A Conversation With Olivia Ho of The Give and Grow What is success if it is not shared with others? As a sports fanatic, houseplant enthusiast and advocate for female empowerment and growth, Olivia Ho has been on a mission to create change through what she loves. Noticing the barriers that existed for young females in sports, an activity which she thinks is imperative for developing confidence early on in children and teens, Olivia has set out to create new opportunities for Toronto’s female youth through community led initiatives and programs. We caught up with Olivia to discuss her work as a Sports Program Lead at MLSE Launchpad and to look back at a very successful first year running The Give and Grow, a women-led initiative building a community for women in Toronto. As someone with an inside lens into both big and small corporations working to make a change, Olivia is full of knowledge and advice that can help everyone work together to empower the next generation of leaders. Read our conversation with Olivia below and then head over to The Give and Grow’s instagram page to check out what they have coming up to celebrate the one year anniversary. @ohoxo // @thegiveandgrow Hey Olivia! For those who may not be familiar, tell us a bit about yourself and The Give and Grow. Hey guys! My name is Olivia Ho. I’m a cardiac sonographer at St. Mike’s Hospital in Toronto and a Sports Program Lead at MLSE Launchpad, leading sports programs for young women in the city. During last summer in the pandemic, with buzz starting around houseplants and as a way to stay creative, I started making basketball planters and it got the attention of some people on my socials. I started to think about how I could use the planters to bring together more people in the community and continue to empower young girls and that’s how The Give and Grow started. The Give and Grow, a pun on the basketball term “give and go”, is a women-led initiative centred around growth. We run workshops, many of which through Launchpad, to help young girls gain confidence and give them the tools they need to achieve their goals. A portion of all planters sold goes toward youth programming in Toronto and we’re working on expanding our programming and workshops to other cities in Canada and internationally. Through your work at MLSE and with The Give and Grow, you’re doing a ton of amazing work to create new opportunities for youth in the city. Why is this cause one that is so important to you? Growing up in a Filipino and Vietnamese household, basketball culture was huge for me and in my community. I always played in leagues but noticed early on that you’re always a bit of an outlier if you are a girl who is good at sports. I watched a lot of my female peers grow up without sports and it was hard to see the divide between how boys and girls were raised with sports. I also noticed all of the financial barriers that existed and wanted to create opportunities for as many people as I could through sport. This is really interesting and you’re definitely right in the observations you’ve made about youth upbringing with sports. How has Launchpad helped you achieve these goals? MLSE is great because they can help make amazing connections to enhance the programming run for the youth. Although they’re a big company, they really do care about helping smaller and less-privileged communities. In addition to the sports programming, they also run food programs and job training through Launchpad. All programming is free and we have an amazing team of staff that are representative of the groups of kids. We do this to help create a connection between everyone and so that the youth can see themselves in their leaders. You’ve said that The Give and Grow was never about basketball planters but they’ve clearly been a great outlet to bring women together and empower the next generation of leaders. Why do you think this has caught on as such a successful part of The Give and Grow experience? I’ve seen a few people do them before I did, including one of my friends who helped me learn to do them and it was very fun. House plants have become so popular and I think making the planters is a great activity to bring the community together. They also fit into the brand well under the idea of growth. Besides the workshops, what can people do to get involved in a cause they feel passionately about? Really immerse yourself in the space that you care about. Find people doing work for the cause and interact with them. Follow them on instagram, go to their events, send them a message etc. Reach out to people a ton and ask questions. Just go for it and don’t be afraid of rejection. You will start to connect with people with a shared vision, like I have, and that will be the building blocks for your involvement in change. Taking that leap isn’t always so easy. What are some ways you’d advise someone to help them get out of their comfort zone? Sometimes all you need is a prompt to understand how you are feeling. A big part of our workshops consist of activities to help people get out of their comfort zone. We have booklets with prompts to help get people talking and thinking about what is important to them, what their goals are, stories from their past, etc. These activities help show people that we’re not all so different from one another. You’ve partnered with some amazing people and organizations to help run workshops and create opportunities for women. What are some tips you’d give to anyone looking to find the right partners? Most importantly, make sure you truly understand who you are and what you want. Ask yourself what you are trying to achieve and that will help you evaluate new partnerships. Secondly, do your research on others to make sure that their brand and mission aligns with yours. Don’t let money or following size be the main factor in your decisions. If they are, it will be difficult to make decisions that fit with your goals. Also, don’t forget to do spot checks every now and then to ensure you’re still on track to achieve what you set out to achieve. That’s great advice. Is there a person or company that you would really love to partner with? I think the WNBA would be an amazing fit. I was lucky enough to work with the Toronto Raptors but doing something with females in basketball would