optimize our health, wellbeing and mindset. We were always experimenting with these different ingredients in college and university. So we've been exposed to the world of natural supplements and natural remedies. We never really had the intention when we were in our early twenties of doing this. It was just a passion to help us optimize our businesses at that time but we sensed this paradigm shift of people who want to excel in their careers or their crafts and find remedies to do so without harming themselves in the process by using synthetic drugs, like Adderall, or excessive melatonin or caffeine. So, we started Neutria and all three of our products are a response to a synthetic version. We have an all-natural sleep support product that uses herbs that have been used for thousands of years, melatonin-free and that's kind of like our counter to melatonin. We have a focus blend that's our counter to excessive caffeine or Adderall. We're not doing this to profit off of people. We're doing this to offer a sustainable solution to these specific needs that we saw. Lastly, what is one of the biggest learnings you've discovered so far as a brand owner? As an e-commerce brand, it's easy to dehumanize the business and diminish it to just numbers and digital screens. For the first half of our existence, Andrew and I lived on our screens and we weren't getting any sort of physical feedback from customers. It was all online-everything. So, one thing that we introduced was more events and collaborations with other brands to get out into the physical world and connect with and build our community. We started selling in local markets, sampling with groups and getting actual feedback on our products. The human connection was also important to help remind us of our purpose and why we started the business, which was very motivating. We really learned the importance of th at macro view on why you do things and I think going physical, going offline as much as possible does that. Make sure to check out Jun and Neutria on Instagram and keep it locked to Pier Five for more conversations with creatives and entrepreneurs just like this!
- Politique de confidentialité | Pier Five
Politique de confidentialité (cliquez ici pour l'anglais) Dernière modification : Décembre 2022 INTRODUCTION Pier Five et nos sociétés affiliées et filiales (« Société » ou « Nous ») respectent votre vie privée et s’engagent à la protéger en se conformant à cette politique. Cette politique décrit comment nous collectons, utilisons, divulguons et protégeons les informations personnelles de nos clients et des utilisateurs du site Web (« vous »), décrit les types d’informations que nous pouvons collecter auprès de vous ou que vous pouvez fournir lorsque vous visitez le site Web www.pier-five.com (notre « site Web »), et nos pratiques de collecte, d’utilisation, de maintenance, de protection et de divulgation de ces informations. Nous n’utiliserons vos informations personnelles que conformément à cette politique, sauf disposition contraire de la loi applicable. Nous prenons des mesures pour nous assurer que les informations personnelles que nous recueillons à votre sujet sont adéquates, pertinentes, non excessives et utilisées à des fins limitées. Les lois sur la protection de la vie privée au Canada définissent généralement les « informations personnelles » comme toute information sur une personne identifiable, qui comprend des informations pouvant être utilisées seules ou avec d’autres informations pour identifier, contacter ou localiser une personne. Les informations personnelles n’incluent pas les coordonnées professionnelles, y compris votre nom, votre titre ou vos coordonnées professionnelles. Cette politique s’applique aux informations que nous recueillons, utilisons ou divulguons sur nos clients et les utilisateurs du site Web : · Sur ce site. · Dans les courriels, textes, et autres messages électroniques échangés entre vous et ce site Internet. · Lorsque vous interagissez avec notre publicité et nos applications sur des sites et services tiers, si ces applications ou cette publicité incluent des liens vers cette politique. · Sur nos pages et profils de médias sociaux, y compris Facebook et Instagram. Le site Web peut inclure des liens vers des sites Internet tiers, des plugiciels, des services, des réseaux sociaux ou des applications. En cliquant sur ces liens ou en activant ces connexions, il est possible que des tiers puissent collecter ou partager des données vous concernant. Si vous suivez un lien vers un site Internet tiers ou utilisez un plugiciel tiers, veuillez noter que ces tiers ont leurs propres politiques de confidentialité et que nous n’acceptons aucune responsabilité pour ces politiques. Nous ne contrôlons pas ces sites Internet tiers et nous vous encourageons à lire la politique de confidentialité de chaque site Internet que vous visitez. Cette politique ne s’applique pas aux informations collectées par un tiers, par le biais d’une application ou d’un contenu (y compris la publicité) pouvant créer un lien vers ou être accessible depuis ou sur le site Internet. Veuillez lire attentivement cette politique pour comprendre nos politiques et nos pratiques de collecte, de traitement et de stockage de vos informations. Si vous