About Us
 

Pier Five is a dynamic community-driven brand and platform that fosters and uplifts creative entrepreneurs and small business owners. From our content and funding to engaging events and our athletics club, we bring together small businesses, creatives, and entrepreneurs with a shared passion for innovation and collaboration.

 

We’re looking for a skilled Social Media Lead to take our digital presence to the next level. If you have a knack for storytelling, an eye for design, and a strategic mindset, join us in shaping Pier Five's online community and brand identity.  We are looking for a team player who is communicative and not afraid to ask questions or share ideas with us; someone who is willing to grow with Pier Five, elevate our content and continuously add value as a key member of our team.

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Role & Responsibilities

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As a Social Media Lead, you will be responsible for developing and executing creative strategies to grow Pier Five’s online presence. You’ll manage day-to-day social media activities, create content (strong emphasis on video), engage with our community, and collaborate with our team to ensure our platforms reflect Pier Five’s values, voice, and vision.

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This is a part-time role with an expected workload of approximately 10-15 hours per week with potential increases to hours for events & special programming.

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• Strategy Development

  • Design and implement a social media strategy aligned with Pier Five’s goals.

  • Build out content formats and series that are on trend while also resonating with our community of small business owners.

  • Analyze trends, target audiences, and platform algorithms to optimize engagement and reach.

• Content Creation & Management

  • Create, curate and schedule visually appealing and engaging content (videos, posts, stories, reels etc.)

  • Prepare storyboards, moodboards and scripts for content planning sessions.

  • Write compelling captions that embody Pier Five’s brand voice.

  • Collaborate with the Pier Five team (Co-Founders, photographers/videographers) to create high quality assets for content.

  • Be available to be on site at shoots and events to collaborate on creative direction and content capture.

• Community Management

  • Foster meaningful interactions with followers by responding to comments and messages.

  • Monitor online conversations and engage with relevant content to expand brand visibility.

• Analytics & Reporting

  • Track and analyze social media metrics (engagement, reach, conversions).

  • Leverage analytics and reporting to inform on actionable content insights and improvements.

• Trendspotting

  • Stay updated on emerging trends, tools and best practices in social media.

  • Suggest and experiment with new formats or platforms to enhance Pier Five’s digital footprint.

 

Qualifications

 

• Proven experience as a Social Media Strategist, Manager, Lead or similar role.

• Strong knowledge of major platforms (Instagram, TikTok, Youtube Shorts, LinkedIn, etc.) and their algorithms.

• Exceptional storytelling, copywriting, and editing skills.

• Proficiency in design/editing tools like Canva, Kapwing, Adobe Creative Suite or equivalent.

• Data-driven mindset with the ability to translate insights into actions.

• Passion for building online communities and connecting with diverse audiences.

 

What We Offer

 

• A creative and collaborative work environment.

• Opportunities to influence and grow a brand at the intersection of creative impact and community.

• Great way to meet like-minded individuals and grow your network of creatives, entrepreneurs and small business owners.

• Flexible work arrangements.

 

Salary: $1,250 - $1,650 per month depending on experience.

 

How to Apply

 

Submit your resume and examples of social media accounts or campaigns you’ve managed to community@pier-five.com. Please subject your email with Application: Social Media Lead - [Your Name]. Tell us why you’re excited about joining Pier Five (cover letter is optional), how you can help elevate our online presence and be part of our journey to inspire, connect and create for the creative entrepreneur and small business community.