be such a perfect partnership. That would be amazing! Who are 5 women or female led groups doing amazing work that people should know about? Dez and Steen from Patchwork Collective ( @patchwork.collective ). They were the first community partners that The Give and Grow worked with. They’re all about self discovery and creating a community for women. Emily Gilpin is a good friend and indigenous journalist out in British Columbia. She is the Managing Editor at Indiginews ( @indiginews ) and has done a great job documenting and raising awareness around everything that’s been happening with indigenous communities lately. Gaby Estrada is a coworker at Launchpad and the founder of Girls and Women in Motion ( @gwinmotion ), a program in Scarborough that focuses on engaging women and girls in physical activity. Kim & Shanelle, founder of The Villij ( @thevillig ). They run a fantastic online wellness platform that offers accessible workouts for women. Meghan Young is the founder of The Sad Collective ( @thesadcollective ), a community platform that offers workshops for youth and women and promotes mental health and wellness. We’ll definitely need to look into these! Lastly, if you could ask one thing to those who are reading this, what would it be? “Lift as you climb.” It’s important to remember that as you grow and become more successful, you need to continue to lift up others around you. The more we work together, the more successful we all will be and the higher we can climb. Check out Olivia and The Give and Grow and keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

2023 Recipient: Cubed Style Inc. Introducing Cubed Style Inc, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Christine, Candace & Camille Oliver Where: Toronto, ON Instagram / Website Cubed Style Inc. was founded in 2020 out of necessity. The three sisters behind Cubed Style Inc. searched for an eczema solution , but struggled to find success in doctor prescribed ointments and creams, so they took matters into their own hands, formulating natural body and hair butters for all skin and hair types. Driven by the connections they make with parents desperately looking for solutions and adults and children suffering from eczema local markets, Cubed Style has become an award winning brand and is recognized by their community as one of the leading Black companies in Toronto. How will you use the $10,000 CAD for your business? The majority of the $10,000 fund will go towards new packaging inventory that is 100% eco-friendly. Currently, we use recyclable glass jars as well as recycled cardboard boxes and biodegradable packing peanuts for shipping. We would like for us to go completely eco-friendly by purchasing 100% biodegradable pouches. We would also like to purchase new ingredients to expand our offerings and fulfill with some major beauty retailers. Lastly, with such a big part of our marketing strategy involving markets and pop-ups across the country, we hope to enhance our vendor set up with new and improved signage, banners, tables and decor. What is your big goal for the future of the business? A big goal of ours is to increase our product range with a natural shampoo and conditioner, still falling in line with our pledge to create products with no more than 5 ingredients. As a black woman with curly 4C hair, I (Christine) have used countless shampoos and conditioners, all of which claim to be natural or organic but they have left my hair extremely dry and dehydrated. We want to make a full collection that our customers can use from head-to-toe, which will keep their skin and hair moisturized daily. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here .

The AI Studio: How Pier Five and HP Canada Empowered Canadian Small Businesses with AI To kick off small business month in Canada, Pier Five and HP Canada came together in Toronto to host The AI Studio , a one-of-a-kind workshop experience designed to help Canadian small business owners discover how AI and HP’s Next Gen AI PCs can transform the way they work, create, and grow. The event welcomed 20 entrepreneurs and founders from industries including hospitality, health, media, fashion, tech, retail and restaurant for a day of hands-on learning, collaboration, and innovation. Every detail of the experience was crafted around real challenges and opportunities shared by attendees in a pre-event survey, ensuring that each moment was personalized, relevant, and actionable. Swipe through images The day unfolded through two interactive sessions that reflected the dual nature of entrepreneurship, the balance between operations and creativity. The first session focused on productivity and operations, helping business owners learn how to integrate AI into their day-to-day tasks, streamline workflows, and unlock new efficiencies. The second session shifted gears toward creative strategy and marketing, offering insights into how AI can support content creation, copywriting, and campaign planning for founders looking to amplify their brand stories. During the sessions, attendees were invited to explore HP’s Next Gen AI PCs and devices, guided by HP Commercial Category Business Manager, Towen Chrea, who demonstrated the power of AI-driven hardware in real time. From adaptive tools that anticipate workflow needs to features that make creative work more intuitive, the demos showcased how HP is reimagining what’s possible for small businesses in the age of AI. Beyond the learning, The AI Studio offered what every entrepreneur values most; connection. Guests shared experiences, swapped insights, and formed new relationships. They also took part in professional portrait sessions to elevate their personal brands and left with co-branded Pier Five x HP Canada merch as a reminder of the day’s inspiration. Swipe through images Ultimately, The AI Studio wasn’t just an event, it was a celebration of Canadian entrepreneurship and a glimpse into the future of work. It gave small business owners the knowledge, confidence, and tools to embrace AI not as a buzzword, but as a genuine growth partner. Pier Five and HP Canada are proud to have built this experience together, supporting the small business community, empowering innovation, and continuing to champion the incredible founders shaping Canada’s creative economy.