n’êtes pas d’accord avec nos politiques et nos pratiques, vous choisissez de ne pas utiliser notre site Internet. En accédant ou en utilisant ce site Internet, vous indiquez que vous comprenez, acceptez et consentez aux pratiques décrites dans cette politique. Cette politique peut changer de temps en temps (voir « modifications de notre politique de confidentialité »). Votre utilisation continue de ce site Web après que nous ayons apporté des modifications indique que vous acceptez et consentez à ces modifications, veuillez donc vérifier régulièrement la politique pour les mises à jour. Informations que nous recueillons à votre sujet Nous recueillons et utilisons plusieurs types d’informations provenant de vous et vous concernant, notamment : · Les informations personnelles que nous pouvons raisonnablement utiliser pour vous identifier directement ou indirectement, telles que votre nom, votre adresse postale, votre courriel, votre numéro de téléphone, votre âge, votre profession, votre sexe, votre revenu, vos intérêts, vos identifiants de médias sociaux, votre adresse de protocole Internet (IP) utilisée pour connecter votre ordinateur à Internet, votre nom d’utilisateur ou tout autre identifiant similaire, vos informations de facturation et de compte, et tout autre identifiant que nous pouvons utiliser pour vous contacter en ligne ou hors ligne (« informations personnelles »). Nous offrons à tout utilisateur la possibilité de se désabonner de notre infolettre ou de se désabonner à des fins de marketing, y compris les invitations à des événements et des sondages, sur une base continue en accédant à notre site Web ou en utilisant le mécanisme de désabonnement au bas de nos courriels. · Des informations non personnelles, qui ne révèlent pas directement ou indirectement votre identité ou qui ne sont pas directement liées à une personne identifiée, telles que des informations démographiques ou des informations statistiques ou agrégées. Les données statistiques ou agrégées n’identifient pas directement une personne spécifique, mais nous pouvons dériver des données statistiques ou agrégées non personnelles à partir d’informations personnelles. Par exemple, nous pouvons agréger vos données d’utilisation pour calculer le pourcentage d’utilisateurs accédant à une fonctionnalité spécifique du site Web. · Informations techniques, y compris vos informations de connexion, le type et la version du navigateur, le réglage du fuseau horaire, les types et versions de plugiciel du navigateur, le système d’exploitation et la plateforme, ou des informations sur votre connexion Internet, l’équipement que vous utilisez pour accéder à notre site Web et les détails d’utilisation. · Détails non personnels sur vos interactions avec le site Web, y compris les adresses URL complètes, le flux de clics vers, via et depuis notre site Web (y compris la date et l’heure), les produits que vous avez consultés ou recherchés, les temps de réponse des pages, les erreurs de téléchargement, la durée des visites sur certaines pages, les informations d’interaction de la page (telles que le défilement, les clics et les passages de souris), les méthodes utilisées pour naviguer en dehors de la page ou tout numéro de téléphone utilisé pour appeler notre numéro de service client. Il faut obtenir le consentement de la personne concernée avant de recueillir des informations personnelles à son sujet et d’utiliser ou de communiquer les informations recueillies. Afin que nous puissions recevoir des informations personnelles de votre part et nous permettre de vous fournir un produit ou un service demandé, votre consentement pour nous permettre d’utiliser ces informations personnelles conformément à la présente politique de confidentialité sera obtenu avant la soumission de ces informations personnelles. Lorsque vous saisissez des informations sur un formulaire de notre site Web, vous devrez confirmer en cochant une case que vous avez lu et accepté les conditions de la présente politique de confidentialité. Ce n’est qu’après avoir coché cette case que vos informations personnelles incluses dans le formulaire nous seront fournies. Si vous devez fournir des informations personnelles sur d’autres personnes, vous devez d’abord obtenir leur consentement à ces fins avant de nous les divulguer. Vous seul pouvez décider de nous communiquer ou non vos informations personnelles. Lorsque vous faites appel à nos services, nous vous prions de bien vouloir nous fournir les informations nécessaires pour que nous puissions vous assister de la meilleure manière possible. Vous nous autoriserez à utiliser et à conserver ces renseignements personnels aussi longtemps que cela est nécessaire aux fins décrites dans la présente politique. Votre consentement reste valide même après la cessation de votre relation de travail avec nous, à moins que vous nous avisiez, par écrit, du retrait du consentement. Vous devez être conscient que si vous retirez votre consentement ou si vous ne l’accordez pas en premier lieu, vous pourrez limiter notre capacité, voire nous empêcher de vous fournir à vous ou à une tierce partie autorisée (telle qu’un employeur) le produit ou le service demandé. COMMENT COLLECTIONS-NOUS LES INFORMATIONS VOUS CONCERNANT? Nous utilisons différentes méthodes