A Conversation With Florence Tang of Lot Stock & Barrel
Florence Tang is a co-founder of Lot Stock & Barrel, one of LA's premier design studios and clothing stores with a specialty in chain stitched designs and vintage garments. Florence is a Toronto native with a background in graphic design and relocated to California to continue her studies and pursue a career as a visual merchandiser for Levi's before starting LSB. @florencewtang // @lotstockandbarrel LSB has put together some really cool projects over the years. What are your 5 favourite you've worked on? The most interesting projects would be: Coachella LSB x Mastercard Collaboration ASOS x LSB Collaboration Lucky Brand x LSB Collaboration Nike x Carhartt launch Each of these projects were so interesting, combining all of our teams' talents with product that really shined. What are 5 keys to a successful collaboration? Theres only ONE and that is letting each team do what they're best at! Meaningful collaborations combine talents to create innovative product, and should be the ultimate goal. We have been lucky enough to work with some great partners that have allowed us to showcase our craftsmanship and have respected our creative processes. Besides all of the great stuff LSB does, who are 5 designers or brands you're really into right now? This one is really hard, there are some great brands out there, doing really innovative stuff! Heavy hitters that continue to impress are Stone Island, Jacquemus and Sacai. Nicole Benisti has beautiful quality outerwear and I'm also a huge fan of Ruslan Baginskiy headwear. Who are 5 brands that you would you love to work on a project with next? The dream client pool is large, but top 5 would include: Prada Maison Margiela MSGM Alyx Proenza Schouler Lastly, everyone starts small but it seems like you have figured out a thing or two. What are your top 5 tips for growing your business? Be clear in your vision Be able to adapt quickly Treat everyone with respect Foster and cultivate your team. Your company is only as good the people who make it what it is. Don't be discouraged when things don't go as planned. Put your head down and keep working!