A Conversation With Liz Beecroft Liz Beecroft is a practicing mental health therapist and licensed social worker residing in New York. She has grown a large following on social media through the crossing over of her therapy practice and passion for sneaker culture and basketball. Liz is also the founder of MENTL , a space that advocates and educates around matters of mental health and wellbeing. @lizbcroft Mental health is super important and awareness around it has become increasingly high during a pandemic. As more people start to understand how much mental health matters, what are 5 mental wellness or self care routines people can try to help them through their day to day? Listen to your body and your mind. If you need to rest, rest. Try and get outside. Get fresh air and exercise. You'll build up endorphins which will help with your mood. Be mindful of what you’re putting in your body. Unhealthy food and drinks can leave lasting effects leading to depression. Mindfulness is key. It doesn't always have to be meditation but something that forces you to focus in that moment - ex baking or cleaning. Check in with your support system. Stay connected in the best ways you can with your friends and family. You’ve done a number of collaborations with some well known brands where the partnership was centred around mental health awareness & giving back. What do you think are 5 important things brands can/should do to advocate for these causes all year round? Keep in mind that mental health is 24/7-365. Don't just highlight it for the big mental health holidays to be relevant at that time. Start from within. Brands needs to practice what they preach. Employees need to be trained on how to identify symptoms and know when to take breaks. Brands also need to give resources to their employees to help them when they need it. Consult with professionals if you’re going to talk about mental health. There is right & wrong language that can be used and it's important for brands to be cognizant of that. Understand your resources. Have some component of giving back. Thing about what this is actually doing for mental health outside of just saying it's for mental health. Similar to the previous point but consider a giveback piece. Donate to a non-profit with the earnings. What are your top 5 sneakers in your rotation right now and why? Reebok Question Mid. I'm from Pennsylvania and Allen Iverson is my all-time favourite. Reebok Answer 5. I remember buying that pair in a Mens 9 when I was younger. It was way too big but I didn't care. It was still super cool to me. Jordan 17. In 5th grade I was begging my parents for this pair from the Eastbay magazines. They got them for me in the summer but by the time school started I had already grown out of them [laughs]. Funny enough I got gifted a pair last Christmas so it was a really cool full circle moment. Adidas T-Mac 2 "All Star Pack". Love T-Mac and love these shoes. Jordan 1. It's a classic and there are so many good colourways. You’re no stranger to the court and we know basketball is a big part of your life. Who are your top 5 basketball players (dead or alive)? Allen Iverson Jason Kidd Dikembe Mutombo - I met him on a Disney cruise in 7th grade [laughs]. Shawn Kemp Michael Jordan - As an AI fan I didn't love Jordan growing up but he's gotta be in my top 5. Mental health is sometimes seen as a touchy subject but you’ve made it a very accessible and inclusive topic for others by merging information with creative design and sneaker culture. Where do you find inspiration and what are 5 resources or tools that you look to to expand your knowledge? I look at who I am as a person. Mental health doesn't always have to be pink and green pastels (not hating on pastels!). I want my information sharing to reflect what I'm thinking. I linked up with Christian Gonzalez for MENTL. He understands me and mental health a lot and is super open about it and such a good help for me to get my thoughts out. The DSM (Diagnostic and Statistical Manual of Mental Disorders) & colleagues in the space that have similar interests. Psycology Today Alyssa Petersel is awesome! She founded a great site called MyWellbeing which helps match patients with the right therapists. Non-profits like the JED Foundation are always inspiring and very great resources. What are five brands that you think are doing great things for mental health and self care that you’d love to work with? Chintatown Market - They're awesome and I'd like to work with them to add credibility to their mental health work. Brain Dead. Such a great brand. They're awesome. Disney - they don't talk about mental health but I love Disney and think that’d be really cool New Balance And for #5, I have 6 more people who are all dope haha Jerry Lorenzo Salehe Bembury Jeff Staple Billy Eilish Lil Dicky Post Malone (his album is about leaving LA because it was superficial). Lots of mental health references in there!