pour collecter vos informations, notamment pas le biais : · D’interactions directes avec vous lorsque vous nous les fournissez, par exemple, en remplissant des formulaires ou en correspondant avec nous par téléphone, courriel ou autrement. · Contributions des utilisateurs. Vous pouvez également nous fournir des informations à publier ou à afficher sur des zones publiques du site Web ou à transmettre à d’autres utilisateurs du site Web ou à des tiers. · Technologies ou interactions automatisées, lorsque vous naviguez sur notre site Web. Les informations collectées automatiquement peuvent inclure des détails sur l’utilisation, les adresses IP et les informations recueillies par le biais de témoins, balises Web et autres technologies de suivi. Les informations que vous nous fournissez Les informations que nous collectons sur ou par l’intermédiaire de nos sites Web peuvent inclure : · Les informations que vous fournissez en remplissant des formulaires sur notre site Web. Cela inclut les informations fournies au moment de s’abonner à notre infolettre ou à notre magazine, de publier du matériel ou de demander de plus amples informations sur nos services. Nous pouvons également vous demander des informations lorsque vous participez à un concours ou à une promotion parrainé(e) par nous, et lorsque vous signalez un problème avec l’application. · Des enregistrements et des copies de votre correspondance (y compris les courriels et numéros de téléphone), si vous nous contactez. · Les réponses aux sondages que nous pourrions vous demander de remplir à des fins de recherche. · Les informations sur les transactions que vous effectuez par l’intermédiaire de notre site et l’exécution de vos commandes. Vous pouvez être amené à fournir des informations financières avant de passer une commande sur notre site Web. · Vos demandes de recherches sur le site Web. Informations que nous collectons via des témoins et d’autres technologies de collecte automatique de données Lorsque vous naviguez et interagissez avec notre site Web, nous pouvons utiliser les technologies de collecte automatique de données pour collecter des informations sur votre équipement, vos actions de navigation et vos configurations, y compris : · Les détails de vos visites sur notre site Web, y compris les données relatives au trafic, les données de localisation, les journaux et autres données de communication et les ressources auxquelles vous accédez et que vous utilisez sur le site Web. · Les informations sur votre ordinateur et votre connexion Internet, y compris votre adresse IP, votre système d’exploitation et votre type de navigateur. Nous pouvons également utiliser ces technologies pour collecter des informations sur vos activités en ligne au fil du temps et sur des sites Internet tiers ou d’autres services en ligne (par exemple, le suivi comportemental). Pour en savoir plus ou pour vous désinscrire de la publicité personnalisée, veuillez consulter l’outil de désinscription de l’Alliance de la publicité numérique du Canada pour savoir comment vous pouvez vous désinscrire du suivi comportemental sur ce site Web et comment nous réagissons aux signaux du navigateur Web et à d’autres mécanismes qui permettent aux consommateurs d’exercer leur choix en matière de suivi comportemental. Les informations que nous collectons automatiquement sont des informations statistiques et peuvent inclure des informations personnelles et nous les conservons ou les associons à des informations personnelles que nous collectons d’autres manières, que vous nous fournissez ou recevez de tiers. Ces informations nous aide à améliorer notre site Web et à fournir un service meilleur et plus personnalisé, y compris en nous permettant : · D’estimer le nombre de visiteurs et les habitudes d’utilisation. · De stocker des informations sur vos préférences, ce qui nous permet de personnaliser notre site Web en fonction de vos centres d’intérêt. · D’accélérer vos recherches. · De vous reconnaître lorsque vous revenez sur notre site Web. Il se peut que les technologies que nous utilisons pour cette collecte automatique de données contiennent : · Les témoins (ou les témoins de navigateur). Un témoin est un petit fichier placé sur le disque dur de votre ordinateur. Vous pouvez refuser d’accepter les témoins du navigateur en activant le paramètre approprié sur votre navigateur. Cependant, si vous sélectionnez cette option, vous pourriez ne pas pouvoir accéder à certaines parties de notre site Web. À moins que vous n’ayez réglé les paramètres de votre navigateur afin qu’il les refuse, notre système produira des témoins lorsque vous vous connecterez sur notre site Web. · Témoins flash. Certaines fonctionnalités de notre site Web peuvent utiliser des objets stockés locaux (ou témoins Flash) pour collecter et stocker des informations sur vos préférences et votre navigation de, à partir de et sur notre site Web. Les témoins Flash ne sont pas gérés par les mêmes paramètres de navigation que ceux utilisés pour les témoins de navigation. Afin d’obtenir davantage d’information sur la gestion de vos paramètres de confidentialité et de sécurité pour les témoins Flash, consultez la rubrique Choix concernant les méthodes que nous appliquons pour utiliser et divulguer vos informations. · Balises