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2024 Recipient: The Magpie Cakery



Introducing The Magpie Cakery, one of the ten recipients of the Mastercard x Pier Five Small Business Fund 2024!


Founders: Libby Brewer-Dulac & Maggie Frith

Location: Toronto, ON


Discover Mess Hall online: Website // Instagram


 

About The Magpie Cakery

The Magpie Cakery is a commercial kitchen space and hub for culinary professionals, built with the goal of empowering emerging entrepreneurs in the food space to launch and grow their own businesses. The Magpie Cakery residents gain access to a vibrant community, a storefront for customer interaction, and resources that act as a launchpad for success. Since early 2023, The Magpie Cakery has welcomed 24 small food businesses, with residents achieving milestones like securing wholesale clients and growing revenue. With big plans for the future, including an expansion of their space and a new business education program, the Magpie Cakery will look to increase the potential of its offerings for residents to help them thrive and achieve long-term success.



How will the fund make an impact with your business?

The mentorship from Mastercard, combined with Pier Five’s support, will be instrumental in ensuring our initiatives drive measurable success. We plan to use the $10,000 CAD grant to fund kitchen renovations and equipment, develop a business education program, grow outreach efforts to support women-led food startups, and offset increased operating costs. Expanding our kitchen space will double our capacity for residency clients, prioritizing bakers and women entrepreneurs. With these enhancements, we can provide immediate benefits and long-term growth opportunities for our residents.



What is your long term goal for the company?

Within the next 3-5 years, our goal is to support the launch of 10 new women-led food businesses annually through our residency program, with some residents staying for extended six-month terms to hone their craft. We plan to fully optimize our current space and pursue partnerships with George Brown College and other local culinary and community organizations to reach more early-stage women entrepreneurs. Additionally, we aim to host baking workshops and events that showcase our resident bakers, foster community connections, and provide local residents with opportunities to learn new skills and celebrate the art of baking.


 

Learn more about the Mastercard & Pier Five Small Business Fund, and discover the other 2024 recipients here.

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