The July Roundup Welcome to Pier Five monthly round ups, a look back at some of the people, brands & things that caught our eye this month that we thought you should know about. Dime x Vans Montreal based skate brand Dime has launched another perfect collaboration, dubbed the Wayvee, as part of their ongoing partnership with Vans. This collab is brought to life in two colorways: evening blue and egret. Complemented with luxe suede, embroidered Vans and Dime logo hits throughout and an all-new upper construction with reinforced translucent mesh panels, this model delivers luxury design and performance construction in the perfect shoe. Hopefully you were lucky enough to get a pair on the initial July 17th but if not, make sure to check your local skate shops, which dropped the shoes on July 24, for any remaining sizes. Adidem Astericks* Collabs The month of July has been a busy one for up and coming Toronto based fashion brand Adidem Astericks* who has recently made waves with refined luxury aesthetics similar to brands like Aime Leon Dore and Todd Snyder with a more street twist. This month, Adidem Astericks*partnered with two heavy hitters for some big collaborations. In partnership with Roots, they redefined the Canadian classic Awards Varsity Jacket with elevated multi-patch embroidery work and thoughtful colour blocking in two colourways; piston blue & merlot. The jacket has been seen on the likes of Toronto rappers, Jazz Cartier & Pressa to name a few. The second collab tapped into the hand painted illustrations of fellow Toronto artist Moya “Gang Box'' Garrison-Msingwanaon a collection featuring tees, caps, pins & even a coffee table book! Both collaborations are available on their webstore here . Vandy The Pink Carpenter Mules When it comes to customizing sneakers & clothes, Junghoon Son, the man behind Vandy The Pink, is at the forefront of it all. From hawaiin summer shirt-short sets with Hidden.NY to playful fast food burger inspired sneakers, Vandy doesn’t miss and we’re here for it all! His latest creation gives the Vandy treatment on a pair of mules called the VTP Carpenter Mule, taking design inspiration from the popular Carhartt workwear brand. From the soft suede upper to the gold rivets & zipper detailing, the attention to detail is A1. These dropped July 15 and are unfortunately sold-out but make sure to follow Vandy The Pink on instagram for all of their feature releases! Matty Matheson Summer Merch Collection Canadian chef & internet personality Matty Matheson launched his latest merch line, perfect for the summer, called “Camp Matty’s World”. This full collection has everything from tees to truckers & dad caps, basketball jerseys, shorts & more. As you can tell by the name of the collection, it’s design theme and graphic inspiration comes from throwback summer camp style bringing back the little kid in all of us. The designs are on point and the full collection is available for purchase on Matty’s webstore here . norda™ 001 Our monthly roundup wouldn’t be complete without including the world’s first seamless, lightest, trail running shoe from our friends at norda™. The norda™ 001 comes in two colourways, black or white and is made from Dyneema®: the world’s strongest and lightest fiber™, delivering the lowest carbon footprint per unit strength of any material. The sole of the shoe is a brand new design made in collaboration with Vibram, a leader in shoe design and footwear soles, and was inspired by the Canadian Shield, the largest and strongest pre-Cambrian rock formation on Earth. The technology in this shoe is unlike any other trail running shoe that exists and was made to prove that high performance and sustainability should always run together. The shoe is available for pre-order on norda’s website and will hit local running shops in August. Also check out our latest interview with Nick Martire, founder of norda™ here ! Stay tuned to The Roundup series to discover the coolest new people, brands and releases each month and keep it locked to all of Pier Five for stories and interviews with our favourite designers, entrepreneurs, creators and more.

Community Court Day MTL: Pier Five x PUMA x Ball Her Way x Double Dribble On September 7, 2024, Pier Five, alongside Double Dribble , Ball Her Way , and PUMA , hosted an unforgettable event celebrating Montreal’s vibrant basketball community – “Community Court Day”. This collaborative event brought together 25 inspiring individuals from Ball Her Way and Double Dribble's ongoing pickup runs "Run & Jump" for an afternoon filled with basketball, networking, and thoughtful discussions. From start to finish, the event perfectly blended the worlds of sports and creativity, making it a day to remember for everyone involved. The event started with a surprise for all attendees; a full new basketball kit generously provided by PUMA. The new gear was an instant hit, setting the tone for an afternoon where everyone felt empowered to perform their best on the court. The basketball action began with a series of drills and warm-ups led by Ball Her Way founder and experienced coach, Heather Alonzo , where participants showed off their skills and got a chance to connect through the love of the game. The intensity picked up with 5v5 games that brought out the competitive spirit, yet fostered a deep sense of camaraderie. As Albert Nguyen , founder of Double Dribble likes to say, it's "the nicest basketball run in Montreal!" Whether seasoned players or newcomers, everyone took to the court with enthusiasm, making the games a true highlight of the day. But the event wasn’t just about basketball. Pier Five, Double Dribble, and Ball Her Way curated meaningful discussions and networking opportunities, allowing participants from diverse backgrounds—business owners, designers, artists, lawyers, social workers, and more—to share their stories and build lasting connections. These connections were full of energy and inspiration, as attendees explored the intersections of sports, entrepreneurship, and community impact. With the support of leading basketball brands and community leaders in Montreal, Community Court Day was a huge success. The collaborative spirit of Pier Five, Double Dribble, Ball Her Way, and PUMA came to life in this dynamic event, leaving everyone excited for future opportunities to engage with the basketball and creative communities. Pier Five was truly honoured to be back in Montreal, continuing its mission of bringing unique, engaging events to cities across Canada. The event captured the essence of what Pier Five stands for—fostering creativity, connection, and collaboration through unforgettable experiences. With so much excitement around “Community Court Day,” it’s safe to say that the future holds even more thrilling events from Pier Five and its partners. If you're interested in getting involved on an event with Pier Five, either as a guest or a partner, follow us on Instagram or email us at community@pier-five.com !

