Carolyn Chen started her dog-care brand Dandylion, when she struggled to find a solution that worked to help her puppy Mocha with his regularly itchy skin. Shefound many conventional grooming products on the market were laden with harsh, drying, and irritating ingredients that exacerbated her puppy’s problem. Carolyn was shocked by the lack of ingredient transparency in the pet grooming industry, a stark contrast to the rigorous standards we expect in the human beauty world.
Determined to make a difference in the industry, Dandylion products are meticulously formulated in collaboration with vet dermatologists and human skin care chemists, offering superior dog grooming products that put the dogs' health first and can be trusted by all pet parents.
How will you use the $10,000 CAD for your business?
The $10,000 would have two instrumental purposes for Dandylion. The first half would go towards research and development for new products with innovative application design, something that’s never been done before on dog-care products. The second half of the fund would go towards our community content initiatives, which have helped garner a ton of awareness and sales for the brand thus far.
What is your big goal for the future of the business?
One of our most significant long-term goals, spanning the next three to five years, is to expand our presence into mass retail. Our vision is to make better dog care products accessible to all dog parents. By broadening our distribution channels to encompass mass retail, we aim to reach a more extensive and diverse audience of dog owners. This strategic move will not only allow us to bring our innovative and health-focused products to a wider market but also enhance the well-being of countless dogs across the Canada & US.
Dandylion was recently accepted into retailers Indigo and Chewy as a new brand for 2024!