Web. Les pages de notre site Web et nos courriels peuvent contenir de petits fichiers électroniques comme des balises Web (aussi appelées GIF invisibles, pixels-espions et pixels invisibles) qui permettent à la Compagnie, par exemple, de compter les utilisateurs qui ont visité ces pages ou ouvert un courriel et les autres statistiques du site associées (par exemple, l’enregistrement de la popularité de certains contenus du site Web et la vérification d’intégrité du système et serveur). COMMENT UTILISONS-NOUS VOS INFORMATIONS Nous utilisons les informations que nous recueillons à votre sujet ou que vous nous fournissez, y compris des informations personnelles : · Pour vous présenter notre site Web et son contenu. · Pour vous fournir les informations, produits ou services que vous nous demandez. · Pour remplir les finalités pour lesquelles vous avez fourni les informations ou qui ont été décrites lors de leur collecte, ou toute autre finalité pour laquelle vous les fournissez. · Pour vous fournir des notifications concernant votre compte/abonnement, y compris les notifications d’expiration et de renouvellement. · Pour remplir nos obligations et faire valoir nos droits découlant de tout contrat avec vous, y compris pour la facturation et la collecte ou pour se conformer aux exigences légales. · Pour vous informer des modifications apportées à notre site Web ou des produits ou services que nous offrons ou fournissons par son intermédiaire. · Pour améliorer notre site Web, nos produits ou services, notre marketing ou nos relations et expériences avec nos clients. · Pour vous permettre de participer à des fonctionnalités interactives, des médias sociaux ou des fonctionnalités similaires sur notre site Web. · Pour mesurer ou comprendre l’efficacité de la publicité que nous vous montrons, et que nous montrons aux autres utilisateurs, et pour vous proposer des publicités pertinentes. · De toute autre manière que nous pouvons décrire lorsque vous fournissez des informations. · Pour toute autre raison avec votre consentement. Nous pouvons également utiliser vos informations pour vous contacter au sujet de biens et services [nos propres et ceux de tiers] susceptibles de vous intéresser, comme le permet la loi. Si vous ne souhaitez pas que nous utilisions vos informations de cette manière, veuillez utiliser le mécanisme de désabonnement en bas de nos courriels. Pour plus d’informations, voir Choix concernant la manière dont nous utilisons et divulguons vos informations. DIVULGATION DE VOS INFORMATIONS Il se peut que nous divulguions sans restriction des informations agrégées à propos de nos utilisateurs ainsi que des informations qui n’identifient personne. Nous pouvons divulguer des informations personnelles que nous collectons ou que vous fournissez tel que décrit dans les dispositions de cette politique de confidentialité : · À nos filiales, sociétés affiliées et partenaires commerciaux · À des tiers pour vous commercialiser leurs produits ou services si vous ne consentez pas à ces divulgations. Pour plus d’informations, voir Choix concernant la manière dont nous utilisons et divulguons vos informations. · Aux sous-traitants, fournisseurs de services et autres tiers que nous utilisons pour soutenir notre entreprise (tels que les fournisseurs d’analyses et de moteurs de recherche qui nous aident à améliorer et à optimiser le site Web) et qui sont contractuellement tenus de garder les informations personnelles confidentielles, utilisez-les uniquement pour les fins pour lesquelles nous les leur divulguons, et de traiter les informations personnelles avec les mêmes normes énoncées dans la présente politique. · À d’autres fins divulguées par nous lorsque vous fournissez ces informations. · Avec votre consentement. Nous pouvons également divulguer vos informations personnelles : · Pour se conformer à l’ordonnance d’un tribunal, une loi ou une procédure judiciaire, y compris pour répondre à une demande gouvernementale ou réglementaire. · Pour faire appliquer ou appliquer nos conditions d’utilisation et d’autres accords, y compris à des fins de facturation et de collecte. · Si nous croyons que la divulgation est nécessaire ou appropriée pour protéger les droits, la propriété ou la sécurité de la société, de nos clients ou d’autres personnes. LE TRANSFERT DE VOS INFORMATIONS PERSONNELLES Nous pouvons transférer les informations personnelles que nous collectons ou que vous fournissez comme décrit dans cette politique aux sous-traitants, prestataires de services et autres tiers que nous utilisons pour soutenir notre activité (tels que les fournisseurs d’analyses et de moteurs de recherche qui nous aident à améliorer et optimiser le site Web) et qui sont contractuellement tenus de garder les informations personnelles confidentielles, de les utiliser uniquement aux fins pour lesquelles nous les leur divulguons et de traiter les informations personnelles avec les mêmes normes énoncées dans la présente politique. Nous traitons et stockons actuellement vos informations personnelles au Canada. À l’avenir, cependant, nous, ou des tiers à qui vos informations personnelles ont été fournies conformément à la présente politique, pouvons traiter, stocker et transférer vos informations personnelles dans et vers un pays étranger, avec