A Conversation With Photographer Wade Hudson As a creative, there are many avenues that you can take to turn your passion into a career. More often than not, this will require others and understanding how to balance personal efforts and the inclusion of those around you will take you to great heights. Toronto based photographer Wade Hudson understood this early on, partnering with those whom he enjoyed and shared passions with, creating equal value and fostering growth for one another. The secrets of finding great people to work with take time to uncover and we got the chance to catch up with Wade to learn about how he identifies talent around him, capitalizes on opportunities at every moment and produces the best possible outcome within each situation. Take a read through the conversation below to hear from one of Toronto’s best shooters. In 2013 you did a shoot with a wee youngster by the name of Joey Bada$$. How does it feel shooting people at an early age and then watching them blow up into huge superstars? Nearly every person I shoot I am a big fan of so watching them come up is really quite fascinating to me. When I heard [Joey] bada$$, I was like “this guy is going to be a huge star”. It’s obviously hard for me to know at the moment where they’ll be down the line but that doesn’t matter to me when I’m working. When I’m around people like that I try to just be myself and show my interest in them. Joey and so many others are so genuine and great people and that makes it really fun to follow their careers and growth. The best thing is seeing where they are years later and know that their attitudes haven't changed and that they’re still humble. What are some tips you’d give to creatives looking to connect with talent to work with? If you’re seeking out talent to work with, make sure that your skill is at the level that it needs to be to execute your vision with the talent. After that, be ready to move quickly. Opportunities don’t always come with a lot of advanced notice. Be ready to move on things at any moment. I’d also say, from a mental standpoint, know that anyone is accessible if you persevere. This doesn’t mean they are accessible today but if you work hard enough, anyone can be accessible and so you should always shoot your shot. You won’t get anywhere if you never ask. Another way to get buy-in from talent is to remember that someone’s time can be more valuable than money. Don’t overlook experience and the impact that personal connections can make in the long term. Lastly, be patient. Things take time so don’t give up. When you have the time to plan with someone, how long does it take to ideate a shoot? It’s really as long as I have. I usually don’t have a ton of time so I work with the elements in the moment. When I do have time, I’ll just make sure I can complete all the needed - or ideal - steps in that amount of time. Finding references, finding the right people to bring in like stylists, creative directors, etc. is all important. I’ll try to get calls or meetings together beforehand to discuss how we can make the best product possible and how we can cater the shoot to the subject. How involved are the subjects in creating the story for the shoot? For the most part, when I reach out to people I have the concept of what I want them to look like already in mind. If it’s my creative shoot, it has to follow my style and I need you to do what I have envisioned. Obviously I'm open to ideas depending on who you are, like if you’re a creative director you might have good ideas, but if I simply approach you because I like your look, I will have the concept down. This is different though if I’m shooting for a client and their ideated project. In that case, I’m helping execute their vision. Would you say more of your work is client focused or your creative work? It depends on the time of year so that’s hard to say. They go hand in hand though for my career so it’s not too big of a deal to do one more than the other from time to time. My creative work is how I pull clients in and my client work pays for my creative work. I’d always like to do more creative work but client work is needed. Right. That’s a good outlook on the two. Do you think you could ever get to a point where you’re only doing creative work? I think there are photographers that have found a great balance where the work they do on their own and the work they do for clients are very similar but it’s hard to only ever do your own thing, if only due to money. I’m always working to bring my ideas into the client work to make it fun and reduce the space between that and my client work but I don’t think I’d ever stop doing client work. Interesting, and I guess client work also brings new sets of challenges that can make you a better photographer. Changing gears now, what are 5 do’s or don’ts of shooting with someone for the first time? That is true and a great question. I can only give these tips from my perspective but... DON’T have your camera in hand when you first meet someone. This helps to remove the power dynamic of the subject and photographer. DO h ave a conversation with the subject before you shoot. Learn about them and what they are comfortable with. This will make the shoot much better for everyone and deliver the best results. DON’T talk about why you’re qualified or who you’ve worked with in the past. In that moment, nobody cares about who you’ve shot in the past. DON’T show the subject the shots when you’re shooting. It often makes the subjects less comfortable. Instead, talk to them as you shoot. Sometimes you can’t follow this depending on the subject but this is what I find is typically best. DO discuss what the subject should be doing in the photograph before they sit in front of you. You want to make sure everyone knows what they’re going into. You recently became a father (congratulations!). Has that journey with your wife and now your newborn son influenced your work? Thank you! Right now, not too much has changed but I imagine as he grows, it may impact the work, what jobs I take, how I see things, etc. Just a crazy time learning to be a father [laughs]. Although it was published over 7 years ago, your Jamaican Proverb Series still lives as one of the best photography series that we have ever seen. Do you have a proverb that you live by? A lot of these are just kind of always relevant but one that I think back on a lot is “Ebry dawg ave im day, ebry puss im four a clock.” which translates to “Every dog has his day, every cat his 4 o’clock.” This has a few meanings. Some days you win and some days you love. Good fortune comes at different times for everyone. Do not behave as if you are better than others. Oh, love that. Super important as a creative for sure. Do you have a favourite story from your time as a photographer? Yes! About 5 years ago I went to London because I was interested in potentially moving out there and wanted to check out the scene. Some of the modelling agencies out there were having these openings where you can just go and shoot their models. They basically invite you out, introduce you to the models and you shoot for the day. I