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Cubed Style Inc.
Who: Christine, Candace & Camille Oliver
Where: Toronto, ON
Instagram / Website

Cubed Style Inc. was founded in 2020 out of necessity. The three sisters behind Cubed Style Inc. searched for an eczema solution , but struggled to find success in doctor prescribed ointments and creams, so they took matters into their own hands, formulating natural body and hair butters for all skin and hair types. Driven by the connections they make with parents desperately looking for solutions and adults and children suffering from eczema  local markets, Cubed Style has become an award winning brand and is recognized by their community as one of the leading Black companies in Toronto.

How will you use the $10,000 CAD for your business?

The majority of the $10,000 fund will go towards new packaging inventory that is 100% eco-friendly. Currently, we use recyclable glass jars as well as recycled cardboard boxes and biodegradable packing peanuts for shipping. We would like for us to go completely eco-friendly by purchasing 100% biodegradable pouches. We would also like to purchase new ingredients to expand our offerings and fulfill with some major beauty retailers. Lastly, with such a big part of our marketing strategy involving markets and pop-ups across the country, we hope to enhance our vendor set up with new and improved signage, banners, tables and decor.

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What is your big goal for the future of the business?

A big goal of ours is to increase our product range with a natural shampoo and conditioner, still falling in line with our pledge to create products with no more than 5 ingredients. As a black woman with curly 4C hair, I (Christine) have used countless shampoos and conditioners, all of which claim to be natural or organic but they have left my hair extremely dry and dehydrated. We want to make a full collection that our customers can use from head-to-toe, which will keep their skin and hair moisturized daily.

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