différentes lois sur la protection de la vie privée qui peuvent ou non être aussi complètes que la loi canadienne. Dans ces circonstances, les gouvernements, les tribunaux, les forces de l’ordre ou les organismes de réglementation de ce pays peuvent être en mesure d’accéder à vos informations personnelles par le biais des lois du pays étranger. Chaque fois que nous engageons un fournisseur de services, nous exigeons que ses normes de confidentialité et de sécurité respectent cette politique et la législation canadienne applicable en matière de confidentialité. Vous êtes invités à nous contacter pour obtenir de plus amples informations sur les politiques de l’entreprise concernant les fournisseurs de services à l’extérieur du Canada. Voir Coordonnées et Conformité contestée. En soumettant vos informations personnelles ou en vous engageant avec le site Web, vous consentez à ce transfert, stockage ou traitement. LES CHOIX CONCERNANT LA FAÇON DONT NOUS UTILISONS ET DIVULGUONS VOS INFORMATIONS Nous nous efforçons de vous offrir des choix concernant les informations personnelles que vous nous fournissez. Nous avons créé des mécanismes pour vous fournir le contrôle suivant sur vos informations : · Techniques de suivi et publicité. Vous pouvez configurer votre navigateur pour qu’il refuse tous ou certains témoins ou pour vous avertir lorsque des témoins sont envoyés. Pour savoir comment vous pouvez gérer vos paramètres de témoins Flash, consultez la page de configuration Flash player sur le site Web d’Adobe. Si vous désactivez ou refusez les témoins, veuillez noter que certaines parties de ce site peuvent alors être inaccessibles ou ne pas fonctionner correctement. Pour plus d’informations sur les technologies de suivi, consultez la section Informations que nous recueillons via les témoins et autres technologies de collecte automatique de données. · La Publicité des tiers Si vous ne souhaitez pas que nous partagions vos informations personnelles avec des tiers non affiliés ou non agents à des fins promotionnelles, vous pouvez vous désinscrire en utilisant le mécanisme de désinscription dans nos courriels ou au bas de cette page. · Offres promotionnelles de la société. Si vous avez choisi de recevoir certains courriels de notre part, mais que vous ne souhaitez plus que votre adresse électronique soit utilisée par la Société pour promouvoir nos propres produits ou services ou ceux de tiers, vous pouvez vous désabonner en utilisant le mécanisme de désabonnement dans nos courriels ou au bas de cette page. Si nous vous avons envoyé un courriel promotionnel, vous pouvez vous désabonner en cliquant sur le lien de désabonnement que nous avons inclus dans le courriel. Cette exclusion ne s’applique pas aux informations fournies à la Société dans le cadre d’un achat de produit, d’un enregistrement de garantie, d’une expérience de service produit ou d’autres transactions. · Ciblage de la publicité. Si vous ne souhaitez pas que nous utilisions les informations que nous collectons ou que vous nous fournissez pour diffuser des publicités en fonction des préférences de l’audience cible de nos annonceurs, vous pouvez vous désinscrire en utilisant le mécanisme de désabonnement dans nos courriels ou au bas de cette page. SÉCURITÉ DES DONNÉES La sécurité de vos informations personnelles est importante pour nous. Nous utilisons des mesures physiques, électroniques et administratives conçues pour protéger vos informations personnelles contre la perte accidentelle et contre l’accès, l’utilisation, la modification et la divulgation non autorisés. Nous faisons l’effort de former nos employés et de les sensibiliser à l’importance du maintien de la confidentialité des informations personnelles. Nos employés sont tenus de préserver la confidentialité et ne peuvent utiliser les informations à des fins non autorisées. Seuls nos employés devant avoir connaissance des informations dans le cadre des affaires, ou dont les tâches l’exigent raisonnablement, sont autorisées à accéder aux informations personnelles d’une personne. La sûreté et la sécurité de vos informations dépendent aussi de vous. Lorsque nous vous attribuons (ou lorsque vous choisissez) un mot de passe vous permettant d’accéder à certaines parties de notre site Web, vous assumez la responsabilité d’en préserver la confidentialité. Nous vous demandons de ne communiquer votre mot de passe à personne. Malheureusement, la transmission d’informations par Internet n’est pas entièrement sécurisée. Bien que nous fassions de notre mieux pour protéger vos informations personnelles, nous ne pouvons pas garantir la sécurité de vos informations personnelles transmises sur notre site Web. Toute transmission d’informations personnelles se fait à vos risques et périls. Nous ne sommes pas responsables des contournements des paramètres de confidentialité ou des mesures de sécurité figurant sur le site Web. RÉTENTION DES DONNÉES Sauf autorisation ou exigence contraire de la loi ou de la réglementation applicable, nous conserverons vos informations personnelles indéfiniment, y compris aux fins de satisfaire à toutes les exigences légales, comptables ou de déclaration. Dans certaines circonstances, nous pouvons anonymiser vos informations personnelles afin qu’elles ne puissent plus vous