went out and shot about five or six models that day and got some shots that I really liked. After the shoot I went onto the agency websites to find all of the models I had shot but there was one person I couldn’t find anywhere. It turns out that it was Grace Bol who is a big time model, like she’s been on iPhone backgrounds including my own [laughs] and has modelled for so many major brands. She’s huge! I don’t even know why she was there that day and I had been speaking to her for about twenty minutes without a clue of who she was and it was such a wild moment realizing it after the fact. Honestly, it was probably better that I didn’t know at the time or I likely wouldn’t have had the confidence to ask her to shoot. Wow! That’s insane. I guess sometimes it’s better not knowing all [laughs]. Lastly, now that we are starting to return to some normalcy in the world, what are you most excited for work-wise? I just want to go back home to Jamaica. I have a ton of ideas and people that I want to be with and I just can’t get down right now so that will be the first thing I do when I can. I lived there until I was sixteen and then moved here. Before Covid I was there a few times a year so I really want to get back. Check out more of Wade's work on his website and follow him on Instagram to catch all of his latest work. Keep it locked to Pier Five for more interviews and stories with the coolest entrepreneurs, designers, artists, activists and more.

Creators Grant About the project Since day one, Pier Five has striven to inspire and educate its community by sharing insightful conversations with, and the works of, its favourite designers, creators, entrepreneurs and subject matter experts. This year, we are excited to take this a step further with the launch of the Pier Five Creators Grant , a financial grant and mentorship opportunity that will be presented to an emerging creative, selected by both Pier Five and its community. To raise funds for this grant, we have collaborated with eight incredible creatives on a capsule collection of limited edition products, from reworked and handmade apparel to home goods and original art works. Before launching the collection, we will spend some time telling the stories of the eight masterminds behind the works and you can read more about them below. The collection will launch for a limited time in early July and all proceeds from the sales will go towards the financial grant which creatives (worldwide) can apply for in August (more on the applications coming soon). Timeline We are excited to have you along for the journey as we continue to grow this incredible community of designers, artists, entrepreneurs, creators and many others around the world and hope that you can learn something new and maybe even cop something cool along the way! - Jeff + Julian Meet The Designers Click on a designer to learn more. View the Lookbook Shop the Collection (CLOSED)

Showing Up With Liz Beecroft After twelve very interesting months, we got the chance to catch up with one of our earliest guests; psychotherapist, LCSW, founder of MENTL.SESH and style queen Liz Beecroft. Liz has been on a roll since our last conversation, building and launching her private practice, making big moves with brand collaborations, leading in-person events promoting mental health and some of the best fit pics on social media. After a year of uncertainty but much excitement, it was only right that we catch up with Liz to chat about how she's feeling coming out of the pandemic and everything she has in the works. Check out the highlights from the conversation below! So, Liz! How have you been over the last 12 months? "Really good! There have been a lot of amazing opportunities that have been coming in. It's been really busy with a lot of restructuring with the team but all good and we recently had a great activation at ComplexCon and with MSG for Women's Empowerment featuring MENTL.SESH. I'm really spending a lot of time now trying to position MENTL.SESH properly so that we can do more in-person events which is really exciting!" Everything with MENTL.SESH lately has been really awesome! "We have a lot of exciting opportunities this year where we can quite literally meet people where they are and teach them how they can bring mental health into these spaces. We actually want to give you skills and get something for your mental health out of these experiences." March is the month where all the brands bring out their "Women's Empowerment" content but we keep an eye on who continues to do the same year round. May is the same for Mental Health. How are you looking at this when you see companies posting about these causes? "I’ve been doing a lot more trainings over the last year where I'm training companies internally on mental health in the workplace and I think that has given me a really good look at what brands are really doing it the right way and starting internally first and then going externally with that message. Having people who are not only really good at their jobs and talented in their respective craft, but who also have passions about a diverse range of causes, is really important because when you look at leadership, you want to make sure that those people are walking the walk and modelling that behaviour for other people. That’s also going to seep through to different teams and throughout the company." Liz on how to approach the world re-opening again. "Just like it was a huge adjustment to go into lockdown, it’s now going to be another huge adjustment to get back into what we've known. Our bodies and our minds have all adapted to slowing down. It’s OK to feel like you don’t really have the motivation and energy to do something all the time. It's normal." (LISTEN BELOW) TALK NICE TO ME! "If you aren’t feeling it, don’t force it. Listen to yourself, give yourself grace, be gentle and really start talking yourself in a nice way. We have to start first with ourselves because of the way we speak to ourselves matters. We need to really talk nice to ourselves and when we do that, everyone else and can also talk nice to us because we will be kicking ass!" You've mentioned that you don't just want to be known as the "Sneakerhead Therapist" anymore. How does tying into where you're at and what you're interested in to your brand? "I think it's all about growth. We have to be self aware and know what we do and don't want for ourselves because that's how we can set different goals and go after them. I've grappled with this for a while but I know that I can still love sneakers and I don't need to have a collection of 270 pairs and that does not take away from what I do and don't know about shoes." Lastly, we know you have a big wedding coming up! Any big plans for that? Yes! Can't wait to be together with all of my family and friends again. Crocs is sponsoring! White crocs for everyone! ...and I have a plan to get Post Malone to my wedding! (Watch Below) Make sure to keep up with Liz on Instagram as well as MENTL.SESH and keep it locked to Pier Five for more conversations with the coolest entrepreneurs, designers, artists, activists and more out there.