être associées. Nous nous réservons le droit d’utiliser ces données anonymes et dépersonnalisées à des fins commerciales légitimes sans autre préavis ou sans votre consentement. ACCÈS ET CORRECTION DE VOS INFORMATIONS PERSONNELLES Il est important que les informations personnelles que nous détenons à votre sujet soient exactes et à jour. Veuillez nous tenir informés si vos informations personnelles changent. Conformément à la loi, vous avez le droit de demander l’accès et de corriger les informations personnelles que nous détenons à votre sujet. Si vous souhaitez examiner, vérifier, corriger ou retirer votre consentement à l’utilisation de vos informations personnelles, vous pouvez également nous envoyer un courriel à community@pier-five.com pour demander l’accès, la correction ou la suppression de toute information personnelle que vous nous avez fournie. Nous ne pouvons pas répondre à une demande visant à modifier vos informations si nous pensons que la modification est susceptible de violer une loi ou une exigence légale ou donner un caractère erroné à l’information. Nous pouvons vous demander des informations spécifiques pour nous aider à confirmer votre identité et votre droit d’accès, et pour vous fournir les informations personnelles que nous détenons à votre sujet ou apporter les modifications demandées. La loi applicable peut nous autoriser ou nous obliger à refuser de vous donner accès à tout ou partie des informations personnelles que nous détenons à votre sujet, ou nous pouvons avoir détruit, effacé ou rendu vos informations personnelles anonymes conformément à nos obligations de conservation des dossiers et les pratiques. Dans l’éventualité où nous ne pourrions vous donner accès à vos informations personnelles, nous vous en indiquerions les raisons, sous réserve de toute restriction légale ou réglementaire. Nous vous donnerons accès à vos informations personnelles, sous réserve des exceptions énoncées dans la législation applicable en matière de confidentialité. Quelques exemples d’exceptions : · Informations qui sont protégées par le secret professionnel liant un avocat à son client ; · Informations faisant partie d’un processus formel de règlement des différends. · Informations concernant une autre personne qui révéleraient ses informations personnelles ou des informations commerciales confidentielles. · Des informations dont le coût est prohibitif à fournir. Si vous êtes préoccupé par notre réponse ou si vous souhaitez corriger les informations fournies, vous pouvez contacter notre équipe à community@pier-five.com . RETRAIT DU CONSENTEMENT Lorsque vous avez donné votre consentement à la collecte, à l’utilisation et au transfert de vos informations personnelles, vous pouvez avoir le droit légal de retirer votre consentement dans certaines circonstances. Pour retirer votre consentement, le cas échéant, contactez-nous à community@pier-five.com . Veuillez noter que si vous retirez votre consentement, nous pourrions ne pas être en mesure de vous fournir un produit ou un service particulier. Nous vous expliquerons l’impact à ce moment-là pour vous aider dans votre décision. MODIFICATIONS APPORTÉES À NOTRE POLITIQUE DE CONFIDENTIALITÉ Notre politique est de diffuser toutes les modifications apportées à notre politique de confidentialité sur cette page en insérant sur la page d’accueil du site Web un avis indiquant que la politique de confidentialité a été mise à jour. Si nous apportons des modifications importantes à la façon dont nous traitons les informations personnelles de nos utilisateurs, nous vous en informerons par courriel à l’adresse spécifiée dans votre compte et par un avis sur la page d’accueil du site Web. Nous incluons la date à laquelle la politique de confidentialité a été révisée pour la dernière fois en haut de la page. Vous devez vous assurer que vous nous avez donné une adresse de messagerie électronique et un numéro de téléphone actifs, actualisés où nous pouvons vous joindre et vous devez consulter périodiquement cette politique de confidentialité pour vérifier les modifications. COORDONNÉES ET CONFORMITÉ CONTESTÉE Nous accueillons vos questions, commentaires et demandes concernant cette politique de confidentialité et nos pratiques de confidentialité. Veuillez nous contacter à : community@pier-five.com . À l’attention de : Pier Five Team Nous avons mis en place des procédures pour recevoir et répondre aux plaintes ou demandes d’informations concernant notre traitement des informations personnelles, notre conformité à cette politique et aux lois applicables en matière de confidentialité. Pour discuter de notre conformité à cette politique, veuillez contacter community@pier-five.com en utilisant les coordonnées indiquées ci-dessus.
- Never Too Comfortable With Louis-Martin Tremblay