A Conversation With Cereal Artist Cereal Artist has made a name for herself with her impressive sneaker and streetwear inspired sculptures. Coming off of strong collaborations with Footlocker and the mecca of footwear brands, Nike, Cereal Artist is taking the design scene by storm and crafting some of the coolest, functional, pieces for the streets. @cerealartist As someone who has turned DIY into a career, what are 5 do's or don'ts when starting to "do-it-yourself"? Definitely start things off easy depending on your technical skills, whether its a simple silhouette or even just sewing straight lines until they're perfected. Don't copy others. Practice a lot and find different ways to make things work until you develop your own flair. Nobody gets it perfect on the first go so don't stress the errors too much. Don't spend too much money up front. Don't think too far ahead. Focus on your current progress and have fun! We love the sneaker-made bags and hats. What are 5 other garments you'd like to make out of sneakers next? It's not 5 but I've got 4 key categories I'm going to be working on. Clothing pieces Definitely some other accessories Wall art Art decor There's a lot to choose from but can you rank your top 5 creations you've ever made? Mc'Nike Set Jelly Dunk Shoe Bag Shoe Hat NikebyYou With all the creativity going around Instagram these days, who are 5 other DIY artists that you're into? @kevinconcepts @hoopfr3sh @miniswoosh @gunuw228 @danielarsham And last but not least, you've spoken out about the importance of mental health. With such a busy career, what are 5 steps you take to maintaining good mental health? Make sure to take time to rest. A good break is important! More work isn't always better. Don't force yourself to take jobs that don't feel right. Connect and socialize with other likeminded creators. Don't consume too much social media. Don't worry about others. Do things at your own pace.

Playing the Game Better With Drew Stevens of Margin Skincare "You're never going to please everyone" is a phrase that set Drew Stevens, founder of the skincare brand Margin, free. In the era of amplified social judgment, and hundreds of new competitors popping up every week, it is more important now than ever to understand what you're in it for, and if that reason is guided by passion, like it is for Drew, then the only way forward is up. Backed by the creative minds of Benjamin Edgar, Chris Black, Ben Sehl (KOTN) and Sam Jayne, Drew has assembled the creative avengers to release what is currently one of the most exciting science-first, aesthetically beautiful skincare brands on the market. We spoke to Drew about his learnings as an entrepreneur, his tips for assembling a great team and how he deals with the competition; good and bad. Scroll down to read! Hey Drew, for those who aren't too familiar with you and Margin, can you tell us how it came together? Hey guys! My name is Drew Stevens and I'm the founder of Margin. I've always been really into skincare, and prior to starting Margin had the chance to spend a lot of time with with the founders of bootstrapped and venture backed businesses both inside and outside the beauty industry through my work in private equity. I was lucky enough to get to know some of the best skin scientists in the world, and in getting to know them had the chance to share (and confirm) a set of beauty industry observations that I thought left a gap serving me effectively and honouring my interest in skin.. Ultimately, Margin was launched as a way for my to offer myself and my peers a skin solution that incorporated best-in-class-ingredients, logic-driven formulations, and product design that I could be confident using and displaying in my home. The whole process started in 2020 and from there, we’ve put together a great team and had a lot of fun working on what is now Margin (which we launched in 2022). With all of the R&D and trials to get the product to be what you envisioned it to be, how do you know when it's finally right? It's really hard to figure out when it's right. I think a lot of it has to come down to me being really proud of the product. If I can stand behind it, and I really love it, and we put it out in the world and it bricks, I'm fine with that because this was me and the team's decision. I don't think I would sleep well at night if we conceded based on a product to try and make everyone happy and didn't put out what we loved the most. Realistically, you're not going to make everyone happy. If you go to a major beauty website and look at their top trending products, what you'll find is that for virtually every product in the world that's ever been released, reviews are normally distributed on both ends. You'll have 20% of people that say that they are absolutely obsessed, you'll have a bunch of people in the middle saying it's pretty good and then you'll have 20% to 30% of the audience saying "I wouldn't put this on my worst enemy", and yet it's a best selling product. At the end of the day, there is no such thing as universally loved anything, so I just try and put out what we really like and if it works, great. You have some pretty established names on your board/co-founder table. What was your process to getting in touch with them and getting them on board? From a cold calling perspective, you'd be surprised at how easy it is to get in touch with people. Social media has totally changed that over the years. If you have a tweet that bangs and somebody replies to it and they're an interesting person, boom, be in their DMs