Never Too Comfortable With Louis-Martin Tremblay We hear all the time that growth is imminent once you step outside of your comfort zone. This is very much the case for Montreal based product designer Louis-Martin Tremblay. By never spending too long in a comfortable place and always exploring and experimenting, Louis has created an incredibly diverse journey for himself. His past involves television, the skateboard industry, global footwear brands, his own blog and flourishing design studio and now one of the best new trail running brands in North America, all solidifying himself as a force to be reckoned with in the footwear design space. We got the opportunity to sit down with Louis to discuss his beginnings, how he approaches the design process, his new role as Head of Design norda™, tips for aspiring designers and so much more. Read the full interview below to learn more about Louis’ incredible story and make sure to check out our Introduction to norda™ story afterwards for more on this groundbreaking brand. Hey Louis! So great to be chatting. To kick things off, for those who may not be as familiar, can you tell us a little about yourself? My name is Louis-Martin Tremblay Lawrence and I am a product designer working out of Montréal, Canada. I specialize in footwear design, but have also done menswear clothing, accessories and graphic design to a certain extent along my career. I am passionate about nature and like to spend as much time surrounded by it as I can. This curiosity toward mother nature has been a constant source of inspiration and elevation as it is inexhaustible. You’ve built quite a strong portfolio of work over the years. How did you get your start in product design? When I finished high school, I wanted to be an illustrator and loved travelling. I was really into rave culture in the UK and punk and skateboarding and was travelling to experience all of this. After a short time in the cartoon space doing kids shows, I got to work with Underworld Skateboard shop back in Montreal designing for their boards and then started doing accessories/clothing design for brands. I was always very driven by the creativity of it all and being able to experiment with new styles. After some time with Underworld, someone called me up to see if I wanted to try designing skate shoes. I did it as a private label job but wasn’t learning much and felt stagnant in my illustrating. While I was doing that I started a blog called KOMFORTZONE, posting about important trends I was seeing in the footwear space. About a year in, people were referencing the blog a lot and I started getting calls from some big companies to consult. This led to a job at Aldo on the women’s shoe side which I loved. This was like a “footwear university” for me. I was learning so much. I moved to the men's side about two years later which focused on mostly dress shoes and felt less creative so I began to think about my next move. Shortly after that I left Aldo and started my own design studio Atelier LMTL . After a couple big jobs with shops like Off the Hook in Montreal and brands like Aimé Leon Dore in New York, things started to really pick up for me and new clients started coming in quickly which was amazing. I loved working with brands on different footwear designs. It gave me everything I was looking for; products, fashion, related to culture, mixed material, etc. I also love working on shoes because you can get a good sense of what they’ll look like before trying them on which you can’t see with clothing. Footwear is more architectural in that sense. Photo: Atelier LMTL Such an interesting journey! Over the last year and a bit now you’ve taken on a role as Head of Design at norda™. How did that opportunity come about? Just before the pandemic, Nick (Co-Founder, norda™) reached out to me about a project. It wasn’t norda™ but more of a client sourcing job. We started working together more and on a trip to Italy for that work, Nick told me about his idea for norda™ and I was very excited about it. About a month after that conversation, right as the pandemic was picking up, Nick reached out and said he wanted to do it for real and I was in between client work with Atelier LMTL so the timing was good and so I said yes. It’s crazy to see how that early conversation has developed now. norda™ isn’t like any other sneaker brand. What was it like working on a hyper-technical trail running shoe and what was the hardest part of designing the norda™ 001? Fortunately, I came into this project with some understanding from a consumer end and was thinking a lot about what was missing from stores. I have been running for years and as mentioned earlier, I am an outdoors person, therefore, familiar with a lot of the technologies used in the industry. This being said, nobody had achieved a seamless upper using Dyneema. Nick gathered a round table of specialists in order to figure out what was needed. With the experience of everyone it was just a matter of time and trial before something concrete would come out and the factory team played a crucial role in achieving this. My personal challenge was to balance the possibilities and the limitations while keeping the design DNA of the norda ™ 001. Always good to have a strong team to work with, especially when working with new designs and materials. From a start to finish approach, what are the steps of your design process like? I tend to keep the practice very flexible due to the reason that every client, brand or project, is unique. The design process starts with a conversation, or I should say with an open ear. Listening to their purpose, why do they exist or why do they want to exist. This leads to the research to understand the market, the scene, the culture we are talking to and what connects them to their product, the object. Afterwards, inspiring images and texts get collected to create a bank or reference. Obviously there is a period of drawing and sketching. If possible, right after I like to let go of it all for a while. This pause gives room for everything to settle down, leaving what’s needed floating atop. From there the products start to take life. Really interesting! You mentioned before the design DNA of norda™. Can you speak more on this? We were looking at how we could meet lifestyle footwear DNA with the sportswear side and achieve a good balance that doesn’t exist with a lot of the other big brands. Many big brands are heavily focused on the sportswear side with exaggerated technical details but I wanted to make something with a more vintage feel and be able to hide the tech within the lifestyle elements. We can definitely see this in the norda™ 001. Super technical but not too eccentric looking. What were some of the design inspirations for the shoe? I am often inspired by cars and was influenced by Porsche for norda™. The lines on a Porsche emit a sense of speed but it’s subtle. On the outside, everything is simple and clean but once you open the hood you see all of the tech. I wanted the norda™ 001 to be like this; able to perform but doesn’t have to look like it. In hand, the shoe is simple but once you’re wearing it, you can feel all of the technology in your step. For the outsole, which I think makes the shoe most of the time (Nike Air, Adidas Boost, etc), I wanted to bring in an organic relationship with the ground. I used the formation of the Canadian Shield, the largest and strongest pre-Cambrian rock formation on earth, to design the outsole and wrapped it up the heel which I think is a unique touch. Do you have a favourite feature on the norda™ 001? I don’t think there is one feature standing out for me. Like a painting you can appreciate the colours, the gesture or the composition, but it’s the whole that makes the experience complete. But having to choose, the outsole plate element of the Canadian Shield and its repetition on the collar as a 3M hit, I find, gives the 001 something very unique and organic. Agreed! Besides norda™, you’ve also designed on a number of very cool projects through Atelier LMTL, every one of them being quite different from the others but all, for the most part, being in the sneaker category. Are there any other categories you might like to explore with Atelier LMTL? Football cleats. I would definitely take on that challenge, especially from an outsole point of view. The cleats give a unique form and many possibilities to play with. This being said, I think menswear is on the top of the list. This category needs some attention and creativity to respond to what men need in a modern and functional way. We’d love to see what you come up with for all of it. Switching gears here a bit now. The footwear design space is one that many aspire to be a part of but it can definitely look intimidating from the outside. What tips would you give to someone who is looking to get into footwear design as a career? Get busy, stay curious. Take jobs with purpose, like learning from someone or understanding the basics of the industry. From there, move up, down, sideways, but when you become stagnant, move to keep learning and growing. Design is specific and in order to sharpen it you will need to understand all aspects of the industry like manufacturing, marketing, merchandising and many more. Understanding culture is also a key ingredient. Cultures come with a set of beliefs, unknown rules and a visual language. This last one cannot be underestimated. That is excellent advice and definitely even applicable to those not looking at the footwear space, especially in regards to the comfort zone advice. Definitely! Once you’re in different spots, you should always continue to ask questions and speak to people to learn and then the minute you feel you’ve learned something, move on. It’s also important to have checkpoints in the moment to help you understand what you’re trying to achieve, where you’re at and what the future may look like for you. Absolutely. Getting a bit more personal for the last question. What are your top 5 sneaker designs of all time, excluding norda™ and anything else you’ve worked on? Mmm, I don’t even own 5 sneakers right now [laughs]. I am with them all the time for work but I have never considered making a list or collecting them. This being said, court sneakers like the Tretorn Nylite have patterns I really like for their unique and curated look. I am also very into menswear classics like the original P204 from Padmore and Barnes. They have been some of my favourites since childhood. I also am wearing the Keen Uneek sandal a lot and will always love Clarks. I could name others, but it would be mostly on the aesthetic as I have been deceived often by either the fit, the comfort or the quality. A great list nonetheless! For more on norda™, check out our Introduction to norda™ story and make sure to follow norda™ and Atelier LMTL on Instagram for more exciting work and updates. Also, don’t forget to keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.
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