immediately. Same with Instagram and then if you're doing something interesting, offer somebody a little bit of value and something tangible they can act on. Meeting Chris the first time, I had never interacted with him, not on a social platform, nothing before. I knew who he was and I thought he'd be an interesting partner in a venture like this. It was literally me just sending him an email and saying, "This is what I do now. This is what's interesting about what I do now. This is an insight that I think I have that I think would be compelling and I'd love to know your take on it because I think of you as x, y, and z". The biggest thing though is just come to them with a good idea. I came to him with "Here's my insight about skincare and here's what I think we can do about it. Tell me I'm crazy". It wasn't just like, "hey, bro, skincare is really hot right now. Want to do something?" because that's not really actionable and that's not like a nutritious little bite for them or a hook in the water that they may find interesting. You've mastered skincare and the art of networking. What is on your list of things to master in 2024? I'm really trying to master my energy output in the most efficient way. My default is to try and move 30 footballs an inch up the field every day and then at the end of the week, I look back and the 30 footballs have only moved a few inches and that's not really that noticeable of an improvement. I think the right way to work is actually for me to run one football ten yards down the field for like a half day, run another one five yards down the field for a part of the day, and, be very focused on trying to really make progress on a few tasks in a given time period versus trying to do so many tasks at once. That's very difficult, as I'm sure many people reading can relate to this when you're running your own thing or have a side project that you're working on too. It becomes easy to feel busy and tired and feel like you spent energy, but not really have a lot to show for it. So this is what I'm trying to focus on and master in 2024. The beauty industry, like many others, has a ton of players that seem to care more about making a quick buck than an impactful product. What do you think about those types of brands? This is very true. The reason I'm doing this is because I care about products so much and I want the product to be the best it can be. I have a visceral reaction to the idea that someone would try and enter the market with a product that's trendy but potentially ineffective or harmful, but I also know that the answer isn't just for me to go around and say "hey,, that's not OK." There's a game being played, right? We're on this giant field and the way for me to make a point is to just eat their lunch, right? The way to do it is to play the game better than them. If in five years or ten years or twenty years, we've played the game better, then we will be rewarded for that and if we didn't play the game well or the game changed on us and people actually didn't care what they put on their skin then, you know what, I wasn't playing the right game and I lost. However, I can lose feeling good, right? This is my passion, but at the end of the day, I try to remember that there's an element of sports or gamesmanship to this and any other business as an entrepreneur, and just focus on what I can do to play the game better. I think that's a healthier attitude and so when I hear about competitors like that, it's like, okay, great, you're playing the game well right now. Let me see if I can't outscore you. Make sure to check out Margin and keep it locked to Pier Five for more founder interviews just like this!

2023 Recipient: Guests On Earth Introducing Guests On Earth, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2023! Who: Jackie Prince Where: Toronto, ON Instagram / Website Guests on Earth is counter-worthy home care that feels like self-care, and cares for the planet. The brand launched their first products in 2022, an All-Purpose Cleaner, Foaming Hand Soap and Waffle Cleaning Cloths with the vision to build and lead in a new category of Home and Planetary Wellness. In only a year and half, Guests On Earth has won numerous awards, generated thousands of new customers and is selling in over 20 retailers across Ontario. Guests On Earth was also recently certified a B Corporation, meaning it meets the highest standards of social and environmental impact and is dedicated to creating a positive effect on the world beyond financial gain. How will you use the $10,000 CAD for your business? The funding would go towards the production and marketing of our new product launch in Q1 of 2024. We have some really incredible ideas on how to effectively bring our new launch to life and the funds would enable us to enhance our production capabilities. With this launch, we hope to cover more touchpoints in our customers’ homes allowing them to live their best “clean” life. What is your big goal for the future of the business? Our big goal is to develop a robust hospitality strategy for the brand. We want to get our products into vacation rentals, yoga studios, and restaurants. These are spaces where customers can become aware of the brand while trying our product. It would be a new channel for us and will take time to learn and build. We are currently testing the market with sampling but hospitality could be an incredible catalyst for mass sustainable expansion in the years to come. Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2023 recipients here .